Sports Management Commons^™

Executive Committee Agenda & Packet, Wku Board Of Regents

Board of Regents Documents

Action items:

• Naming Designated Rooms / Areas
• Barbara Burch Resolution of Appreciation
• Rick Stansbury Contract Addendum

The Relationship Between Sports Sponsorship And Corporate Financial Returns In South Africa, Michael Goldman, Julian Blake, Sonja Fourie

Sport Management

Purpose

Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 2015 for a period of two years. A quantitative methodology was employed whereby share price, …

Modeling Resident Spending Behavior During Sport Events: Do Residents Contribute To Economic Impact?, Nola Agha, Marijke Taks

Sport Management

The role of residents in the calculation of economic impact remains a point of contention. It is unclear if changes in resident spending caused by an event contribute positively, negatively, or not at all. Building on previous theory we develop a comprehensive model that explains all 72 possible behaviors of residents based on changes in (a) spending, (b) multiplier, (c) timing of expenditures, and (d) geographic location of spending. Applying the model to Super Bowl 50 indicates that few residents were affected, positive and negative effects were relatively equivalent, thus their overall impact is negligible. This leaves practitioners the option …

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon

Theses, Dissertations and Capstones

In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …

In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan

Articles

Logic dictates that Destination Marketing Organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three …

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

Use Of Decision Tree Model In Sport Management, Ceyda Mumcu, Kimberly L. Mahoney

Sport Management Faculty Publications

When individuals need to make a decision, they often face alternatives and some uncertainty. Identifying alternatives and anticipating outcomes in a systematic way provides value in better decision-making. Decision trees help to clarify the choices, risks, monetary gains, and other information involved in the decision. As a result, managers can make an informed decision when choosing the alternative that provides the best net gain and whether the net gain is worthwhile to pursue. As such, this case presents a scenario in which the sport marketing manager of the local sports commission is working with the convention center to bring a …

Perspectives Of Female Athletic Trainers Working In Male Professional Sports, Taylor Mae Temnick

Online Theses and Dissertations

"In athletic training, males have dominated the profession for the initial 30 years of its existence, opening the doors for women only as recently as the 1970s" (Dieringer, 2007, p. 106). There has been a limited amount of research and data regarding female athletic trainers working with and at the level of professional sports, particularly with male teams. Within the last decade there has been an increase in interest of female athletic trainers and their professional pursuits; especially since 2007, there have been more females in the field of athletic training than males. The following literature and results provide various …

Changing Traditions: Examining The Factors That Determine The Probability Of Bidding To Host The Olympic Games Over Time, Jessie R. Dickens

Honors Undergraduate Theses

In September 2017, the International Olympic Committee (IOC) announced that, for the first time in its history, it would award the hosting of two different Olympic Games at the same time, giving the 2024 and 2028 Summer Olympic Games to Paris and Los Angeles respectively. As a result, the question is raised as to why the IOC broke tradition in its host city selection process. The break of tradition is presumably due to a lack of candidates to host the 2028 Summer Olympics. With prior host cities reporting astronomical costs and high debt balances associated with hosting, many cities have …

Student-Athlete? An In-Depth Look At The Past, Present, And Future, Kyle Elliott Fluker

Senior Honors Theses and Projects

The NCAA began in the early 1900s as a way to regulate the wild west that was intercollegiate athletics. Over time, the organization has grown from its 62 member beginnings to three divisions with 1,281 members. In 2017, for the first time in its history, the NCAA brought in over one billion dollars in total revenue (Kirshner 2018). The NCAA has been able to achieve this feat by its insistence on the "amateurism" of its participants. This business model has allowed the organization to keep the financial benefits associated with the playing of high-level sports on college campuses. Participants in …

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

College Wheelchair Basketball Players' Construction Of Identities: A Symbolic Interactionism Approach, Alison Hovatter

Electronic Theses and Dissertations

The National Wheelchair Basketball Association consists of 14 collegiate teams (NCAA, 2013) that are represented at both the NCAA and club sport arenas. Collegiate wheelchair basketball student-athletes have been neglected within the sport discussion due to the sports emergence status in legitimacy with the National Collegiate Athletic Association (NCAA) standards (Berger, 2004, 2008; Larkin, Cottingham & Pate, 2014; Shogan, 1999), and its perception of being a charity sport, where bodies that have disabilities do not play "natural body" sports (Berger, 2008). By using the collegiate environment to further study wheelchair basketball players, a deeper understanding of identity negotiation of student-athletes …

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of …

Sports Business Course Outline (Fall 2018), Brendan Dwyer

Open and Affordable Course Content at VCU

No abstract provided.

An Historical Analysis Of Women’S Emergence Into Intercollegiate Athletic Leadership: Eastern Michigan University, A Case Study, Cheyenne Luzynski

Master's Theses and Doctoral Dissertations

The implementation of Title IX has increased women’s participation rates in intercollegiate athletics tenfold, yet women’s representation in athletic leadership remains marginal compared to men. As such, the purpose of this study was to understand the social construction of gender as it relates to intercollegiate athletic leadership at Eastern Michigan University. The study explored the history of sporting activities as a mechanism to shape and perpetuate masculine and feminine culture. These values (i.e, competitiveness and cooperativeness) were institutionalized in higher education as sex-segregated physical education and athletic functions. This historical case study applied organizational and institutional theory analyzing the institutional, …