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Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley 2020 University of Arkansas, Fayetteville

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …


To Play Or Not To Play: Can An Instrument Really Impact Lip And Tongue Performance?, Robert S. Thiebaud, Takashi Abe, W. Matt Denning, Jeremy P. Loenneke, Micah J. Okerlund, Joe S.J. Ryan, Whitney Boyce, Maggie McBride, Jared Hernandez 2020 Brigham Young University Idaho

To Play Or Not To Play: Can An Instrument Really Impact Lip And Tongue Performance?, Robert S. Thiebaud, Takashi Abe, W. Matt Denning, Jeremy P. Loenneke, Micah J. Okerlund, Joe S.J. Ryan, Whitney Boyce, Maggie Mcbride, Jared Hernandez

Faculty and Student Publications

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. (1) Background: Increasing tongue and lip strength may help improve various speech and swallowing disorders, but it is unclear if instrumentalists who use these muscle groups for long periods of time have greater strength and endurance compared to controls. It is also unclear if instrumentalists can more accurately estimate various exercise intensities. The purpose of this study was to determine differences in lip and tongue strength and endurance between instrumentalists and non-instrumentalists (controls). A secondary purpose was to assess differences in ability to estimate various exercise intensities between the two groups. …


Professional Sporting Events Increase Seasonal Influenza Mortality In Us Cities, Alexander Cardazzi, Brad Humphreys, Jane E. Ruseski, Brian P. Soebbing, Nicholas Watanabe 2020 West Virginia University

Professional Sporting Events Increase Seasonal Influenza Mortality In Us Cities, Alexander Cardazzi, Brad Humphreys, Jane E. Ruseski, Brian P. Soebbing, Nicholas Watanabe

Economics Faculty Working Papers Series

The COVID-19 pandemic shut down sporting events worldwide. Local policy makers and league officials face important decisions about restarting play, especially in professional leagues that draw large numbers of spectators to games. We analyze the impact of professional sporting events on local seasonal influenza mortality to develop evidence that will help inform sports league reopening policy decisions. Results from a difference-in-differences model applied to data from a sample of US cities that gained new professional sports teams over the period 1962-2016 show that the presence of games in these cities increased local influenza mortality by between 4% and 24%, depending …


Do Coaches In The National Basketball Association Actually Display Racial Bias? Replication And Extension, Gokhan ERTUG, Massimo MAORET 2020 Singapore Management University

Do Coaches In The National Basketball Association Actually Display Racial Bias? Replication And Extension, Gokhan Ertug, Massimo Maoret

Research Collection Lee Kong Chian School Of Business

We replicate and extend empirical evidence that has been interpreted as an indication of coaches’ racial bias in the National Basketball Association (NBA) by Schroffel and Magee (2012) and Zhang (2017; 2019). After replicating the published results, we extend them by modeling coaches’ decisions of “resting the starters,” a common tactical decision based on players’ quality and not on their race, thus exploring whether this tactic may provide an alternative explanation for associations that might thus far have been taken to indicate racial bias. Our results show that, after empirically accounting for “resting the starters,” the magnitude of associations that …


Exploring The Role Of Engagement Among Sport Volunteers At College Football Bowl Games, Marcella Otto 2020 Louisiana State University and Agricultural and Mechanical College

Exploring The Role Of Engagement Among Sport Volunteers At College Football Bowl Games, Marcella Otto

LSU Doctoral Dissertations

Recent scholars noted the need for an engaged workforce to achieve optimal performance in various institutional fields. Within the sports industry, organizations often rely heavily on volunteers as a vital resource to accomplish goals and missions (Cuskelly, 2004; Doherty, 2009). The sport volunteer literature demonstrates the broadness of the field but also shows the increased demand for volunteers to aid staging events, even as the recruitment pool of volunteers is generally decreasing. Relatedly, it is in the best interest of organizations to maintain and manage volunteers to stay efficient (Chelladurai, 2006) because the need for this human resource continues to …


The Ocean Lifeguard Intervention Continuum: A Cognitive Aid For Surf Lifeguard Education, William A. Koon, Ryan M. Gates, Shane Scoggins, Paul Andrus, Jack A. Futoran 2020 University of New South Wales, Sydney, Australia; California State Parks, Sacramento, California, USA,

The Ocean Lifeguard Intervention Continuum: A Cognitive Aid For Surf Lifeguard Education, William A. Koon, Ryan M. Gates, Shane Scoggins, Paul Andrus, Jack A. Futoran

International Journal of Aquatic Research and Education

Ocean lifeguards are constantly engaged in beach risk analysis, required to efficiently evaluate a variety of environmental and other factors quickly in order to triage and prioritize who needs help. Teaching these skills is a challenge for introductory training programs. We sought to improve new lifeguards’ understanding of the interaction of various risk components in the beach environment and aid decision-making related to when a lifeguard should intervene in a situation. We developed a two-part cognitive aid for introductory ocean lifeguard education depicting individual and interacting elements of a beach goer’s risk of drowning or injury and the process by …


