Sports Management Commons^™

Examining The Relationship Between Star Player Characteristics And Brand Equity In Professional Sport Teams, N. David Pifer, Jennifer Y. Mak, Won-Yul Bae, James J. Zhang

Management Faculty Research

The overarching purpose of this study was to examine the impact of star athletes on the consumer-based brand equity of professional sport teams. Through a comprehensive review of literature and a test of content validity by an expert panel, preliminary scales were developed to measure the characteristic attributes of star athletes and the areas of brand equity that were affected by these traits. Research participants (N = 195) were professional sport fans that responded to a survey questionnaire in a classroom setting. After conducting factor analyses on the results, two factors (On -Field and Off-Field) for the star characteristic variables …

Street Fights: Corporate Social Responsibility And A Dragway's Attempt To Reduce Illegal Street Racing, Amanda E. Greene, Andy Dotterweich, Gary Lhotsky, Jason Davis

ETSU Faculty Works

This study sought to explore a professional sport venue’s use of Corporate social responsibility (CSR) to promote positive social change, by addressing illegal street racing, through events designed for community participation. This study specifically looked at public dragracing events, titled “Street Fights,” held at a professional dragway. The purpose of this study was to 1) examine drivers’ awareness of the event’s social responsibility initiatives with Street Fight events and 2) determine if these initiatives are promoting behavioral changes in drivers. Drivers at Street Fight events were surveyed (n=77, 60% response rate) on their levels of awareness of the venue’s social …

Challenges, Changes, And Opportunities In Ngb Coach Education From 2003-2015, Anna Swisher, Andy R. Dotterweich

ETSU Faculty Works

No abstract provided.

U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara

Theses and Dissertations

The pressure to win has grown as a result of the billions of dollars invested in collegiate athletics and the increasing national media attention, and coaches and administrators are searching for an athletic edge (Wieberg, 2008). There are a limited number of American athletes that have the skills to impact the collegiate level. Competition to attract the top domestic players is high, so coaches turn to larger, international recruiting arenas with less competition (Riley, 1997). The National Collegiate Athletic Association (NCAA) regulates collegiate Sports in the United States, which is the only place in the world that provides the opportunity …

Preparation And Support Of Female Head Athletic Trainers In Collegiate Sport, Bekki Turner

Walden Dissertations and Doctoral Studies

Title IX of the U.S. Education Amendments of 1972 has significantly improved women's access to previously male-dominated areas of education in the United States, but few of these studies have focused on the experiences of women currently in the higher education field. This study explored female head athletic trainers' perceptions of the role of U.S. higher education institutions in preparing and supporting their achievement of leadership positions in U.S. collegiate sports: it also explored their views on potential changes in current higher education curricula and certification processes. This phenomenological study used Ridgeway's status construction theory as its theoretical lens for …

The Year, Richard C. Crepeau

On Sport and Society

As years go 2014 was an interesting one in sportsworld. Some might characterize it as depressing while others may look back on it as exhilarating. Whatever the case may be we know that at some point in the future we will look back on the year 2014 with nostalgia and/or perhaps a year of pivotal change. Maybe even historic, whatever that means.

Bowling, Richard C. Crepeau

On Sport and Society

Every few years I like to take inventory of the Bowl Games. Each football season concludes with these loss leaders for intercollegiate football teams. Almost without exception teams who have been honored with an invitation to a bowl game will lose money with the cost of bowling exceeding the payouts for bowlers. The theory is that the exposure is worth more than real budgetary dollars.

The South Has Not Risen In Nhl Attendance Numbers Compared To The North, Kyle Stich

Sport Management Undergraduate

This research looked at attendance capacity for traditional and non-traditional hockey markets. The aim was to attempt to determine the extent the attendance capacities differed between the two markets. Previously, there had not been any quantitative analyses done comparing traditional and non-traditional hockey markets so this study aimed to add new knowledge to that area. The National Hockey League (NHL) grapples with the validity of some of the current markets, with many observers calling for some teams to relocate to new markets. This research aimed to attempt to determine how justified those criticisms were.

Kim, Trail, & Magnusen (2013) have …

Syracuse University Basketball: To Renovate The Carrier Dome Or Build A New Arena, William P. Commisso

Sport Management Undergraduate

This study looked at how Syracuse University basketball fans’ spectator motives impacted their preference on whether to renovate the Carrier Dome or to build a new arena. The purpose of this research was to find out if these Syracuse University basketball fans differed from prior knowledge regarding sport spectator motivation. It was known that fan enjoyment is influenced by convenience of concessions and restrooms (Wakefield, 1995). However, it was also known that fans’ team identification affected resistance to change (Wu, 2012) and sense of home had a positive impact on stadium satisfaction (Lee, 2012). The sample for this study consisted …

Job Satisfaction In Minor League Baseball, Justice L. Hoyt

Sport Management Undergraduate

Every individual in the sport industry spends a substantial amount of time at work. Hence the satisfaction of an individual’s job is important. The purpose of this study was to look at the satisfaction levels of full time minor league baseball employees in the International League. This study was the first study in the field of minor league baseball which tried to determine if the satisfaction levels were worth the demand of the work. It is known across the workforce that the more time demanding a job is the less freedom you have for family and leisure. This study was …

