Marketing Commons^™

2020-December-17-Watson Named Journal Editor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 17, 2020) – Dr. Elwood Watson of East Tennessee State University was recently named co-editor-in-chief of the Current Research Journal of Social Sciences and Humanities.

The journal is a distinguished international publication with editors and contributors from dozens of major colleges and universities worldwide.

Dr. Elwood Watson

Watson is a professor of history, Africana studies and gender studies in ETSU’s Department …

2020-December-16-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2020) Dr. Adam S. Green, chief of staff at East Tennessee State University and secretary of the Board of Trustees, has been named to the third class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

The third class of Leadership Tennessee NEXT is welcoming 29 rising professionals from every region of the state, representing a host of professional sectors and industries. Over the course of the program, participants will have opportunities to grow their professional skills and connect to a …

From Cognition To Action: The Effect Of Thought Self-Leadership Strategies And Self-Monitoring On Adaptive Selling Behavior, Hayam Alnakhli, Rakesh Singh, Raj Agnihotri, Omar S. Itani

Marketing Faculty Publications

Purpose

This study aims to investigate salespersons’ self-monitoring and its effect on adaptive selling behavior. As salespeople are constantly facing different customers with various needs and want and engaging in a different sales situation, salespeople must deploy their inner capabilities in practicing adaptive selling behavior during and across sales interactions. This study also investigates the impact of salesperson’s intrapersonal leadership – where leadership stems from the individuals with the purpose to influence oneself.

Design/methodology/approach

Authors draw on the social cognitive theory of self-regulation to develop our model and examine the relationship between self-monitoring, thought self-leadership and adaptive selling behavior. We …

2020-December-14-New Location For Etsu Health Covid- Testing Site, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2020) – The ETSU Health COVID-19 community collection site that delivers PCR molecular test results in 24 hours is moving to a new location at the East Tennessee State University Parking Garage, located at the corner of State of Franklin Road and Jack Vest Drive.

Beginning Monday, Dec. 14, the COVID-19 collection site will become a drive-through testing site, operating on the second floor of the parking garage. Pre-registration through the ETSU Health website (www.etsuhealth.org) is required for tests.

Previously, the site was hosted at the Johnson City Community Health Center. However, as the …

2020-December-14-Nsca Minority Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 14, 2020) Ai Ishida, a doctoral candidate in the sport physiology and sport performance program in East Tennessee State University’s Clemmer College, is the recipient of the National Strength and Conditioning Association’s (NSCA) Minority Scholarship for 2020.

The $2,000 scholarship is designed to encourage minorities to enter the field of strength and conditioning.

Ishida began the ETSU doctoral program in 2018 and also works with the ETSU women’s soccer team as a sport scientist where he assists coaches in developing plans for improving physical performance. He received his B.S. degree in sport sciences from Waseda University …

2020-December-12-Etsu Fall 2020 Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 12, 2020)  – East Tennessee State University conferred more than 1,400 degrees today during its Virtual Commencement Ceremony at 10 a.m.

The ceremony featured special congratulatory remarks from U.S. Congressman Dr. Phil Roe and U.S. Senator Lamar Alexander, as well as ETSU alumnus and Emmy Award-winning actor Timothy Busfield, who plays Henry Roswell on ABC’s “For Life.” During his time at ETSU, Busfield was involved with the theatre program and worked closely with faculty members Daryl Frank and Bud Frank. He has appeared as a regular or recurring character in 18 series, including “thirtysomething,” “The West Wing” …

2020-December-11-Reading Through The Pandemic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 11, 2020) -- East Tennessee State University’s Language and Culture Resource Center (LCRC) has devised a way to help students experiencing financial difficulty during the COVID-19 pandemic, and at the same time, lay the foundation for a specialized library of books about language and culture that students can use in years to come.

The program, “Reading Through the Pandemic,” takes LCRC funds generated by interpretations and translations to buy books about language and culture for qualifying students, according to Dr. Felipe Fiuza, director of the LCRC and assistant professor of Spanish in the ETSU Department of Literature …

2020-December-11-Informational Webinar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 11, 2020) – An informational webinar is planned for Wednesday, Dec. 16, for those interested in an upcoming Paralegal Certificate Course© to be offered by The Center for Legal Studies (CLS).

The webinar and course are being hosted locally by the Office of Professional Development at East Tennessee State University.

The informational webinar will be offered Wednesday, Dec. 16, at 9 p.m. (8 p.m. Central). Registration is available at https://bit.ly/3a3DNgm. The recorded webinar will be made available to registrants who are unable to attend the live event.

In this webinar, which will be held via Zoom, …

Are Utah Consumers Interested In Using Reusable Bags?, Melyna Bencosme

Fall Student Research Symposium 2020

This research will explore the intent and current need for Utah consumers to limit their plastic bag usage. Currently, many cities and state officials are attempting to pass a plastic bag ban. This ban would decrease plastic bags by 71% in just one year.