Swimming Pool Environment And Respiratory Health Issues Experienced By Masters Swimmers: Results From A Literature Review And Survey Of United States Masters Swimming Clubs, Jody C. Gan, Julia Snegg, William Harder 2020 American University

Swimming Pool Environment And Respiratory Health Issues Experienced By Masters Swimmers: Results From A Literature Review And Survey Of United States Masters Swimming Clubs, Jody C. Gan, Julia Snegg, William Harder

International Journal of Aquatic Research and Education

After three members of a Masters adult swim club died of lung cancer, both a literature review and survey were conducted with representatives from 746 United States Masters Swimming clubs to explore a possible relationship between swimming and cancers of the respiratory tract. Six other clubs reported known cancers of the respiratory tract among club members, but none of the other 740 clubs reported a similar cluster of lung cancer. More clubs reported cases of chronic respiratory infections and widespread complaints about air quality. While no studies exploring a relationship between swimming and lung cancer could be found in the …


The Data Revolution: An Examination Of The Use Of Scouting And Analytics In Major League Baseball Front Offices, Eleanor Weller 2020 University of Mississippi

The Data Revolution: An Examination Of The Use Of Scouting And Analytics In Major League Baseball Front Offices, Eleanor Weller

Honors Theses

The area of study for this thesis is the use and optimization of the sub-departments within the larger baseball operations department in Major League Baseball front offices. The research is divided into the history of the two major units—scouting and analytics. This background is followed by an investigation of the balance between them. Information for this analysis was obtained through secondary research, primarily articles for online journals and previously conducted interviews with front office personnel. I have also included some of my own work, which was completed during the summer of 2019. The findings of the analysis are that the …


Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello 2020 Bowling Green State University

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.


Staff Training In Aquatics For Individuals With Disabilities: The Quest, Susan J. Grosse 2020 Bowling Green State University

Staff Training In Aquatics For Individuals With Disabilities: The Quest, Susan J. Grosse

International Journal of Aquatic Research and Education

Trained instructors in general programs have the ability and resources to initiate and follow through with developing water safe individuals who are capable swimmers. Specific staff training to prepare individuals to facilitate aquatic participation for individuals with disabilities is currently extremely limited. The purpose of this article is to examine the barriers to specialized staff training in aquatics for individuals with disabilities, to suggest necessary staff training content, and to propose topics for further research in the area of staff training. Seeking development of quality staff training programs for those working in aquatics for individuals with disabilities is the quest.


Unanticipated Stressful And Rewarding Experiences Engage The Same Prefrontal Cortex And Ventral Tegmental Area Neuronal Populations, Alberto Del Arco, Junchol Park, Bita Moghaddam 2020 University of Mississippi

Unanticipated Stressful And Rewarding Experiences Engage The Same Prefrontal Cortex And Ventral Tegmental Area Neuronal Populations, Alberto Del Arco, Junchol Park, Bita Moghaddam

Faculty and Student Publications

© 2020 Del Arco et al. Brain networks that mediate motivated behavior in the context of aversive and rewarding experiences involve the prefrontal cortex (PFC) and ventral tegmental area (VTA). Neurons in both regions are activated by stress and reward, and by learned cues that predict aversive or appetitive outcomes. Recent studies have proposed that separate neuronal populations and circuits in these regions encode learned aversive versus appetitive contexts. But how about the actual experience? Do the same or different PFC and VTA neurons encode unanticipated aversive and appetitive experiences? To address this, we recorded unit activity and local field …


The Relationship Between Locus Of Control And Athletic Performance, Allyson McCorison 2020 Bryant University

The Relationship Between Locus Of Control And Athletic Performance, Allyson Mccorison

Honors Projects in Management

The purpose of this study was to expand the conversation of locus of control through quantitative research. A hypothetical model was tested to determine if there is a significant relationship between an athlete's locus of control and their athletic performance. Intrinsic and extrinsic motivation were posited as mediators in the relationship. To test the hypothesized model, data was collected for Division 1 athletes (n=136). The data was analyzed using Preacher and Hayes (4) macro, with results indicating no significant relationship between locus of control and athletic perofrmance. Intrinsic motivation was found to be a predictor of athletic performance. Limitations, discussion, …


Contrapower Sexual Harassment In Collegiate Athletic Administration, Nikki Coutsouros 2020 SUNY Cortland

Contrapower Sexual Harassment In Collegiate Athletic Administration, Nikki Coutsouros

Transformations: Presentation Slides

With the current climate of the #MeToo movement on Twitter, more and more individuals are speaking out about their experiences with sexual harassment. Given the male dominant culture of college athletics, there is a need now more than ever to examine how sexual harassment is occurring within collegiate athletic organizations. This study focuses specifically on contrapower sexual harassment, a type of harassment that occurs when a superior in an organizational hierarchy experiences sexual harassment by a subordinate. An online qualitative survey was sent out via email in a nationwide population study involving all NCAA, NJCAA and NAIA college athletic leagues. …


