Experiencing High Loneliness Increases Evaluation Of Products In Social Media Ads,
2024
Professor of Marketing, Yonsei School of Business, Yonsei University, Seoul, Korea
Experiencing High Loneliness Increases Evaluation Of Products In Social Media Ads, Youjung Jun, Taehyeon Eom
Asia Marketing Journal
This research investigates how loneliness affects people’s preferences for products that appear in social media ads. Four studies examine the impact of loneliness that is both measured in an established scale and situationally induced via a recall task. Individuals who experience higher levels of loneliness evaluate the same products more highly when they are advertised in a social (i.e., Instagram) compared to non-social (i.e., brand website) media platform. This effect occurs because loneliness increases people’s attention to others’ social evaluation of a product, and social media ads provide this information via social cues such as “likes” embedded in the ads. …
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling The Impact Of Csr On Customer Well-Being,
2024
Assistant Professor of Marketing, Department of Business Administration, Kyonggi University, Suwon, South Korea
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling The Impact Of Csr On Customer Well-Being, Cheonglim Lee, Yongju Kwon, Youjae Yi
Asia Marketing Journal
Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers’ perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through …
Uncovering The Relationship Between Esg Practices And Firm Value: The Role Of Reputation And Industry Sensitivity,
2024
Post-Doc., School of International Studies, Hanyang University, Seoul, Korea
Uncovering The Relationship Between Esg Practices And Firm Value: The Role Of Reputation And Industry Sensitivity, Yanghee Kim, Hojoon Jang, Junhee Seok
Asia Marketing Journal
Considering the rising interest in environmental, social, and governance (ESG) globally, various studies have shown that ESG practice increases firm value; however, there is still much debate. This study focuses on the relationship between ESG practice and firm value. Further, we identify the mechanisms constituting this relationship to address relevant research gaps. Specifically, this study examines the connection between ESG practice and corporate valuation, emphasizing the mediating role of a company’s reputation. Using panel analysis of data from 145 Korean firms (2014-2021), the study reveals that ESG practices notably enhance firm value, signaling their significance to stakeholders. Corporate reputation acts …
Jay-Customer Behavior's Influence On Job Stress And Customer Orientation: Perceived Organizational Support's Moderating Effect,
2024
Ph.D. Candidate, Department of Business Administration, Hanbat National University, Daejeon, Korea
Jay-Customer Behavior's Influence On Job Stress And Customer Orientation: Perceived Organizational Support's Moderating Effect, Li Mei Liu, Seong Ho Lee, Jin Choi
Asia Marketing Journal
The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management. Additionally, it aimed to identify strategies for managing job stress by examining perceived organizational support's moderating effects. The results show that the subdimensions of jay-customer behavior (i.e., verbal aggression, physical aggression, and sexual harassment) positively influenced employees' job stress. Second, job stress acts as a mediator between customer verbal and physical aggression and customer orientation, but not between customer sexual harassment and customer orientation. Third, organizational support had a moderating effect on the association between customer verbal aggression and …
Motives For Consumer Behavioral Engagement On Brand-Related Social Media Content : A Study Based On Organismic Integration Theory And Personality,
2024
School of Business, University of Ulsan, 93 Daehak-ro, Nam-gu, Ulsan, South Korea
Motives For Consumer Behavioral Engagement On Brand-Related Social Media Content : A Study Based On Organismic Integration Theory And Personality, Chi T.K Nguyen, Jusik Park
Asia Marketing Journal
This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for …
Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players,
2024
Department of Organizational Relationship Management University of Economics in Katowice, Poland
Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer
Journal of Marketing and Consumer Behaviour in Emerging Markets
Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …
The Role Of Augmented Reality In Improving Brand Attitude Through Perceived Enjoyment,
2024
Management Study Program, Universitas Negeri Surabaya
The Role Of Augmented Reality In Improving Brand Attitude Through Perceived Enjoyment, Widyastuti Widyastuti
Journal of Marketing and Consumer Behaviour in Emerging Markets
Augmented Reality is a technology that is commonly used by businesses to market their products. The technology allows customers to test products online in order to deliver a more enjoyable purchasing experience. The study is aimed at investigating the impact of vividness and perceived informativeness, as a characteristic of AR, on brand attitude through perceived enjoyment. There are 204 respondents chosen using purposive sampling technique. They are women who used Augmented Reality when purchasing cosmetics online. The study used a path analysis with the assistance of Amos software. According to the findings, perceived enjoyment can strengthen the influence of vividness …
2024, 2(19),
2024
Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
2024, 2(19)
Journal of Marketing and Consumer Behaviour in Emerging Markets
Full Issue 2024, 2(19)
What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?,
2024
HU University of Applied Sciences Utrecht
What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar
Journal of International Technology and Information Management
This paper describes the approach and lessons learned from a co-creation process with Dutch development NGOs to create a practical and easy-to-use assessment tool for practitioners to assess the organisation's maturity level of digital transformation. For this study, we applied a design science research methodology, specifically a six-step co-creation approach suitable for developing maturity models. The digital maturity assessment tool (quick scan) created is a domain- specific digital transformation maturity tool for development NGOs rather than a generally applicable tool. This artefact was evaluated using an eight-point Requirements framework for the development of digital maturity assessment tools. By developing a …
2024, 1(18),
2024
Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
2024, 1(18)
Journal of Marketing and Consumer Behaviour in Emerging Markets
Full Issue 2024, 1(18)
Coopetition Strategies: Adoption And Effectiveness In Retail Sector.,
2024
CCT College Dublin
Coopetition Strategies: Adoption And Effectiveness In Retail Sector., Jonas Starford Chatsika
