Marketing Commons^™

2020-December-03-Two German Companies Join Innovation Labs Soft Landings Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 3, 2020) –  Two companies based in Germany, senswork Inc. and Steel Service Krefeld, USA, are receiving an accelerated introduction to United States business practices, regulations, and culture through the Soft Landings Designation held by the East Tennessee State University Innovation Lab. 
Since 2015, the Innovation Lab, a high-tech business incubator located at 2109 W. Market St., has been a member of the International Business Innovation Association’s (InBIA) Soft Landings network that offers support for businesses entering or expanding into a new country. Soft Landings designees help companies make contacts in a new country more quickly …

2020-December-03-Uh's Kaleb Meredith In The News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-December-03-Student Pharmacist Earns American Indian Graduate Center Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 2, 2020) – East Tennessee State University Bill Gatton College of Pharmacy student pharmacist Chandler Parton (’22), of Fall Branch, Tennessee, has earned a prestigious, merit-based scholarship from the American Indian Graduate Center. He is a member of the Choctaw Nation of Oklahoma Tribe.

This is the second year in a row Parton has earned the $20,000 Science Post Graduate Scholarship from the American Indian Graduate Center.

The scholarship provides financial assistance to eligible American Indian and Alaska Native undergraduate, graduate and professional degree candidates to promote science, technology, engineering and mathematics (STEM) research in and opportunities …

Flexible And Family-Friendly Policies At Utah's "Best Places To Work", Robbyn T. Scribner, Michelle Vargas, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic that reached Utah in March of 2020 has had an enormous impact on the way companies do business. Perhaps the biggest change for employees came in the widespread shift to remote work as a public health measure, but many companies adjusted work practices and policies in other ways to support their employees during a challenging time. Many changes focus on flexibility and family-friendly policies, which have traditionally been a double-edged sword for working women. Though such offerings have made it possible for some mothers to remain in the workforce, taking advantage of such programs has often placed …

Flexible And Family-Friendly Policies At Utah’S “Best Places To Work”, Robbyn Scribner, Michelle Vargas, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic that reached Utah in March of 2020 has had an enormous impact on the way companies do business. Perhaps the biggest change for employees came in the widespread shift to remote work as a public health measure, but many companies adjusted work practices and policies in other ways to support their employees during a challenging time. Many changes focus on flexibility and family-friendly policies, which have traditionally been a double-edged sword for working women. Though such offerings have made it possible for some mothers to remain in the workforce, taking advantage of such programs has often placed …

2020-December-02-2020 3mt Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 2, 2020) – Doctoral student Sharon Bigger won East Tennessee State University’s recent 2020 3 Minute Thesis (3MT®) Competition with a presentation on “Advance Care Planning Protocols and Hospitalization, Rehospitalization, and Emergency Department Use in Home Health.”

Sharon Bigger

This competition, created at the University of Queensland, Australia, provides graduate students the opportunity to develop professional presentation and research communication skills.  Participants distill lengthy, complex projects into engaging, three-minute presentations designed for …

2020-December-02-Dr Jonathan Moorman Receives Va Grant To Study Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 2, 2020) – Dr. Jonathan Moorman of East Tennessee State University was recently awarded a $330,000 Biomedical Laboratory Research and Development Merit Review Award by the Department of Veterans Affairs to study immune responses to COVID-19. 

The project, “Characterizing trained immune responses to COVID-19,” was one of 18 funded studies awarded from a pool of 104 applications received from VA Medical Centers across the country.

“The new project’s goals are to determine the importance of innate immune responses in responding to repeat exposure to viral antigens following COVID-19 recovery and  identify ‘trained’ innate immune memory responses to …

2020-December-02-Duncan Serving On Nasem, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 2, 2020) Dr. William Duncan, vice provost for research at East Tennessee State University, has been named by the National Academies of Sciences, Engineering, and Medicine (NASEM) to its committee on Assessment of NIH Research on Autoimmune Diseases.

He and the other committee members have been charged with providing a general overview of epidemiologic trends in autoimmune diseases, with particular focus on the research efforts by the National Institutes of Health.  They will be closely examining the NIH research portfolio with particular attention to issues such as risk factors, diagnostic tools, barriers to diagnoses, treatments and …

2020-December-02-Student Pharmacist Earns American Indian Graduate Center Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (December 2, 2020) – East Tennessee State University Bill Gatton College of Pharmacy student pharmacist Chandler Parton (’22), of Fall Branch, Tennessee, has earned a prestigious, merit-based scholarship from the American Indian Graduate Center. He is a member of the Choctaw Nation of Oklahoma Tribe.

This is the second year in a row Parton has earned the $20,000 Science Post Graduate Scholarship from the American Indian Graduate Center.

