The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective,
2024
Soongsil University, Seoul, Republic of Korea
The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective, Jeonggyu Lee, Dong Hoo Kim
Asia Marketing Journal
This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad …
E-Commerce Adoption Amid High E-Money Acceptance In Zimbabwe,
2024
Women's University in Africa
E-Commerce Adoption Amid High E-Money Acceptance In Zimbabwe, Samuel Mugijima, Hazel Mubango, Lucia Makwasha, Allan Muzenda, Jeremiah Musariwa, Varaidzo L. Mapepa
African Conference on Information Systems and Technology
Information and Communications Technology (ICT) has revolutionised the way organisations are doing business and has become the most critical factor in gaining a competitive edge. Electronic commerce is one such technology that enables organisations to create business relationships, share business information and do business via telecommunications networks. This study aims to unveil the B2B ecologies around low adoption of e-commerce by SMEs amid high e-money acceptance in the CBD of Mutare. The study adopted the interpretivism research philosophy and qualitative research design in order to acquire in-depth of information on low e-commerce uptake mid high e-money usage. Technological Acceptance Model …
The Importance Of Online Reviews In Developing Economies: Investigating The Perspective Of Consumers In North Africa,
2024
Technische Universität Berlin
The Importance Of Online Reviews In Developing Economies: Investigating The Perspective Of Consumers In North Africa, Kim Fröhnel, Asma Souissi, Rüdiger Zarnekow
African Conference on Information Systems and Technology
Online reviews play a crucial role in consumers’ online decision-making. While the importance of reviews for consumers in developed economies is well understood, little is known about their importance for consumers in developing economies. Due to different cultural dimensions like uncertainty avoidance, power distance, and individualism, consumers’ review reading and writing behavior in developing economies may differ from that in developed economies. Moreover, e-commerce in Africa will potentially grow in the coming years, raising the interest in understanding the key factors that influence consumers’ online decisions. To fill the research gap, we investigate online reviews’ importance for consumers in North …
Millennials’ Perception Towards Adaption And Intention Of M-Banking: Experience From A Developing Country,
2024
Mawlana Bhashani Science and Technology University
Millennials’ Perception Towards Adaption And Intention Of M-Banking: Experience From A Developing Country, Noman Hasan, Md. Shahed Mahmud, Abdul Gaffar Khan, Reshma Pervin Lima, Shiblu Miah
Journal of Global Business Insights
In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.
Optimal Policies And Heuristics To Match Supply With Demand For Online Retailing,
2024
Chinese University of Hong Kong, Shenzhen
Optimal Policies And Heuristics To Match Supply With Demand For Online Retailing, Qiyuan Deng, Xiaobo Li, Yun Fong Lim, Fang Liu
Research Collection Lee Kong Chian School Of Business
Problem definition: We consider an online retailer selling multiple products to different zones over a finite horizon with multiple periods. At the start of the horizon, the retailer orders the products from a single supplier and stores them at multiple warehouses. The retailer determines the products’ order quantities and their storage quantities at each warehouse subject to its capacity constraint. At the end of each period, after random demands in the period are realized, the retailer chooses the retrieval quantities from each warehouse to fulfill the demands of each zone. The objective is to maximize the retailer’s expected profit over …
The Joint Statement On E-Commerce: Is This Glass Half Empty Or Half Full?,
2024
Singapore Management University
The Joint Statement On E-Commerce: Is This Glass Half Empty Or Half Full?, Henry S. Gao
Research Collection Yong Pung How School Of Law
On July 26, 2024, participants in the Joint Statement Initiative (JSI) on E-commerce released the “stabilised text” of the Agreement on Electronic Commerce (“the agreement”) after a marathon negotiation spanning more than five years. The process leading up to what is the first global agreement on e-commerce has been rife with surprises from beginning to end. The biggest initial surprise was China’s last-minute decision to join when the negotiation was launched in January 2019: China wanted to shape the rules from the inside and avoid the cold shoulder it faced when trying to join the Trade in Services Agreement negotiations …
Agile And User-Centered Project Management In E-Commerce Startups: Enhancing Outcomes For Online Supermarkets,
2024
Harrisburg University of Science and Technology
Agile And User-Centered Project Management In E-Commerce Startups: Enhancing Outcomes For Online Supermarkets, Qingcheng Han
Harrisburg University Dissertations and Theses
The world of e-commerce startups, especially online supermarkets, has its own set of challenges and chances when it comes to managing projects. This research paper looks into how project management is used in such a lively area, focusing on an online supermarket as a case study. We dug into a lot of books and articles, talked to people who know a lot about the industry, and looked at how project management strategies are used at different steps when a startup is growing. This includes coming up with ideas, researching the market, developing the platform, managing the supply chain, and talking …
How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service,
2024
PhD Candidate, Department of Business Administration, Kyung Hee University, Seoul, Korea
How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service, Jin Jingchuan, Shali Wu
Asia Marketing Journal
This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer …
Paying Back To Good Deeds: A Text Mining Approach To Explore Don-Jjul As Pro-Consumption Behavior,
2024
Researcher, Qualitative Marketing Research and Text Mining Lab, Dongguk University, Seoul, Korea
Paying Back To Good Deeds: A Text Mining Approach To Explore Don-Jjul As Pro-Consumption Behavior, Hojin Choo, Sue Hyun Lee
Asia Marketing Journal
More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul,'' which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being.'' Don-jjul has two main motives: "supporting underdogs …
Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context,
2024
Master’s Student, KU Business School, Korea University, Seoul, Korea
Nodding As A Catalyst For Improving Attitudes And Purchase Intentions In Online Context, Yusu Lee, Jinhee Choi
Asia Marketing Journal
This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where …
How Google Advertisements Attract Consumers' Call-To-Action And Electronic Word-Of-Mouth,
2024
Distinguished Professor and Chairman, Graduate Institute of International Business, National Taipei University, New Taipei City, Taiwan
How Google Advertisements Attract Consumers' Call-To-Action And Electronic Word-Of-Mouth, Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun
Asia Marketing Journal
This study investigated central and peripheral route factors to assess the impact of Google Advertisements on how these factors contribute to users' call-to-action (CTA) and electronic word-of-mouth (e-WOM) behaviors. We explored the persuasive effects of Google Advertisements on consumers by using a dataset of 483 valid empirical samples from Taiwan. We employed structural equation modeling (SEM) to examine the hypotheses. The empirical results of this study indicate that both peripheral (image appeal) and central (information completeness) routes positively lead to the persuasion effect. This finding confirms that the peripheral and central routes increase the persuasion effect. The empirical results indicate …
The Effect Of Ewom On Movie Sales Considering Competition And Culture,
2024
Post-Doc Researcher, Basic Science Research Institution, Chungbuk National University, Cheongju, South Korea
The Effect Of Ewom On Movie Sales Considering Competition And Culture, Jungwon Lee, Cheol Park
Asia Marketing Journal
This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the …
Buy Now Pay (Pain?) Later,
2024
Stanford University
Buy Now Pay (Pain?) Later, Ed Dehaan, Jungbae Kim, Ben Lourie, Chenqi Zhu
Research Collection School Of Accountancy
“Buy-now-pay-later” (BNPL) is a relatively unregulated FinTech innovation that provides consumers with easy access to credit for retail purchases. BNPL spending is projected to reach $1 trillion by 2025, but we know little about its effects. Using banking data for10.6 million U.S. consumers, we investigate the effects of BNPL on leading indicators of users’ financial health. We find that new BNPL users experience rapid increases in bank overdraft charges and credit card interest and fees compared with nonusers, consistent with BNPL facilitating overborrowing. An instrumental variable exploiting consumers’ pre-BNPL shopping habits bolsters our inferences. Our results inform regulatory investigations into …
The Fourth International Workshop On Smart Data For Blockchain And Distributed Ledger (Sdbd '24),
2024
Singapore Management University
The Fourth International Workshop On Smart Data For Blockchain And Distributed Ledger (Sdbd '24), Feida Zhu, Jian Pei, Michael Zeller, Bingxue Zhang
Research Collection School Of Computing and Information Systems
With the advent of Bitcoin, a cryptographically-enabled peer-to-peer digital payment system, blockchain together with a whole package of distributed ledger technologies, which serve as the underlying foundation of all the crypto-currencies, have been gaining attention from both academia and industry in the last fifteen years. The recent years have witnessed tremendous momentum in the development of blockchain and distributed ledger technologies, largely due to the impressive rise in the market capital of these digital tokens. More and more industries, from banking and insurance, to supply chain and e-commerce, are quickly realizing the great potential in blockchain technology in efficiency boost, …
Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach,
2024
Program Pendidikan Vokasi, Universitas Indonesia
