Sports Management Commons^™

Ua19/16/1/5 Hilltopper Golf 2019-20 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2019-20 men's golf team season.

Covid-19 In Indigenous Communities: Five Protective Factors Of “Exercising” Sovereignty, Kelsey Leonard, Natalie Welch, Alisse Ali-Joseph

Faculty Publications

Indigenous Peoples have an inherent responsibility and right to “exercising” sovereignty - the practice of sport and physical activity in performance of our cultural, political, and spiritual citizenship (Ali-Joseph 2018). During the COVID-19 pandemic, access to and equity (inequity) in sport and physical activity has been felt (physically, spiritually, politically) within Indigenous communities. We implement an abundance-based Indigenous approach to understanding Indigenous Peoples’ responses to the coronavirus pandemic through sport and its far-reaching ramifications in Indian Country. In response to the COVID-19 pandemic we have seen Indigenous Peoples utilize social media such as Facebook and TikTok to reimagine Indigenous sport …

Incentivizing And Re-Engaging Lapsed Health Club Members, Teresa Hurley, Corinne Faure, Seamus Kelly

Articles

Purpose – This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined reengagement intentions and re-engagement behavior in isolation, no research could be located which examined both simultaneously and the impact of promotion incentives in the health and fitness industry.

Design/methodology/approach – Study A (mail survey) examined re-engagement intentions of one hundred lapsed members of a medium size suburban health club. Study B (an experimental field study) measured actual true re-engagement behavior using price …

The Pga Golf Management Student Club At The University Of Nebraska-Lincoln: 2020-2021 Constitution, Bylaws, And Regulations

Golf Management Program: Publications

The 2020-2021 constitution, bylaws, and regulations of the PGA Golf Management Student Club at the University of Nebraska-Lincoln.

College Student Engagement On Campus: Attending Collegiate Sports Events, Nur Islamiah Mohamad Fuad

Electronic Theses and Dissertations

While attending collegiate sports events is part of the college experience, especially in the United States, there is a decline in students’ attendance at collegiate sports events shown in the past years. The purpose of this study is to (1) investigate college students' experience in attending collegiate sports events, (2) identify college students’ motivations and constraints in attending collegiate sports events, and (3) recognize possible strategies to improve collegiate sports events attendance and engagement on college campuses. A qualitative research approach, focus group, was used to facilitate discussion and interaction with a group of students sharing their experiences and perspectives …

Where Do We Go From Here? A Forward-Thinking Vision For Physiology Undergraduate Education, Nancy M. Aguilar-Roca, Lisa C. Anderson, Anne R. Crecelius, Michelle B. French, Katie Johnson, Jenny L. Mcfarland, Jennifer Rogers, Claudia I. Stanescu, Erica A. Wehrwein

Health and Sport Science Faculty Publications

This paper is a summary of the special collection of papers in Advances in Physiology Education dedicated to the Physiology Majors Interest Group (P-MIG). P-MIG is a new and vibrant community (1, 2) of educators and administrators who are united by the common goal of creating physiology courses, curricula and programs that will prepare our students for the future. It is an independent consortium that welcomes anyone interested in physiology education at the level of the undergraduate degree in physiology and physiology-related fields. As demonstrated by this special collection of papers of Advances in Physiology Education, P-MIG has already made …

College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie

Honors Theses and Capstones

No abstract provided.

The Perpetuation Of Nineteenth Century Amateurism As A British Virtue In Modern Olympic Track & Field, Katrina Marie Smith

CGU Theses & Dissertations

This thesis explored the financial plight of modern track and field from a historical perspective. Historically, track and field was governed by organizations originally founded on the concept of amateurism. These organizations included the International Olympic Committee, the International Amateur Athletic Federation (now called World Athletics), the Amateur Athletic Union, Amateur Athletic Association, and amateur athletic clubs of Britain. From the mid-nineteenth century to the 1970s, amateurism dominated track and field worldwide beginning in Britain. In order to understand the financial structure of track and field historically, this thesis endeavored to examine amateurism as a British virtue.

Sports Leadership And Administration Program Annual Report 2019-20, Joseph N. Cooper, Shantal Petrie, Tara Parker

Sports Leadership and Administration Publications

The SLA Program is designed to foster critical consciousness among future leaders in sport and preparation for successful pursuits in sport administration, marketing, finance, management, and recreation.

Mission of the Program: The mission of the SLA Program is to cultivate equity-minded, character-driven, and transformational leaders who will positively improve society through sport.

Vision Statement: The vision of the SLA Program is to be the premier space and place for producing life-changing and society-shifting leaders in sport.

