Marketing Commons^™

Healthy Food Portal Business Plan And Its Function Model, Alena Raupova

School of Professional Studies

Business planning is a tool of paramount importance in the process of company management, on the efficiency of which the future functioning of the enterprise depends. Formation of a business plan enables the team to productively and competently use existing funds and resources in their work and apply planning as a very effective management mechanism (Hamm, 2016).

The goal of this final project is to develop a business plan for a healthy nutrition portal for Bellyful LLC. Bellyful is based in Boston, USA, and the portal will be its first product. Our client is interested in researching the prospects of …

A Web-Based Ai Assistant Application Using Python And Javascript, Viet Le, Tej Bahadur, Jainee Shah, Roushan Ara

School of Professional Studies

Our research is mainly based on a chatbot which is powered by Artificial Intelligence. Nowadays, Artificial Intelligence assistants such as Apple’s Siri, Google’s Now and Amazon’s Alexa are currently fast-growing and widely integrated with many smart devices. These assistants are built with the primary purpose of being personal assistants for every individual user in certain contexts. In this research, we would highlight the development process of the chatbots, features, problems, case studies and limitations.

This research delivers the information, helps developers to build answer bots and integrate chatbots with business accounts. The aim is to assist users and allow transactions …

Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori

School of Professional Studies

Companies get hacked every day, and our in-scope company for this case study, RCAP Solution, was not an exception. Security incidents have increased both in volume and range in recent years, and cyber-attacks have become more sophisticated than ever before. There are so many reasons that drive this fact; one is that our infrastructure was not protected efficiently, but also attackers have become more knowledgeable in initiating advanced attacks at a scale. Additionally, the entrance of emerging technologies such as blockchain, machine learning, and the internet of things, added additional complexity to the already complex scene. Cybercriminals are using various …

Cvs Covid-19 Screening Website: Test Automation, Savya Rawat

School of Professional Studies

CVS Pharmacy is an American retail corporation, also known as, and originally named, the Consumer Value Store owned by CVS Health, it is headquartered in Woonsocket, Rhode Island. CVS Pharmacy is currently the largest pharmacy chain in the United States by number of locations over 9,600 and total prescription revenue. CVS sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs.

Now, coming to the reason why I have selected CVS pharmacy’s website cvs.com as my case study topic is because of CVS’s response to the covid-19 pandemic’s no-cost testing strategy. Whole of the world is suffering …

The Impact Of Special Interest Groups On The Federal Dietary Guidelines: Consequences For American Health, Dory Mcmillan

School of Professional Studies

This research paper explores the impact of relationships between lobbyists and both the USDA and HSS, and the impact these relationships have on the Dietary Guidelines for Americans that the agencies work together to create. The paper focuses specifically on the information the guidelines present in regard to red meat consumption, and the impacts this may have on American health, and healthcare costs associated. It was hypothesized that a relationship would be found between special interest groups and the U.S. Department of Health and Human Services and/or the U.S. Department of Agriculture. Research found there was a relationship between special …

The Killingly Mascot Case Study, Jordan Lumpkins

School of Professional Studies

In the summer of 2019, in Killingly, Connecticut the local Board of Education voted to retire the "Redmen" mascot name it had used for nearly a century. This legislation was widely opposed and received extensive media coverage. Within a few months, the town experienced a massive political referendum where several local Board of Education members and Councilmen were replaced by single issue politicians promising to reinstate the "Redmen" name. Now holding a majority on the Board of Education, these Board members made Killingly the first school in U.S. history to reinstate a mascot after being deemed "derogatory."

It is the …

Higher Education Responses To Crisis: A Case Study Of Clark University And The Pandemic Of 2020, Lisa Gillingham

School of Professional Studies

The COVID-19 pandemic has delivered an existential challenge to universities and other academic institutions at a time when they are already grappling with other weighty issues that may alter the fabric of higher education. COVID-19 has forced these institutions to consider and employ new ways of conducting its work with a sense urgency that is unprecedented in the recent history of the academy. The rate of learning around these models is rapid, and Higher Education is ripe for change.

Clark University has addressed the pandemic with a plan to protect and pivot using strategies that support the continuation of its …

Nato And The Ifrc: A Comparative Case Study, Abigail Kosiak

Undergraduate Honors Capstone Projects

This research analyzes the North Atlantic Treaty Organization's (NATO) Multinational Telemedicine System (MnTS) Project and works to answer five main questions:

1) What challenges did the NATO MnTS Project face that are directly related to the fact that the project included members from different countries and worked to create a system that operates across national borders?

2) How do these challenges compare to those faced by a non-governmental organization (NGO) like the International Federation of the Red Cross and Red Crescent Societies (IFRC)?

3) What successes has the IFRC had with its current operational model?

4) In what ways could …

2020-December-Postgraduates Honored At Virtual Ceremony, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University Bill Gatton College of Pharmacy honored its postgraduate pharmacy residents and fellows on Thursday night in a virtual graduation ceremony.  

Speakers included Dr. Brian Noland, ETSU president; Dr. Debbie Byrd, dean of the pharmacy school; Dr. David Linville, executive vice provost for academics and health; and Dr. Ralph Lugo, professor and chair of the Department of Pharmacy Practice. 

In addition, program directors shared remarks and presented the graduates with program certificates. They included Dr. Katelyn Alexander, community pharmacy residency program director; Dr. Brian Cross, ambulatory care residency program director; Dr. David Stewart, internal medicine residency program …

2020-December-01-A Zoom Holiday Party With The Nolands, University Marketing And Communication, East Tennessee State University

ETSU News

Season's Greetings

Wishing everyone a safe, healthy and happy holiday season

You're invited to view a "very virtual" holiday party

featuring

East Tennessee State University President Brian Noland and First Lady Donna Noland

and a familiar cast of characters

2020-December-01-A New Look Expanded Services For The Nave Center, University Marketing And Communication, East Tennessee State University

ETSU News

ELIZABETHTON (Dec. 1, 2020)  – The East Tennessee State University Center for Audiology and Speech-Language Pathology at the Nave Center underwent extensive renovations this year, expanding services offered at the interdisciplinary, interprofessional clinic located in Elizabethton.

This facility has served as an academic space for ETSU since 1976 and has transformed over the years into an interdisciplinary clinic with multiple areas of practice that serves community health care needs and educates ETSU students who are pursuing a variety of careers in the rehabilitative and diagnostic health sciences.

During the summer, former classrooms and lab spaces were transformed into additional SLP …

2020-December-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in December.  Thank you for your service!

Fred J. Alsop III – Professor, Biological Sciences, 48 years

Gary D. Burkette – Professor, Accountancy, 28 years

Mary Elizabeth Cradic – Office Manager, Office of the President, 27 years

Bruce Dalton – Professor, Social Work, 17 years

Joseph G. Disque – Professor, Counseling and Human Services, 26 years

Edward J. Dwyer – Professor, Curriculum and Instruction, 44 years

Brian G. Evanshen – Research Specialist, Environmental Health, 30 years

Richard J. Felts – Boiler Mechanic, Power House Operations, 22 …

2020-December-01-Governors School Applications, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Governor’s School for the Scientific Exploration of Tennessee Heritage, offered by the East Tennessee State University Center of Excellence for Appalachian Studies and Services, is now accepting applications for summer 2021. The School will run from May 30-June 25.

Students live on the ETSU campus and earn three hours of college credit. Rising juniors and seniors in Tennessee high schools or home schools are eligible to apply, but applications must be submitted through the school counselor. Interested students should see their school counselor. The deadline for applications is January 15, 2021. More information is available at …

2020-December-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Rebecca Fugate is a family-focused solutions counselor with the Center for Community Outreach and Applied Research. She was previously a travel counselor with World Travel Service Inc. She holds an M.A. in psychology-clinical counseling from The Citadel.

Bridget Garland is an assistant HIPAA compliance officer in the Office of HIPAA Compliance and Security after serving ETSU Physicians as EHR director. She holds a master’s degree in English from ETSU.

Brianne A. Hayes is the bursar in Business and Finance after serving as bursar at the University of Memphis. She holds a B.S. degree in accounting from the University of South …

2020-December-01-Quinn Wins Sodexo Sweepstakes, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Quinn Daniels, a student at East Tennessee State University, was recently named one of 30 randomly selected winners in Sodexo’s “Spread the Joy Sweepstakes” as part of its fall resident dining promotion series.

This national prize sweepstakes focused on positive things that may be spread – like joy to others – giving students across the United States the chance to win one of 30 $500 donations made in their names to the campus food pantry or local hunger-related charity of their choice. According to Sodexo, “this comes at a time when food pantries are deeply in need …

Reflections Of A Chief Strategy Officer In A Diversified Conglomerate, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

After a lifetime as an academic, I was hired as Chief Strategy Officer (“CSO”) at Tata, a colossal $100 billion group with more than a hundred companies and 650,000 employees worldwide. At first sight, the job of being strategy head for the Tata Group may seem rather different from my academic role, with implementation responsibility and ability being the key difference. But, it did not require much of an adjustment for two reasons. First, I was not the typical academic. For twenty years, as an external consultant, I had been working with top executives and helping them think through their …

When Consumers Live Several Experiences In One: Syncretic Thematization And Consumers’ Productive Use Of Free Time, Damien Chaney, Fuat Firat

Marketing Faculty Publications

In a culture of experiential consumption, themed consumer experiences have become highly marketable commodities, giving birth to new types of experiences. In this research, we explore these new forms of experiences that try to escape from commodification through syncretism. We conduct an ethnography of a highly themed festival, Hellfest in France. We identify that this festival offers an experience based on cognitive, sensory, and praxeological syncretism which aims to re-enchant as well as disorient consumers. Since syncretic experiences are perceived as several sub-experiences in one, we also show how these new types of experiences are rooted in a new conception …

2020-December-01-Meet Kristin Ridenour, University Marketing And Communication, East Tennessee State University

ETSU News

Like many students who come to East Tennessee State University from other regions of the country, physical therapy (PT) student Kristin Ridenour was drawn to both the program and the place.

“After visiting Johnson City for my interview, I knew this is where I belonged,” said Kristin, a Georgia native who completed her undergraduate degree at Jacksonville University in Florida. “I loved the town, the mountains, and most importantly, the PT staff and faculty, who were very welcoming.”

As a student in the Physical Therapy program, which is housed in the Department of Rehabilitative Sciences in the College of Clinical …

2020-December-01-Street Medicine Interest Group Forms To Help Homeless Population, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Street Medicine Interest Group (SMIG), a new student organization at East Tennessee State University, is building bridges with community partners to help people who are experiencing homelessness overcome barriers to health care.

The group hosted its first flu clinic on Friday, Dec. 18, at Munsey Memorial United Methodist Church. This event provided donations of warm clothing to many and flu shots to 12 individuals who are experiencing homelessness in the Appalachian Highlands.

The SMIG is an interprofessional student organization that is comprised of approximately 60 students representing ETSU’s five health sciences colleges including the Quillen College …

2020-December-01-Year In Review Etsu Strong In, University Marketing And Communication, East Tennessee State University

ETSU News

At East Tennessee State University we have a lot to be proud of this year.
We were challenged to do what would have been considered unthinkable and entirely impossible.
Out of the unexpected came innovation and we stood solid on our mission to improve the lives of the people of this region.

The year 2020 will be known for many things, but let's remember it as the year we were ETSU Strong.