The Objectification Of Professional Female Athletes In Print Advertisements And The Consumers' Response, Angela L. Wallin

Sport Management Undergraduate

Abstract

As female athletes gain more recognition in the sports world, researchers continuously debate on whether the reason behind this is due to their athletic performance or their hyper sexualized appearance in media outlets such as print advertisements (Fink, Cunningham, & Kensicki, 2004). This raises the question on how consumers interpret advertisements that contain female athletes promoting both sport and non-sport products. Since this research is the first examine how consumers view and react to the use of professional female athletes in advertisements, this research further develops the literature of women’s role in both the advertising and sport world. Both …

Ncaa Division I Lacrosse Expansion: Has It Changed Recruiting?, Michael Widay

Sport Management Undergraduate

In liue of an abstract, here is the paper's first paragraph:

Lacrosse was one of the least popular sports in the United States. As time has gone on Lacrosse grew to be one of America’s fastest growing sports in the entire country, grow was seen throughout all levels from the professional and collegiate, and especially at the high school and youth levels (Vivirito 2012). As the game grew at the collegiate level their started to be more competition within recruiting as more teams expanded into the collegiate ranks. Previous research had examined what the factors that student athletes in lacrosse …

Special Olympics’ Employee Response To Organizational Change, Katelyn Disbrow

Sport Management Undergraduate

The purpose of the research study was to explore how Special Olympics’ staff groups differ in response to organizational change. The study was conducted in order to determine if there was a relationship between employees holding various positions within Special Olympics and their level of job satisfaction, specifically during times of change in the organization. Previously, there has been minimal research conducted in the non-profit sector, and Special Olympics exclusively, in terms of linking job satisfaction and organizational change. Thus very little was known on this particular topic. A survey was used in order to collect primary, quantitative data based …

How Does Retention Rates Of Division Iii Football Programs Differ Based On The Type Of Institution?, Adam Hausfelder

Sport Management Undergraduate

Abstract The focus of this research was to take a look at the retention rates of Division III football programs over a four year period. The purpose of this study was to show how some schools are struggling to keep their retention rate up year to year. A second reason was to see which type of institution had a higher retention rate and to see if there is a connection between retention and the type of institute. At the Division I level there many articles about retention rates and student athlete adjustment, while at the Division III level there is …

Fantasy Football: The Relationship Between A Participants Financial Investment And Time On Task For Team Management, Brendon L. Lamphear

Sport Management Undergraduate

Within the past decade since the use of the Internet came bout about, the sports gambling industry, specifically fantasy football, has become a multi-million dollar industry. In particular, the increase of all factors in fantasy sports such as the amount of money, number of hours and amount of leagues are increasing at a rapid rate. Due to this intriguing circumstance, this study investigates the relationship between a participant’s financial investment and time on task for team management. This study was given to participants via email and Facebook, which consisted of an online survey. In addition, this study looked at factors …

Fearsome Foursome, Richard C. Crepeau

On Sport and Society

The much anticipated day of revelation has arrived. No, not the second coming of Bear Bryant, but rather the announcement from the Committee of Justice that yesterday revealed the top four teams in college football. In case you were being held in solitary confinement and missed it, let me reveal to you, in order of quality, the four chosen ones: Alabama, Oregon, Florida State, and Ohio State, sorry, The Ohio State University.

The Perceptions Of Marijuana From College Athletes, Michael A. Magnarelli

Sport Management Undergraduate

The study that was conducted examined the perceptions and the relationship college athletes have towards marijuana. As time progresses and more people become used to the idea of marijuana being fully legalized in the United States, institutions like the National Collegiate Athletic Association (NCAA) will have to deal with the fact that a vast majority of their college athletes use marijuana regardless of it being on the banned substance list. A survey that featured 14 questions was sent out to over 200 male and female student athletes at St. John Fisher College which 60 of the 200 agreed to partake …

Fans Use Of Twitter In College Athletics, Clayton V. Stanley

Sport Management Undergraduate

Abstract

Fans use of social media to follow athletes is becoming more and more popular these days and fans often use this as a way to attempt to get recruits to attend schools that they themselves are a fan of. The reasoning behind the research is that not a lot has been done on this topic and with social media becoming more and more popular looking into the fans usage of social media towards recruits is worth looking into. The fact that professional leagues and the NCAA have attempted to implement and enforce a policy against the illegal tweeting practices …

Rice Decision, Richard C. Crepeau

On Sport and Society

How surprising was it when the arbitrator in the Ray Rice case ruled that Roger Goodell had acted “arbitrary in his discretion,” and had punished Rice twice for the same offense? In addition when Goodell claimed that Ray Rice misled him about the severity of the incident, the arbitrator found otherwise. Goodell was fully apprised by Rice as to the severity of the incident.

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.