Marketing Commons^™

Necessitation Through Growing Entanglements: Why We “Can’T Live Without” Some Products, Jakob Braun

Theses and Dissertations

Much research has been concerned with what constitute necessities and how they are related to pertinent concepts, such as needs, wants, desires, and luxuries (Belk, Ger, and Askegaard 2003; Duncan 2002; Fraser 1998, Hoyer and MacInnis 2004; Kerin, Hartley and Rudelius 2004; Sheth and Mittal 2004). Using thing-focused approaches, earlier studies are primarily concerned with classification schemes using dichotomies such as need-want and necessity-luxury. Studies that employ a human-focused perspective challenge these divisions and argue that necessities cannot be studied without considering the social and historical contexts (e.g., Buttle 1989; Firat 1987). Notwithstanding the important contributions that these studies have …

I Buy Less When Others Suggest: Impact Of Personal Relative Deprivation, Temporal Discounting, Social Norms And Store Reputation On Food Over-Acquisition, Swapnil Saravade

Theses and Dissertations

Food over-acquisition has shown to have detrimental consequences such as food over-consumption, food waste, obesity, and greenhouse effects. Extant literature has typically focused on food over-consumption, with little explanation of its precursor, food over-acquisition. The current thesis situates the research in grocery retail and examines why people over-acquire food. Further, which interventions can marketers develop to mitigate food over-acquisition and in which grocery stores would those be effective? The present dissertation approaches this issue by drawing concepts from two disciplines, sociology, and behavioral economics. Through five studies, the current thesis shows that when people feel relatively food-deprived, they tend to …

2021 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2021.

Examining Technology’S Impact On Hotel Operations: A Systematic Review Of Hospitality Research Literature, Xinru Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hospitality industry, technology’s impact on hotel performance is a central topic since it is closely related to operators’ budget allocation and business decisions. However, former studies have devoted little attention to this issue and have exhibited mixed attitudes, which makes it more difficult for hotel operators to make their technology adoption decisions. To determine the scope of technology’s implication on operations, this study will conduct a systematic review and examine technology’s impact on hotel performance based on the empirical evidence given by scientific publications in the hospitality industry from the last 20 years. The data was obtained from …

2021-July-31-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in July.  Thank you for your service!

Charles Collins – Professor, Pharmaceutical Sciences, 15 years of service

Kenneth Estes Hall – Professor, Literature and Language, 21 years of service

Thomas Horan – Lecturer, Engineering, Engineering Technology and Surveying, 5 years of service

David G. Mueller – Assistant Director, Campus Recreation, 20 years of service

Kerry Proctor-Williams – Professor, Audiology and Speech-Language Pathology, 19 years of service

Jeffrey Daryl Reed – Network Administrator, Telecommunications, 26 years of service

Lola Terryl Yates – Clinical Instructor, Curriculum and Instruction, …

2021-July-30-2021 Distinguished Staff Awards, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 30, 2021) – Eight individuals were honored by the East Tennessee State University Staff Senate in the presentation of the 2021 Distinguished Staff Awards.

Outstanding staff are nominated by their peers for these awards, which include a $2,000 check provided by the ETSU Foundation and an engraved recognition memento from the Staff Senate.

Awards are presented annually to staff members whose performance of assigned tasks, positive attitude in working with others, commitment to the university community, and exercise of extraordinary courage deserve recognition and inspire other employees.

