How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies,
2019
University of Mississippi
How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi
Honors Theses
This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical …
2019-May-08-College Of Public Health Tackles Appalachia's Pressing Health Concerns,
2019
East Tennessee State University
2019-May-08-College Of Public Health Tackles Appalachia's Pressing Health Concerns, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-08-2019 Faculty Tenure/Promotion Listing,
2019
East Tennessee State University
2019-May-08-2019 Faculty Tenure/Promotion Listing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-08-Lydia Wilson Exhibition,
2019
East Tennessee State University
2019-May-08-Lydia Wilson Exhibition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Text Versus Pictures In Advertising: Effects Of Psychological Distance And Product Type,
2019
Dongguk University
Text Versus Pictures In Advertising: Effects Of Psychological Distance And Product Type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, Yeonshin Kim
Marketing Department Faculty Journal Articles
The authors examine effects of marketing messages that use text or pictures for advertising durable or nondurable products appealing to consumers’ perceptions of close versus far psychological distance. In three studies, ads featuring text (pictures) evoke more favourable attitudes and purchase intentions toward products to be purchased in the distant (close) future or at a distant (close) location. In addition, ads featuring text (pictures) evoke more favourable attitudes and purchase intentions for durable (nondurable) goods. The research shows that marketers will be most persuasive if they ensure congruence among message formats, product types, and psychological distance.
2019-May-08-Danisha Davis,
2019
East Tennessee State University
2019-May-08-Danisha Davis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-07-Unexpected Finds In Underwater Cave,
2019
East Tennessee State University
2019-May-07-Unexpected Finds In Underwater Cave, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-07-Peppy Party Book Release,
2019
East Tennessee State University
2019-May-07-Peppy Party Book Release, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Privacy Concerns About Genetic Testing: Does Ethnicity Matter?,
2019
Kennesaw State University
Privacy Concerns About Genetic Testing: Does Ethnicity Matter?, Queen Deinde-Smith
KSU Journey Honors College Capstones and Theses
The direct-to-consumer genetic testing market is predicted to reach $340 million by 2020 (Seward, 2018). DTC genetic tests (DTC-GTs) are DNA kits purchased and taken by consumers in their homes to learn about their ancestry, trait/disease propensity, etc. Although, many companies state in their privacy policies that they share genetic information with third parties, it’s not evident that consumers completely understand how their information will be used e.g., for research or law enforcement. Prior research has found some ethnicities have low awareness of DTC-GTs e.g., African Americans and Hispanic Americans (Salloum et. al, 2018) but it’s not clear if this …
2019-May-06-A Passion To Change Health Care,
2019
East Tennessee State University
2019-May-06-A Passion To Change Health Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony,
2019
East Tennessee State University
2019-May-06-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-06-Advancing Stem,
2019
East Tennessee State University
2019-May-06-Advancing Stem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cause Campaign For Dating Abuse In College,
2019
James Madison University
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
2019-May-03-Quillen College Of Medicine Celebrates Commencement,
2019
East Tennessee State University
2019-May-03-Quillen College Of Medicine Celebrates Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-2019 Alumni Awards,
2019
East Tennessee State University
2019-May-03-2019 Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-Tennessee Small Business Development Center Workshops,
2019
East Tennessee State University
2019-May-03-Tennessee Small Business Development Center Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-03-Rotc Commissioning Ceremony,
2019
East Tennessee State University
2019-May-03-Rotc Commissioning Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics,
2019
Bowling Green State University
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Honors Projects
I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.
Are We There Yet? Racial Diversity In Digital Retail Advertising,
2019
Loyola Marymount University
Are We There Yet? Racial Diversity In Digital Retail Advertising, Riley O'Keefe, Julian Saint Clair
Honors Thesis
How are African Americans represented in advertisements? Although prior research is very thorough, it focuses almost exclusively on print and broadcast, leaving a significant gap in the literature with respect to diversity in digital advertisements. This focus on print and broadcast media has also left a gap in analysis of advertisements by small businesses who often lack budget for mass media placements. Using a comparative analysis, the authors hypothesize that the representation of African Americans in digital advertisements by large companies will follow the same trends previously found in print and broadcast media, but digital advertisements by smaller companies will …
How Small Business Owners And Managers Make Marketing Decisions Based On The Success Of The Local College Football Team,
2019
University of Mississippi
How Small Business Owners And Managers Make Marketing Decisions Based On The Success Of The Local College Football Team, Sarah L. Rychlak
Honors Theses
Existing literature suggests that while many people, especially business owners, believe that their local economy suffers when the nearby sports team is not performing well, that is not the case. Student enrollment can take a dip when this occurs in college towns, but economic growth and prosperity is not dependent on a successful sports team. Studies have explored these effects in large cities, but less attention has been paid to the cities that would be more affected by the performance of sports teams, which is small college towns. This research explores the relationship between college football team success and small …