Factors Influencing Online Repurchase Intention In Indonesia’S E-Commerce Market: A Structural Equation Modeling Approach, Egia Etha, Pijar Suciati, Ajenk N. Citra
Jurnal Sosial Humaniora Terapan
The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior, shifting preferences from traditional retail to the dynamic world of online shopping. This paradigm shift necessitates a deep understanding of consumer online buying behavior, which unfolds in two critical stages: initial purchase intention and the all-important repurchase intention. The latter is a key determinant of e-Commerce success, reflecting customer loyalty and the overall health of an online business. This research delves into the significant factors driving Indonesian consumers' online repurchase intentions, employing a robust quantitative methodology. A comprehensive survey was conducted with 200 e-commerce shoppers, utilizing both email and …
Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches,
2024
Department of Archaeology, Faculty of Cultural Science, Universitas Gadjah Mada, Yogyakarta, Indonesia
Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah
ASEAN Journal of Community Engagement
This study addresses the visibility of traditional craft and focuses on developing a strategy to increase its exposure through online marketing platforms. Puspa Rinengga Batik Studio, a small and medium-sized enterprise in Sleman, Yogyakarta, Indonesia, specializes in creating batik with jangkang motifs. Despite their unique craft, the studio struggled with marketing their products, resulting in an imbalance between production and sales. This study explores a strategy to boost sales by leveraging social media for digital marketing. The approach involves empowering the community through workshops and implementing a sustainability program. As a result of this initiative, the studio successfully utilized social …
A Series Of Accounting Case Studies: Macy's Inc. And Other Notable Financial Events,
2024
University of Mississippi
A Series Of Accounting Case Studies: Macy's Inc. And Other Notable Financial Events, Emelyn Darnell
Honors Theses
This thesis is a compilation of six case studies focusing on financial accounting and analysis of current events in the accounting world. These were completed under the direction and supervision of Dr. Victoria Dickinson through the Honors Accountancy 420 course. Four case studies included in this compilation are analyses of Macy’s Inc. through different accounting lenses. The case studies analyzing Macy’s Inc. were done in groups in the fall semester of 2022. Our group prepared an Operational Risk Assessment, analyzed Macy’s audit risk, and comprised possible solutions to decrease risk. We also discussed Macy’s current ESG and cybersecurity procedures and …
A Reviews Of Women's Outfit E-Commerce Models Using Feature Selection Techniques,
2024
Business Information System, Helwan University
A Reviews Of Women's Outfit E-Commerce Models Using Feature Selection Techniques, Hadeer Mohamed Bekhet, Mona Nasr, Rasha Elnaggar
Future Computing and Informatics Journal
The rapid growth of e-commerce has transformed how consumers shop for fashion, including women's outfits. This study presents a comprehensive evaluation of women's outfit e-commerce models through the lens of feature selection technique. understanding customer sentiments is critical in today's marketing landscape, it provides firms with insights into how customers perceive their products and/or services and offers suggestions on how to enhance their offerings. This study aims to decipher the relationship between various characteristics in customer reviews on a women's clothing e-commerce site. Additionally, it classifies each review to determine whether it recommends the reviewed product or not, and whether …
Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success,
2024
Department of Life and Consumer Sciences, University of South Africa, South Africa
Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen
Journal of Marketing and Consumer Behaviour in Emerging Markets
Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …
Assessing The Effectiveness Of Smartphone Retail Shopping Apps Through The Lens Of Customer Value, Satisfaction, And Loyalty,
2024
George Fox University
Assessing The Effectiveness Of Smartphone Retail Shopping Apps Through The Lens Of Customer Value, Satisfaction, And Loyalty, Jean B. Ntahontuye
Doctor of Business Administration (DBA)
Retail e-commerce revenue was $904.9 billion in 2022; of this amount, $431.4 billion was realized via smartphone retail shopping apps, which is a 95% increase from 2019, and retail e- commerce is projected to exceed $1.7 trillion by 2027 (Statista, 2023a). Given the increasing popularity of these apps among consumers, management and marketing literature continues to debate what makes consumers accept and adopt retail shopping apps as their preferred online shopping method. Failure to understand what motivates consumers to repeatedly buy household goods via smartphone retail shopping apps may cause retailers to mistarget their customers by allocating scarce resources to …
