Marketing Commons^™

Social Media And Customer Relationship Management Technologies: Influencing Buyer-Seller Information Exchanges, Omar S. Itani, Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

Marketing Faculty Publications

Highlights

• Social media and CRM technology aid salespeople in market sensing and customer-linking activities.

• Social media utilization enhance the competitive information collection abilities of the seller.

• CRM techpositively affects seller product information communication, which enablesbuyer information sharing intentions.

• Sellers capture value from buyers by CRM utilization.

• Seller experience has significant moderating and explanatory power regarding the use of sales technology.

Abstract

Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange …

2020-October-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following member of the East Tennessee State University family who retired in September.  Thank you for your service!

Thomas Russell Olmsted – Associate Professor, Department of Psychiatry and Behavioral Sciences

Published October 1, 2020, as part of the Accent email newsletter for faculty and staff.

2020-October-01-Outdoor Band Concert.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Wind Ensemble and Concert Band will present a Lunchtime Outdoor Concert on Wednesday, Oct. 14, at 12:15 p.m.

The concert will be performed at the concrete pad adjacent to Burleson Hall and the Ballad Health Athletic Center (Mini Dome) and across Sherrod Drive from Brown Hall.

Members of the campus community are welcome to bring lawn chairs and lunch and enjoy live music performed by ETSU students. Those in attendance must follow ETSU COVID-19 guidelines.

In the event of rain, the concert will be postponed to Friday, Oct. 16, at the …

2020-October-01-Dekliah Kelly.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

De’Kliah Kelly, a sophomore from Chattanooga, is an Honors-in-Discipline in History student with a second major in anthropology. Kelly applied to a number of schools, but the tipping points that led her to choose ETSU were its classical studies minor and its Summer Bridge Program, which provides incoming African American, Hispanic and Native American students a solid foundation before they start their freshman year.  After taking advantage of tutoring services provided through TRIO Programs at ETSU, as well as earning the 2020 Tennessee TRIO Adult-Learner Academic Scholarship, she now serves fellow students as a tutor herself. She is also a …

2020-October-01-Etsu Health Receives Cup Of Kindness Award For Community Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Highlights of Community Service

Early in the pandemic, ETSU Health worked to established the region’s first drive-through COVID-19 testing site. This site was instrumental in detecting the first cases of community spread in the area. Currently, ETSU’s Quillen College of Medicine is conducting vital research on COVID-19 using blood samples from local patients who have recovered from the disease.

As the pandemic progressed, ETSU Health became a go-to source of expertise for government and community leaders, our local media, and the public. Representatives from ETSU Health were called upon for interviews about various facets of COVID-19, and the ETSU College …

2020-October-01-Super South Heritage Day.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The George L. Carter Railroad Museum at East Tennessee State University will hold its Super South themed Heritage Day on the final day of the month, Oct. 31.

Special trains headed to Florida and other vacation destinations displayed advertisements such as “Come to the Sunshine” to lure travelers in the northern areas of New York, Chicago and Detroit where the cold winds of winter would drive thousands of passengers to travel South. Beyond the passenger operations, these lines were notable for moving vast amounts of produce – oranges, watermelons, peaches and more – to northern metropolitan regions. …

2020-October-01-Theatredance To Present Virtual Performance Of Appropriate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct 1, 2020) The Department of Theatre and Dance at East Tennessee State University will launch its fall 2020 season with a virtual performance of the drama “Appropriate” by Brandon Jacobs-Jenkins on Friday, Oct. 9, at 7 p.m. 

Tickets for the show are free but patrons will need to obtain a ticket in order to access the link. 

