Marketing Commons^™

2020-November-02-Pride Center Opens.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (November 2, 2020) The new Dr. Patricia Robertson Pride Center was recently dedicated in honor of a retired faculty member and department chair who was a strong advocate for diversity and inclusion at ETSU.

The Pride Center is located on the second floor of the D.P. Culp Student Center and offers a space for gathering, programming, support and resources for LGBTQ+ students, faculty, staff, and allies. The Pride Center is a popular gathering spot for students of all backgrounds and it facilitates an area for dialogue, support, and inclusion.

“Students who are struggling with sexual or gender identity, …

2020-November-02-Etsu Health Announces New Lucidity Clinical Study, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 2, 2020) – Dr. Ronald Hamdy, a physician at ETSU Health and professor at East Tennessee State University’s Quillen College of Medicine, has announced the start of patient recruitment for the LUCIDITY study (NCT03446001), a new clinical research study to evaluate an investigational drug in people who are experiencing memory loss, or have been diagnosed with Mild Cognitive Impairment (MCI or MCI-AD), Probable/Early Alzheimer’s disease (AD) or Mild-Moderate AD.

The LUCIDITY study, sponsored by TauRx Therapeutics Ltd., will evaluate the effects of this treatment in slowing or delaying memory loss in people who are not receiving other …

2020-November-01-Spotlight On Biomedical Communications, University Marketing And Communication, East Tennessee State University

ETSU News

Biomedical Communications Team

(Nov. 20, 2020) ETSU’s Biomedical Communications team is celebrating a national award from the In-Plant Printing and Mailing Association, recognizing their work bringing Dr. Karen Schetzina’s ReadNPlay children’s activity book series to life. The team received the 2020 Judges Recognition in the booklets category for excellence from small in-house print shops.

Located in the Learning Resources department with the Medical Library, Biomedical Communications was established to provide design and print services …

2020-November-01-Board Of Trustees Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 9, 2020) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Nov. 13.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, all meetings will be conducted permitting participation by electronic or other means of communication if necessary. 

Meetings are scheduled as follows:

• 
  
  Audit Committee – 8 a.m.
• 
  Academic, Research, and Student Success Committee – 9:15 a.m.
• 
  Finance and Administration Committee – 10:45 a.m.
• 
  Board of Trustees – 1 p.m.

Public attendance to all committee meetings and full board meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When …

2020-November-01-Meet Austin Ramsey, University Marketing And Communication, East Tennessee State University

ETSU News

Austin Ramsey’s world revolves around “crushing boxes.” He uses this analogy often when engaging with clients for his consulting business, Pointech, and to define his leadership philosophy. Obviously, Austin is doing more than programming his way through the information systems curriculum at East Tennessee State University. He says each opportunity to lead, learn and grow is a building block toward new experiences and even bigger opportunities, like being a member of the National 4-H GPS/GIS (geographic information systems) Leadership Team or the youngest person to receive the 40 Under Forty recognition from The Business Journal of Tri-Cities Tennessee/Virginia a short …

Hs Girls Basketball Meeting, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Uh Cross Country Runners Headed To State, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

R&D Investment, Business Performance, And Moderating Role Of Guanxi: Evidence From China, Chiquan Guo, Sudipto Sarkar, Jing Zhu, Yong J. Wang

Marketing Faculty Publications

Highlights

• Relationship duration with major clients not only has a direct, negative effect on total income (sales).

• Relationship duration has a negative moderating effect on the association between research & development (R&D) and total income.

• Relationship duration with major suppliers has a positive moderating effect on the association between R&D and total profits.

• Relationship with government has a positive effect on total income, and it also has a negative moderating effect on the R&D-performance chain.

• Chinese firms over emphasize the importance of guanxi with the government by going overboard or overspending on it.

Understanding And Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. Labrecque

Peer Reviewed Articles

Prior research has shown that approximately half of salespeople fail to achieve their targets each year. Not only is the role difficult but also sales jobs are often marked by high levels of stress, rejection, and burnout. Thus, salesperson resilience is critical. However, a gap remains in our understanding of how resilience influences performance and how managers can motivate salespeople to be more resilient. To answer these questions, we collected survey data from 110 salespeople from a large firm based in the Midwest, along with objective effort and performance data provided by the company prior to and following a poor …

2020-November-01-Appalachia's Diseases Of Despair Mortality Rates Higher Than Rest Of The Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN—Appalachian Diseases of Despair, a new report from the Appalachian Regional Commission finds that despite overall declining mortality rates from diseases of despair (overdose, suicide, and liver disease) between 2017-2018, the Region’s diseases of despair mortality rate in 2018 was still 36 percent higher than the rate for the non-Appalachian United States. Moreover, among Appalachians in the prime working ages of 25-54, the diseases of despair mortality rate was 43 percent higher in the Region than the rest of the country. The report also found that for women, the diseases of despair mortality rate was 46 …

2020-November-01-Museum At Mountain Home Seeking Funds To Support Relocation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  The current Museum at Mountain Home tells the story of the development of health care in South Central Appalachia from the earliest practitioner to the present. 

