Marketing Commons^™

Understanding The New Wealthy: Ideologies, Consumption Patterns, And Organizational Strategies For A New Generation Of High-Net Worth Individuals, Ana Brant

Theses and Dissertations

Despite the fact that the Ultra High-Net Worth (UHNWI) belong to the wealthiest, most powerful, and influential group of consumers in the society, and nearly 70% created wealth on their own, current marketing approaches fail to consider what drives consumption behavior of this group of consumers and how can brands maximize their socio-economic impact. Across two studies, I develop a model that guides theory and practice regarding this consumer group. The first part of the first study deployed netnography and grounded theory to understand the ideologies of 30 self-made UHNWI derived from self-presentation on 3,393 Instagram posts. To ensure self-made …

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …

Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this study was to analyze the effect of Tax Amnesty Policy on differences in abnormal return of LQ-45 shares in the period 2015 to 2019. The stock price data was secondary data downloaded from adjusted closed stock price of 30 companies listed as LQ-45 in all observation period from web. The test conducted by Paired Sample t-test to see the significance of differences in abnormal returns and average abnormal returns of shares in the observation period. The results of the test above showed no difference in abnormal returns of the stocks in the period before, during and …

Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The fashion industry is one of the industries that is constantly expanding and Indonesia is the ninth largest contributor globally. Domestic growth of the fashion industry is supported by the campaign to love local products. Local fashion brands utilize the social media as a channel to communicate directly with their customers to develop a strong customer engagement. Therefore, it is important to know which factors influenced customer engagement, such as advice seeking, self image expression, and fashion involvement. Moreover, customer engagement also plays a role in the formation of brand intimacy. This study develops customer engagement as a second-order construct …

Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyse the relationship between social influence and intention to borrow through peer to peer (P2P) lending platforms by including the factor of trust in platform as a moderating variable. P2P lending is a form of financial technology that facilitates transactions between borrowers (borrowers) and lenders (lenders) online. According to the technology acceptance model, one of the components that can influence a person to adopt new technology is social influence, how- ever, whether social influence is related to a person's intention to borrow through P2P lending platforms, especially in Indonesia, has not been widely discussed. This study …

Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi

Jurnal Manajemen dan Usahawan Indonesia

Micro and Small Enterprises (MSEs) have an integral role in Indonesian society's growth and development, especially in the economic sector. This study aims to determine the mediating role of work-life balance and affective commitment to human resource practices and its impact on the performance of MSEs. Similar to large organizations, small organizations also implement HR practices, although they are still very simple, affecting the organization's performance. So far, work-life balance and affective commitment have been widely studied in large organizations and are considered essential in improving organizational performance. However, the role of work-life balance in improving small businesses' performance has …

Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to examine the influence of organizational climate, trust and leader-member exchange (LMX) on knowledge sharing, as well as the mediating role of LMX on the impact of organizational climate and trust on knowledge sharing. The research was conducted on operators and technicians as participants in the accelerated competency development program in an oil and gas refinery business. This research was an applied analytical research using an empirical approach with a mixed – method data collection technique between quantitative using a questionnaire and qualitative using an open questionnaire. Data were collected from 419 respondents or …

3-In-1 Hybrid Learning Environment, Holly Hapke, Anita Lee-Post, Tereza Dean

Marketing & Supply Chain Faculty Publications

We propose a learning innovation called 3-in-1 Hybrid environment as a solution for educational institutions to meet the challenge of balancing campus reopening against public health risks amid the COVID-19 pandemic. Our proposed innovation provides students options to attend class synchronously (either face-to-face or remote) or asynchronously (online) in an interactive learning environment that promotes emotional, behavioral, and cognitive engagement. We designed and implemented a large Marketing Management class with over 800 students as a 3-in-1 course. We examined its effectiveness in an empirical study and found that (1) students have a positive attitude toward 3-in-1 Hybrid learning; (2) they …

Dietary Supplement Usage During Pregnancy And Lactation: Role Of Online Social Capital And Health Information-Seeking Behaviour, Yam B. Limbu, Marta Giovannetti, Silvio Cardinali

Department of Marketing Faculty Scholarship and Creative Works

Purpose: The main objective of this study is to assess the applicability and robustness of the information motivation behavioural skills (IMB) model in determining dietary supplement usage of pregnant and breastfeeding women. More specifically, we examine the indirect effects of online social capital and internet use for health information on dietary supplement usage through self-efficacy and the moderating role of educational attainment.

Design/methodology/approach: Data was collected from 415 pregnant and breastfeeding Italian women using a self-administered questionnaire. Hypotheses were tested using Hayes's (2013) PROCESS macro for SPSS.

Findings: Internet use for health information is directly associated with dietary supplement usage. …

2020-December-22-Dr Daryl Carter Humanities Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 22, 2020) – Dr. Daryl A. Carter of East Tennessee State University was recently elected to chair the board of directors of Humanities Tennessee after serving on the board since 2014.

