Marketing Commons^™

2020-December-01-Dr Timir Paul Receives Grant To Study Peripheral Artery Disease Treatments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Timir Paul

JOHNSON CITY (Dec. 17, 2020)  – Dr. Timir Paul of East Tennessee State University’s Quillen College of Medicine has received a $200,000 research grant from the University of Texas Southwestern to evaluate the “real world” effectiveness and use of non-stent and stent-based therapies among patients treated with peripheral artery disease.

Peripheral artery disease (PAD) is a narrowing of the peripheral …

2020-December-01-Welcome To The Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

As the largest nursing program in Tennessee, the ETSU College of Nursing has a long history of preparing nurses and nurse educators to make a difference in health care in the Appalachian Highlands and beyond. A few of headlines from 2020 provide a glimpse of the College’s impact and reach.

Rankings & Accolades

Curriculum Innovation

Top in Tennessee: ETSU College of Nursing was recently named the No. 1 RN to BSN program in the state of Tennessee …

2020-December-01-Ibma Awards 2020, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (December 2020) – East Tennessee State University’s Bluegrass, Old-Time and Country Music Studies program won big earlier this fall in the virtual 2020 International Bluegrass Music Association (IBMA) Convention and Awards.

Haselden Ciaccio

The weeklong event was highlighted by the presentation of an IBMA Distinguished Achievement Award to the ETSU program’s founder, Jack Tottle. The IBMA Industry Awards are given each year to professionals dedicated to furthering bluegrass …

2020-December-01-Students Collecting Clothing Items For The Homeless Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 1, 2020)  – Students at East Tennessee State University are holding a donation drive this week to collect goods for the homeless community in the Appalachian Highlands. The drive is hosted by the Street Medicine Interest Group (SMIG), an interprofessional coalition of students from within the ETSU Health colleges.

The drive will take place Wednesday, Dec. 2 and Saturday, Dec. 5 from 10 a.m. until 4 p.m., and on Sunday, Dec. 6, from noon to 4 p.m. Donations can be dropped off at the ground level of the ETSU parking garage off Jack Vest Drive. This will …

How Does Choosing Fitness Labeled Food Affect Consumer’S Intention To Forgo Exercise, Mei Han

Theses and Dissertations

As one of the most widely used marketing techniques, the role and effects of food labels have received significant attention from researchers. Different labels have very different influences and implications. This dissertation focuses on a unique persuasive language label: fitness label. This dissertation starts with a discussion on self-regulation mechanisms and research on goals, and their implications on how choosing fitness labeled food affects subsequent intention to forgo exercise.

This dissertation finds that the existence of response conflict in food choice, as well as the magnitude of the response conflict affect consumer’s reaction mechanisms, which in turn affect consumer’s exercise …

Your Emerging Career Assignment Focused On Samuels And Associates, Katelyn Breen

School of Business Student Scholarship

Katelyn Breen ’24
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing The Your Emerging Career Report of Samuels and Associates’ Commercial Real Estate Company highlights the marketing strategies and global trends that S and A use. This report also takes into account my own strengths and weaknesses as well as what I learned from the journey of completing this assignment. Highlighted Global trends that provide both opportunities and threats for Samuels and Associates include divorce rates, polarization and the 2020-year interest rates. As the person who completed this assignment, the highlights include aptitude tests, job interviews and a pathway for …

2020 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2020.

2020-November-30-Foster Inspiring Black Scientists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 30, 2020) – East Tennessee State University biologist Dr. Cerrone Foster was recently listed among “100 more inspiring Black scientists in America” by the science blog CrossTalk.

CrossTalk is the official blog of Cell Press, which publishes biomedical and physical science research and reviews. The blog “is fueled by a hunger for all things related to science, research, and publishing and is a home for scientists and science enthusiasts,” according to the CrossTalk website (https://crosstalk.cell.com/about).

Foster, an assistant professor in the ETSU Department of Biological Sciences, says it means a lot to her to be …

2020-November-30-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Nicole Aldana is an academic advisor in the College of Business and Technology after holding a like position at Georgia Southern University. She holds a bachelor’s degree in international studies and Spanish from Georgia Southern.

Becky Birdwell is a temporary executive aide in the College of Graduate and Continuing Studies after serving as a contract administrator. She holds a B.S. degree in elementary education from ETSU.

Tracy Dixon is a career specialist with the Center for Community Outreach and Applied Research. Before coming to ETSU, she was an operations manager at Leon Ella Enterprises. She holds a B.A. degree in …

2020-November-30-Thank You Quillen Meac Retirees, University Marketing And Communication, East Tennessee State University

ETSU News

Quillen College of Medicine and Medical Education Assistance Corporation (MEAC) would like to thank all of the employees who retired in 2020. When added together, their careers at Quillen and MEAC represent more than 1,000 years of service.
We appreciate your service and wish you well as you begin the next chapter.

