The Role Of Myopic Loss Aversion In Pre-Harvest Grain Marketing,
2020
University of Nebraska-Lincoln
The Role Of Myopic Loss Aversion In Pre-Harvest Grain Marketing, Iyore Eronmwon
Department of Agricultural Economics: Dissertations, Theses, and Student Research
In this study, we investigate the role of myopic loss aversion (MLA) risk preferences on pre-harvest grain marketing decisions using a laboratory experiment. Prospect theory parameters were estimated to measure MLA. We estimated a power function for utility and obtained power estimates indicating linear utility for gains and concave utility for losses. We obtained a loss aversion parameter estimate that suggests the presence of loss aversion. We found evidence of probability weighting for both gains and losses. We classified individuals into three categories based on their MLA status. They are no NMLA, MLA, and high loss aversion (HLA). We observed …
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses,
2020
American Public University
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
2020-September-16-Mountain City Extended Hours Health Center Celebrates 30th Anniversary,
2020
East Tennessee State University
2020-September-16-Mountain City Extended Hours Health Center Celebrates 30th Anniversary, University Marketing And Communication, East Tennessee State University
ETSU News
Located inside the Johnson County Community Hospital at 1901 South Shady Street, the Mountain City Extended Hours Health Center is open six days a week and offers a sliding fee schedule to ensure access for individuals without insurance.
MOUNTAIN CITY (Sept. 16, 2020) – East Tennessee State University’s Mountain City Extended Hours Health Center is celebrating 30 years of providing health care to rural Johnson County and its neighboring communities.
The nurse-managed clinic was established to fill a need in a community that in the late 1980s had experienced the closure of their local hospital.
“Community leaders, including members of …
2020-September-15-Professor Providing Voice Tips For Teachers Wearing Masks,
2020
East Tennessee State University
2020-September-15-Professor Providing Voice Tips For Teachers Wearing Masks, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 15, 2020) – As many local teachers have returned to in-person instruction in their classrooms this fall, they are learning to deal with new challenges that have arisen as a result of the COVID-19 pandemic. A professor at East Tennessee State University is helping them navigate one important issue they are currently facing – protecting their voices while teaching and wearing a mask.
Dr. Chaya Nanjundeswaran Guntupalli, associate professor in the Department of Audiology and Speech-Language Pathology in the College of Clinical and Rehabilitative Health Sciences (CCRHS), is reaching out to area teachers with voice tips.
“This …
2020-September-15-Marching Bucs Launching Friday Concerts On The Plaza,
2020
East Tennessee State University
2020-September-15-Marching Bucs Launching Friday Concerts On The Plaza, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (September 15, 2020) – The Marching Bucs of East Tennessee State University may not be able to take the field at William B. Greene Jr. Stadium this fall, but that’s not stopping them from making music!
Members of the ETSU marching band will begin a series of Friday Concerts on the Plaza on Friday, Sept. 18. These free public mini-concerts will be held at 3:30 p.m. at Borchuck Plaza outside the Charles C. Sherrod Library.
“One of the defining traits of the ETSU Marching Bucs is the family atmosphere that exists within the group,” said Dr. Joe Moore, …
2020-September-14-Uh Golf Team Wins District Tournament,
2020
East Tennessee State University
2020-September-14-Uh Golf Team Wins District Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-September-14-Etsu Welcomes Chairs Of Excellence In Business,
2020
East Tennessee State University
2020-September-14-Etsu Welcomes Chairs Of Excellence In Business, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 14, 2020) – The College of Business and Technology at East Tennessee State University has filled two endowed chair positions, each charged to provide expertise to academic programs and assist in fulfilling the strategic mission of the college while building regional and international partnerships.
David Golden has been named professor of practice and Allen and Ruth Harris Chair of Excellence in Business, and Jim Harlan has been named professor of practice and AFG Chair of Excellence in Business and Technology.
