Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem,
2024
California State University, San Bernardino
Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem, Chirag Pandey
Electronic Theses, Projects, and Dissertations
This culmination project investigated and analyzed the impact of factors influencing sales forecasting models in the e-commerce ecosystem. The research questions are: Q1) To what extent are sales forecasting models in the e-commerce ecosystems influenced by customer demographic variables such as gender, age, and geographic locations? Q2) To what extent are sales forecasting models in the e-commerce ecosystems influenced by product specific factors? The datasets used were from Kaggle, and the Worldometer websites. The findings are: Q1) Individuals aged '55 or over' significantly impact total sales in both the USA and Brazil. Male consumers consistently accounted for a higher proportion …
Understanding Young Adult Consumers’ Attitudes And Intentions Towards Showrooming Behavior,
2024
University of Arkansas, Fayetteville
Understanding Young Adult Consumers’ Attitudes And Intentions Towards Showrooming Behavior, Juliana Marconi
Graduate Theses and Dissertations
With the rapid advancement in information technologies, retailers integrate omnichannel marketing strategies to provide consumers with low prices, good products, and unique shopping experiences. Omnichannel retailing brings changes to consumer decision-making processes. Consumers use all channels (online and offline) simultaneously at the same time during the product search, purchase, and aftersales stages. Some consumers prefer to check out a product in a brick-and-mortar store, but purchase it online. This is referred to as showrooming. Since the COVID-19 pandemic has increased the use of mobile devices and smartphones in shopping, consumers search e-commerce sites using mobile devices while they shop in …
The Effects Of Covid-19 On The Mobile Payment Banking System,
2024
Liberty University
The Effects Of Covid-19 On The Mobile Payment Banking System, Sydney Mason
Senior Honors Theses
This study includes an examination of the effect of the Coronavirus (COVID-19) pandemic on electronic payment apps. Ever since the pandemic caused a global shutdown, the banking industry was forced to adjust their usual operations and adopt new technological advancements that would allow for contactless payment. Consumers, worried about contracting the virus through the physical exchange of currency, resorted to utilizing payment apps. This contributed to the increase in electronic payment usage. This research addresses the effect of COVID-19 on three different electronic payment apps, Venmo, PayPal, and Zelle. A comparative longitudinal analysis shows the increase in total transactions from …
Sipping Success: A Complete Digital Marketing And Customer Journey Makeover For Local Business Mi Boba Using Principles Of Change Management, In-Store Experience Enhancements, And Website Redesign.,
2024
Western Michigan University
Sipping Success: A Complete Digital Marketing And Customer Journey Makeover For Local Business Mi Boba Using Principles Of Change Management, In-Store Experience Enhancements, And Website Redesign., Joanna Holecko
Honors Theses
Sipping Success captures the journey of customer experience and marketing strategies for a small, woman-owned business in Kalamazoo, Michigan: Mi Boba. Beginning with an in-depth analysis of existing in-store experience using reviews and interviews, this thesis uses insights to guide the creation of a customer service blueprint catered to creating the perfect Mi Boba interaction. From that blueprint, new signage and menus were created to improve the customer experience. Next, the website was completely redesigned to address issues of navigation, visual representation of products, and search engine optimization (SEO). These enhancements improved user experience, resulting in significant increases in website …
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention,
2024
Central Connecticut State University
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
Atlantic Marketing Journal
The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …
Literature Review Of Extended Reality Research In Consumer Experience: Insight From Semantic Network Analysis And Topic Modeling,
2024
Ewha Womans University, Seoul, South Korea
Literature Review Of Extended Reality Research In Consumer Experience: Insight From Semantic Network Analysis And Topic Modeling, Hansol Choi, Hyemi Lee
Asia Marketing Journal
Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: “Tourism,” “Buying Behavior,” “XR Technology Acceptance,” “Virtual Space,” “Game,” and “XR Environment.” The results …
Observer Responses To Others' Charitable Donations: Effects Of The Donor Social Class-Donation Type Interaction,
2024
Assistant Professor of Marketing, Business School, Sookmyung Women's University, Seoul, South Korea
Observer Responses To Others' Charitable Donations: Effects Of The Donor Social Class-Donation Type Interaction, Shinhyoung Lee
Asia Marketing Journal
The social impact of observing others' charitable donations remains underexplored, with few studies examining the influence of donors' social class. Across three experiments, we investigated how the donor social class-donation type interaction influences the observers' perceived sacrificial costs or desire for a moral self-identity, which consequently affects their willingness to donate. The participants perceived higher costs when lower-class donors made monetary donations, but for time donations, they saw no difference in sacrificial costs by donor social class. Moreover, when the hourly wage was emphasized, the participants felt an increased desire for a moral self-identity from higher-class donors' monetary donations and …
Identifying The Actual Impact Of Online Social Interactions On Demand,
2024
Assistant Professor of Marketing, Fisher College of Business, Ohio State University, Columbus, Ohio, USA
Identifying The Actual Impact Of Online Social Interactions On Demand, Dong Soo Kim
Asia Marketing Journal
Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies …
Crisis To Opportunity: The Role Of Consumer Awareness In Mergers And Acquisitions (M&As) During The Covid-19 Pandemic,
2024
Doctoral Student, College of Business Administration, Seoul National University, Seoul, Republic of Korea
Crisis To Opportunity: The Role Of Consumer Awareness In Mergers And Acquisitions (M&As) During The Covid-19 Pandemic, Hojoon Jang, Junhee Seok, Jongdae Kim
Asia Marketing Journal
In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market volatility that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability …
Incomplete Decisions On Reward-Based Crowdfunding Platforms: Exploring Motivations From Temporal And Social Perspectives,
2024
Department of Management, Perdue School of Business, Salisbury University, Salisbury, USA
Incomplete Decisions On Reward-Based Crowdfunding Platforms: Exploring Motivations From Temporal And Social Perspectives, Kwangwook Gang, Hoon S. Cha, Ilyoo B. Hong
Asia Marketing Journal
This study explores incomplete decision-making dynamics on reward-based crowdfunding platforms, focusing on temporal and social factors influencing backers' decisions. Utilizing the temporal aspect (i.e., pledging campaign phase) and social aspect (i.e., current pledged amount ratio) as stimuli within the stimulus-organism-response framework, our findings reveal that nearly 50.9% of respondents change their initial decisions, highlighting widespread incomplete information processing. Backers are more prone to altering decisions under heightened time pressure and display herding behaviors. Furthermore, backers exhibit an increased likelihood of changing decisions under heightened time pressure, coupled with a greater chance that the pledged goal amount will not be achieved. …
Channel Of Exposure And Its Effect On Purchase Decision: Evidence From An Online Retailer,
2024
Singapore Management University
Channel Of Exposure And Its Effect On Purchase Decision: Evidence From An Online Retailer, Lei Li
Dissertations and Theses Collection (Open Access)
In the digital era, online retailers engage consumers through a variety of channels, making it critical to understand how multi-channel exposure impacts consumer behavior, purchase conversion and firm outcomes. Drawing upon information overload and attention theories as well as extant research on conversion models, this study examines how channel-specific browsing time and channel diversity influence online users’ conversion and revenue contribution. By utilizing a multi-touch attribution approach, this study analyzes user-level visit data from an online eyewear retailer including millions of visits over a three-month period and finds that cumulative browsing time has a positive impact on both conversion and …
Whose Opinions Do We Trust? Some Thoughts On Online Product Ratings And Consumer Decision Making,
2024
California State University, Northridge
Whose Opinions Do We Trust? Some Thoughts On Online Product Ratings And Consumer Decision Making, David Ackerman, Barbara Gross, Jing Hu
AMTP Proceedings 2024
User-generated reviews play a crucial role in assessing market offerings and informing consumers’ purchase decisions. This study applies extant theory to examine the influence of online product ratings and reviews on consumers. The findings from experiments suggest that the impact of online ratings is heightened for higher-priced products in comparison to their lower-priced counterparts during both the information search and product evaluation stages of consumer decision making. Results also indicate that consumer ratings on social media may have more of an impact on consumers than do the ratings of experts. Consumers demonstrated a greater purchase intention for products that received …
Dentistry’S Cdt Code: Its Origins, Use And Future,
2024
American Dental Association (retired)
Dentistry’S Cdt Code: Its Origins, Use And Future, Frank J. Pokorny Ii, Mba, Facd(Hon)
The Journal of the Michigan Dental Association
Today’s version of the Code on Dental Procedures and Nomenclature – commonly referred to as CDT 2024 -- is the latest iteration of the code set first published in 1969. The CDT Code is ADA intellectual property that serves dentists and the dental community at large as the HIPAA standard for documenting and reporting services delivered to patients. CDT supports multiple needs: e.g., documentation; billing and reimbursement; revenue; data analytics. The code set’s maintenance is an open process overseen by the ADA Council on Dental Benefit Programs’ Code Maintenance Committee. Any dentist or interested party may submit a maintenance request. …
Payments As A Tool For Policy,
2024
The Brookings Institution
Payments As A Tool For Policy, Aaron Klein
Brookings Scholar Lecture Series
What are the implications of using payment systems to enforce foreign policy (against Russia, Iran, Cuba, etc...) and domestic policy (on-line poker, cannabis, etc..)? What are the long-term ramifications for the United States, with its dominant status as a global financial system and home to the world reserve currency, using payment systems to achieve its political objectives? In this lecture, Brookings Institution scholar and former deputy assistant secretary for economic policy at the Department of Treasury, Aaron Klein discusses the pros, cons, and intended and unintended consequences of our current system. He proposes a path forward to maximize economic growth …
Channeling The Capital Of Others: How Luxembourg Came To Be Asset Managers’ "Plumber" Of Choice,
2024
Thomas Jefferson University
Channeling The Capital Of Others: How Luxembourg Came To Be Asset Managers’ "Plumber" Of Choice, Samuel Weeks
College of Humanities and Sciences Faculty Papers
This article analyzes the development and growth of the administrative practices and structures necessary for leading asset-management companies and other firms to create and sell their “product” of choice: investment funds. To investigate this problematic, I turn to the Grand Duchy of Luxembourg, which currently serves as the domicile for over $5 trillion in fund assets. Indeed, since the 1980s, Luxembourg’s “offshore” financial center has become a leader in providing the “plumbing,” to quote an interviewee of mine, for worldwide asset-manager capitalism. On offer in Luxembourg to asset managers are the routine-but-essential tasks such as domiciliation, compliance, calculation of net-asset …
Financial Characteristics Of Mobile Banking And Payment Users In The United States,
2024
University of Houston Clear Lake
Financial Characteristics Of Mobile Banking And Payment Users In The United States, Jordan Mitchell, Xiao Li, Doug Steel, Phillip Decker
Journal of Global Business Insights
This study aims to examine the personal finance characteristics of mobile banking and mobile payment users in the United States. To achieve this goal, we used the 2018 National Financial Capability Study, which surveyed over 27,000 American adults regarding their personal financial standing and behaviors. By using ordinary least squares models, our results indicated that the use of mobile banking and mobile payment technology was associated with lower age, Non-White Ethnicity, higher income, higher debt load, debt types (auto, student, credit card, and predatory), and spending more than one’s income. These results reveal that the higher one’s income, financial liabilities, …
Chinese Digital Platform Companies’ Expansion In The Belt And Road Countries,
2024
University of Kentucky
Chinese Digital Platform Companies’ Expansion In The Belt And Road Countries, Yujia He
Patterson School of Diplomacy and International Commerce Faculty Publications
The emergence of digital platforms is shifting the digital economy toward a platform economy, and Chinese platform-based businesses like Alibaba, Tencent, and JD are increasingly expanding in the Global South. Alongside this, the Chinese government has been promoting digital economy collaboration with emerging markets through high-level engagement under the banner of the Belt and Road Initiative (BRI) and its digital economy component the Digital Silk Road (DSR). Despite significant market interest and policy attention, grounded empirical analysis of Chinese digital platforms’ expansion within Belt and Road Initiative countries is scarce. This study employs a mixed-methods approach, drawing on both quantitative …
On The Effects Of Information Asymmetry In Digital Currency Trading,
2024
Singapore Management University
On The Effects Of Information Asymmetry In Digital Currency Trading, Kwansoo Kim, Robert John Kauffman
Research Collection School Of Computing and Information Systems
We report on two studies that examine how social sentiment influences information asymmetry in digital currency markets. We also assess whether cryptocurrency can be an investment vehicle, as opposed to only an instrument for asset speculation. Using a dataset on transactions from an exchange in South Korea and sentiment from Korean social media in 2018, we conducted a study of different trading behavior under two cryptocurrency trading market microstructures: a bid-ask spread dealer's market and a continuous trading buy-sell, immediate trade execution market. Our results highlight the impacts of positive and negative trader social sentiment valences on the effects of …
Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps,
2024
East Carolina University
Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps, Trang Phuc Tran, Adrienne Muldrow, Charlene Dadzie
AMTP Proceedings 2024
The paper develops a conceptual model that examines how value in use enhances value co-creation and then brand loyalty, and captures how value-in-use could change customer perception of branded app entertainment and perceived usefulness, leading to value co-creation. Data from 463 brand app users show that all hypothesized relationships are supported, except H5 (ENT -> COC). That means value co-creation is driven by value-in-use and perceived usefulness, but not by app entertainment. Moreover, value co-creation, in turn, has an impact on brand loyalty. Additionally, mediation effects exist in two paths: first, branded app entertainment and perceived usefulness mediate the effect …
Logistics Service Quality And Product Satisfaction In E-Commerce,
2024
CUNY York College
Logistics Service Quality And Product Satisfaction In E-Commerce, Aamir Rashid, Rizwana Rasheed
Publications and Research
Consumer satisfaction in e-commerce directly depends on logistical services. There is a constant dilemma in which logistical service dimensions affect consumers’ product satisfaction. The aim is to determine how specific dimensions of logistics services affect product satisfaction in the e-commerce industry of Pakistan. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 197 respondents through a convenient sampling technique. Further, hypotheses were tested through a quantitative method with the help of SmartPLS. A measuring instrument was used with six dimensions, that is, availability, delivery time, shipping costs, product quality and condition, information quality, …