In “Appropriate,” every estranged member of the Lafayette clan has descended upon the crumbling Arkansas homestead to settle the accounts of the newly-dead patriarch. As his three adult children sort through a lifetime of hoarded mementos and junk, they …

Using Social Media To Enhance Customer Service: A Study Of Independent Day Spas In Phoenix, Arizona, Krista Fabrick

Doctoral Dissertations and Projects

Social media customer service is becoming increasingly crucial for businesses, and many small businesses struggle in this area. This qualitative study explored how independent day spas use Facebook and Instagram for customer service and their effectiveness on these platforms. The participants included ten small, independent days spas in the Phoenix, Arizona, areas with ten or fewer employees, have less than $1,500,000 in annual revenue, and have a presence on Facebook and Instagram. Four common themes arose from this research. First, day spa owners/managers generally have at least a basic knowledge of Facebook and Instagram. Second, owners/managers are typically the ones …

2020 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2020.

An Analysis Of Sustainable Marketing And How It Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

Business ETD Collections

This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada

Business ETD Collections

A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …

An Examination Of The Growth Of Cruelty-Free Products Available For The 18–24 Age Range., Daniela Isabel Bolivar Leon

Business ETD Collections

The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …

Fear Advertising And Its Impact On Audience Behaviour., Melissa Paulino

Business ETD Collections

This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

2020-September-30-Nsf Award To Study Minority Representation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 30, 202) – Dr. Candace Forbes Bright of East Tennessee State University is a member of a research team that was recently awarded more than $500,000 in grant funding from the National Science Foundation (NSF) to study “The Role of Museums in the Landscape of Minority Representation.”

Bright, an assistant professor in the Department of Sociology and Anthropology and a faculty researcher with the Applied Social Research Lab at ETSU, is one of five principal investigators on the project. Her colleagues include Dr. LaToya E. Eaves of the University of Tennessee-Knoxville, Dr. Perry L. Carter of Texas …

2020-September-30-Maxson Publishes Article On Letters Of Italian Renaissance Statesman, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 30, 2020)  – Dr. Brian Maxson, a professor of history at East Tennessee State University, has published an article in the internationally respected journal, Bullettino dell’Istituto Storico Italiano per il Medioevo.

Published in Rome, Bullettino features peer-reviewed work on medieval and Renaissance Italy from leading scholars from around the world.

Maxson’s article, “The Letters of Giannozzo Manetti,” constructs the first-ever synthetic treatment of the 45 surviving Italian and Latin letters written to or from Manetti, who was one of the most important intellectuals and statesmen in the early Italian Renaissance.

The article also published, for the first …

Steven Soderbergh, Contagion (2011), Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.

Fixing Social Media: Toward A Democratic Digital Commons, Michael Kwet

Markets, Globalization & Development Review

In the past few years, big Social Media networks like Facebook, Twitter, and YouTube have received intense scrutiny from the intellectual classes. This article critiques the dominant strain of criticism, the neo-Brandeisian School of antitrust, for its narrow focus on “regulated competition” as an appropriate means to “fix social media”. This essay calls for a socialist alternative: a democratic social media commons based on free and open source technology, decentralization, and democratic socialist legal solutions. It reviews how existing solutions like the Fediverse and LibreSocial work, and how they may provide answers for a better way forward.

‘Coronated’ Consumption In The Viral Market, Soonkwan Hong

Markets, Globalization & Development Review

The universal exposure to the virus has disrupted institutions, redefined values, and reshaped systems, including the market. Idling, uncertainty, and liquidity encapsulate the ever-precarious individual lives and the reflexive socio-politico-cultural changes. These conditions and consequences nonetheless create paradoxical opportunities in the viral market. The new meaning of connectivity that promotes high-viscosity relationships and high-visibility identities will transform the market to better acknowledge and support humans and the new sociality.

How The Covid-19 Pandemic Is Challenging Consumption, Marine Cambefort

Markets, Globalization & Development Review

COVID-19 has led consumers to question their consumption patterns. Although some management research has already highlighted consumption trends resulting from the virus outbreak, very few studies explore how the current pandemic challenges consumption. Three trends are identified: the downsizing of consumption, emergence of anti-globalization sentiments, and negative consumer reactions to the misconduct of brands/companies. First, the lockdown was an opportunity for people to test a simpler lifestyle by reducing their level of consumption, having realized that over-consumption does not make them happy and questioned its negative impact on the environment. Second, the pandemic may reinforce anti-globalization ideas, leading consumers to …