Marketing Commons^™

2021-September-23-Carter Railroad Museum September Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 23, 2021) – The valuable natural resources of the southern Appalachians were a big part of the growth experienced by America in the past, and the railroads built to serve it will be the highlight of the ninth event in the 2021 Heritage Day series at the Carter Railroad Museum on the campus of East Tennessee State University on Sept. 25.

The museum covers historical railroading from around the nation during these special events, but this one will be of interest to local residents, some whose families were once employed by the like of the old …

Futurizing Gastronomic Experiences In Natural Environments, Francesc Fusté-Forné

Journal of Sustainability and Resilience

The current pandemic accentuated the need for a more responsible tourism system, where local food production and consumption become a cornerstone of sustainable tourism futures. Experiences embedded in natural environments are neither new nor recent, but the pandemic urged tourism stakeholders to look at nature again as a source of inspiration for tourism regeneration. The research analyses the configuration of gastronomic experiences in protected areas through the philosophy of a gourmet restaurant located in a volcanic setting in Catalonia, north-eastern Spain.

Finding The Formula: The Convoluted Chronicle Of The Creation Of The 1938 Formule Internationale, Richard Armstrong

Journal of Motorsport Culture & History

No abstract provided.

2021-September-21-Etsu Health Ob/Gyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Tara Vick

JOHNSON CITY (Sept. 21, 2021) – Combining her natural curiosity, love for science and desire to help people led Dr. Tara Vick, OB/GYN, to pursue a medical degree and a career focused on carrying out the tradition of medical education.

She is accepting new patients at ETSU Health OB/GYN.

“My goal is to take the time to get to know each patient individually and to listen to her health goals and preferences,” Vick said. “I prefer for a patient to be actively involved and to …

2021-September-21-Etsu Sponsors South Arts Documentaries This Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 21, 2021) – For more than a decade, East Tennessee State University’s Mary B. Martin School of the Arts has brought to the region the South Arts Southern Circuit Tour of Independent Filmmakers.

This year, because of its streaming format, rather than in-person, the series is featuring five films this fall and five in spring 2022 – an increase from three films a semester in past seasons – for all 24 screening venues, including ETSU.

The long-running South Arts program connects U.S.-based documentary filmmakers with communities throughout the South to share their work, discuss the art …

2021-September-21-Google Flutter Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Sept. 21, 2021) In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. To address this growing trend, Cloud Wise Academy, an East Tennessee State University Innovation Lab affiliate member, is hosting an “Introduction to Mobile Development using Google Flutter” course this fall.

The workshop begins Nov. 1 and runs through Dec. 8, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W. Market St. in Johnson City. The …

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

Nonprofit Social Media Internships: A Handbook, Allison M. Laroy

The Cardinal Edge

This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on …

Exploring The Influence Of Touch Points On Tourist Experiences At Crisis Impacted Destinations, Nina Krey, M Claudia Tom Dieck, Shuang Wu, Paraskevi Fountoulaki

Rohrer College of Business Departmental Research

Customer journeys in tourism are becoming more complex, often including multiple touch points that can influence expectations, experiences, and travel behaviors. The management of these different interactions is further complicated if tourist destinations face natural or man-made crises (e.g., financial crises, COVID-19). The current research takes a comprehensive look at how negative word-of-mouth (WOM) shapes pre-consumption expectations that drive actual tourist experiences and subsequent satisfaction behaviors. Using partial least squares structural equation modeling (PLS-SEM), findings from 188 tourists confirm the influence of uncontrollable, negative WOM on destination image. Yet an actual, positive experience negates these negative pre-trip influences. Tourism managers …

2021-September-20-Tri-Cities Financial Aid Night, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2021) – Current and potential college students are invited to East Tennessee State University’s Tri-Cities Financial Aid Night, an evening aimed at helping students file their 2022-2023 Free Application for Federal Student Aid and learn more about potential funding opportunities. 

The event is from 5-8 p.m. on Thursday, Oct. 7, on the third floor of the newly renovated D.P. Culp Student Center.