The 2021 winners recognized during the annual Staff Picnic were: …

Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne

Southwestern Business Administration Journal

We explored an undergraduate business program’s navigation of an unplanned change, response to the Covid-19 pandemic-occasioned move to online learning, and the resilience of its curriculum by following cohorts of students through two consecutive courses from the end of 2019 through 2020 up to summer 2021. The exploration was aimed at the assessment of the impact of the pandemic-induced disruptions, i.e., how the school’s curriculum fared through the pandemic. Premised on the school’s accreditor, AACSB’s agility-cultivating curriculum guideline, the curriculum should adapt and stabilize post-pandemic. To identify the appropriate cohort for observation, we scrutinized the four progressive levels of agility …

Administering Online Exams From Hesitantly To Innovatively - A Personal Perspective Through An Action Research, Minh Q. Huynh

Southwestern Business Administration Journal

In the midst of COVID-19, university campuses were shut down and faculty had to move their classes online. The abrupt change opened up many challenges. One of them was how to handle online exams. This paper recounted how one instructor had managed the exams online. The paper presents this experience from an action research perspective. At the core is the narrative that captures the exam design process, the tools used, and the proctoring setup. The results are based on the interpretation of the phenomenon through a lens of the unified theory of acceptance and use of technology (UTAUT). The insights …

2021-July-28-Learn Wordpress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (July 28, 2021) With increasing E-commerce and rising unemployment across the country, Cloud Wise Academy, an ETSU Innovation Lab affiliate member, is hosting a “WordPress for Beginners Workshop.” The six-week-long course is designed to teach one of the most in-demand website hosting technologies.

The workshop begins Sept. 13 and runs through Oct. 20, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W Market St. in Johnson City. The class may also be taken synchronously online. Registration fees are $350 per participant, and participants may …

2021-July-28-Etsu Covid Response New Cdc Guidelines, University Marketing And Communication, East Tennessee State University

ETSU News

A memo sent to campus on Wednesday, July 28, 2021 regarding the new CDC COVID-19 recommendations that were released on Tuesday, July 27, 2021:

Dear ETSU community,

Yesterday afternoon, the Centers for Disease Control and Prevention announced new recommendations regarding face coverings for fully-vaccinated individuals. This guidance comes in the wake of growing concerns over the Delta variant of COVID-19 and declining vaccine uptake rates. 

In accordance with these new CDC guidelines, ETSU encourages the use of face coverings indoors for everyone during this period of “substantial transmission.” While wearing face coverings on campus is not required, we encourage …

2021-July-28-Perreault Journalists Approach To Covid, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 28, 2021) – Dr. Mildred F. (Mimi) Perreault of East Tennessee State University is the coauthor of a second article examining the work of journalists during the COVID-19 pandemic. 

“Metajournalistic Discourse as a Stabilizer within the Journalistic Field: Journalistic Practice in the COVID-19 Pandemic,” published in Journalism Practice, a top media and communication journal, was written by Perreault, along with her partner and research colleague, Dr. Gregory P. Perreault of Appalachian State University in Boone, North Carolina, and Phoebe Maares of the Department of Communication at the University of Vienna, Austria.

The authors note that gathering and …

Visual Representation Of Black Students And Its Effect On Enrollment At Predominantly White, Faith-Based Universities, Namon Pope

McNair Scholars Research

As higher education institutions diversify their student body, they employ tactics specifically aimed at reaching prospective students from minority groups. This study examined marketing tactics used by universities through a content analysis of photographs posted to the Instagram accounts of three faith-based universities in the United States. Photographed individuals were classified into different ethnic groups to understand how frequently members of those groups were visually represented. A Pearson Correlation using data gathered from the content analysis and each university’s enrollment and retention data for Black students did not find statistical significance. Limitations of the study and future research are discussed.

Uk Consumers’ Preferences For Ethical Attributes Of Floating Rice: Implications For Environmentally Friendly Agriculture In Vietnam, Vo Hong Tu, Steven W. Kopp, Nguyen Thuy Trang, Andreas Kontoleon, Mitsuyasu Yabe

Marketing Faculty Publications and Presentations

Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for …

2021-July-27-Etsu Health Hosting Free Covid-19 Vaccine Clinic At Johnson City Public Library, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 27, 2021) – ETSU Health will host a free Johnson & Johnson Janssen COVID-19 vaccine clinic at the Johnson City Public Library on Monday, Aug. 2, from 9 a.m. until noon. This single-dose vaccine is available to anyone age 18 and older. No appointments are required.  