January

Alice J. Terrell
Information Research Tech, Surgery

February

Mary Lou Hawk
Coordinator, Division of Lab Animal Resources

March

Lorena Alice McKinley Burton
Coordinator, Academic Affairs

Jerry Lee Keplinger
Coordinator, Biomedical Sciences

Stuart Leicht
Professor, Internal Medicine

Marcia Ray
Medical Records Clerk, Internal Medicine

Wanda Young
Coordinator, Psychiatry …

2020-November-23-Alabama Snake, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 23, 2020) – “Serpent Handling and Religious Expression,” a discussion between Drs. Thomas Burton and Ron Roach of East Tennessee State University, will be held via Zoom on Tuesday, Dec. 1, at 7 p.m.

Hosted by the ETSU Archives of Appalachia, the discussion will center on Burton’s research into the religious rituals and practices of southern Appalachia, particularly of “signs following” Holiness Pentecostal churches. A portion of Burton’s research is featured in the upcoming documentary, “Alabama Snake,” which will premiere on HBO on Wednesday, Dec. 9. Some segments of the HBO interview with Burton were filmed on …

2020-November-20-College Of Nursing Student Selected For Rural Health Fellows Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 20, 2020)  – Courtney Vance Burgin, a doctor of nursing practice (DNP) student at East Tennessee State University’s College of Nursing, is one of only 16 people in the country selected for the National Rural Health Association’s 2021 Rural Health Fellows program.

After a competitive review process, 16 fellows were selected to participate in this yearlong, intensive program aimed at developing leaders who can articulate a clear and compelling vision for rural America.

“As the only representative from the state of Tennessee, I am very excited to be working with people from rural areas across America,” said …

2020-November-20-Community Health Centers Welcome New Members Of Leadership Team, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Andrea Erb and Dr. Nicole Mancini

JOHNSON CITY (Nov. 20, 2020)  – East Tennessee State University’s Community Health Centers, managed by the College of Nursing, welcomed Dr. Andrea Erb and Dr. Nicole M. Mancini to the leadership team this fall.

Erb was appointed pharmacy director and began her new role on Sept. 1. Under the guidance of the executive director of the Community Health Centers, Erb is responsible for the pharmacy operations at the ETSU Charitable Pharmacy. Her role includes patient care as well as administrative tasks of the pharmacy.

“Our pharmacy team serves patients of the Community Health …

2020-November-19-Quillen College Of Medicine Students Planning Fun Runwalk Fundraiser, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 19, 2020)  – The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting a virtual 5K fundraiser on Saturday, Nov. 28, to benefit the Willow Unit at Woodridge Hospital.

“For the past 10 years, OSR has hosted a chili cook-off fundraiser event for the Willow Unit at Woodridge,” said first-year medical student and OSR representative Monika Jain. “Due to COVID-19, this year we planned a virtual event that promotes good health and still allows us to continue this tradition.”

Registration for the virtual 5K is $5 per person, and registration …

Shedding Light On Sales Relationships: What Effect Does The Sunshine Act Have On Salesperson Ethical Behavior And Customer Response?, Rebecca Burcham

PhD in Business Administration Dissertations

The financial relationship between physicians and pharmaceutical salespeople has long been scrutinized for the potential ethical issues that may arise from the influence that financial incentives have on physician prescribing behavior. Until recently, details of these financial incentives were only available to physicians and salespeople. In order to shed light on this relationship, Congress passed legislation, known as the Sunshine Act, with the intent to make transparent financial information. By shedding light on this information, the legislation’s intent is to mitigate the potential ethical issues that such a financial relationship poses. While previous studies examined the impact that the Sunshine …

2020-November-18-New Traditional Music Minors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 18, 2020) – Two new minors and new coursework are now available in the Bluegrass, Old-Time and Country Music Studies program in East Tennessee State University’s Department of Appalachian Studies.

In addition to majoring in bluegrass, old-time and country music, students can now minor in old-time music and in Scottish and Irish music.

New minors in old-time, Scottish and Irish music

New classes in these genres offer unique, hands-on experiences for students to learn the music of their choice while immersing themselves in the culture that surrounds the music. Classes are now offered in fieldwork, archives and …

2020-November-18-Virtual Womens Entrepreneurship Day Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 18, 2020) – The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University and the Kingsport Office of Small Business Development & Entrepreneurship (KOSBE) will hold a Virtual Women’s Entrepreneurship Day Summit on Thursday, Nov. 19, featuring keynote speaker Tammy Hawes, an ETSU alumna and founder and CEO of Virsys12, an awarding-winning Salesforce Gold Consulting Partner. 

The virtual summit is free to attend and the Zoom webinar begins at 11 a.m. The purpose of the Virtual Women’s Entrepreneurship Day Summit is to help women entrepreneurs discover resources and tools to make better business decisions and …

The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor

Undergraduate Honors Theses

The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, Kacy Kim

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …