E-Commerce Commons^™

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski

Journal of Marketing and Consumer Behaviour in Emerging Markets

Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

An Examination Of Duplicates In The Fast Fashion Industry: Synthesizing Definitions And Comparing Original Designs To Duplicate Examples, Raquel Maranhao Braulino

University Honors Program Senior Projects

The business of fast fashion has expanded tremendously since the nineties (Ozdamar-Ertekin, 2016). This expansion is caused by the market’s demand for low-cost trendy items (Jin et al., 2012), the overproduction of merchandising (Joy et al., 2012), online shopping (Rosskamp, 2018), technology-facilitated designs (Peroni, & Vitali, 2017), and faster delivery processes (Moon et al., 2017). The effects caused by the expansion of the fast fashion industry can be detrimental to consumers' self-concept (Legere, & Kang, 2020), result in the amplification of mass production (Moretta et al., 2013) and can have negative consequences to the environment (Peters et al., 2021). In …

Could The Net Cost Of A Child Be Zero Dollars?, Vladimir Snurenco

University Faculty Publications and Creative Works

The article argues that the claim that raising children in America is unaffordable overlooks the economic benefits of marriage. While estimates like $300,000 sensationalize costs, they ignore the "marriage premium," which provides married couples with $1 million–$2 million in additional lifetime earnings through combined incomes, shared expenses, and increased productivity.

DINKs (Dual Income, No Kids) exemplify this premium, enjoying financial stability and luxury without children. The article suggests reframing parenting costs from a macroeconomic problem requiring political solutions to a microeconomic perspective that highlights marriage as a key to financial success. For most married couples, the net cost of raising …

Understanding The Resistance To Use Metaverse Shopping Platforms In Sarawak, Malaysia: An Investigation By Using Innovation Resistance Theory, Chee Hua Chin Dr, Evelyn Cai-Ni Chiew, Karment Tiong

The South East Asian Journal of Management

Research Aims: This study explores the factors affecting the resistance to use metaverse shopping platforms in Sarawak, Malaysia. It focuses on four main barriers: psychological (experience and image), usage (complexity), value (economic), and risk (privacy and security). The purpose is to understand how these barriers influence users' unwillingness to adopt these platforms.

Design/Methodology/Approach: The study used a quantitative approach and analysed 205 datasets from Sarawak, Malaysia, obtained from questionnaires. Preliminary analysis was done with SPSS, followed by a detailed analysis using PLS-SEM with WarpPLS 8.

Research Findings: The study found that complexity, privacy and security, experience, and image barriers positively …

Physical Frictions And Digital Banking Adoption, Hyun Soo Choi, Roger Loh

Research Collection Lee Kong Chian School Of Business

The behavioral literature suggests that minor frictions can elicit desirable behavior without obvious coercion. Using closures of ATMs in a densely populated city as an instrument for small frictions to physical banking access, we find that customers affected by ATM closures increase their usage of the bank's digital platform. Other spillover effects of this adoption of financial technology include increases in point-of-sale (POS) transactions, electronic funds transfers, automatic bill payments and savings, and a reduction in cash usage. Our results show that minor frictions can help overcome the status-quo bias and facilitate significant behavior change.

The Impact Of Online Behavioral Advertising On Consumer Attitude And Impulse Buying: The Moderating Role Of Privacy Concerns, Elisa Legros, Yoonju Han, Jeong Eun Park

Asia Marketing Journal

Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' …

Do People Really Care If It's Phygital Retail? Exploring The Relationship Between Customer Experiences And Customer Behaviors, Limei Liu, Seong Ho Lee

Asia Marketing Journal

Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial. This study aims to bridge this gap by investigating the factors that influence cognitive, emotional, technological, sensory, and social experiences in phygital retail. It also seeks to understand how these factors influence customer engagement, ultimately impacting customers' patronage intentions and recommendation intentions. The study surveyed 380 customers in China who had experienced phygital retail. The results show that various dimensions of customer experience influence customer engagement, with …

Reuse Intentions For Carsharing Services: A Hierarchical Model Of Perceived Benefits, Risks, And Individual Differences, Bo Liu, Sang-Eun Byun, Sookeun Byun

Asia Marketing Journal

This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. Findings highlight that male users are primarily driven by functional benefits such as accessibility and convenience, whereas female users are more responsive to hedonic benefits. Users with high self-efficacy prioritize economic benefits, whereas those with more usage experience prioritize functional benefits. Additionally, social risks significantly deter reuse intentions predominantly among male …

