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The Impact Of Live Cases On Student Skill Development In Marketing Courses, Shannon Cummins, Jeff S. Johnson

Marketing & Entrepreneurship Faculty Publications

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational impacts of live cases on student skill development. Specifically, the paper explores student teamwork, conflict handling, time management, presentation, communication, and critical thinking skills. Additionally, the article explores how student skill development is affected by the amount of course time …

2021-July-22-Etsu Recruiting Participants For Covid-19 Long Haulers Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 22, 2021) – To learn more about the long-term effects of the COVID-19 virus, researchers at East Tennessee State University are seeking research participants who have been diagnosed with COVID-19 and who have continued to experience ongoing effects 90 days after recovery.

Individuals who experience lingering symptoms from the virus often describe themselves as COVID-19 “long haulers.”

 “New evidence suggests that COVID-19 negatively impacts various body systems, both during time of infection, and in some, for weeks to months after recovery,” said James L. Adkins, clinical research coordinator for ETSU’s Center of Excellence in Inflammation, Infectious Disease …

2021-July-21-Etsu Students Named To Appalachian Highlands Twenty Under, University Marketing And Communication, East Tennessee State University

ETSU News

h2 class=""> ETSU Twenty Under 20 Honorees ETSU students Sam Garcia and Caitlyn Ison were among the 20 area college and high school students honored during the 2021 Appalachian Highlands Twenty Under 20 Awards.

JOHNSON CITY (July 21, 2021)  — Two East Tennessee State University students are among 20 area college and high school students to receive the 2021 Appalachian Highlands Twenty Under 20 Award, presented earlier this year by Kingsport-based STREAMWORKS, an educational program delivering enhanced opportunities to participate in mentor and project-based programs focused on science, technology, engineering and math (STEM) skills. 

In a virtual awards ceremony streamed …

2021-July-21-Etsu To Host Equity And Inclusion Conference, University Marketing And Communication, East Tennessee State University

ETSU News

Keynote Speakers

JOHNSON CITY (July 21, 2021)  – Registration is open for the third annual Equity and Inclusion Conference at East Tennessee State University featuring keynote speakers and presenters from across the country. This virtual event is scheduled for Sept. 20-21, with a new student track on Sept. 22. 

The conference theme, “From Discussion to Action: Bold Steps Toward Equity and Inclusion,” highlights the …

2021-July-21-Stem Teachers Attend Acoustic Guitar Building Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (July 21, 2021) STEM teachers from across the nation are on the campus of East Tennessee State University this week and back in the classroom building acoustic guitars. 

In five days, these teachers will be transforming a kit of spruce, mahogany, ebony, laser-cut plywood, and steel into something one-of-a-kind, and their classroom is the woodworking shop in Wilson-Wallis Hall, home to several Engineering Technology programs.

It all leads to one fantastic product when, on Friday, the teachers will leave the STEM Guitar Project’s Acoustic Workshop with a custom-built acoustic guitar they have spent the week constructing.  The …

2021-July-20-Etsu Health Obgyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 20, 2021) – After seeing the positive influence of physicians in her hometown, Dr. Charlotte Alexander, OB/GYN, knew she wanted to pursue a medical degree to unite her love for science and community.

She is accepting new patients at ETSU Health OB/GYN.

“I wanted to work for ETSU Health because I like their mission to offer quality, evidence-based care to people of all backgrounds and walks of life,” Alexander said. “I had a lot of physician role models in my community. They were all generous, charismatic adults who used their privilege and knowledge as physicians to …

2021-July-19-Fl3tch3r Exhibit Calling For 2021 Exhibition Entries, University Marketing And Communication, East Tennessee State University

ETSU News

2021 FL3TCH3R Exhibit

JOHNSON CITY (July 19, 2021) – Entries are sought for the 2021 “FL3TCH3R Exhibit: Social & Politically Engaged Art,” which will be held at East Tennessee State University’s Reece Museum from Oct. 4-Dec. 10.

