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2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – “The Healthy Campus: Well-Being and Your Campus Community” is the focus of the 2020 Student Success Symposium to be hosted by ETSU’s Division of Student Life and Enrollment on Friday, March 27, from 8 a.m.-4 p.m. in the D.P. Culp Student Center.

Keynote speaker Dr. Nance Lucas will address “Uplifting Well-Being in Higher Education.”

Lucas is executive director of the Center for the Advancement of Well-Being at George Mason University, where she is the co-founder of Leading to Well-Being programs, MasonLeads, and the Leadership Legacy Program, for which she also serves as the senior …


2020-February-19-Professional Characters In Westerns, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Feb. 19, 2020) – “Professional Characters in Westerns” is the topic of a free public lecture to be given by Dr. Ken Hall at East Tennessee State University on Wednesday, Feb. 26, at 3:30 p.m. in the Reece Museum.

Hall’s talk is part of the Sigma Tau Delta Lecture Series sponsored by ETSU’s chapter of the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.

Hall, a professor of Spanish in the ETSU Department of Literature and Language, will base his talk on material from his new book, “Professionals …


2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – Dr. Megan Quinn and Dr. Shimin Zheng, associate professors in the East Tennessee State University College of Public Health’s Department of Biostatistics and Epidemiology, have been awarded a Research Development Committee Major Grant for a pilot study to assess how adverse childhood experiences (ACEs) affect a patient’s readiness to adhere to HIV treatment. 

The researchers will collaborate with ETSU Health’s Center of Excellence for HIV/AIDS and the Center of Excellence in Inflammation, Infectious Disease and Immunity. This project stemmed from work that Quinn completed with Elaine Loudermilk, a doctor of public health student in …


An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo 2020 Western New England University

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan 2020 Missouri Western State University

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.


The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed 2020 Kennesaw State University

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.


Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner 2020 Bloomsburg University of Pennsylvania

Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson 2020 Appalachian State University

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.


Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford 2020 Lipscomb University

Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford

Atlantic Marketing Association Proceedings

No abstract provided.


A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia 2020 Kennesaw State University

A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.


How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr 2020 Tennessee Technological University

How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, ismail karabas 2020 Appalachian State University

Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook 2020 Appalachian State University

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick 2020 Kennesaw State University

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. 2020 North Carolina Central University

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti 2020 Cleveland State University

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti

Atlantic Marketing Association Proceedings

No abstract provided.


Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha 2020 Kennesaw State University

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha

Atlantic Marketing Association Proceedings

No abstract provided.


Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly McNeil, G Carletta Simmons 2020 North Carolina Agricultural and Technical State University

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons

Atlantic Marketing Association Proceedings

No abstract provided.


Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk 2020 Walsh University

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu 2020 Kennesaw State University

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu

Atlantic Marketing Association Proceedings

No abstract provided.


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