Business ETD Collections
This study investigates the adoption and effectiveness of coopetition strategies by retail SMEs in countering the perception that large e-commerce platforms threaten their survival. Using a qualitative research methodology and expert interviews, the findings reveal that retail SMEs predominantly adopt horizontal coopetition, such as sharing infrastructure, security services, and group buying. Few engage in platform-based coopetition with large e-commerce platforms. Organisational capability is a key factor influencing the adoption of these strategies, which prove effective in addressing the perceived threat. The study recommends that retail SMEs enhance their organisational capabilities and suggests large e-commerce platforms localise their approaches to better …
Analyzing The Impact Of Negative Publicity About Employee Turnover On Customer Loyalty: A Case Study Of Amazon.,
2024
CCT College Dublin
Analyzing The Impact Of Negative Publicity About Employee Turnover On Customer Loyalty: A Case Study Of Amazon., Nyambane Abedinego Nyambwengi
Business ETD Collections
This study examines the effect of negative publicity regarding employee turnover on customer loyalty, focusing on Amazon. Using in-depth interviews and surveys, the research highlights how social media platforms, particularly Facebook, and digital communication have facilitated the spread of negative information about Amazon's high employee turnover. While findings suggest that persistent negative media coverage could erode customer confidence over time, no statistical correlation between high turnover, negative publicity, and customer loyalty was established due to an insufficient sample size. The study recommends robust public relations strategies to protect corporate reputation and contributes to the understanding of how internal organisational issues …
Examining The Antecedents Of Return Policy Leniency In Ecommerce,
2024
Coastal Carolina University
Examining The Antecedents Of Return Policy Leniency In Ecommerce, E. Mitchell Church, Richelle Oakley Dasouza, Olajumoke A. Awe
Management and Decision Sciences
As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy …
Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach,
2024
California State University, Sacramento
Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach, Pooria Assadi
Journal of International Technology and Information Management
This article draws from the social network theory and examines how a social network approach can contribute to our understanding of the variation in the adoption of innovative, organization-wide information systems that can help businesses achieve sustainable competitive advantage. It highlights how the extant explanations for the adoption of information systems are limited in the way that they primarily assume organizations make innovation adoption decisions in isolation. It does so by building on growing research which recognizes that organizations are not isolated from one another; rather, they are interrelated through their inter-organizational networks which provide unique learning opportunities that are …
Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective,
2024
California Polytechnic State University, San Luis Obispo
Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco
Journal of International Technology and Information Management
Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …
Does Personality Traits And Security Habits Influence Security Of Personal Identification Numbers? The Context Of Mobile Money Services In Tanzania.,
2024
The Institute of Finance Management, Tanzania
Does Personality Traits And Security Habits Influence Security Of Personal Identification Numbers? The Context Of Mobile Money Services In Tanzania., Daniel Ntabagi Koloseni
Journal of International Technology and Information Management
Security is an important ingredient in financial transactions; as such, it is imperative that attention should be paid to enhancing the security habits and user behaviours of mobile payment services. Establishing a link between security habits, personality characteristics, and security behaviours provides a new dimension to studying security behaviours regarding mobile money services. Therefore, this study investigates how personality traits affect security behaviours and habits and how security habits mediate the link between personality traits and PIN security practices. The study found that conscientiousness, openness to experience, extroversion and security habits influence PIN security practices, while conscientiousness, agreeableness, and neuroticism …
Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development,
2024
University of Salford
Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa
Journal of International Technology and Information Management
Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …
The Impact Of Social Media On Charitable Giving For Nonprofit Organization,
2024
Pace University - New York
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …
Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being,
2024
Gachon University
Feeling Of Being Together In The Metaverse: Positive Influence Of Copresence On Subjective Well-Being, Do Yuon Kim, Dooyoung Choi, Namhee Yoon, Ha Kyung Lee
STEMPS Faculty Publications
Applying the flow theory, this study examined how copresence improved the subjective well-being of users through flow and escapism. An online self-administered survey of 249 US adults who are currently using metaverse platforms is conducted. The collected data are analyzed by SPSS, AMOS and PROCESS. Findings suggest that the feeling of being together with other users in a metaverse can influence consumers’ satisfaction with their lives. Copresence in the metaverse specifically enhanced flow, which is being immersed in the experience; and escapism, which is avoiding unpleasant realities. Copresence and flow were found to improve the subjective well-being of metaverse users. …
The Art Of Online Arbitrage: Essential Practices For Third-Party Sellers,
2024
Pepperdine University
The Art Of Online Arbitrage: Essential Practices For Third-Party Sellers, Jesse Llamas
Theses and Dissertations
The topic of arbitrage is an essential concept in the financial world. It involves taking advantage of price discrepancies for an asset or security across different markets. The emerging third-party retail and online e-commerce arbitrage sellers industry is growing and becoming a popular income source for many individuals. While there is various research on arbitrage and its impact on the economy, there is scant literature on third-party retail e-commerce arbitrage selling. The goal of this research is to build upon existing scholarly work by examining optimal methods, tactics, and obstacles encountered by e-commerce arbitrage sellers who operate through third-party retail …