From Limited Control To Green Empowerment: The Motivational Synergy Of Fresh Starts In Predicting Environmental Action, Seon Min Lee, Seungwoo Chun

Asia Marketing Journal

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished …

The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective, Jeonggyu Lee, Dong Hoo Kim

Asia Marketing Journal

This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad …

E-Commerce Adoption Amid High E-Money Acceptance In Zimbabwe, Samuel Mugijima, Hazel Mubango, Lucia Makwasha, Allan Muzenda, Jeremiah Musariwa, Varaidzo L. Mapepa

African Conference on Information Systems and Technology

Information and Communications Technology (ICT) has revolutionised the way organisations are doing business and has become the most critical factor in gaining a competitive edge. Electronic commerce is one such technology that enables organisations to create business relationships, share business information and do business via telecommunications networks. This study aims to unveil the B2B ecologies around low adoption of e-commerce by SMEs amid high e-money acceptance in the CBD of Mutare. The study adopted the interpretivism research philosophy and qualitative research design in order to acquire in-depth of information on low e-commerce uptake mid high e-money usage. Technological Acceptance Model …

The Importance Of Online Reviews In Developing Economies: Investigating The Perspective Of Consumers In North Africa, Kim Fröhnel, Asma Souissi, Rüdiger Zarnekow

African Conference on Information Systems and Technology

Online reviews play a crucial role in consumers’ online decision-making. While the importance of reviews for consumers in developed economies is well understood, little is known about their importance for consumers in developing economies. Due to different cultural dimensions like uncertainty avoidance, power distance, and individualism, consumers’ review reading and writing behavior in developing economies may differ from that in developed economies. Moreover, e-commerce in Africa will potentially grow in the coming years, raising the interest in understanding the key factors that influence consumers’ online decisions. To fill the research gap, we investigate online reviews’ importance for consumers in North …

Millennials’ Perception Towards Adaption And Intention Of M-Banking: Experience From A Developing Country, Noman Hasan, Md. Shahed Mahmud, Abdul Gaffar Khan, Reshma Pervin Lima, Shiblu Miah

Journal of Global Business Insights

In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.

Optimal Policies And Heuristics To Match Supply With Demand For Online Retailing, Qiyuan Deng, Xiaobo Li, Yun Fong Lim, Fang Liu

Research Collection Lee Kong Chian School Of Business

Problem definition: We consider an online retailer selling multiple products to different zones over a finite horizon with multiple periods. At the start of the horizon, the retailer orders the products from a single supplier and stores them at multiple warehouses. The retailer determines the products’ order quantities and their storage quantities at each warehouse subject to its capacity constraint. At the end of each period, after random demands in the period are realized, the retailer chooses the retrieval quantities from each warehouse to fulfill the demands of each zone. The objective is to maximize the retailer’s expected profit over …

The Joint Statement On E-Commerce: Is This Glass Half Empty Or Half Full?, Henry S. Gao

Research Collection Yong Pung How School Of Law

On July 26, 2024, participants in the Joint Statement Initiative (JSI) on E-commerce released the “stabilised text” of the Agreement on Electronic Commerce (“the agreement”) after a marathon negotiation spanning more than five years. The process leading up to what is the first global agreement on e-commerce has been rife with surprises from beginning to end. The biggest initial surprise was China’s last-minute decision to join when the negotiation was launched in January 2019: China wanted to shape the rules from the inside and avoid the cold shoulder it faced when trying to join the Trade in Services Agreement negotiations …

Agile And User-Centered Project Management In E-Commerce Startups: Enhancing Outcomes For Online Supermarkets, Qingcheng Han

Harrisburg University Dissertations and Theses

The world of e-commerce startups, especially online supermarkets, has its own set of challenges and chances when it comes to managing projects. This research paper looks into how project management is used in such a lively area, focusing on an online supermarket as a case study. We dug into a lot of books and articles, talked to people who know a lot about the industry, and looked at how project management strategies are used at different steps when a startup is growing. This includes coming up with ideas, researching the market, developing the platform, managing the supply chain, and talking …

How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service, Jin Jingchuan, Shali Wu

Asia Marketing Journal

This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer …

Paying Back To Good Deeds: A Text Mining Approach To Explore Don-Jjul As Pro-Consumption Behavior, Hojin Choo, Sue Hyun Lee

Asia Marketing Journal

More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul,'' which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being.'' Don-jjul has two main motives: "supporting underdogs …