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

Strategies For Increasing Revenues For Sun Belt National Hockey League Teams, Dewey Gantz

Walden Dissertations and Doctoral Studies

Failure to increase revenues negatively impacts the sustainability and viability of businesses on a long-term basis. Some organizational leaders of the United States Sun Belt National Hockey League (NHL) teams do not possess the skills or experiences to take advantage of the opportunities developed from successful business applications to increase revenues. Grounded in Porter's 5 forces model and Porter's competitive strategy theory, the purpose of this qualitative multiple case study was to explore strategies used by organizational leaders of Sun Belt hockey teams to increase revenues. The participants comprised 5 organizational leaders from NHL teams located in Sun Belt locations …

Revisiting The Beneficiaries Of The Scotus Ruling Striking Down Paspa, Sam Fullerton, Ronald Dick, Michael Mccall

AMTP Proceedings 2020

A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now have legalized sports gambling. Initial research into the consequences of this ruling identified 12 potential beneficiaries. Subsequent research entailing an assessment of new literature and a survey of executive opinion involving a number of marketing executives who work within the field of sports marketing expanded the findings from the earlier study. This extension of the preliminary study found 14 beneficiaries rather …

Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz

WCBT Faculty Publications

The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …

Systemic Barriers And Facilitators Of Help-Seeking And Highly Performing Individuals In Business And Sports, Jonathan N. Weller

Theses and Dissertations

The mental health and wellbeing of highly performing individuals in business and sport demands attention due to the high costs (personal and financial) that disruptions can create for these individuals and their organizations or teams. Utilizing 13 interviews with support professionals (e.g., executive coaches, psychologists), this study explored factors affecting help-seeking and wellbeing amongst high-performing athletes and executives, consequences of not seeking help, and similarities present in business and elite sports environments. Themes including stigma, career consequences, logistics, culture, and isolation of leadership were identified as factors inhibiting help-seeking and wellbeing. Service delivery factors, organizational resources and policies, and leadership …

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Volunteer Motivations, Satisfaction, And Future Intent: A Comparative Analysis Between Student-Athletes And Service-Learning Students, Tiesha R. Martin, Mark Slavich, Jennifer L. Gellock

Journal of Athlete Development and Experience

Developing socially responsible and civically engaged citizens has been a priority of higher education in the United States since its conception. As an extension of higher education, intercollegiate athletics has been tasked with the same objective. One method to accomplish this objective is student-athletes’ engagement in community service. With the growing amount of attention placed on community service, it is becoming increasingly important to understand student-athletes’ volunteer experiences, in order to help administrators better coordinate impactful service opportunities for student-athletes. Using functionalist theory as a framework, the purpose of this study was to assess student-athletes’ motivations to volunteer, satisfaction with …

Are Athletes Addicted To Their Identity? The Development And Validation Of The Athletic Identity Addiction (Aia) Scale, Matt R. Huml, Calvin Nite

Journal of Athlete Development and Experience

The purpose of this study was to develop a reliable and valid instrument for assessing the extent to which athletic identity is related to the tenets of addiction. Specifically, it was investigated whether athletes experience a behavioral addiction regarding their participation and involvement in sport. A total of 576 athletes (118 student-athletes, 458 former student-athletes) were included within a two-phase study. The first phase focused on crafting and testing the instrument, while the second phase refining the instrument for validity and reliability. Results indicated a four-factor solution comprising the Athletic Identity Addiction (AIA) scale: (1) mood alteration, (2) withdrawal, (3) …

Ua80/1 Meeting Minutes, W Club

University Organizations

Meeting minutes for the December 2019 meeting of the W Club Board of Directors.

International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones

Atlantic Marketing Journal

This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …

Experimental Investigation Examining The Effects Of Acute Exercise On Implicit Memory Function, Paul D. Loprinzi, Morgan Gilbert, Gina Robinson, Briahna Dickerson

Faculty and Student Publications

© 2019, PsychOpen. All rights reserved. Emerging work suggests that acute exercise can enhance explicit memory function. Minimal research, however, has examined whether acute exercise is associated with implicit memory, which was the purpose of this study. Three separate experimental studies were computed (N = 120; Mean age = 21). In Experiment 1, participants were randomly assigned to either a moderate-intensity bout of acute exercise (15-minute) or engaged in a seated control task (15-minute), followed by the completion of a word-fragmentation implicit memory task. Experiment 2 replicated Experiment 1, but instead employed a higher-intensity exercise protocol. For Experiment 3, participants …