The scholarship provides financial assistance to eligible American Indian and Alaska Native undergraduate, graduate and professional degree candidates to promote science, technology, engineering and mathematics (STEM) research in and opportunities …

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …

Iba Newsletter [December 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Narrowing The Wealth And Income Gap In Poland, China, And The United States, Cyndy Carboo, Zhiling Song, Jiawei Feng, Xudong Zhu

School of Professional Studies

With the widespread of globalization, the wealth gap continues to widen globally. Due to the enormous differences in national conditions and political systems of various countries, this article selects China, the United States, and Poland as the research objects, and uses a specific time unit as the benchmark, and mainly focuses on the four directions of medical care, education, job opportunities, and pensions. A reader could understand the correlation between the wealth gap and multiple factors deeply in this article. This article analyzes the impact of income disparity on these three countries and proposes solutions to help narrow the gap …

Worst Time Being Poor? The Hunger Problem In U.S. During Covid-19 Pandemic, Yuanhang Hu

School of Professional Studies

Food insecurity is deeply rooted in American society during and before the COVID-19 pandemic. Food Insecurity usually associates with economic indicators, such as unemployment rate, income level, etc. Currently, there are two main tools to fight the war of hunger. The first one is the government food assistance programs. And the second one is food pantries from the private sectors of the community. Both tools are facing numerous challenges due to COVID-19. The purpose of this article is to provide rational reasons to persuade the government to enhance the benefits of the Supplemental Nutrition Assistance Program (SNAP) and use administrative …

The Practical Applications Of Video Games Beyond Entertainment, Jack Martin

School of Professional Studies

Much of the attention directed toward video games is focused on their role as entertainment. However, researchers have found that video games can have other, more practical uses for society. This thesis is designed to examine three specific examples of the practical applications of video games: video games in education, video games as accessible technology, and the social uses of video games. This project is based on pre-existing research conducted by professionals studying the aforementioned subtopics. Anecdotal stories from educators, people with disabilities, and developers are also discussed. The thesis explores specific examples of video games being used practically, and …

The 11th Annual Graduate Research Symposium 2020 Presentation Tu Dublin - An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis), Charles Alves De Castro, Aiden Carthy Dr

Other Resources

This study aims to further the overall understanding of Social Media Influencers (SMIs) and to specifically predict who will be susceptible to influence by them. The main objective of this research relies on to determine whether there is a specific personality profile that predisposes young people to undue influence by social media influencers. Based on previous research published by the journal Frontiers in Psychology titled “The Role of Social Media Influencers in the Lives of Children and Adolescents ¹”, a list of potentially harmful content will be compiled. Participants (N=40) in phase one will then be given …

The 1st Disrupting Thinking Research Conference Presentation Tu Dublin - An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis), Charles Alves De Castro, Aiden Carthy Dr

Other Resources

This study aims to further the overall understanding of Social Media Influencers (SMIs) and to specifically predict who will be susceptible to influence by them. The main objective of this research relies on to determine whether there is a specific personality profile that predisposes young people to undue influence by social media influencers. Based on previous research published by the journal Frontiers in Psychology titled “The Role of Social Media Influencers in the Lives of Children and Adolescents ¹”, a list of potentially harmful content will be compiled. Participants (N=40) in phase one will then be given …

Transparency And Yielding Of Law Officers Reform (Taylor) Act Of 2020: Proposal For Police Reform, Marwa Alnaal, Matthew L. Anderson, Hannah Brier, Mollie Campbell, Rose Wine

School of Professional Studies

The Transparency and Yielding of Law Officers Reform Act of 2020 (TAYLOR) proposes an example bill for law enforcement reform. During the summer of 2020, the United States witnessed civilian demonstrations nationwide calling for a change to policing. Our proposal is hoping to heed that call, offering a foundation for change that police forces and localities across the United States can utilize to rebuild trust and accountability.

The goal of the TAYLOR Act is not to defund the police; but rather, TAYLOR rethinks the priorities of the police. There can be no denying that the relationship of trust and security …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

Healthy Food Portal Business Plan And Its Function Model, Alena Raupova

School of Professional Studies

Business planning is a tool of paramount importance in the process of company management, on the efficiency of which the future functioning of the enterprise depends. Formation of a business plan enables the team to productively and competently use existing funds and resources in their work and apply planning as a very effective management mechanism (Hamm, 2016).

The goal of this final project is to develop a business plan for a healthy nutrition portal for Bellyful LLC. Bellyful is based in Boston, USA, and the portal will be its first product. Our client is interested in researching the prospects of …

A Web-Based Ai Assistant Application Using Python And Javascript, Viet Le, Tej Bahadur, Jainee Shah, Roushan Ara

School of Professional Studies

Our research is mainly based on a chatbot which is powered by Artificial Intelligence. Nowadays, Artificial Intelligence assistants such as Apple’s Siri, Google’s Now and Amazon’s Alexa are currently fast-growing and widely integrated with many smart devices. These assistants are built with the primary purpose of being personal assistants for every individual user in certain contexts. In this research, we would highlight the development process of the chatbots, features, problems, case studies and limitations.

This research delivers the information, helps developers to build answer bots and integrate chatbots with business accounts. The aim is to assist users and allow transactions …