For almost 25 years, Golden served as a senior manager for Eastman, most recently as senior vice …
2020-September-14-Celebrating The 25th Anniversary Of Hancock County School-Based Health Centers,
2020
East Tennessee State University
2020-September-14-Celebrating The 25th Anniversary Of Hancock County School-Based Health Centers, University Marketing And Communication, East Tennessee State University
ETSU News
SNEEDVILLE (Sept. 14, 2020) – East Tennessee State University’s Hancock County School-Based Health Centers are celebrating 25 years of serving the Hancock County/Sneedville community.
Located on the Hancock County Elementary School property and inside the Hancock County Middle/High School, these clinics provide primary care, urgent care and mental health services to students and the community.
“For a quarter of a century, the Hancock County School-Based Health Centers have been a beacon of care for not only pediatric patients, but for the entire community,” said Dr. Wendy Nehring, dean of the ETSU College of Nursing. “These clinics serve a rural area …
2020-September-11-Constitution Day Lecture,
2020
East Tennessee State University
2020-September-11-Constitution Day Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 11, 2020) – “Equality and The Constitution from the Civil War to Black Lives Matter” is the topic of a free public talk to be given virtually at East Tennessee State University by NPR host and noted academic Stewart Harris on Wednesday, Sept. 16.
Stewart Harris
Stewart Harris is a law professor and associate director of the Abraham Lincoln Institute for the Study of Leadership and Public Policy at Lincoln Memorial University, and hosts the nationally syndicated public radio show "Your Weekly Constitutional."His talk will be given via Zoom from 6-7 p.m. and will include the …
2020-September-09-Norman And Smith To Represent Etsu College Of Nursing In National Fellowship,
2020
East Tennessee State University
2020-September-09-Norman And Smith To Represent Etsu College Of Nursing In National Fellowship, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 9, 2020) – East Tennessee State University’s Dr. Kayla Norman and Vanessa Smith have been selected as fellows for the Duke-Johnson & Johnson Nurse Leadership Program.
Norman serves as the lead nurse practitioner and Smith is the center manager at ETSU’s University Health Center.
The Duke-Johnson & Johnson Nurse Leadership Program, a 10-month experience, is a partnership between Duke University School of Medicine, Duke University School of Nursing and Johnson & Johnson. The program provides leadership development for advanced practice nurses and their team partners to develop and launch transformational health improvement initiatives within their organizations and …
2020-September-08-We Shall All Be Reunited,
2020
East Tennessee State University
2020-September-08-We Shall All Be Reunited, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 8, 2020) – For two decades Dr. Ted Olson, a professor in East Tennessee State University’s Department of Appalachian Studies, has been at the vanguard of efforts to study and publicly celebrate the historic recordings popularly known as the Bristol Sessions, which were conducted by influential Victor Records producer Ralph Peer.
Widely characterized as a seminal event from the early years of commercial recording, the Bristol Sessions actually involved two distinct sets of recording sessions, the first occurring in late July and early August 1927 and the second in late October and early November 1928.
Dr. Ted …
2020-September-08-Martin School Of The Arts To Host Virtual Screening Of Coded Bias,
2020
East Tennessee State University
2020-September-08-Martin School Of The Arts To Host Virtual Screening Of Coded Bias, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 8, 2020) – The film industry has had a rough year, but unlike Hollywood, independent films have not “gone dark” during the pandemic, continuing instead to bring to light disparate subjects and people from around the globe.
The Mary B. Martin School of the Arts at East Tennessee State University will virtually screen all three of its fall independent films in the South Arts Southern Circuit Tour of Independent Filmmakers series.
“With live events on hold at the university until sometime in 2021, we are so grateful that the Southern Circuit is working with its venues to …
2020-September-07-College Of Public Health Experts Featured Prominently In National Journal,
2020
East Tennessee State University
2020-September-07-College Of Public Health Experts Featured Prominently In National Journal, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 7, 2020) – Experts from East Tennessee State University’s College of Public Health are featured prominently throughout the September issue of the American Journal of Public Health (AJPH), a publication of the American Public Health Association.
The theme of the special section is “A Public Health Lens on Rural Health,” and ETSU College of Public Health faculty authored four of the articles in this issue.
