Marketing Commons^™

Ethics Of Dental Marketing, Min Son

Philosophy and Religious Studies Presentations

While dentistry does not deal with immediate life and death situations like the mainstream medicine, preserving oral health is crucial to protect the people’s overall health. Then, is dental marketing morally impermissible because it is selling people’s opportunity for good health? It is important to note that skills and knowledge of dentists are not the only “products” sold from dental offices, and not all products are related to basic healthcare needs. For example, consider teeth whitening services. While whitening teeth may be necessary to better one’s self-esteem and improve one’s social life, it is not a basic healthcare need—whiter teeth …

2020-April-21-Dental Hygiene Student Selected To Represent District At National Conference, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 21, 2020) – Emma Tobias, a junior in East Tennessee State University’s Dental Hygiene Program, was selected as the American Dental Hygienists’ Association (ADHA) District VI Delegate.

As the delegate, she will represent dental hygiene students from Tennessee, Alabama, Arkansas, Louisiana and Mississippi at the ADHA’s National Conference, currently planned for June 12-14 in New Orleans.

“At the conference, I will have the opportunity to make decisions to help the dental hygiene field nationwide,” said Tobias. “I will attend district workshops, attend all sessions of the ADHA House of Delegates, and become familiar with the ADHA’s Annual …

2021-April-21-Kaleb Meredith Selected For All State Honors, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-April-21-Soccer News - Bucs Defeat West Greene 4-0, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-April-20-Paleoartist Mauricio AntóN To Speak In Virtual Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (UPDATED April 20, 2020) – World-renowned paleoartist Mauricio Antón will discuss his work in a free public virtual lecture on Tuesday, April 21.

“First-Hand Study of Extant Animals as a Reference for Natural History Reconstructions: From Dissection to Wildlife Observation” will begin at 7 p.m. and may be accessed via Zoom. The previously published Zoom access information has changed. To access the lecture, go to zoom.com and join the webinar by using meeting ID 963 2470 9325. The lecture is sponsored by East Tennessee State University’s Center of Excellence in Paleontology, Department of Geosciences and Department of Art …

2020-April-20-Hagemeier Polaha And Quinn Named As Presidential Fellows At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 20, 202) – East Tennessee State University President Brian Noland has named Dr. Nicholas Hagemeier, Dr. Jodi Polaha and Dr. Megan Quinn as Presidential Fellows for the fall 2020 semester.

As fellows, the three faculty members will develop and execute a project that is aligned with one of the university’s major initiatives in teaching, learning and service. The fellows will work closely with President Noland, his leadership team and ETSU Center for Teaching Excellence staff.

Hagemeier has been at ETSU since 2011. He is vice chair and associate professor of Pharmacy Practice and director of Student Professional …

2020-April-17-Twenty Under 20 Honorees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 17, 2020) – East Tennessee State University students Marah Mullins and Shivam Patel are among the recipients of 2020 Appalachian Highlands Twenty Under 20 honors.

Earlier this spring, STREAMWORKS, powered by Eastman Education, recognized 20 students for exemplary achievements in community service, entrepreneurialism, leadership, academics and STEM activities. The honorees serve as ambassadors and role models in their communities.  

 Marah Mullins

Shivam Patel

Marah Mullins (Gate City, Virginia)is majoring in elementary education in the Clemmer College at ETSU. Her goal is to obtain a bachelor’s degree in elementary education, a master’s in educational leadership and …

2020-April-16-Teaching Pe Online, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 16, 2020) -- For physical education teachers, instructing students how to play tennis, do squats and perform other types of body movements can be challenging in an all-online learning environment. Dr. Kason O’Neil from East Tennessee State University is part of a group of researchers who are leading a grassroots effort to provide strategies, resources and other virtual teaching techniques to the physical education community across the nation.

“Physical education is definitely a hands-on field and our preparation for teachers involves in-person interactions,” said O’Neil, an associate professor of Sport, Exercise, Recreation and Kinesiology in the …

2021-April-15-Soccer Victory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-April-15-Etsu Hosts Another Day To Donate Medical Supplies At Drive-Through Site, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Medical Supply Collection

JOHNSON CITY (April 15, 2020) – The community will have another opportunity to donate medical supplies and thank you cards to health care workers and first responders at a drive-through, no-contact collection drive at East Tennessee State University on Saturday, April 18, from 10 a.m. to 6 p.m.

The …

2020-April-15-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 15, 2020) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting on Friday, April 24, at 10 a.m.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.

The Audit Committee will meet prior to the Board of Trustees, at 8:30 a.m.