This annual exhibit continues to represent the spirit of social and political movements of the country and world.

“There will be no general theme for entries except a focus on …

2021-July-16-Quillen College Of Medicine Welcomes The Largest Class In Its History, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 16, 2021) – This week, East Tennessee State University Quillen College of Medicine welcomed 79 medical students in the Class of 2025, the largest class in the medical school’s history, during an orientation week that culminated with a traditional White Coat Ceremony today.

“Despite the challenges of the pandemic, which prevented in-person visits and shifted our admissions process to online interviews, we received more applications and conducted more interviews than ever before in the history of Quillen College of Medicine,” said Doug Taylor, associate dean for Admissions and Records at Quillen. 

Earlier this year, Quillen announced that …

2021-July-15-Ecu Supports Etsu's Roan Scholars Summer Experience Program, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">(July 15, 2021) Eastman Credit Union (ECU) recently announced its support of $125,000 to sponsor East Tennessee State University’s (ETSU) Roan Scholars Summer Experience Program.

“The mission of the Roan Scholars program perfectly aligns with ECU’s desire to make our communities and region a better place to live, work, and raise families. These students are leaders with a passion to make a difference, and it’s a privilege for ECU to support the Summer Experience Program,” said Kelly Price, ECU’s President and CEO.

The Roan Scholars Leadership Program, which is funded primarily by private donations, empowers students to be …

2021-July-15-Etsu Combines Art, Technology For New Mfa Degree In Digital Media, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 15, 2021) – East Tennessee State University will launch the state’s first Master of Fine Arts (MFA) in Digital Media beginning this fall.

Combining art and technology curriculum, the goal of the new MFA in Digital Media will be to meet the growing industry need for highly qualified digital artists by providing an avenue for advanced graduate-level study in digital media studio practice. Application deadline for fall 2021 is August 1.

The program aligns with standards set by the National Association of Schools of Art and Design (NASAD) and is available to individuals who seek further training …

The Impact Of Covid-19 On Utah Women And Work: Caregiver Experiences, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males. One major reason for these discrepancies is likely the disproportionate burden women have carried for childcare and homeschooling children as daycare facilities and schools have been closed in efforts to curb the spread of the …

2021-July-13-Veterans Affairs Donation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 13, 2021) —Veterans, families of military affiliated students and other guests of the East Tennessee State University Veterans Affairs can travel around the Johnson City campus with greater ease, thanks to Greeneville-based TEVET, the company that recently donated $15,000 to Veterans Affairs for the purchase a golf cart to do just that.

“The golf cart has provided us with the ability to be more inclusive to our population of disabled veterans,” said Curtis Clontz, assistant director of ETSU Veterans Affairs. “It has undoubtedly made an impact at each orientation, open house, and in our day-to-day operations. Each …

2021-July-12-Etsu Appoints Dr. Leann Horsley As Dean Of College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 12, 2021) – East Tennessee State University has appointed Dr. Leann Horsley as Dean of the College of Nursing.

Horsley has served as an assistant dean, associate professor, and interim director for the Healthcare Simulation Center (HCSC) at South Dakota State University (SDSU) College of Nursing, the state’s land grant institution with the largest and most comprehensive nursing education programs. 

She will begin her new role at ETSU on Aug. 16.

“The ETSU College of Nursing is a leader in the state for preparing nurses, advanced practice nurses and nurse educators, and the school is also …

2021-July-08-Rodriguez-Gil Nih Study Section, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 8, 2021) – Dr. Diego Rodriguez-Gil, assistant professor at East Tennessee State University’s Quillen College of Medicine, has accepted an invitation from the National Institutes of Health (NIH) Center for Scientific Review to serve as a member of the Neuroscience of Interoception and Chemosensation Study Section.

Study sections review grant applications submitted to the NIH, make recommendations on these applications to the appropriate NIH national advisory council or board, and survey the status of research in their fields of science. 