Established in 1995 by the generous donation of the use of a historic building by the Veterans Affairs Medical Center (VAMC) and the continued support of East Tennessee State University’s Quillen College of Medicine, the Museum at Mountain Home now looks to transition into a new home in order to accommodate VAMC renovations.  The museum is working to identify a suitable new location.

“The Museum at Mountain Home is the result …

Signaling Green: Investigating Signals Of Expertise And Prosocial Orientation To Enhance Consumer Trust, Stacie F. Waites, Jennifer L. Stevens, Tyler Hancock

Marketing Faculty Research and Publications

Prior research has established the positive effect of green marketing on purchase intentions. Less well known is why. Two empirical studies were conducted to investigate trust as an important mediator explaining the relationship between green marketing and purchase intentions. In study one, we successfully replicate prior research, again finding higher purchase intentions for companies that engage in green marketing. Additionally, trust in the company was found to mediate this relationship. Study two then examines the underlying mechanisms of expertise and prosocial orientation on the relationship between green marketing and trust, and then serially to purchase intentions. Demographic boundary conditions of …

2020-November-01-Brett Young In Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Country music artist Brett Young will perform in an exclusive live virtual concert followed by a Q&A for East Tennessee State University students, staff and faculty on Friday, Nov. 13, at 7 p.m.

This Major Fall Concert sponsored by the ETSU Student Government Association is free to all university students and employees with ETSU Zoom registration required.

Young, whose hits include “Lady,” “Here Tonight,” “Catch,” “In Case You Didn’t Know” and “Mercy,” is known for his West Coast-meets-Southern, or “Caliville,” sound. He was the 2018 Academy of Country Music New Male Vocalist of the Year and the …

2020-November-01-Music Without Borders, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Music can change the world because it can change people,” Irish singer-songwriter Bono says.

The makers of the 2020 independent documentary “Fandango at the Wall” and musicians and fans at the annual Fandango Fronterizo count on that.

For 11 years, the masters of son jarocho Mexican music and fans have gathered on both sides of the Tijuana-San Diego border for the music and dance festival Fandango Fronterizo. The documentary “Fandango at the Wall” takes viewers on a journey through Mexico with Afro Latin Jazz Orchestra founder and conductor Arturo O'Farrill, where he meets and makes music with …

5 Ways To Boost Your Business Through Influencer Marketing, Patricia Lui

Research Collection Lee Kong Chian School Of Business

Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.

2020 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2020.

Restrict, Clean And Protect: Signaling Consumer Safety During The Pandemic And Beyond, Liliana L. Bove, Sabine Benoit

Research Collection Lee Kong Chian School Of Business

Purpose: Since the outbreak of the COVID-19 pandemic, customers fear for their health when interacting with service providers. To mitigate this fear service providers are using safety signals directed to consumers and other stakeholders who make organizational assessments. The purpose of this article is to synthesize the range of safety signals in a framework that integrates signaling theory with servicescape elements so as to provide guidance for service providers to assist in their recovery. Design/methodology/approach: The authors extracted examples of how service providers signal safety to their consumers that the risk of infection is low in exchanging with their service. …

An Exploration Of Rural Small Business Owners Experience With Internet Marketing, Veronica Monique Triplett

Doctoral Dissertations and Projects

This qualitative case study explored how rural small business owners make decisions about using internet marketing as a strategy. To understand the small business owner’s experiences, this study uncovered relevant factors influencing the business owner’s during the decision-making process. The general problem to be addressed is the lack of internet marketing used by small business owners. The project focused on rural small business owners in Sumter and Marengo counties in Alabama, to gain their perspective on internet marketing, the impact that a failure to use internet marketing have on their businesses, and the specific factors that influence them not to …

Effect Of Cause-Related Marketing In The Chinese Market: Moderating Effects Of Product Type And Regional Characteristics, Haejin Seo, Tae Ho Song, Wang Li

Asia Marketing Journal

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that …

2020-October-31-Inaugural Head Coach Named.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 31, 2020) Jeffrey Shell has been appointed head coach of the ETSU Esports Varsity Team.  He is the first person to hold this new position.

Shell has served as interim head coach since November 2019 when East Tennessee State University announced plans to launch its first esports varsity team.  During his tenure he organized and led seven open tryout events for high school and college students and was instrumental in recruiting the 22 athletes who are now competing in Overwatch and League of Legends.  He has developed a training plan and practice schedule for the inaugural …