Public attendance to both the Board of Trustees and Audit Committee meetings will be available via livestream at www.etsu.edu/trustees/livestream.php. When they become available, the agendas and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting …

2020-April-14-Etsu Adds Fast-Track Program For Gatton College Of Pharmacy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 14, 2020) – East Tennessee State University is expanding early admission opportunities for ETSU undergraduates who want to attend Bill Gatton College of Pharmacy.

The university recently approved a new 3+1 degree completion program for biology and chemistry majors in the College of Arts and Sciences and health sciences majors in the College of Public Health.

The 3+1 program allows students in these majors to matriculate after three years to Gatton College of Pharmacy, if accepted, and complete their Bachelor of Science in their respective majors after successful completion of their first year in the PharmD program. …

2020-April-13-Adobe Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 13, 2020) – The East Tennessee State University Department of Media and Communication is offering its students the opportunity to train and test in five Adobe Creative Cloud programs while social distancing and working from home.

Students choose one or two programs to study – Photoshop, InDesign, Premiere Pro, Illustrator and/or After Effects – and then take the Adobe Certified Associate (ACA) exam. All training and testing is delivered 100% online, and participation is free to ETSU Media and Communication majors. Currently there are 89 students participating in the program.

In normal circumstances, students would have three …

2020-April-13-Fitness Friday Virtual 5k, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 13, 2020) – East Tennessee State University’s Department of Campus Recreation is hosting a free Fitness Friday Virtual 5K on Friday, April 17.

As students continue spring courses online, ETSU Campus Recreation has also moved online in response to COVID-19.  Savanna Moeller, an avid runner and coordinator of Operations and Aquatics for Campus Recreation, took the idea to connect virtually during this time of social distancing and “ran with it.”  

“Many may be wondering–what is a virtual 5K?”

“A virtual 5K is a 3.1 mile run, walk, hike, or wheelchair event to promote physical activity in this …

2021-April-13-Soccer News And Announcements, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-April-13-Tipton Slocumb Galleries Honored By Tam For Diversity Programming, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 13, 2020) – East Tennessee State University’s Tipton Gallery and Slocumb Galleries have earned two awards in the 2020 Tennessee Association of Museums (TAM) Awards of Excellence competition for a series of exhibits highlighting diversity.

The honors, which were presented in the budget category of $50,000-$200,000, were the Award of Excellence for Temporary Exhibit and the Award of Commendation for Publication, Book/Catalog/Annual Report.

The TAM Awards of Excellence recognize the projects and accomplishments achieved at museums, historic sites and cultural institutions across the state during the previous year. According to TAM, this year’s competition had over 80 …

How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations are a valuable service offered by academic libraries for students who are able to visit the library, however, many students enrolled in online degree programs or considering enrollment have limited access to campus services. We designed and tested a virtual reference consultation service for distance learners and graduate students. This interactive poster outlines a practical approach for designing and initiating a virtual research consultation service to offer equitable access to library services and a positive user experience for distance learners.

Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift

Scholars Week

Corporate social responsibility (CSR) has become a norm in the business world as consumers call for businesses to be more involved in improving the world. CSR takes many forms ranging from corporate philanthropy to a focus on sustainability. Corporate foundations have been an increasingly popular practice of CSR to enhance public image, although alliances with non-profit organizations and foundations are still quite prevalent. Current research examines how corporate philanthropy can be effective in building trust and perceived impact on the cause being supported. Because there is a plethora of corporate philanthropy practices, businesses must decide on the best possible avenue …

Women's Leadership In Higher Education: Status, Barriers, And Motivators, Susan R. Madsen, Karen A. Longman

Marketing and Strategy Faculty Publications

Advancing more women into institutional leadership roles in higher education matters. Although numerous studies have documented the value of involving diverse perspectives in decision-making processes (Donovan & Caplan, 2019; Gero & Garrity, 2018; Williams, 2013; Woolley & Malone, 2011), many individuals and organizations—ranging from the corporate sector and the political realm to postsecondary education—have voiced commitments to increasing the representation of women in higher ranks, yet they have been stymied in achieving measurable results. A variety of examples in the research-based literature reflect the glacial pace of progress for women into leadership roles across a variety of fields. Examining the …

2020-April-09-Pharmacy School No 1 In State Th In Nation For Pgyi Residency Match Rate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2020) – East Tennessee State University Bill Gatton College of Pharmacy has ranked first in the state for its Postgraduate Year 1 (PGY1) residency match rate, as well as 12^th in the nation.

In total, nearly of half of the Class of 2020, 32 students, participated in the American Society of Health-System Pharmacists (ASHP) match program for PGY1 positions, and 25 (78%) successfully matched.

“I am so proud of these students and their success,” said Dr. Debbie Byrd, dean of the pharmacy school. “Matching with a residency program is a major milestone for a pharmacist …