Sports Management Commons^™

The Decision To Play: College Football In The Era Of Covid-19, Jason Tabit

Undergraduate Honors Theses

COVID-19 upended life around the world, including on college campuses across the U.S. where institutions restructured their class modalities, campus life, extracurricular activities, and intercollegiate athletics - including college football. We examine the factors that led universities to make their decisions to play or not play college football during fall 2020, hypothesizing that the decision to play would be consistent with the decision about class modality for health and safety reasons, and that monetary and political motivations would also play a significant role. We collected data for 249 institutions and used logistic regression techniques to test our hypotheses. We ultimately …

High Performance: Exploratory Study Into The High Performance Model And Qualitative Secondary Analysis Of Elite Sport Management In The United States, Jon Gregory Hill

Theses and Dissertations--Education Sciences

This dissertation examines the area of high performance in elite sport through high performance professionals’ perspectives in the United States Olympic and Paralympic National Governing Bodies. The study’s purpose was to establish a shared meaning of the high performance sport management model by its elements in the athletic arena. Interviews with 16 high performance directors and managers were conducted to establish definitions, backgrounds, and anatomy of high performance in sport: high performance, high performance sport, high performance management, high performance model.

A qualitative secondary analysis was conducted to examine the high performance model in the U.S. and explore the job …

A Qualitative Exploration Of Ticket-Pricing Decisions In Intercollegiate Athletics, Craig A. Morehead, Stephen L. Shapiro, Lamar Reams, Chad Mcevoy, Timothy M. Madden

Human Movement Studies & Special Education Faculty Publications

Ticket sales represent a significant revenue stream for NCAA Football Bowl Subdivision athletic departments, yet little is known about how administrators determine prices for those tickets. Utilizing strategic planning as the primary framework and supplemented by stakeholder theory, this study examines ticket-pricing decisions from the viewpoint of athletic administrators with various departmental responsibilities to better understand the role of ticket pricing in intercollegiate sport. Twenty athletic administrators, representing two Power 5 and two Group of 5 institutions, were interviewed about their experiences with ticket pricing. In addition to common pricing objectives related to revenue, patronage, and operations, administrators also suggested …

Foundations Of Publicly Subsidized Sport Stadiums: The Case Of U.S. Bank Stadium, Tanner P. Jerome

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

This study aims to address the common considerations concerning publicly subsidized sport stadiums. To provide an in-depth illustration into this process, a case study narrative of the Minnesota Vikings’ journey to receiving a public subsidization totaling $498 million for the construction of the U.S. Bank Stadium is presented. As sport stadiums seemingly incorporate more luxurious amenities each year, it is not uncommon to see the price tag for a professional stadium to surpass a billion dollars. Given this colossal cost, it has become difficult for private investments to finance an entire stadium alone. Therefore, combining the private financing of a …

Local Restaurants’ Marketing And Sponsorship Within Collegiate Athletics, Brianna M. Vig

Health and Nutritional Sciences Graduate Students Plan B Capstone Projects

Corporate sponsorships, trademark licensing, and broadcasting rights within college athletics have become a multibillion-dollar business over the past decade. However, a gap in research exists within local businesses sponsorship of college athletics. Many college towns heavily rely on local businesses, specifically restaurants, to attract and retain sports fans. The purpose of this study is to examine local restaurants’ marketing strategies, community relations, and other sponsorship donations impacting the involvement of its collegiate sport sponsorship at the mid-major conference level. Purposeful sampling was used to include two local restaurant owners who participate in sport sponsorship in a Midwest college team. Semi-structured …

The Role Of Year-Round Fan Engagement: A New Approach To Sport Fan Behavior, Han Soo Kim

Electronic Theses and Dissertations

Fan engagement, the substantial psychological connectedness to a specific club, team, or sport itself, is in a state of rapid transformation due to the growth of digital media. For sport organizations, managing fan engagement throughout the year is important to maximizing team revenues and sponsors’ interests. While fans consume sports differently depending on the season, the focus has been primarily on fan behavior during the in-season in the sport management literature. Thus, the purposes of this study were to (1) provide a conceptual framework of year-round fan engagement by applying the season distinction approach, (2) establish the scale of off-season …