Dr. Daryl A. Carter

Humanities Tennessee fosters community and civility in Tennessee through engaging programs that examine and reflect upon ideas, stories, history, arts and culture. The non-governmental organization is funded by the National Endowment for the Humanities and private donations. The …

2020-December-21-Esports Year In Review, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 21, 2020) Exactly one year ago, ETSU announced plans to enter the world of esports competition.

In the 12 months to follow, the university would host open tryout sessions for its new Overwatch and League of Legends teams.  Renovations for a new esports arena and a 32-foot video display wall would be completed.  A new head coach would be hired.  The team jerseys would be unveiled.

And one team would earn a spot in the playoff competitions during its first season.

“There are many moments from the past year that stand out…moments that made all of …

2020-December-18-Appalachian Teaching Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The Appalachian Teaching Project (ATP), an applied research academic program training college and graduate students to design community-based economic development initiatives across the Appalachian region, celebrated its 20^th anniversary this year.

Supported by Appalachian Regional Commission (ARC) and organized by the Center of Excellence for Appalachian Studies and Services (CASS) at East Tennessee State University, participating schools offer a directed seminar guiding students in developing and executing field-based research projects specific to the needs of their surrounding communities and in alignment with ARC’s investment priorities. Students receive college credit for participating in ATP. …

2020-December-18-Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – East Tennessee State University’s Office of Professional Development will offer its three-month Pharmacy Technician Certification Training Course starting Feb. 2.

The class, which is limited to 13 in-person students and also offers a remote option, will train participants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician at the James H. Quillen Veterans Affairs Medical Center. Ollry has over 15 years of experience in retail and hospital pharmacy.

Registration for the class …

2020-December-18-Digital Marketing Receives Rankings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The digital marketing master’s program at East Tennessee State University, offered 100% online, has been recognized as a “Best Value” and the third best online graduate program of its kind.

ETSU’s digital marketing master’s program, housed in the College of Business and Technology, launched in fall 2014 and offers a cutting edge, innovative curriculum consisting of 12 core courses covering topics such as social media, digital marketing strategy and research, web analytics and search marketing. It was named No. 3 on the top 10 list of best master’s programs issued by Online Masters Colleges. …

2020-December-18-Trauma-Informed Strategies Institute, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – The Women’s Studies Program at East Tennessee State University will host a two-day institute in January 2021 about infusing trauma-informed care principles into strategies for teaching and learning.

Dr. Phyllis Thompson, director of the Women’s Studies Program and associate professor in the Department of Literature and Language, is co-organizing the institute with members of the Women’s Studies Steering Committee. The project, “Trauma-Informed Strategies for Teaching and Learning: Creating a Culture of Belonging, Fostering Retention, and Increasing Degree Completion,” was one of seven projects funded by ETSU’s Instructional Development Committee.

The online institute will kick …

2020-December-18-Dr Kathryn Wilhoit Appointed Interim Dean For College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 18, 2020) – Dr. Kathryn Wilhoit has been appointed interim dean for the College of Nursing at East Tennessee State University.

Wilhoit brings more than 40 years of experience in clinical and research-based nursing, administration and leadership experience to the largest nursing program in Tennessee. While serving as the Vice President and Chief Nursing Executive for Mountain States Health Alliance, she was responsible for the efforts that resulted in Johnson City Medical Center becoming the first hospital in Tennessee to receive Magnet Status. Throughout her career, Wilhoit has worked with countless nursing students from ETSU and other …

Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi

Journal of Marketing and Consumer Behaviour in Emerging Markets

The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …

The Effect Of Social Networks Advertisements On Egyptian Consumers’ Purchase Behaviour, Madiha Metawie, Rasha Hussien Mostafa Faculty Of Commerce

Business Administration

The purpose of this study is to examine the effects of perceived advertising value of Social Networks adverts (SN ads) on Egyptian consumers’ purchasing behaviour. The researchers based their study on Ducoffe (1996) Advertising Value Model that includes informativeness, entertainment, credibility, and irritation, in addition to materialism and peer influence. Data were obtained from 375 Egyptian respondents. Structural Equation Modelling was applied to examine the research hypotheses. The results supported the positive mediating effect of attitude towards SN ads and purchase intention on the relationship between informativeness, entertainment, irritation, materialism and peer influence on consumers purchasing behaviour. Yet, SN ads …

2020-December-17-Watson Named Journal Editor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 17, 2020) – Dr. Elwood Watson of East Tennessee State University was recently named co-editor-in-chief of the Current Research Journal of Social Sciences and Humanities.

The journal is a distinguished international publication with editors and contributors from dozens of major colleges and universities worldwide.

Dr. Elwood Watson

Watson is a professor of history, Africana studies and gender studies in ETSU’s Department …

2020-December-16-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2020) Dr. Adam S. Green, chief of staff at East Tennessee State University and secretary of the Board of Trustees, has been named to the third class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

The third class of Leadership Tennessee NEXT is welcoming 29 rising professionals from every region of the state, representing a host of professional sectors and industries. Over the course of the program, participants will have opportunities to grow their professional skills and connect to a …