Telling The Brand Story: Including News Articles In Online Promotional Strategies,
2010
Sacred Heart University
Telling The Brand Story: Including News Articles In Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications
Given the growing popularity of the Internet as a promotional medium, it is crucial for brand managers to examine the effects of combining the different brand communication sources online. According to social comprehension theory and knowledge from neuroscience, people exposed to a message spontaneously construct a mental simulation. People who are exposed to images or visuals are unlikely to assign verbal labels to their observations, whereas people who read a story may spontaneously form mental pictures of the narrative content. Mental processing of stories requires more extensive elaboration than processing of visuals. In a first study, survey results indicate online …
Web-Based Supply Chain Management Capabilities In Malaysian Firms And Its Effect On Firm's Performance : An Empirical Study.,
2010
Universiti Malaya
Web-Based Supply Chain Management Capabilities In Malaysian Firms And Its Effect On Firm's Performance : An Empirical Study., Fakri Abdul Rashid
Student Works (2010-2019)
The study investigated the relationship between the five facets of web based supply chain management (WBSCM) capabilities and the firm performance in manufacturing and services firms in Kaula Lumpur. Malaysia. The objectives of the study were 1) to examine the level WBSCM’s capabilities and firm performance, 2) to examine the relationship between WBSCM’s capabilities and firm performance, 3) to examine the effect of WBSCM’s capabilities in relation to firm’s performance. Based on the literature reviews a model of relationship was proposed and developed to examine the relationships between the five factors of WBSCM’s capabilities and firm performance To test the …
Business Process Change In E-Government Projects: The Case Of The Irish Land Registry,
2010
Technological University Dublin
Business Process Change In E-Government Projects: The Case Of The Irish Land Registry, Aileen Kennedy, Joseph Coughlan, Carol Kelleher
Articles
This research investigates one of the first e-Government services launched as part of Ireland’s Information Society programme, the Irish Land Registry’s implementation of their award winning Electronic Access (EAS) project. In-depth enquiries into how public sector organisations manage IT-enabled transformations have remained relatively limited and this case contributes to this emerging body of literature. The analysis highlights that the implementation of e-Government initiatives beyond basic service levels necessitates business process change in order to reap rewards. This study fulfils an identified need for research in Business Process Change (BPC) in the implementation of e-Government initiatives. In this way the research …
E-Business In Supply Chain Management,
2010
Technological University Dublin
E-Business In Supply Chain Management, Claudia-Maria Wagner, Edward Sweeney
Books/Book chapters
E-business is concerned with the use of the Internet to link companies with their suppliers, customers and other trading partners. As a business concept, it has evolved significantly since its introduction in the 1990’s in parallel with the rapid rate of development of information technology (IT) during this period.
Supply chain management (SCM) is fundamentally concerned with integration of activities both with
and between organisations. IT plays a crucial role in SCM as a key enabler of supply chain integration
(SCI). This chapter sets out the role of e-business concepts in the context of the supply chain challenges faced by …
Evaluating The Impact Of The Un Convention On The Use Of Electronic Communications In International Contracts On Domestic Contract Law: The Singapore Example,
2010
Singapore Management University
Evaluating The Impact Of The Un Convention On The Use Of Electronic Communications In International Contracts On Domestic Contract Law: The Singapore Example, Eliza Mik
Research Collection Yong Pung How School Of Law
The United Nations Commission on International Trade Law (UNCITRAL) Convention on the Use of Electronic Communications in International Contracts (CUECIC or Convention) was adopted on 23 November 2005. Its essential objective is to establish uniform rules intended to “remove obstacles to the use of electronic communications in international contracts, including obstacles that might result from the operation of existing international trade law instruments, with a view to enhancing legal certainty and commercial predictability.” The Convention relies on the UNCITRAL Model Law on Electronic Commerce (MLEC), which constitutes an e-commerce flagship project dating back to 1995. It also resembles UNCITRAL’s Convention …
The Monetary Value Of Virtual Goods: An Exploratory Study In Mmorpgs,
2010
Singapore Management University
The Monetary Value Of Virtual Goods: An Exploratory Study In Mmorpgs, Qiu-Hong Wang, Viktor Mayer-Schonberger
Research Collection School Of Computing and Information Systems
This study investigates the monetary value of time spent in virtual worlds in the context of 24 most popular MMORPGs Building on classic economic theory, we approach this issue through a combination of theoretical modeling, experiment, and cross-sectional time series data analysis. Our findings suggest that intensive social networking and flatter social hierarchy structures are associated with lower monetary value of time spent in-game. Further, two opposite network effects on the monetary value of in-game time spent were observed. One is the positive network effect from the active user base, the other is the negative network effect from the intensity …
Do Online Reviews Reflect A Product's True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures,
2010
Singapore Management University
Do Online Reviews Reflect A Product's True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures, Noi Sian Koh, Nan Hu, Eric K. Clemons
Research Collection School Of Computing and Information Systems
When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural influences. Based on data collected from imdb.com and douban.com, we found significant differences across raters from these two different cultures. Additionally, we examined how cultural elements influence rating behavior for a hybrid culture - Singapore. Under-reporting bias occurs when consumers with extreme opinions are more likely to report their opinions than consumers with moderate reviews, resulting …