"It's Personal": A Case Study Analysis Of The Strategic Management Of Resources In A Historically Black University Athletic Department., Brigitte M. Burpo 2020 University of Louisville

"It's Personal": A Case Study Analysis Of The Strategic Management Of Resources In A Historically Black University Athletic Department., Brigitte M. Burpo

Electronic Theses and Dissertations

This dissertation is a qualitative case study examination of the strategic management of critical resources in an HBCU athletic program. It begins with a historical overview of HBCUs and HBCU athletic departments focusing on the systemic and societal influences that contributed to the current state of HBCU athletic programs. This dissertation later discusses the influence of a lack of financial resources on HBCU athletic departments further depletes the ability to operate with a competitive advantage. Chapter One focuses on the historic background of HBCUs and their formation as well as the societal influences that depleted critical resources. Chapter Two covers …


An Empirical Analysis On Major League Soccer Player Earnings, Aaron Michael Anderson Iehl 2020 University of Northern Iowa

An Empirical Analysis On Major League Soccer Player Earnings, Aaron Michael Anderson Iehl

Honors Program Theses

Application of economic and statistical techniques to the sports world has been on the rise for some time. The major sports in the United States (football, basketball, baseball, and hockey) have been thoroughly studied. However, professional soccer in the United States has emerged as a strong sports market in the last 20 years. This paper applies a statistical technique used by Lucifora and Simmons (2003) on an Italian professional soccer league to examine determinants of professional soccer player wages and assess the overall value added. The model is applied to Major League Soccer to determine how the different league structure …


Analyzing Competitive Balance In Professional Sport, Kevin Alwell 2020 University of Connecticut - Storrs

Analyzing Competitive Balance In Professional Sport, Kevin Alwell

Honors Scholar Theses

In this paper we review several measures to statistically analyze competitive balance and report which leagues have a wider variance of performance amongst its competitors. Each league seeks to maintain high levels of parity, making matches and overall season more unpredictable and appealing to the general audience. Here we quantify competitive advantage across major sports leagues in numbers using several statistical methods in order for leagues to optimize their revenue.


Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders 2020 East Tennessee State University

Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders

Electronic Theses and Dissertations

Sport coaches are perceived as problem solvers who engage in creativity to handle the spontaneity of competitive activity and generate winning results. However, while creativity in athletes has been researched, little has been investigated regarding coaches. Therefore, the purpose of this study was to examine different aspects of creativity – person, process, press, and product – among collegiate team sport coaches in the United States. Specifically, how personality traits, ideational fluency, remote association ability, years of coaching experience, and work climate related to creative product impact and frequency. A modified creativity personality test was found to be positively …


The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow 2020 University of Lynchburg

The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow

Undergraduate Theses and Capstone Projects

This paper will discuss why Major League Baseball (MLB) has declined in popularity in the United States since the 1998. Issues regarding the increased competition with the development of different sports leagues along with antitrust in payroll drew the most interest. Various forms of marketing, including media and competitive marketing, will be covered along with different variations of economics in the sports world. The research will follow the development of Major League Baseball through the second half of the 20th century, along with an analysis between the MLB, National Basketball Association (NBA) and National Football League (NFL) in the 21st …


Golf Director Competencies, Human Resource Management Practices And Customer Retention Within The Malaysian Golf Clubs, Partanian Samira 2020 Universiti Malaya

Golf Director Competencies, Human Resource Management Practices And Customer Retention Within The Malaysian Golf Clubs, Partanian Samira

Student Works (2020-2029)

Golf is a popular sport worldwide. Many studies have described management competencies in several sport contexts and have revealed that human resource is the most common denominator for successful sports club practice. However, little work has been done to identify and explain contemporary Human Resource Management (HRM) practices of staff, including directors of golf clubs related to member retention. The purpose of this study was to examine the current level and the participants' quality perceptions in the relationship among competencies of directors, HRM practices of staff, and member retention within the Malaysian Golf Clubs to advance the causal relationships among …


Satisfaction Of High-Level Athlete Management In Universities In Sichuan Province, China, Yudong Tang 2020 Universiti Malaya

Satisfaction Of High-Level Athlete Management In Universities In Sichuan Province, China, Yudong Tang

Student Works (2020-2029)

With ongoing development in the construction of high-level sports teams in Chinese universities, the Chinese Ministry of Education is paying more and more attention to the running quality of high-level sports teams in universities. Evaluation of the construction quality of high-level sports teams in universities has received extensive attention from universities and society. However, for various reasons, the main body of high-level sports team evaluation comprises government agencies and universities, and, there is a lack of research on management systems of high-level athletes from the perspective of high-level athletes themselves. Therefore, it is of great theoretical and practical significance to …


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