Marketing Commons^™

2021-September-16-Asl Program Planning Events For Deaf Awareness Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 16, 2021) – East Tennessee State University’s American Sign Language (ASL) program is planning a week-long slate of activities in recognition of September as Deaf Awareness Month.

“We have activities planned for everyone who wants to learn more about our language, culture, and ETSU’s ASL minor program itself,” said Stephanie Horvath, assistant professor.

Deaf Awareness Week at ETSU will launch on Saturday, Sept. 18 with ASL Night at ETSU’s home football game against Delaware State University. Football game attendees are invited to come to sign, socialize and watch the game together.

“We have deaf, deafblind and hard …

2021-September-15-Guest Artist Recital Dr. Chih-Long Hu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 15, 2021) – Pianist Dr. Chih-Long Hu will provide an evening of classical music on Friday, Sept. 17, in a Guest Artist Recital at East Tennessee State University.

The concert will begin at 7:30 p.m. in the Powell Recital Hall of ETSU’s new Martin Center for the Arts. Tickets are $15 for general admission, $10 for seniors and free for students.

Hu, a former faculty member of the ETSU Department of Music, is currently the Sandra G. Powell Endowed Professor of Piano at the University of Tennessee School of Music. He is a recipient of the UT …

Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason

The Qualitative Report

Sport consumer decision making is a complex process in which an individual evaluates, acquires, uses, or disposes of sport products or services. This qualitative study aimed to identify, understand, and describe the essential characteristics of sport products consumption behavior among professional athletes in Thailand. In-depth interviewing was carried out on 25 professional athlete consumers who responded to semi-structured questions regarding their sport goods consumption. Thematic analysis was performed on the transcripts to describe the essential characteristics of the consumption and to identify overarching topics. Following social constructionism, three themes (i.e., acquisition, use, and disposal) were analyzed and eight categories (i.e., …

2021-September-13-City As Text, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 13, 2021) For a group of students at East Tennessee State University, the Big Apple was more than just a weeklong summer destination this past July.

It was, in fact, their textbook.  And also their classroom.

The students were enrolled in the summer course, “City as Text,” offered by the ETSU Honors College.  Students enrolled in “City as Text” included many Honors College students as well as leaders from the BUCS Academy Living-Learning Community. 

Participants spent a week in New York City.  For some of the students, it was their first time getting on a plane, …

2021-September-11-Two Decades Later, University Marketing And Communication, East Tennessee State University

ETSU News

Nearly 20 years ago, our world was turned upside down. Many of you may remember the moment. Perhaps you heard the news while in your classroom, the grocery store, or right here on the campus of ETSU. 

Others may know of the events of September 11, 2001, only because of their infamy. Some, who are too young to remember, may even wonder why two decades later we still pause to commemorate one of the darkest hours in our nation’s history. 

We do so because it touched all of us — even those among us who were not yet born. 

I’d …

2021-September-10-Meet Carson Frizzell, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 10, 2021) Monday through Friday, ETSU student Carson Frizzell begins his day before sunrise – 5:45 a.m. to be exact.

By 6:30 a.m., he’s literally on the run.  The ROTC cadet spends Mondays, Wednesdays and Fridays at PT, or physical training.  On Tuesdays and Thursdays, he is part of the Joe Callahan Running Club.

Some weeks bring new adventures, such as this past week when he had the opportunity to ride in the UH-60 Black Hawk, which landed on the ETSU campus September 9.  Frizzell and the other cadets were given a ride above Johnson City and Buffalo Mountain. …

A Brand New Day: How Commitment Impacts Trust And Perceived Motivation Of A Firm’S Corporate Social Responsibility And Brand Activism Efforts, Tara-Ann Dugan

College of Business Theses and Dissertations

As consumers’ expectations for brands to “do good” continue to grow, companies are simultaneously increasing their corporate social responsibility (CSR) efforts and communication. Communicating on the “good” a company is doing may seem like it would yield a positive outcome; however, such is not always the case. Companies face the challenge of wanting to engage in CSR activities that address topical issues while simultaneously avoiding the perception of engaging in CSR efforts for self-serving reasons, a phenomenon referred to as “virtue signaling,” where the company’s prosocial efforts are perceived as primarily self-motivated. Furthermore, as companies engage in greater brand activism, …

2021-September-09-Dr. Arceo-Gomez Co-Authors Study Published In Nature, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2021) – East Tennessee State University’s Dr. Gerardo Arceo-Gomez is a co-author of a study published Sept. 8 in the journal Nature examining the role of pollinators in the maintenance of diversity among flowering plants.

