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2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-New Employees, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Meet Mark Bays, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-Meet Mark Bays, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak 2019 Kutztown University

Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak

Arts Administration Masters Theses

The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy. …


Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen 2019 Longwood University

Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen

Spring Showcase for Research and Creative Inquiry

An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.


Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck 2019 SIT Study Abroad

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …


Industriflo Business Plan, Charles Soileau 2019 Louisiana State University

Industriflo Business Plan, Charles Soileau

Honors Capstones

No abstract provided.


Exploring The Entrepreneurial And Innovation Orientation Of Central Luzon Entrepreneurs Using The Global Entrepreneurship Monitor Data, Emilina R. Sarreal, Joan C. Reyes 2019 De La Salle University, Manila, Philippines

Exploring The Entrepreneurial And Innovation Orientation Of Central Luzon Entrepreneurs Using The Global Entrepreneurship Monitor Data, Emilina R. Sarreal, Joan C. Reyes

DLSU Business & Economics Review

From the Global Innovation Index (GII), the Philippines was ranked at 73rd which was far behind the four countries belonging to the Association of Southeast Asian Nations member states where Singapore placed fifth (5th), while Malaysia , Thailand, and Vietnam placed 35th, 44th and 45th, respectively.. The Philippines was ranked higher than Indonesia (85th) and Cambodia (98th). Based on the Survey of Innovation Activities in 2015 where innovative behavior was found to be contingent on the location and firm size, less than half of the micro, small, and medium enterprises (MSMEs) in Luzon (except National Capital Region) are innovation active. …


Diaspora International Family Entrepreneurs: No Place Like Home, Maria Andrea L. Santiago 2019 Asian Institute of Management, Philippines

Diaspora International Family Entrepreneurs: No Place Like Home, Maria Andrea L. Santiago

DLSU Business & Economics Review

Myanmar is one of the last frontiers in Asia and it provides an enormous investment opportunity, especially for diaspora Burmese who desire to re-establish their roots in their home country. This paper posits that returning diasporans who establish capital-intensive entrepreneur-led family firms in frontier economies would have a competitive advantage over non-family business owners, homegrown entrepreneurs, and foreign investors because they are endowed with a unique combination of social, human, financial, cultural, and informational capital. Even though the risks of investing in a frontier economy are high, the motivations to invest in the homeland go beyond the financial returns. This …


Unbundling The Influence Of Human Capital On The New Venture’S Performance, Ferran Giones, Brian Gozun, Francesc Miralles 2019 University of Southern Denmark, Denmark & La Salle–Ramon Llull University, Spain

Unbundling The Influence Of Human Capital On The New Venture’S Performance, Ferran Giones, Brian Gozun, Francesc Miralles

DLSU Business & Economics Review

We use a longitudinal dataset on new ventures to assess the effects of human capital factors (education, work experience, and entrepreneurial experience) on new ventures’ performance. Our results show how the influence of human capital factors are dependent on the context (high vs. non-high technology industries) and illustrate the different effects of general and specific human capital factors. The findings help to clarify the existing debate on the influence of human capital where we introduce a longitudinal perspective that contributes to uncover the influence of factors such as prior experience, in particular if in the same industry, as a positive …


Creativity, Innovation, And Sustainability: Insights Of Entrepinays In The Handicrafts Industry, Divina M. Edralin, Maria Victoria P. Tibon, Paz Esperanza T. Poblador, Junius W. Yu 2019 De La Salle University, Philippines and San Beda University

Creativity, Innovation, And Sustainability: Insights Of Entrepinays In The Handicrafts Industry, Divina M. Edralin, Maria Victoria P. Tibon, Paz Esperanza T. Poblador, Junius W. Yu

