Marketing Commons^™

Value Added Service And Service Quality From The Customer’S Perspective: An Empirical Investigation In Thai Telecommunication Industry, Saowanee Srikanjanarak, Azizah Omar, T Ramayah

ASEAN Marketing Journal

Increasing global competition has led to an intensively competitive market among service providers. Several organizations have created and developed a variety of products or services; in particular the telecommunications industry has developed mobile phone services. Various value-added services linked to mobile phone services, such as communication, entertainment, information services and money transfer services have been intensively incorporated to sustain and serve the customer’s need, which in turn demands performance maximization. In service marketing literature, SERVQUAL and SERVPERF have been reported as failing to measure service quality in new industries such as the retail industry’s B2B service. Therefore, service quality models …

Selecting Better Attributes In Third-Party Hotel Reservation Web Sites: A Comparative Analysis, Ruben Huertas, Agusti Casas, Esther Subira

ASEAN Marketing Journal

Internet has been viewed by many travel organizations as an innovative and competitive marketing tool in offering travel-related information and online transaction opportunities (Doolin et al., 2002). But, Internet also has proportionate opportunities to appear new intermediaries in the new hotel value chain (Connolly et al., 1998). A substantial portion of online room reservations continues to be accounted by the third-party Web sites (Law and Cheung, 2006). Hotels have been actively involved in multi-channel distribution in order to sell products and services more efficiently using a combination of traditional and electronic channels. It is important for organizations to rely on …

Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers, Lau Teck Chai, Tan Booi Chen

ASEAN Marketing Journal

Religion has long been acknowledged as an important social force that influences human behavior but yet in the secular society its influence on consumer behavior appears to be underestimated. Of the sporadic research conducted, findings indicated that religion can be a significant factor in relation to consumption patterns, innovativeness, media usage, family decision-making, purchase risk aversion and selected store patronage behavior. The current research is exploratory in nature and attempts to investigate the influence of religiosity on attitudes towards green products especially among young Malaysian consumers. Religiosity, the independent variable, was measured by the intrinsic/ extrinsic religious orientation scale adopted …

The Effects Of Localisation Decisions On New Product Superiority And Performance: Empirical Research On Consumer-Goods Subsidiaries, Firmanzah Jusmaliani

ASEAN Marketing Journal

New products, while essential, are risky and expensive for subsidiaries. The main objective of this research is to determine success factors for new product launch (NPL) by subsidiaries operating in developing countries. It is argued that localisation of NPL decisions contributes positively to new product superiority and commercial performance, with partial least squares used to test the hypothesis. The results show that localisation of innovation decisions increases localisation of branding and commercialisation decisions in the local market. However, localisation of commercialisation decisions positively influences new product superiority, while localisation of innovation decisions reduces this superiority. Finally, hypothesis testing reveals that …

The Addition Of Spiritual Dimension On Customer Value To Investigate The Relationship Of Customer Value, Customer Satisfaction And Behavior Intention On Islamic Banks Saving Products In Indonesia, Adi Zakaria Afiff, Rifelly Dewi Astuti

ASEAN Marketing Journal

This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving products at Islamic banks in Indonesia. The study also investigate the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer behavioral intentions among these Islamic banks customers. The results show that spiritual dimension is significantly related to the customer value together with all three other dimensions (functional, social and emotional) of customer value. …

Religiosity Aspect In Consumer Behaviour: Determinants Of Halal Meat Consumption, Jusmaliani Jusmaliani, Hanny Nasution

ASEAN Marketing Journal

Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control …

2021-November-25-Physical Therapy Program Is Celebrating 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.— East Tennessee State University’s Physical Therapy Program is celebrating its 25th anniversary this year. 

To mark this milestone, two program alumni, Dr. Chuck Thigpen (’97) and Beth Reuchel (’07) are returning for a continuing education presentation open to alumni and other physical therapists on Saturday, Nov. 6. The PT program will also host a tailgating event for alumni, current students and faculty before ETSU’s Homecoming football game on Nov. 6. 

In addition, two inaugural members of ETSU’s PT Program, Bob Barnhart and Peter Panus, and a longtime PT program supporter, Alan Meade, will be inducted into ETSU’s …

2021-November-23-Etsu Offers Courses, Testing Leading To Adobe Certification Associate Credential, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) – East Tennessee State University’s Department of Media and Communication will offer a series of courses and testing leading to the Adobe Certified Associate (ACP) professional credential in Illustrator, Photoshop, InDesign, Premiere Pro and After Effects beginning Dec. 13.

 

Course participants will have access to online training materials for three weeks.  All courses are 100% online and asynchronous. Participants will have access to more than 10 hours of course content to review on their own time and at their own pace. At the conclusion of the course, participants will complete the certification exam(s) that are delivered in …

2021-November-23-Etsu Presenting We Need A Little Christmas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Need some motivation to get in the festive spirit this holiday season?

Make plans to attend East Tennessee State University’s Holiday Choral Concert, an annual tradition for more than 50 years.

Annual holiday concert is Dec. 4

Two performances are happening on Saturday, Dec. 4, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts. Times for the “We Need A Little Christmas” concert are 4 p.m. and 7:30 p.m.

“This is such a special concert with many familiar holiday favorites, as well as exciting new pieces,” said …

2021-November-23-Rural Health Professional Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Dr. Rick Wallace of East Tennessee State University was named the 2021 Rural Health Professional of the Year Award by the Rural Health Association of Tennessee (RHA of TN).

Wallace is a professor and associate director for evidence and outreach in the Quillen College of Medicine Library at ETSU.

 “The Rural Health Professional of the Year is our most prestigious award given to members who make outstanding contributions to rural health,” said Jacy Warrell, RHA of TN executive director. “Dr. Wallace is a steady leader of the association and we appreciate his many …

2021-November-23-Etsu Professional Development Offers Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) - A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Feb. 1-April 26, 2022.

This class, limited to 35 students, will train assistants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy. The course now offers more sessions to accommodate PTCB requirements. 

Students may …

2021-November-22-Care Women's Health Receives Nih Grant, University Marketing And Communication, East Tennessee State University

ETSU News

Examining Birth Outcomes

“We are studying the ways in which the policy environment can impact the trajectory of health for the  mother and child. The goal is to understand how policies related to criminal justice, housing, employment and education might change birth outcomes."

Dr. Michael Smith, Program and Policy Director

JOHNSON CITY, Tenn. (Nov. 22, 2021) —  Dr. Michael Smith, program and policy director at East Tennessee State University’s Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health), is examining how policies affect birth outcomes across generations thanks to a $1.86 million R-01 grant from the …

2021-November-22-Dr. Sharon Mcgee Tcgs President-Elect, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Dr. Sharon James McGee, dean of the East Tennessee State University College of Graduate and Continuing Studies, was recently elected to serve a two-year term as vice president of the Tennessee Conference of Graduate Schools (TCGS), which will be followed by a two-year term as president.

Founded in 1977, the TCGS considers matters of common interest related to graduate study and research, articulates the needs of graduate education, and works to influence public opinion and legislation for the improvement and advancement of graduate education throughout the state.

“I am honored that my graduate …

2021-November-22-Etsu Light Display Helps Ring In The Holiday Season At Bms, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.  (Nov. 22, 2021) – One of the region’s most dazzling holiday light shows is underway at Bristol Motor Speedway. The 25th season of Pinnacle Speedway in Lights allows visitors to witness the wonder of a 4-mile trek through 3 million lights at the world’s fastest half-mile.

East Tennessee State University is a proud sponsor of the event, and vehicles circling the concrete oval will see the stunning glimmer of blue and gold pride thanks to ETSU’s first-ever display. New holiday-themed apparel is also available for purchase at Alumni Hall stores located on W. State of Franklin …

2021-November-22-New Chair Leading Media And Communication At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Years before Dr. Andrew Dunn arrived on the campus of East Tennessee State University in fall 2010, the Florida-born and Alabama-raised transplant had already carved out a successful career.

Serving as a reporter at the Florida-based Tallahassee Democrat and The Ledger in Lakeland, Florida, Dunn wrote important stories about education and legislative politics. 

Dunn, who earned a Ph.D. in communication from the University of Alabama, is now the chair of the Department of Media and Communication at ETSU, an appointment he received earlier this year. 

His professional achievements are helping guide the department …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Other Resources

Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.

2021-November-19-Etsu Health Covid-19 Vaccine Clinics Return To Millennium Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – ETSU Health is returning to the East Tennessee State University Millennium Center for community COVID-19 vaccine clinics in November and December. The clinics will offer both primary doses and booster doses of the Johnson & Johnson Janssen COVID-19 vaccine. They are free and open to the public.

The clinics will be:

• 
  
  Sunday, Nov. 21, 1-5 p.m.
• Tuesday, Nov. 23, 3-6 p.m.
• Saturday, Dec. 4, 10 a.m.- noon

The vaccine clinics will be held in the ballroom at ETSU’s Millennium Center, located at 2001 Millennium Place. Patients may park on the third level or …

2021-November-19-Etsu Offering Pharmacy Open House Event, Dec. 7, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m. 

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information and tours of campus.

“We are excited to offer this preview day to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they …

2021-November-19-Open House Slated For Dec. 7, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m.

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information, and tours of campus.

“We are excited to offer these preview days to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they can …