Arceo-Gomez was part of a team led by Dr. Na Wei of the Holden Arboretum in Kirtland, Ohio, and Dr. Tia-Lynn Ashman of the University of Pittsburgh that conducted a National Science Foundation-funded study of a plant-pollinator system in the serpentine seep communities in northern California, which is a global biodiversity hotspot.

“How rare species are able to persist in any …

2021-September-09-Hayden Coffman, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2021) – Country music artist Hayden Coffman will perform live during tailgating festivities before East Tennessee State University’s football home opener this Saturday, Sept. 11, from 3:30-6:30 p.m.

Hayden Coffman

Sponsored by Pepsi and Buctainment, Coffman’s performance will take place at parking lot 21 adjacent to the ETSU parking garage and Warf-Pickel Hall.

At age 24, Coffman is enjoying sold-out shows with a touring schedule of more than 100 dates …

2021-September-07-Appalachian Teaching Project 20th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2021) – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services recently completed 20 years of coordinating the Appalachian Teaching Project (ATP), an annual program in which students work with a local community to address a critical need that affects the community's long-term economic development.

The ATP is supported by the Appalachian Regional Commission (ARC), which annually provides both a grant to support the student work and a forum in which students present their research in Washington, D.C. The program offers a unique opportunity for students to get out of the classroom and …

2021-September-07-Esports Season Two, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (September 7, 2021) Two of East Tennessee State University’s Esports teams begin their fall competition seasons today.

“Last year was a year of firsts,” ETSU Head Coach Jeff Shell reported during today’s Media Day.  “Our first media day, our first recruitment season, our first games, our first jerseys, our first tournament, our first team captains…it was an incredible first year!” 

The school’s Overwatch® team begins its second season after finishing in the top 16 of the National Association of Collegiate Esports (NACE) playoffs.  This past spring, the Overwatch® varsity and junior varsity teams competed in the NECC …

2021-September-07-Etsu Health Pediatrics Offering Extended Hours, University Marketing And Communication, East Tennessee State University

ETSU News

Extended Hours

ETSU Health's Dr. Demetrio R. Macariola, of ETSU Health Pediatrics, performs a checkup for Emmie Hollinger in this 2018 file photo. ETSU Health Pediatrics is offering extended hours to improve access for families to annual well-child visits and unexpected sick visits.

JOHNSON CITY (Sept. 7, 2021)  – As children and teenagers return to school this fall, ETSU Health Pediatrics encourages families to schedule an annual well-child visit to update immunizations and obtain a comprehensive physical exam.

“This is a great time of the year to schedule those well visits, because as your kids get back into school, they …

2021-September-03-Innovative Leader, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 3, 2021) Philip Stuckey, founder and chief executive officer of FC Renew, has been inducted into the fifth cohort of Innovation Crossroads. The program, held at Oak Ridge National Laboratory, allows leading innovators from across the country to develop their research for commercialization. To support his research and entrepreneurial efforts, Stuckey is an affiliate member of the East Tennessee State University Innovation Lab.

Audrey Depelteau, Innovation Lab director, has known Stuckey since 2012 when he first became a member of the Innovation Lab.

“Dr. Stuckey has impressive academic and scientific credentials as well as an entrepreneurial …

2021-September-03-Slocumb Galleries Hosts Collaboration Now Exhibition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 3, 2021) — On Tuesday, Sept. 7, from 5-7 p.m., Slocumb Galleries at East Tennessee State University will host a reception for its printmaking exhibition “Collaboration Now,” a collection of works by 18 artists created during their residencies with five different international printmaking studios. 