DLSU Business & Economics Review

This study analyzed the insights of Filipina entrepreneurs in the handicrafts industry on creativity and sustainability as they relate to innovation. Specifically, the responses of the EntrePinays in Luzon, Visayas, and Mindanao pertaining to factors affecting their innovation activities; the degree of implementation of innovation activities; factors hampering innovation activities; and the effects/impact of innovation on sustainability and other outcomes were compared. The study utilized the conceptual framework on creativity and entrepreneurship by Matthews (2007) and the innovation measurement framework of the OECD/Eurostat (2005). Two hundred three Filipina entrepreneurs in the handicrafts industry from Luzon, Visayas, and Mindanao were interviewed …


A Platform For Social Business Incubation In The Philippines: The Case Of Gawad Kalinga Enchanted Farm, Raymund B. Habaradas, Patrick Adriel H. Aure, Ian Benedict R. Mia 2019 De La Salle University

A Platform For Social Business Incubation In The Philippines: The Case Of Gawad Kalinga Enchanted Farm, Raymund B. Habaradas, Patrick Adriel H. Aure, Ian Benedict R. Mia

DLSU Business & Economics Review

Our study examined the business model of Gawad Kalinga Enchanted Farm (GKEF) and described how it creates, delivers, and captures value as a social business incubator. Using the case study research design, we saw that GKEF’s social business incubation program has adopted a multilever ecosystem approach by (1) harnessing the human and natural resources of its host community, (2) leveraging the compassion and entrepreneurial talent of its selected incubatees, (3) tapping the knowledge and skills of interns and volunteers, (4) leveraging the expertise and experiences of other more established social enterprises, and (5) taking advantage of its network of partners …


Alleviating Poverty In The Philippines Through Entrepreneurship, Cynthia P. Cudia, John Paolo R. Rivera, Tereso S. Tullao Jr. 2019 De La Salle University, Philippines

Alleviating Poverty In The Philippines Through Entrepreneurship, Cynthia P. Cudia, John Paolo R. Rivera, Tereso S. Tullao Jr.

DLSU Business & Economics Review

Poverty is a global phenomenon characterized by the lack of access by households to their basic necessities— those earning US$1.25 daily and possessing very low capital, thus trapping them in a cycle of poverty as capital diminishes from one generation to another. In line with the Sustainable Development Goals, the Philippine government has set as one of its overarching goals to significantly reduce poverty incidence. To address poverty, several interventions have been put in place such as the conditional cash transfer, foreign aid, and entrepreneurship. Using a repeated cross-section model, we look into entrepreneurship as an intervention to push economic …


Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper 2019 University of Kentucky

Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper

Information Science Faculty Publications

This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …


Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton 2019 Liberty University

Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton

Doctoral Dissertations and Projects

Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students …


Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines, John Paolo R. Rivera, Brian C. Gozun 2019 Asian Institute of Management, Philippines

Estimating The Effect Of Government Programs On Youth Entrepreneurship In The Philippines, John Paolo R. Rivera, Brian C. Gozun

DLSU Business & Economics Review

For decades, the majority of the Philippines’ jobless sector is comprised of the youth. This creates the need to craft programs and policies that would enable entrepreneurship among Filipino youths. Using the Community Based Monitor System survey on Accelerated Poverty Profiling among member schools of De La Salle Philippines, we estimate the marginal effects of a multinomial logistic regression that underscore how participation in government-sponsored programs impacts a youth’s likelihood to be entrepreneurial. Results suggest a framework for improving program design and policy implementation to support youth entrepreneurial undertakings.


The Impact Of Implementing A Design-Thinking Project In The Sales Classroom, Lindsay Levine, Linda Mullen, Stefan Sleep, Michael L. Thomas 2019 Georgia Southern University

The Impact Of Implementing A Design-Thinking Project In The Sales Classroom, Lindsay Levine, Linda Mullen, Stefan Sleep, Michael L. Thomas

International Journal for Business Education

Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. ‘Pre’ and ‘post’ comprehension testing of students on the SPIN selling approach was completed to establish the value of this project, and the study further investigates its impact on student interest and engagement. Results suggest that this project not only helps to reinforce key concepts, but also student confidence, level of interest, and perceptions of sales people as customer-oriented and benevolent service providers.


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