2019-03-04-Dr. William Block Named Dean Of The Quillen College Of Medicine,
2019
East Tennessee State University
2019-03-04-Dr. William Block Named Dean Of The Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-03-04-Celebration Of Service,
2019
East Tennessee State University
2019-03-04-Celebration Of Service, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-03-04-Meet Bill Mitchell,
2019
East Tennessee State University
2019-03-04-Meet Bill Mitchell, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-03-04-Enjoy Retirement!,
2019
East Tennessee State University
2019-03-04-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-03-04-Karen Kornweibel Book,
2019
East Tennessee State University
2019-03-04-Karen Kornweibel Book, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2019-03-04-Dr. Bert Bach To Retire,
2019
East Tennessee State University
2019-03-04-Dr. Bert Bach To Retire, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers,
2019
California Polytechnic State University, San Luis Obispo
Marketing The Arts: A Comparative Analysis Of The Social Media Practices Of Select Performing Arts Centers, Lindsey Morin
Recreation, Parks, and Tourism Administration
Performing arts centers (PACs) provide a cultural hub that aids in increasing civic engagement and social capital within a community. Attendance in the performing arts has been on the decline, which threatens the cultural richness of communities across the country. The purpose of this study was to examine the social media marketing practices of select California performing arts centers. The PAC, San Luis Obispo, San Diego Symphony and Segerstrom Center for the Arts were selected to be examined in this study. This was done by strategically analyzing the Facebook, Instagram and Twitter accounts for each of the three PACs utilizing …
Financial Market Implications Of Marketing Actions And The Disclosure Of Marketing Information,
2019
Singapore Management University
Financial Market Implications Of Marketing Actions And The Disclosure Of Marketing Information, Sungkyun Moon
Dissertations and Theses Collection (Open Access)
This dissertation contributes to marketing literature by examining the effects of marketing actions and the disclosure of marketing information through the financial market perspective that has high managerial relevance and policy implications. Specifically, the first essay provides the first empirical examination of the effects of the disclosure of advertising spending on investors’ and analysts’ uncertainty. It is responsive to calls by Marketing Science Institute and Marketing Accountability Standard Board to examine the consequences of disclosure of marketing metrics. The second essay examines the effect of advertising spending on firm value and explores firm and market level contingency effects. By doing …
2019-March-Andrew Scott Ross Has Been Awarded A State Fellowship From South Arts.Pdf,
2019
East Tennessee State University
2019-March-Andrew Scott Ross Has Been Awarded A State Fellowship From South Arts.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Drawing professor Andrew Scott Ross was awarded a State Fellowship from South Arts, the nonprofit arts service organization advancing Southern vitality through the arts. Only nine artists from the southeast were selected to receive this prestigious award. All nine State Fellows will be featured in an exhibit at the 701 Center for Contemporary Art in Columbia, South Carolina, from March 21 – May 5, 2019.
Ross is interested in how history is interpreted, recorded, and visualized. In efforts to act out his research, he has spent the past fourteen years creating a fictional encyclopedic museum. His work isolates the common …
A Longitudinal Examination Of Fda Warning And Untitled Letters Issued To Pharmaceutical Companies For Violations In Drug Promotion Standards,
2019
Montclair State University
A Longitudinal Examination Of Fda Warning And Untitled Letters Issued To Pharmaceutical Companies For Violations In Drug Promotion Standards, Yam Limbu, Christopher Mckinley, Valerio Temperini
Department of Marketing Faculty Scholarship and Creative Works
This study examined over-time differences in the nature and frequency of Food and Drug Administration warning and untitled letters issued to pharmaceutical companies. Across a 12-year time frame, results indicate that frequency of letters and specific violations rose steadily from 2005 to 2010 but have since fallen dramatically. When infractions do occur, they continue to result from the omission or lack of risk information, misleading/false claims, omission of material facts, and labeling issues. In addition, the findings show that violations occur most frequently on brochures, sales aids, corporate websites, and print ads, with the proportion of violations on Internet media …
Ethical Foundations For Exchange In Service Ecosystems,
2019
University of Notre Dame
Ethical Foundations For Exchange In Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
2019 March,
2019
Morehead State University
2019 March, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2019.
A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types,
2019
Mersin University
A Comparative Study On The Amount Of Tips Left By The Generations Based On The Personalized Bill Types, A. Celil Cakici, Alaiddin Kosar
Journal of Global Business Insights
Tip is the monetary amount that consumers voluntarily leave for the quality of the service they get. Whether a tip is left or not, and the amount of the tip left may result from different demographic and characteristic features of consumers. This study was conducted to determine the amount of tip left by the generations based on the personalized bills. Based on three different personalized bill types for a dinner for two people at a mid-quality restaurant, it was attempted to determine whether the costumers left tips or not, and if they did, how much was the amount. The data …
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam,
2019
International University - Vietnam National University Ho Chi Minh City
The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen
Journal of Global Business Insights
The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring …
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services,
2019
Pepperdine University
Priming From The Pulpit: Extending Regulatory Focus Theory To Church Services, Clark D. Johnson, Brittney C. Bauer, Christine Christine Ascencio, Yunmei Kuang
School of Business: Faculty Publications and Other Works
The purpose of this research note is to extend a powerful cognitive psychology theory—regulatory focus theory— to a specific nonprofit organization: churches. We apply this theory to the design of church services to model how church leaders can structure services to enhance congregant experience and generate positive behavioral outcomes. We present an experiment utilizing 126 adult Americans as initial evidence for our framework. The results indicate that using appropriate regulatory focus priming strategies can increase congregant donations.
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel,
2019
Singapore Management University
Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen
Research Collection Lee Kong Chian School Of Business
Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference …
Gender East And West: Transnational Gender Theory And Global Marketing Research,
2019
Loyola University Chicago
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
School of Business: Faculty Publications and Other Works
Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …
Beauty As Art: Somaesthetic Consumption As Alternative To Docility,
2019
Kennesaw State University
Beauty As Art: Somaesthetic Consumption As Alternative To Docility, Talia Welsh
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Consumer Behavior And Classical Concert Design,
2019
Austin Peay State University
Millennial Consumer Behavior And Classical Concert Design, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought,
2019
Alcorn State University
A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde
Atlantic Marketing Association Proceedings
No abstract provided.