“I am honored that ETSU and the Center for Rural Health Research are so prominently featured in the premier public health journal in the United States,” said Dr. Randy Wykoff, dean of …
2020-September-07-Etsu Board Of Trustees To Hold Quarterly Meeting,
2020
East Tennessee State University
2020-September-07-Etsu Board Of Trustees To Hold Quarterly Meeting, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 7, 2020) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting on Friday, Sept. 18, at 10 a.m.
Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.
Public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When it becomes available, the agenda and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”
For more information, call 423-439-4317. For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.
Consumers And Their Celebrity Brands: How Personal Narratives Set The Stage For Attachment,
2020
Marshall University
Consumers And Their Celebrity Brands: How Personal Narratives Set The Stage For Attachment, Ben Eng, Cheryl B. Jarvis
Marketing Faculty Research
This research demonstrates how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e., altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs. professional lives in creating attachment, and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity.
Design/methodology/approach – Three online experiments tested the proposed direct, mediating, and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs.
Findings – Results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type …
2020-September-04-Tuesday Talks Series To Begin With Discussion On Combatting Systemic Racism,
2020
East Tennessee State University
2020-September-04-Tuesday Talks Series To Begin With Discussion On Combatting Systemic Racism, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 4, 2020) – “Tuesday Talks,” a new series of conversations on “hot-button” issues, will begin Sept. 8 for East Tennessee State University students, faculty and staff and community members.
These talks, which will provide a forum for discussion on a range of cultural and political topics, will be held via Zoom each Tuesday through Oct. 27 from 5:30-6:30 p.m. Each week’s session will open with a quick overview from a guest speaker, followed by a period for discussion and debate between participants. Pre-registration is required by visiting https://etsu.zoom.us/j/95876338224.
“Combating Systemic Racism in America” is the focus …
2020-September-03-Discovery Of Flyers On Campus,
2020
East Tennessee State University
2020-September-03-Discovery Of Flyers On Campus, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University has learned that flyers have been placed on some cars in parking lots on campus. The message of these flyers does not align with the mission and values of East Tennessee State University. These flyers were distributed without permission, and the placement of temporary signage on vehicles is prohibited by university policy. Our campus is a place of inclusion and a place where people are treated with dignity and respect.
Your safety is our highest priority. I recognize that the message of these flyers may be troubling to some people. Our campus has resources available for …
2020-September-03-Bucky Hits The Road,
2020
East Tennessee State University
2020-September-03-Bucky Hits The Road, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Sept. 3, 2020) Bucky’s ETSU Road Trip is about to begin.
For the next several weeks, admissions counselors from East Tennessee State University will set up tents in parks, pavilions and other outdoor and indoor spaces across Tennessee as well as Virginia, North Carolina, South Carolina, Georgia and Kentucky. Prospective students can arrange to meet with a counselor to learn about the admissions process, scholarships, academic opportunities and more.
“This is our way of bringing ETSU to our prospective students,” said Caleb Bennett, ETSU assistant director for recruitment. “College visits are the highlight of the high school …
2020-September-03-Carter Railroad Museum Now Open Saturdays,
2020
East Tennessee State University
2020-September-03-Carter Railroad Museum Now Open Saturdays, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 3, 2020) – The George L. Carter Railroad Museum has reopened to the public under specific health guidelines instituted by East Tennessee State University.
The museum, located in the Campus Center Building, is open Saturdays from 10 a.m. to 3 p.m. All visitors are required to wear masks while on the ETSU campus and in its buildings, including the railroad museum. Directional signage is posted throughout the museum to promote physical distancing and for safe traffic flow inside the galleries and corridors. All frequently touched surfaces are routinely disinfected for added safety.
The number of visitors will …
The Status Of Women Leaders In Government–Utah Counties,
2020
Utah Women & Leadership Project
The Status Of Women Leaders In Government–Utah Counties, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
Recent events underscore the need for government—and democratic governance processes in general—to embrace diversity at all levels. Organizations with diverse leadership teams, including both women and men, have proven to be more innovative and resilient, make better strategic decisions, and have an increased capacity for problem solving. The benefits of gender equity can be found in any organization, including government structures such as state legislatures, city councils, and state and local bureaucracies.