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …

The Business Of The Nba Could Be Changed Forever Because Of The Coronavirus, Korey S. Matthews

Capstones

This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the …

Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe

Masters Theses

Within collegiate athletics, there is a growing interest in the management of head trauma incidents. This qualitative study was designed to answer two research questions: (1) What is the role of athletic directors in the management of head trauma prevention? (2) What are the major concerns of athletic directors regarding head trauma prevention and what should happen in the future? Findings from the research questions revealed three themes: (a) Indirect mention of head trauma prevention in athletic director job description, (b) athletic director delegation to medical professionals, and (c) athletic directors want more research and education on head trauma prevention. …

Senior Woman Administrators' Perceptions And Experiences Of Women Serving In Leadership Positions In Conference Offices, Kelly Patricia Elliott, Tim Kellison

Journal of Applied Sport Management

NCAA conference office Senior Woman Administrators (SWAs) were surveyed to gain their perspective on the gender disparity reported in intercollegiate athletics. The perceptions offered by the SWAs indicate the need for NCAA conference offices to implement professional development programming for women aimed at increasing management skills, developing best practice guidelines for including SWAs in athletic administration, and establishing mentor programs for women working on member institution campuses. Additionally, the results indicate directors of athletics need to create more meaningful opportunities for women to participate in decision making and include SWAs in meetings with coaches and other staff members.

Political Skill For Sport Professionals: Theory, Research, And Career Success Implications, G. Matthew Robinson, Marshall J. Magnusen, Glenn Miller

Journal of Applied Sport Management

Motivated by an increasing interpersonal aspect to the profession of sport coaching, the importance of being socially effective as a coach has multiplied in significance. This review specifically considers the social effectiveness construct, political skill, as a crucial aspect to career success through the perspective of a sport coaching lens. Political skill refers to the ability to effectually understand others at work, and to then use that information to influence others to behave in ways that enhance one’s personal and/or organizational objective. Political skill is a means through which sport coaches may be able to build and maintain important and …

Enhancing Athletic Programs' Recruitment Success: A Strategic Planning Model Of Recruiting, Sean Dwyer

Journal of Applied Sport Management

A critical yet understudied element in recruiting success is understanding an athletic program’s strengths and weaknesses relative to influential college choice factors. The purpose of this study is to provide practitioners and researchers with a new approach to assess an athletic program’s recruiting process, improve its effectiveness and efficiency, and close the gap between what student-athletes desire in an athletic program and what the program offers. To achieve that end, collegiate football players (N = 66) at a NCAA FBS school were surveyed using a scale consolidated from past college choice factor scholarship. Exploratory factor analysis using principle-component analysis and …

How To Attract Your Students To Your Games: The Difference Of Mediating Effect Of Psychic Income On The Relationship Between Points Of Attachment And Behavioral Attributes, Jinwook Chung, Yong-Chae Rhee, Wonyoung Kim

Journal of Applied Sport Management

The purpose of the current study was to examine the impact of the points of attachment with the mediating impact of college students’ psychic income on their attendance and word-of-mouth behavioral intentions. A total of 537 samples were collected from college students at a mid-sized southwest university in the United States. A CFA was conducted to evaluate the psychometric properties of the scales. The hypothesized model was tested using a SEM with AMOS 26 software. Additionally, a bootstrapping method was employed to determine the indirect effect of the mediating variable of psychic income on the relationship between points of attachment …

The Way Of The Fight: An Analysis Of Mma Judging, Todd Feldman

Journal of Applied Sport Management

Judging is a controversial but rarely studied topic in Mixed Martial Arts (MMA). Most MMA scholarship focuses on health (e.g., head trauma) and training (e.g., dieting, strength, and conditioning), with relatively few exploring matters of judging even though judging is of considerable importance to the appeal and integrity of the sport. Thus, the purpose of this study is to fill this research void by analyzing data on MMA judging decisions to determine if MMA judging follows the criteria approved by the ABC MMA Rules Committee. To evaluate MMA judging, FightMetric data were gathered from a period spanning November 17, 2000 …

The 2019 P-Mig Student Survey Report And Capturing The Undergraduate Perspective Of Physiology Programming, Jennifer Rogers, Jenny L. Mcfarland, Claudia I. Stanescu, Patrick L. Crosswhite, Anne R. Crecelius

Health and Sport Science Faculty Publications

The aim of the 2019 Student Survey was to inform the Physiology Majors Interest Group (PMIG) of characteristics of undergraduates enrolled in physiology courses or degree programs from across the United States, to be used as one input source for development of program-level guidelines. 1389 participants from seven universities completed the 2019 P-MIG Student Survey. 37% reported enrollment in a physiology/human physiology major; allied health related programs were the second most common (24%). 61% of respondents reported attending a community college, the majority of whom enrolled in one or more courses at a community college while in high school (44%). …

How Do Collegiate Sport Clubs Achieve Organizational Effectiveness?, Leeann M. Lower-Hoppe, Shea Brgoch, Richard Bailey, Ashley Ryder, Chad Lowe, Stephen Dahl, Daniel Wray

Journal of Applied Sport Management

A greater understanding of the organizational processes of sport clubs can inform strategies to improve clubs’ organizational effectiveness. This study examined whether sport club capacity and activities influence the organizational effectiveness of collegiate sport clubs. Sport club members (n = 201) completed a questionnaire, with secondary data collected from the university. Regression analysis found club operations, club fiscal responsibility, frequency of club practice, and frequency of competitions significantly, positively predict organizational effectiveness. Comparatively, club human capital and facility quality significantly, negatively predict organizational effectiveness. These results have implications relating to club training, mentorship, resource allocation, and club activities.

A Pilot Study On The Retention And Turnover Of Ncaa Division Ii Sports Information Directors, David Albrecht

Leadership Education Capstones

This study reports on sports information directors (SID) at the collegiate level limited to NCAA Division II athletic programs. An online survey was used for all participants, and select respondents completed follow-up interviews. Surveys were intended to determine the impact of work-life balance and overall workload of the SID role. Survey questions sought to find perceptions of SIDs by athletic administrators, including the athletic director (AD), and if their role provided opportunities for career advancement within collegiate athletic administration. The results of the study showed that institution/department culture, family, and professional growth factored heavily on retention. Adversely, turnover was linked …

The Effect Of Endorser Credibility On Purchase Intention Based On Golf Products’ Attribute: Elaboration Likelihood Model Perspective. Golf Equipment Vs. Golf Apparel, Jongyeol Yoo

Graduate Theses and Dissertations

The purpose of the study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization possibilities. A total of 401 surveys were collected for a golf apparel study while a total of 397 surveys were collected for a golf equipment study.

Findings of the golf apparel study indicated that trustworthiness, attitude toward advertisement, and involvement in golf positively influence on purchase intentions. On the other hand, attractiveness, …

Kids These Days: Corporate Social Responsibility And Generational Influence On Consumer Intention, Maya Mathis

Electronic Theses and Dissertations

Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the community and expect others to do the same. Corporate Social Responsibility (CSR) is a popular topic and has gained momentum in research over the years; understanding the relationship between CSR and millennials is important due to the generational shifts. Therefore, this study examines the importance of CSR to different generations and …

Get To Know Dewayne Peevy, Depaul’S New Director Of Athletics, University Marketing And Communications, Dewayne Peevy

DePaul Download

Earlier this year DePaul University named a new director of athletics, DeWayne Peevy. Coming from the University of Kentucky, Peevy sits down with DePaul Download three months into his tenure to share more about how he’s adjusting to DePaul’s campus and the city, his “ABCs of DePaul Athletics,” and some previously unknown facts about himself.