These studios include Jackalope Editions and Brimstone Editions of the United States, Silver Magic Ships of Spain, Paper Plains Editions of Belgium and Pulp Editions of Singapore.

Curated by Chen Shitong and Jake Ingram, “Collaboration Now” runs through Sept. 17 and aims to shine a spotlight on the medium of printmaking and the …

Counting Monopoly Money Twice: Resale Discounting In Consumer-To-Consumer Exchange, Catherine A. Armstrong Soule, Sara Hanson

Marketing Faculty Publications

Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to increased user connectivity stemming from widespread digital platform development and adoption. This research focuses on the effects of participation in secondhand exchange collectives on price perceptions. In three studies, the authors find that participation in secondhand exchange leads to price perception changes at various stages of the buying and reselling process, including traditional retail purchase decisions via resale discounting, a novel decision making bias. This research demonstrates that secondhand markets can cause individuals who are considering a purchase to (1) view firsthand prices as more reasonable and (2) increase purchase likelihood …

2021-September-02-Etsu Host Free Application Month During September, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (September 2, 2021) Prospective freshmen and transfer students interested in East Tennessee State University will have the opportunity to apply for free during “TN Free Application Month” Sept. 1-30. This opportunity is for residents of Tennessee and the select border counties in North Carolina and Virginia that are eligible for in-state tuition and scholarships at ETSU.

Interested applicants should visit etsu.edu/apply and use the code TNFreeApp22 to have the standard $25 application fee waived.

ETSU is offering this opportunity in support of the Tennessee Higher Education Commission’s Path to College series of events.  September is Tennessee College …

2021-September-02-Etsu's Care Womens Health Continues To Grow With Recent $3m Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) — The East Tennessee State University Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health) continues to grow with a $3,192,884 research award in 2021 for a total of approximately $18 million in grant funding since 2017.

Dr. Amal Khoury, director of CARE Women’s Health and a professor in the ETSU College of Public Health, said the latest award will expand and extend research and evaluation on priority women’s health issues at the center.

“Obviously, this helps us advance the mission of the center, which is to improve the lives of …

2021-September-02-Tyree Daye To Give Lecture, Poetry Reading, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) – Poet and educator Tyree Daye will visit East Tennessee State University on Wednesday, Sept. 8, for a lecture and poetry reading. 

Daye’s appearance at ETSU is the inaugural event in the Black American Writers Series presented by the university’s Black American Studies Program, with additional support provided by the Bert C. Bach Written Word Initiative and Department of Literature and Language.

His lecture, “Nina Simone and Tone,” will begin at 2 p.m. in The Cave in the D.P. Culp Student Center. Later, at 7 p.m. in the Culp Center’s Martha Street Culp Auditorium, Daye …

The Impact Of Covid-19 On Utah Women And Work: Health Impacts, Marin Christensen, Susan R. Madsen, Jenna Dyckman, Dianne Mcadams-Jones

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The pandemic affected every aspect of life, especially physical and mental health. While the fatality rate has been higher for men, the pandemic impacted women’s mental health at a higher rate with more women being laid off or furloughed in certain industries (e.g., retail, food services, hospitality), experiencing increased workloads in other sectors (e.g., healthcare, education), absorbing greater unpaid caregiving responsibilities from homeschooling and childcare disruptions, and reporting elevated instances of domestic violence. These …

What Mayors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren

Marketing and Strategy Faculty Publications

This idea sheet is based on input from 20 former and current mayors representing a variety of cities and towns across Utah. Discussions in the spring of 2021 focused on a myriad of ways mayors can increase the impact of Utah girls and women. For example, mayors discussed the importance of mentorship starting at a young age and continuing into adulthood, as well as building strong networks and relationships. They also discussed the need to champion more inclusive and family-friendly policies and programs. Participants recommended community outreach strategies and ways to support women leading in their community. These mayors insisted …