Sports Management Commons^™

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for 2021.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and statistics for WKU football team for 2021.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2021.

Ua19/16/1/5 Hilltopper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2020-21 men's golf team season.

Ua1c11/111 Field Mcchesney Photo Collection, Wku Archives

WKU Archives Collection Inventories

Photographs created by Field McChesney.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2021.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU volleyball team in 2021.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua102 Alan Francis Sports Collection, Wku Archives

WKU Archives Collection Inventories

Baseball and basketball score books created by Alan Francis for WKU men's and women's basketball, baseball and the Kentucky girls high school sweet sixteen tournaments.

The Decision To Play: College Football In The Era Of Covid-19, Jason Tabit

Undergraduate Honors Theses

COVID-19 upended life around the world, including on college campuses across the U.S. where institutions restructured their class modalities, campus life, extracurricular activities, and intercollegiate athletics - including college football. We examine the factors that led universities to make their decisions to play or not play college football during fall 2020, hypothesizing that the decision to play would be consistent with the decision about class modality for health and safety reasons, and that monetary and political motivations would also play a significant role. We collected data for 249 institutions and used logistic regression techniques to test our hypotheses. We ultimately …

Foundations Of Publicly Subsidized Sport Stadiums: The Case Of U.S. Bank Stadium, Tanner P. Jerome

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

This study aims to address the common considerations concerning publicly subsidized sport stadiums. To provide an in-depth illustration into this process, a case study narrative of the Minnesota Vikings’ journey to receiving a public subsidization totaling $498 million for the construction of the U.S. Bank Stadium is presented. As sport stadiums seemingly incorporate more luxurious amenities each year, it is not uncommon to see the price tag for a professional stadium to surpass a billion dollars. Given this colossal cost, it has become difficult for private investments to finance an entire stadium alone. Therefore, combining the private financing of a …

Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

Corporate sponsorships, trademark licensing, and broadcasting rights within college athletics have become a multibillion-dollar business over the past decade. However, a gap in research exists within local businesses sponsorship of college athletics. Many college towns heavily rely on local businesses, specifically restaurants, to attract and retain sports fans. The purpose of this study is to examine local restaurants’ marketing strategies, community relations, and other sponsorship donations impacting the involvement of its collegiate sport sponsorship at the mid-major conference level. Purposeful sampling was used to include two local restaurant owners who participate in sport sponsorship in a Midwest college team. Semi-structured …

A Qualitative Exploration Of Ticket-Pricing Decisions In Intercollegiate Athletics, Craig A. Morehead, Stephen L. Shapiro, Lamar Reams, Chad Mcevoy, Timothy M. Madden

Human Movement Studies & Special Education Faculty Publications

Ticket sales represent a significant revenue stream for NCAA Football Bowl Subdivision athletic departments, yet little is known about how administrators determine prices for those tickets. Utilizing strategic planning as the primary framework and supplemented by stakeholder theory, this study examines ticket-pricing decisions from the viewpoint of athletic administrators with various departmental responsibilities to better understand the role of ticket pricing in intercollegiate sport. Twenty athletic administrators, representing two Power 5 and two Group of 5 institutions, were interviewed about their experiences with ticket pricing. In addition to common pricing objectives related to revenue, patronage, and operations, administrators also suggested …

High Performance: Exploratory Study Into The High Performance Model And Qualitative Secondary Analysis Of Elite Sport Management In The United States, Jon Gregory Hill

Theses and Dissertations--Education Sciences

This dissertation examines the area of high performance in elite sport through high performance professionals’ perspectives in the United States Olympic and Paralympic National Governing Bodies. The study’s purpose was to establish a shared meaning of the high performance sport management model by its elements in the athletic arena. Interviews with 16 high performance directors and managers were conducted to establish definitions, backgrounds, and anatomy of high performance in sport: high performance, high performance sport, high performance management, high performance model.

A qualitative secondary analysis was conducted to examine the high performance model in the U.S. and explore the job …

The Role Of Year-Round Fan Engagement: A New Approach To Sport Fan Behavior, Han Soo Kim

Electronic Theses and Dissertations

Fan engagement, the substantial psychological connectedness to a specific club, team, or sport itself, is in a state of rapid transformation due to the growth of digital media. For sport organizations, managing fan engagement throughout the year is important to maximizing team revenues and sponsors’ interests. While fans consume sports differently depending on the season, the focus has been primarily on fan behavior during the in-season in the sport management literature. Thus, the purposes of this study were to (1) provide a conceptual framework of year-round fan engagement by applying the season distinction approach, (2) establish the scale of off-season …

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …

The Business Of The Nba Could Be Changed Forever Because Of The Coronavirus, Korey S. Matthews

Capstones

This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the …

Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe

Masters Theses

Within collegiate athletics, there is a growing interest in the management of head trauma incidents. This qualitative study was designed to answer two research questions: (1) What is the role of athletic directors in the management of head trauma prevention? (2) What are the major concerns of athletic directors regarding head trauma prevention and what should happen in the future? Findings from the research questions revealed three themes: (a) Indirect mention of head trauma prevention in athletic director job description, (b) athletic director delegation to medical professionals, and (c) athletic directors want more research and education on head trauma prevention. …

Senior Woman Administrators' Perceptions And Experiences Of Women Serving In Leadership Positions In Conference Offices, Kelly Patricia Elliott, Tim Kellison

Journal of Applied Sport Management

NCAA conference office Senior Woman Administrators (SWAs) were surveyed to gain their perspective on the gender disparity reported in intercollegiate athletics. The perceptions offered by the SWAs indicate the need for NCAA conference offices to implement professional development programming for women aimed at increasing management skills, developing best practice guidelines for including SWAs in athletic administration, and establishing mentor programs for women working on member institution campuses. Additionally, the results indicate directors of athletics need to create more meaningful opportunities for women to participate in decision making and include SWAs in meetings with coaches and other staff members.