2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors,
2019
East Tennessee State University
2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-31-Sga Fall Concert,
2019
East Tennessee State University
2019-July-31-Sga Fall Concert, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts,
2019
Asia Marketing Journal (AMJ)
Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon
Asia Marketing Journal
L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market …
The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State,
2019
Asia Marketing Journal (AMJ)
The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State, Nan Li, Jae-Do Song
Asia Marketing Journal
This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers’ perceived quality, whereas another one go through consumers’ emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers’ product quality perception and negative emotions, the total indirect effects on purchase intention are still …
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence,
2019
Asia Marketing Journal (AMJ)
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang
Asia Marketing Journal
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals’ attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. onesidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether …
Effect Of Online Word Of Mouth On Product Sales: Focusing On Communication-Channel Characteristics,
2019
Asia Marketing Journal (AMJ)
Effect Of Online Word Of Mouth On Product Sales: Focusing On Communication-Channel Characteristics, Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Seok
Asia Marketing Journal
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel’s unique characteristics. …
2019-July-31-Tennessee Business Tax Seminar,
2019
East Tennessee State University
2019-July-31-Tennessee Business Tax Seminar, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal Vol.21 No.2 목차,
2019
Asia Marketing Journal (AMJ)
2019-July-30-A Boon To Etsu,
2019
East Tennessee State University
2019-July-30-A Boon To Etsu, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-30-Etsu Health Seeks To Reduce Number Of Babies Born Addicted To Drugs,
2019
East Tennessee State University
2019-July-30-Etsu Health Seeks To Reduce Number Of Babies Born Addicted To Drugs, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-30-Meet Daisy Neely,
2019
East Tennessee State University
2019-July-30-Meet Daisy Neely, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Naturally Better? A Review Of The Natural‐Is‐Better Bias,
2019
Gettysburg College
Naturally Better? A Review Of The Natural‐Is‐Better Bias, Brian P. Meier, Amanda J. Dillard, Courtney M. Lappas
Psychology Faculty Publications
People are frequently exposed to products and services that are labeled natural (e.g., Nature Made Vitamins or GoJo Natural Orange Hand Cleaner). The frequency with which this label is used suggests that it delivers an advantage in marketing and sales. Our review examines the preference for and perception of naturalness and reveals that people have a bias for items described as natural in many domains including foods, medicine, beauty products, cigarettes, and lighting. These preferences abound even when the natural item is identical or not objectively better than the non‐natural or synthetic item. We believe this bias may be driven …
2019-July-29-Snpha Takes Home National Honors,
2019
East Tennessee State University
2019-July-29-Snpha Takes Home National Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (July 29, 2019) – East Tennessee State University Bill Gatton College of Pharmacy's chapter of the Student National Pharmaceutical Association (SNPhA) continues to excel at the national level by earning Overall Chapter of the Year, competing with 100 other chapters across the country at the organization’s annual convention this weekend in Houston, Texas. In addition, they earned nine other national honors.
“These accomplishments are incredible and continue to demonstrate that our students are competing at the highest levels, against much larger institutions, across the country,” said Dr. Debbie Byrd, pharmacy school dean. “While the awards are great, I’m …
2019-July-29-Office Of Professional Development Announces Courses In Health Care,
2019
East Tennessee State University
2019-July-29-Office Of Professional Development Announces Courses In Health Care, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-29-Quillen White Coat Ceremony,
2019
East Tennessee State University
2019-July-29-Quillen White Coat Ceremony, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-26-Language Center At Nave Expands Summer Programs To Meet Community Needs,
2019
East Tennessee State University
2019-July-26-Language Center At Nave Expands Summer Programs To Meet Community Needs, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-26-Researchers Publish In Journal Of Appalachian Health,
2019
East Tennessee State University
2019-July-26-Researchers Publish In Journal Of Appalachian Health, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-25-Echoes Of 1869,
2019
East Tennessee State University
2019-July-25-Echoes Of 1869, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-24-New Naecte President-Elect,
2019
East Tennessee State University
2019-July-24-New Naecte President-Elect, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia,
2019
Universitas Padjadjaran
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …
