2021-December-01-Paleontologists Discover Extinct Relative Of Tennessee State Wildflower, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – For Tennesseans, passion flowers are a point of regional pride, officially designated as a Tennessee state flower back in 1919. Now, a century later, paleontologists have found fossil evidence of an extinct Appalachian passion flower species, Passiflora appalachiana, previously unknown to science. 

This ancient species is unique to the fossil record of Tennessee, museum officials said, and it is proof that these flowers have adorned the local landscape for millions of years.

The fossils were found at the Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East …

2021-December-01-Tri-Cities Proclaims Friday 'Blue And Gold Day', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. —  The Tri-Cities may be lit up in a rainbow of colors for the holiday season, but, this Friday, the region is going all in on blue and gold. Leaders in Bristol, Jonesborough, Johnson City and Kingsport are all declaring Friday, Dec. 3, “Blue and Gold Day” in celebration of the East Tennessee State University football team’s run for the national championship. Mayors Mahlon Luttrell, Chuck Vest, Joe Wise, and Pat Shull are encouraging area residents to decorate homes, schools and businesses in blue and gold and wear the ETSU colors on Friday. 

“East Tennessee State University …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

2021-December-01-Etsu Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will confer more than 1,300 degrees during Commencement Exercises on Saturday, Dec. 11, at 10 a.m. and 2 p.m. in the Ballad Health Athletic Center. Gayle Conelly Manchin, who is federal co-chair of the Appalachian Regional Commission (ARC), will deliver the keynote address at 10 a.m. ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, will address graduates during the 2 p.m. ceremony.

Manchin works directly with the ARC’s 13 member governors, their state alternates and program managers, and a network of local development districts to continue to …

2021-December-01-Etsu Professor Writes About Plantation Sites Remembering Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – Plantation sites have the ability to better tell the histories of former slaves in the United States. 

That point drives the new book, “Remembering Enslavement: Reassembling the Southern Plantation Museum.” East Tennessee State University’s Dr. Candace Forbes Bright is one of the book’s authors. 

Examining multiple plantation sites across the American South, these scholars consider the experiences of tourists, museum managers and tour guides.  

As the public and scholars alike debate how to best understand and remember slavery in the U.S., this work is designed to help professionals reassemble the narratives and landscapes of …

2021-December-01-Etsu Releases Annual Holiday Video, University Marketing And Communication, East Tennessee State University

ETSU News

Need a nudge to get in the holiday spirit? 

East Tennessee State University has released its annual holiday video, a parody of “Santa Baby” with the lyrics rewritten to “Santa Bucky.”

Making a festive appearance in the 2021 edition is Greyscale, one of ETSU’s best known a cappella ensembles. They perform a broad mix of music, including jazz and pop, and are well-known on campus and throughout the region.

ETSU President Dr. Brian Noland and First Lady Donna Noland are also part of the video, as is the university’s mascot, Bucky.

Parts of the video are shot at University Commons, …

2021-December-01-Etsu Scholars Publishing On Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 1, 2021) – Professors in the Department of Political Science, International Affairs & Public Administration at East Tennessee State University are producing important research.

Two faculty members published books this year. 

“These fine contributions to the discipline reinforce that our department is home to first-rate scholars doing important research,” said Dr. Colin Glennon, associate professor and chair of the department. “Our faculty model the essential role of the teacher-scholar, one who is deeply engaged with students in the classroom and salient research outside of it.”

 Dr. Frederick Gordon’s book, “The Damming of the Presidency: How Environmental …

2021-December-01-Tri-Cities Proclaims Friday 'Blue And Gold Day', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. —  The Tri-Cities may be lit up in a rainbow of colors for the holiday season, but, this Friday, the region is going all in on blue and gold. Leaders in Bristol, Jonesborough, Johnson City and Kingsport are all declaring Friday, Dec. 3, “Blue and Gold Day” in celebration of the East Tennessee State University football team’s run for the national championship. Mayors Mahlon Luttrell, Chuck Vest, Joe Wise, and Pat Shull are encouraging area residents to decorate homes, schools and businesses in blue and gold and wear the ETSU colors on Friday. 

“East Tennessee State University …

2021-December-01-Paleontologists Discover Extinct Relative Of Tennessee State Wildflower, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – For Tennesseans, passion flowers are a point of regional pride, officially designated as a Tennessee state flower back in 1919. Now, a century later, paleontologists have found fossil evidence of an extinct Appalachian passion flower species, Passiflora appalachiana, previously unknown to science. 

This ancient species is unique to the fossil record of Tennessee, museum officials said, and it is proof that these flowers have adorned the local landscape for millions of years.

The fossils were found at the Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East …

2021-December-Uh Alumni Homecoming Newsletter December 2021, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Link to University School Alumni Homecoming Newsletter, December 2021

Greetings to our University, Training and Model School Alumni, we hope this message finds each of you doing well!  As we wrap up the semester and final school week for 2021, I would like to take a moment to thank you all for your continued support of University School. The tradition of excellence which has been established at University School is one that we value tremendously and take great pride in continuing!  We believe this is a direct impact of the commitment of our alumni, staff (both past and present) …

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

2021-December-01-Etsu Professor Writes About Plantation Sites Remembering Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – Plantation sites have the ability to better tell the histories of former slaves in the United States. 

That point drives the new book, “Remembering Enslavement: Reassembling the Southern Plantation Museum.” East Tennessee State University’s Dr. Candace Forbes Bright is one of the book’s authors. 

Examining multiple plantation sites across the American South, these scholars consider the experiences of tourists, museum managers and tour guides.  

As the public and scholars alike debate how to best understand and remember slavery in the U.S., this work is designed to help professionals reassemble the narratives and landscapes of …

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

The Curse Of The Original: How And When Heritage Branding Reduces Consumer Evaluations Of Enhanced Products, Minju Han, George E. Newman, Rosanna K. Smith, Ravi Dhar

Research Collection Lee Kong Chian School Of Business

Heritage branding is a common marketing strategy that has been shown to increase product appeal. Here, we find that certain forms of heritage branding can also have potentially negative consequences by leading consumers to react negatively to changes made to the brand’s original, flagship product—even if those changes objectively improve it. We demonstrate that when firms engage in heritage branding that emphasizes a brand’s longevity, consumers evaluate enhanced products less favorably than the original versions of those same products due to decreased perceptions of continuity authenticity. We demonstrate this effect across a variety of product domains (e.g., cosmetics, cookware, and …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

Beverage Bottle Capacity, Packaging Efficiency, And The Potential For Plastic Waste Reduction, Rafael Becerril-Arreola, R. E. Bucklin

Faculty Publications

Plastic pollution is a pressing issue because authorities struggle to contain and process the enormous amount of waste produced. We study the potential for reducing plastic waste by examining the efficiency with which different polyethylene terephthalate (PET) bottles deliver beverages. We find that 80% of the variation in bottle weight is explained by bottle capacity, 16% by product category, and 1% by brand. Bottle weight is quadratic and convex function of capacity, which implies that medium capacity bottles are most efficient at delivering consumable product. Local data on PET bottle sales and municipal waste recovery validate the findings. A 20% …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …