Strategy And Marketing: Can Alignment Be Measured?,
2020
Piedmont College
Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services,
2020
Walsh University
Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity,
2020
Missouri Western State University
An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand,
2020
San Jose State University
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage,
2020
Xavier University
Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung
Atlantic Marketing Association Proceedings
No abstract provided.
Habit And Sodium Major Factors For Seniors In Restaurants,
2020
Robert Morris University
Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Academic Dishonesty: Then And Now, A Comparison,
2020
Marshall University
Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis
Atlantic Marketing Association Proceedings
No abstract provided.
An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land,
2020
Kutztown University of Pennsylvania
An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed
Atlantic Marketing Association Proceedings
No abstract provided.
Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment,
2020
Walsh University
Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Business Analytics Programs In Business School: What Can Marketing Do?,
2020
Robert Morris University
Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu
Atlantic Marketing Association Proceedings
No abstract provided.
The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members,
2020
North Carolina A&T State University
The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!,
2020
Kennesaw State University
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?,
2020
Elizabeth City State University
The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds
Atlantic Marketing Association Proceedings
No abstract provided.
Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market,
2020
Minnesota State University Moorhead
Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?,
2020
East Tennessee State University
Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Choice Criteria When A Product Is Free,
2020
Ball State University
Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd
Atlantic Marketing Association Proceedings
No abstract provided.
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand,
2020
San Jose State University
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage,
2020
Brigham Young University - Utah
Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark
Atlantic Marketing Association Proceedings
No abstract provided.
Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities,
2020
Troy University
Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott
Atlantic Marketing Association Proceedings
No abstract provided.
Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers,
2020
Dalton State College
Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