“We certainly understand that the financial aid process can seem daunting,” said Catherine Morgan, director of ETSU’s Financial Aid and Scholarships. “That is why we are thrilled to provide you with assistance in a …

2021-September-20-Etsu Program Helping To Provide Safe Bars Training To Prevent Sexual Assault, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 20, 2021)  – A new bystander intervention education program aimed at training bar and restaurant staff to help prevent sexual assault is being offered free to local establishments in partnership with the HELP SARA program at East Tennessee State University’s College of Nursing.

“Safe Bars is a national and state program that we have adapted locally to help train bartenders, servers, and anyone in the restaurant industry, particularly those that serve alcohol. This training helps them to spot the warning signs of sexual harassment that could potentially lead to sexual assault and then how to …

2021-September-20-Fall Train Excursion, River Cruise Planned In October, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2021) —The George L. Carter Chapter of the National Railway Historical Society (NRHS) and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a scenic train excursion and riverboat cruise to Knoxville on Saturday, Oct. 30.

The Star of Knoxville

Tickets must be purchased no later than Oct. 15. The cost is $95 for adults, …

Representing Africa In The ‘Coming To America’ Films, Samuel K. Bonsu, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

Through an interpretive analysis of the two Eddie Murphy films "Coming to America" (CTA) and "Coming 2 America", spaced nearly 30 years apart, this review essay underscores the persistence of Orientalist Othering of Africa. The negative images of Africa that are so engrained in people have been facilitated in significant part by a strategic, but perhaps unconscious, effort to socialize audiences into an identity construction process that casts Africans as inferior. Despite attempts at favorable depictions of Africa, these processes continue to play out.

When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles

Markets, Globalization & Development Review

This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.

Nomadland: The New Frontiers Of The American Dream At The Periphery Of The Market, Aleksandrina Atanasova, Giana Eckhardt

Markets, Globalization & Development Review

This Dialogue contribution is based around the film Nomadland, which won five Oscars, including Best Film, Best Director, and Best Actress. Nomadland, a captivating ode to resisting market logics of accumulation, delivers a gripping image of what life looks like in the absence of possessions. Navigating between the extremes of lack and social displacement, and community and newfound ability to live life with little, the nomads find ways to live in the face of despair and disenchantment. Nomadland is a critique of the death of the American dream while at the same time a story of solidarity amongst the dispossessed.

Race, Representation, Misrepresentation, Caricatured Consumption Tropes; And Serious Matters Of Inequity And Precarity, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2021-September-17-Dr. Heather Killmeyer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 17, 2021) — Dr. Heather Killmeyer, associate professor of double reeds in the East Tennessee State University Department of Music, will present a faculty recital, described as a musical celebration of renewal and joy, on Friday, Sept. 24, at 7:30 p.m., in the Martin Center for the Arts Powell Recital Hall.

Dr. Heather Killmeyer

The free program will feature the …

2021-September-17-Kingsport Acl Fall Classes, University Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (Sept. 17, 2021) –The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, Oct. 12, focusing on a variety of subjects from science, local history and government to world travel and healthy living.

This six-week series of non-credit courses is open to anyone. There are no homework assignments, grades or tests. Classes will continue through Thursday, Nov. 18, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 …

2021-September-16-Asl Program Planning Events For Deaf Awareness Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 16, 2021) – East Tennessee State University’s American Sign Language (ASL) program is planning a week-long slate of activities in recognition of September as Deaf Awareness Month.

“We have activities planned for everyone who wants to learn more about our language, culture, and ETSU’s ASL minor program itself,” said Stephanie Horvath, assistant professor.

Deaf Awareness Week at ETSU will launch on Saturday, Sept. 18 with ASL Night at ETSU’s home football game against Delaware State University. Football game attendees are invited to come to sign, socialize and watch the game together.

“We have deaf, deafblind and hard …

2021-September-15-Guest Artist Recital Dr. Chih-Long Hu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 15, 2021) – Pianist Dr. Chih-Long Hu will provide an evening of classical music on Friday, Sept. 17, in a Guest Artist Recital at East Tennessee State University.

The concert will begin at 7:30 p.m. in the Powell Recital Hall of ETSU’s new Martin Center for the Arts. Tickets are $15 for general admission, $10 for seniors and free for students.

Hu, a former faculty member of the ETSU Department of Music, is currently the Sandra G. Powell Endowed Professor of Piano at the University of Tennessee School of Music. He is a recipient of the UT …