Rodriguez-Gil’s appointment began July 1 and ends June 30, 2025.

“The NIH peer review system is recognized …

2021-July-08-Technical And Professional Writing Minor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 8, 2021) – Nearly every profession requires the skill of writing in some form or fashion, from emails and spreadsheet copy to reports, instructions, web pages and more. But while most college majors incorporate significant writing requirements, some students may wish to gain more targeted skills than those developed through existing initiatives.

The new technical and professional writing minor may be applied to almost any major at East Tennessee State University. The program is a partnership between the Department of Literature and Language and Department of Media and Communication in ETSU’s College of Arts and Sciences, which …

2021-July-07-Bratislava Bound, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 7, 2021) — Students with the East Tennessee State University Chorale, along with the a cappella group Greyscale, are making travel plans to compete internationally next year and sing at some of Europe’s grand cathedrals alongside the world’s best choirs, and they are looking for public support to help fund this once-in-a-lifetime journey.

The multiple international award-winning ETSU Chorale most recently competed for Choir of the World in 2019 at the International Choral Competition in Wales, UK. In Summer 2022, they will have the opportunity to travel to Bratislava, Slovakia, where they will again represent ETSU on …

2021-July-06-Dowling-Mcclay Awarded Rdc Grant To Study Pharmacist-Prescribed Contraception, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 6, 2021) — Dr. KariLynn Dowling-McClay, an assistant professor of Pharmacy Practice at East Tennessee State University Bill Gatton College of Pharmacy, has received an $11,998 ETSU Research Development Committee (RDC) Grant to study pharmacist-prescribed contraception (PPC) as a means of filling the gap in regional access to birth control in Appalachia and the southern U.S.  

“This is a nationwide issue with almost half of all pregnancies in the U.S. being unplanned or ‘surprise’ pregnancies each year,” said Dr. Dowling-McClay. “If a pregnancy occurs when it is not intended, there are greater risks to mom, baby and …

2021-July-06-Dowling-Mcclay Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 6, 2021) — Dr. KariLynn Dowling-McClay, an assistant professor of Pharmacy Practice at East Tennessee State University Bill Gatton College of Pharmacy, has received an $11,998 ETSU Research Development Committee (RDC) Grant to study pharmacist-prescribed contraception (PPC) as a means of filling the gap in regional access to birth control in Appalachia and the southern U.S. 

“This is a nationwide issue with almost half of all pregnancies in the U.S. being unplanned or ‘surprise’ pregnancies each year,” said Dr. Dowling-McClay. “If a pregnancy occurs when it is not intended, there are greater risks to mom, baby and …

2021-July-06-Intergenerational Day Camp, University Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (July 6, 2021) — The young and young at heart are invited to an intergenerational fun camp Thursday, July 22, for grandparents and their grandchildren ages nine and up. The one-day Summer Fun Camp featuring The Art of Zentangle®, is sponsored by the Kingsport Alliance for Continued Learning (KACL), a continuing education program offered through a partnership with East Tennessee State University at Kingsport to provide adults, regardless of education background or age, opportunities to attend stimulating courses, lectures and special events.

The one-day interactive experience will take place at the Kingsport Center for Higher Education (KCHE), located …

Keynes And Knight On Uncertainty: Peas In A Pod Or Chalk And Cheese?, Mark D. Packard, Per L. Bylund, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

For many years, the ideas of Knight and Keynes have been widely understood to overlap greatly and they are presumed to have developed notions of uncertainty that deeply intersect, both describing a state where outcomes have non-probabilistic likelihoods. Furthermore, even their political philosophies are historically somewhat homogenised, both considered ‘liberals’. We critically review the historical records and writings of these key scholars with the purpose of dehomogenising their political philosophies, scientific epistemologies and their famous works on uncertainty, published in the same year—1921. We show that neither Keynes nor Knight has been considered fairly by history. Keynes, far from a …