Can Buying Meatless Products Decrease Climate Change?, Nicole Christiansen

Fall Student Research Symposium 2020

In this study we researched the power that consumers have to decrease climate change through the consumption of meat. Using literature and studies that have already been conducted, we compared the inputs of meat production to those of other crops. We also studied the role that raising livestock has on climate change. We found that livestock raising has a more significant impact on climate change than transportation in terms of greenhouse gasses. Livestock also uses far more land and water resources than raising crops. In this study we also analyzed the types of realistic changes that consumers can make in …

How Alternative Proteins Are Helping Consumers Reduce Their Carbon Footprint, Samantha Petersen

Fall Student Research Symposium 2020

The alternative protein market is trending toward creating more animal product alternatives, not just meatless meat. Alternative protein is a growing market that creates meat alternatives for groups like vegans and vegetarians. Large meat companies are starting to invest in meatless meat research and technology. Reducing meat consumption is one of the best ways to reduce land and water usage as well as reducing carbon emissions.

How Can Companies "Go Green" With Their Software?, Meredith Richards

Fall Student Research Symposium 2020

An increasing number of companies are setting stricter and more defined guidelines on their relationship between software and energy consumption in order to take greater responsibility for their impact on the environment. However, "going Green" can be easier said than done, and most certainly does not happen overnight. So, how can companies go Green with their software? What does that process look like, how much does it cost, and how long does it take? A three-part process articulated by a group of researchers suggest deploying the following actions is the best approach to "Going Green": 1. Review and refine the …

How Pop-Culture Shaped Momiji Inubashiri, Tanner Schulz

Fall Student Research Symposium 2020

This presentation will talk about the effect of memes on the character Momiji Inubashiri. Momiji is a character from the video game Touhou 10: Mountain of Faith. She's the stage 4 mid boss and has minimal dialog throughout the series. The character has been mostly given life through memes. I thought that was absolutely fascinating, so I did a deep dive on the subject.

Cynophobia In Film, Taylor Smith

Fall Student Research Symposium 2020

My research covered fear of dogs and how it's represented in film. What I found was that hostile, cinematic depictions of human-dog interactions were oftentimes a result of the dog's status as a carrier of disease (rabies), something that lead to cultural stigmas against dogs as well as symbolization of the spread of other diseases like AIDS and the flu. Films simply used this as a way to pander to the hysteria of a certain country or time period plagued by a disease outbreak.

2020-December-09-University High Romps In Win Over Kachea, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-December-09-Renaissance Child Winter Enrichment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 9, 2020) – Children in grades K-6 are invited to attend the Renaissance Child Winter Enrichment program at East Tennessee State University from Monday-Wednesday, Dec. 21-23.

This three-day STEM (science, technology, engineering and mathematics) experience, hosted by the ETSU Office of Professional Development, includes a field trip to the ETSU Planetarium with an emphasis on the winter sky and space.

Counselors have planned a variety of holiday arts and crafts, games and winter fun enrichment activities for campers, with outdoor play included as weather allows.

Campers may be dropped off at Sam Wilson Hall at 8 a.m. …

Remote Careers And Entertainment: The Shift From Gaming Console Entertainment To Pc Capabilities, Jacob Sanderson

Honors Theses

This study arose from a conversation with my roommate about the state of the gaming industry in terms of devices on which consumers play. We perceived a shift in our attitudes towards gaming PCs due to Covid-19 and other aspects. I wondered if this affected a wider population. If this change in attitude was widespread, it would affect different companies in the gaming industry as well and would alter consumer behavior related to large purchases in the gaming industry.

To examine these issues, I conducted five in depth interviews and administered a survey developed through Qualtrics to two WMU business …

Wmu Essential Studies Program: Creating Awareness For The New Required Curriculum, Catherine Lemus

Honors Theses

In the Fall semester of 2020, the WMU Essential Studies (WES) Program officially launched. This new program replaces the previous WMU General Education curriculum which was over 30 years old with curriculum concepts over 100 years old. While the WES program was not allocated any financial or human resources by Western Michigan University as its inception, it required assistance in creating messaging and content to help educate multiple audiences including current and prospective students, WMU faculty, WMU staff, and local community members. Catherine Lemus stepped in the role of WES Strategy and Marketing Assistant with the guidance of Prof. Greg …

2020-December-08-Intersection Of Covid-19 And Substance Use Disorders, University Marketing And Communication, East Tennessee State University

ETSU News

Kate Beatty and Michael Meit

JOHNSON CITY (Dec. 8, 2020) – Dr. Kate Beatty and Michael Meit, faculty in the East Tennessee State University College of Public Health’s Center for Rural Health Research, have co-authored an article in the Journal of Appalachian Health.  

The article, “Rural Appalachia Battling the Intersection of Two Crises: COVID-19 and Substance Use Disorders,” discusses rural Appalachia’s great risk of unforeseen side effects of the COVID-19 pandemic, including increased mortality from substance use disorders.

Dr. Margaret Miller, alumna of East Tennessee State University’s MD/MPH program, is lead author of the article. Dr. Rebekah …

2020-December-08-New Clemmer College Dean, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 8, 2020) Following a national search, Dr. Janna Scarborough has been named dean of the Clemmer College at East Tennessee State University.

Scarborough joined the ETSU faculty in 2006 and has served as interim dean for the past 20 months.  For six years, she served as chair of the Department of Counseling and Human Services and also held an associate dean appointment in the Clemmer College before assuming the interim deanship in March 2019.

Last year, she spent a semester as a Presidential Fellow working closely with President Brian Noland and the ETSU senior administration team. …