Marketing Commons^™

2021-November-19-Etsu Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Nov. 19, 2021) East Tennessee State University is one of just four public four-year colleges in the state that saw an increase in new students for the fall 2021 semester. While overall enrollment at ETSU is down approximately 3% from last fall, the number of new students choosing ETSU went up by 13 percent, President Brian Noland reported today to members of the Board of Trustees during their quarterly meeting in the D.P. Culp Student Center.

Noland said the overall enrollment decrease mirrors national trends and is likely due to the difficulties students in last year’s freshmen …

2021-November-18-Etsu Researchers Publish On The Red Panda, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 18, 2021) – Only a bit bigger than a domestic cat, the creature sports a body that looks more like a bear. Then there’s the thick – and reddish-brown – fur.

For decades, scholars have asked the question: what is a red panda?

Researchers are again tackling that and many more questions, and East Tennessee State University is an important part of that conversation. 

Dr. Steven Wallace, Gray Fossil Site and Museum director of field operations and a professor in the ETSU Department of Geosciences, and Dr. T. Andrew Joyner, an associate professor in Geosciences, …

“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland

Honors Projects

To create a space that matters one must focus on the needs of the people who will use it. It is easy to create a beautiful space, however if that space does not function for those it was built for it has no point. Currently in the basement of Founders Residence Hall on the Bowling Green State University campus there is an old unused cafeteria space. This space has not only the potential but the ability to become something new, something of use. It is an area that could not only be renovated and redone by the Honors College but …

2021-November-16-Tendaya Ceo Joins Etsu Chemistry Department, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 16, 2021) – Dr. Mutombo Muvundamina, founder and chief executive officer of Tendaya Technology Group, has been appointed as an adjunct faculty member in the East Tennessee State University Department of Chemistry. The appointment will provide opportunities for collaboration and internships between Tendaya and ETSU, the university said. 

“We are excited to join an institution that is known to support scholarly and creative activities to enhance the teaching and learning environment,” Muvundamina said. “We look forward to working side-by-side with our outstanding colleagues to help ETSU in its mission. We plan on working with …

Who Makes You More Disappointed? The Effect Of Avatar Presentation, Company Market Status, And Agent Identity On Customers’ Perceived Service Quality And Satisfaction Of Online Chatting Services, Sangwoo Park, Woo Jin Choi, Dongwoo Shin

Asia Marketing Journal

Recent advances in interactive communication have allowed companies to introduce new digital technologies to differentiate their online customer chatting services, but little is known about how customers perceive these new services. To answer this call, the current research examines the effects of avatar presentation, company market status, and agent identity on customers’ perception of service quality and satisfaction in the context of minor service failure that customers encounter through online chatting services. The results of two studies show that customers perceive better service quality and demonstrate lower satisfaction if served by an artificial intelligence [AI] agent (vs. a human-agent), represented …

Social Influence, Xenocentrism And Status Consumption On Purchase Intention: In The Case Of Women’S Imported Handbags, Munkhbayasgalan Ganbold, Urandelger Gantulga

Asia Marketing Journal

The Mongolian market has got filled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social influence, xenocentrism, status consumption, and imported product’s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 …

Authentic Information On The Back Label Of Wine Bottle, Beomjoon Choi, Jaewoo Joo

Asia Marketing Journal

This paper investigates whether including authentic information on the back labels of wine bottles enhances consumers’ confidence and purchase intentions about wine; it also assesses the moderating role of involvement and knowledge about wine. We conducted two experimental studies. Study 1 generated three findings. First, when the back label had authentic information, subjects showed higher confidence levels. Second, this effect was hold for subjects with low levels of involvement. Finally, we did not observe this effect for subjects with high levels of involvement. Study 2 extended study 1’s findings and identified the moderated mediation effect of confidence. The findings highlight …

The Aggregate Impact Of Consumer Reviews On Market Outcome In Differentiated Products Market, Jun B. Kim

Asia Marketing Journal

We investigate the aggregate impact of consumer reviews on market outcome in a differentiated product category. We model consumers as Bayesian learners who use online consumer reviews to learn and update their beliefs on product quality before their choice. For our empirical analysis, we use aggregate-level, longitudinal data from Amazon.com in the digital camcorder category and estimate the demand parameters. Using model estimates, we conduct two simulation studies and quantify the impact of consumer reviews on the market outcome. We report that the products experience heterogenous market share changes: the standard deviation of market share changes across products and time …

Material Culture Methods For Textiles And Dress, Joanna Burkhardt

Library Impact Statements

No abstract provided.

2021-November-15-Funky Music Theme Of This Years Jazz Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 15, 2021) – Grab your dancing shoes.

“Funky music” is the theme of the fall concert put on by the East Tennessee State University Jazz Ensemble. The event happens at 7:30 p.m. on Friday, Nov. 19, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts.

ETSU Jazz Ensemble

“Our concert is going to feature soulful hits from the ’70s, ’80s, Motown and more,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU and a multiple Grammy winner. “And we think everyone’s going to get their groove on.” …

2021-November-15-Renaissance Child Winter Enrichment Enrollment At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

Johnson City, Tenn. - ( Nov. 15, 2021) Children in grades 1-6 are invited to attend the Renaissance Child Winter Enrichment program at East Tennessee State University from Monday-Wednesday, Dec. 20-22.

This three-day Winter Baking and Cooking experience, hosted by the ETSU Office of Professional Development, includes a field trip to the ETSU Planetarium with an emphasis on the winter sky and space. 

Counselors have planned multiple holiday arts and crafts, games and winter fun enrichment activities for campers, with outdoor play included as weather allows.

Campers may be dropped off at Warf-Pickel Hall at 8 a.m. and picked …

2021-November-14-Scholar Giving Lecture On Masculinity In Popular Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 14, 2021) – East Tennessee State University will host a public lecture by Dr. D. Michael Jones titled “Hardboiled Hysterics: Modernity and Impossible Masculinities” at 2 p.m. Wednesday, Nov. 17, at the Reece Museum. The event is part of the Sigma Tau Delta lecture series sponsored by ETSU’s chapter of Sigma Tau Delta, the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.

Jones is an assistant professor in the ETSU Literature and Language Department. He published his first book, “The Byronic Hero and the Rhetoric of …

2021-November-12-Etsu College Of Business And Technology To Hold Fifth Annual Ibucs Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 12, 2021) – A “Shark Tank” style entrepreneurship competition offers East Tennessee State University students and faculty the unique opportunity to win seed money for their innovative ideas.  

The iBUCS Student Venture Pitch Competition, hosted by the College of Business and Technology, allows participants who enter the contest to develop a business plan and pitch that idea to a distinguished panel of judges.

“I have been involved with ETSU and the iBUCS Student Venture Pitch event in recent years and it’s exciting to see the compelling pitches and cutting-edge ideas in areas such as emergency …

2021-November-10-Professor Produces First-Ever Retrospective Box Set Celebrating Doc Watson, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 10, 2021) – Blind from infancy, Doc Watson became “one of the most influential folk artists of all time,” as NPR noted.  

And thanks to Dr. Ted Olson, a professor of Appalachian Studies and Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, music lovers can enjoy the legacy of the Grammy-award winning artist even more.

Olson produced and curated “Doc Watson – Life’s Work: A Retrospective,” a four-disc box set that will be released Nov. 12. It is the first-ever career retrospective on Watson and will be available in both a …

2021-November-09-Etsu Faculty To Be Honored As 2021 Notable Women Of Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 9, 2021) – The Women’s, Gender, and Sexuality Studies Program at East Tennessee State University has announced Dr. Aruna Kilaru and Vanessa Mayoraz as the 2021 recipients of the Notable Women of ETSU award.

The two award recipients will be honored at 5 p.m. on Nov. 17 during the 20th Annual Notable Women of ETSU Colloquium. Because of the COVID-19 pandemic, the awards ceremony and colloquium will be held via Zoom. The public is invited, program leaders said, and current and former students of the honorees are especially welcome. 

The event highlights the expertise and …

2021-November-08-Etsu Health Family Medicine Bristol Welcomes Two New Physicians, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome, New Physicians

BRISTOL, Tenn. (Nov. 8, 2021) -- To better serve more of the region, ETSU Health’s Family Medicine Bristol clinic has added two physicians, creating a team to provide comprehensive care for all stages of patients’ lives, and in particular, women’s services.

Dr. Andrea Hopkins, medical director, maintains a comprehensive family medicine practice that includes non-surgical obstetrics. She takes a personalized approach to patients’ …

2021-November-08-Board Of Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Nov. 8, 2021) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Nov. 19.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Audit Committee – 9:15 a.m.
• Finance and Administration Committee – 11 a.m.
• Board of Trustees Meeting – 1 p.m.

When they become available, the agenda and accompanying materials for the meeting will be posted at etsu.edu/trustees under “Meeting Schedule & Materials.” The meetings are …

2021-November-08-Kate Emmerich Named Etsus Staff Woman Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 8, 2021) – East Tennessee State University has recognized Kate Emmerich as Staff Woman of the Year.

2021 ETSU Staff Woman of the Year

This award honors one extraordinary woman who has made a notable impact in the workplace and improved the …

2021-November-08-Archives, Reece Receive Neh Funding, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 8, 2021) – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services announces that the Archives of Appalachia and B. Carroll Reece Museum have received $225,000 in funding from the National Endowment for the Humanities. The funding will support a project to enhance online access to collections and artifacts that document diverse voices in southern Appalachia.

The grant will be used to hire three professional staff members and to purchase equipment to digitize and provide free online access to thousands of rare or unique materials. Over the next 15 months, the Reece and …

2021-November-05-Etsu A Cappella Ensembles To Perform In 'Perfect Harmony', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 5, 2021) – “Perfect Harmony,” a concert that includes five pop a cappella ensembles from the East Tennessee State University Department of Music, takes place Saturday, Nov. 13, at 7:30 p.m. in the Grand Hall of the ETSU Martin Center for the Arts.

Greyscale

“We have not had this annual concert since fall 2019 because of the COVID-19 pandemic,” said Dr. Alan Stevens, co-director of Choral Activities. “We are excited to bring back Perfect Harmony for the first time in the Martin Center Grand …