“Throughout the summer, ETSU Health has offered regular clinics on our campus and throughout the community to reach as many people as we can with the COVID-19 vaccine,” said Donna Noland, manager of the ETSU Health COVID-19 Vaccine Clinic. “The Johnson City Public Library is an important community hub and a …

2021-July-27-Etsu Wscc Digital Media Articulation Agreement, University Marketing And Communication, East Tennessee State University

ETSU News

(July 27, 2021) The presidents of Walters State Community College and East Tennessee State University today announced an articulation agreement between the digital media programs of each college. This agreement allows students to transfer from Walters State’s new digital media major directly into its undergraduate counterpart at ETSU with advanced standing.

Students desiring graduate study have the option to go on to complete the new MFA degree in digital media from ETSU.

“Digital media skills are in demand both locally and nationally, and our students want to fill that demand. This degree originated after students requested an associate’s program that …

2021-July-27-Johnson City Community Health Center Implements New System To Help Diabetic Patients, University Marketing And Communication, East Tennessee State University

ETSU News

Improving Patient Care

JOHNSON CITY (July 27, 2021) – The Johnson City Community Health Center (JCCHC), which is managed by the East Tennessee State University College of Nursing, has implemented a new tracking system that has been instrumental in improving the health of patients with diabetes.

Since the system was put in place, the clinic has recorded a significant decrease in the percentage of patients who have uncontrolled diabetes, which …

2021-July-26-Quillen College Of Medicine Co-Hosting Screening Of Black Men In White Coats, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (July 26, 2021) – East Tennessee State University Quillen College of Medicine is partnering with Carver Recreation Center and the City of Johnson City to host a screening of “Black Men in White Coats,” a documentary that seeks to increase the number of black men in the field of medicine.

The free screening and discussion will be Thursday, July 29 from 6-8 p.m. at Carver Recreation Center, 322 W. Watauga Avenue, Johnson City.

It is open to people of all ages, and organizers hope that students, parents, grandparents, leaders and educators will attend. In addition to the movie, …

2021-July-26-Dr. Keith Johnson Is Newest Asee Fellow, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 26, 2021) — Dr. Keith Johnson, vice president for Equity and Inclusion and chair of the Department of Engineering, Engineering Technology and Surveying at East Tennessee State University, has been selected as one of nine new fellows to the American Society for Engineering Education (ASEE).

“I was delighted to receive notice that I have been awarded such a prestigious recognition. When I was a junior faculty member starting out at ETSU, I always admired the folks who were chosen for their outstanding contributions to the Engineering and Engineering Education disciplines,” said Johnson. “Their contributions were so outstanding …

Making Memories: A Consumer-Based Model Of Authenticity Applied To Living History Sites, Muhammet Kesgin, Babak Taheri, Rajendran S. Murthy, Juilee Decker, Martin Joseph Gannon

Articles

Purpose: Underpinned by the consumer-based model of authenticity (CBA), this study investigated whether leisure involvement, object-based and existential authenticity, host sincerity, and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Methodology: Quantitative data were gathered from living history site visitors (n=1004), with partial least squares structural equation modelling used to test the hypothesized relationships. Findings: The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity, and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of positive memorable experience, contingent on CBA …

2021-July-23-Big-Time Railroading Returns To Carter Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 23, 2021) – The free-admission George L. Carter Railroad Museum, located in the Campus Center Building of East Tennessee State University, will highlight some of the most distinctive railroads that ever existed in America as the 2021 Heritage Day program continues. 

“Non-Stop Northeast” is the name of the July 31 event that will focus on the important lines north of Washington, D.C. and east of the gateway city of Buffalo, New York. Known as the metropolitan corridor, these were, and remain, some of the highest-density transportation routes in the world centered on New York, Philadelphia, Baltimore and …