Sports Management Commons^™

Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii

Journal of Applied Sport Management

This quantitative study compared the career maturity of student-athletes and non-athletes at a Division I university, and assessed career maturity differences among student-athletes. Super’s Theory of Career Development served as the theoretical framework, while the Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS) was utilized to collect data. Student-athletes were found to exhibit lower levels of career maturity than non-athletes. Among student-athletes, males scored lower on career maturity than females. Additionally, those identifying more closely with their athletic identities, those with higher aspirations to play professional sports, those with stronger beliefs in the likelihood that they would play professional sports, and those …

Signalling Expertise In Sport Entrepreneurship: A Mixed-Methods Approach Using Topic Modeling And Thematic Analysis, Ted Hayduk, Brianna Newland

Journal of Applied Sport Management

Despite the recent importance of technological entrepreneurship to sport business, very little is known about the entrepreneurs who are actively defining this new landscape. And, given that effective communication is essential to a thriving entrepreneurship ecosystem, it is important for investors to understand who sport entrepreneurs are and how they position themselves to the world. This will help create a sport business landscape that is receptive to new technologies and supportive of the entrepreneurs who champion them. Thus, the purpose of this paper is to illuminate how sport entrepreneurs communicate with potential investors. To do so, the paper employs a …

A Case "Fore" Buffer Zones, Natalie Bird, Nicholas Schlereth

Journal of Applied Sport Management

Golf tournaments are fun and exciting events because they allow for up-close interaction with players, but they also present a risk management concern. Professional golfers are not immune to hitting errant golf shots and a lack of buffer zones often results in spectator injury. The purpose of this paper is to examine how buffer zones can be enhanced or developed to protect patrons. Utilizing data from the PGA Tour, a model was developed to aid in predicting errant tee shots to enhance buffer zones.

An Examination Of Travel Effects On Performance Outcomes In Major League Soccer, Evan Gilbert, Jess Dixon, Todd Loughead

Journal of Applied Sport Management

The home advantage (HA) is a well-documented phenomenon across team sports, including association football (soccer). The effects of travel play a role in the HA, although the nature in which travel affects performance is still unknown. Match data from Major League Soccer (MLS) were used to investigate the role that crowd factors, travel, and team quality play in the HA. The results demonstrated the negative effect of a connecting flight by the visiting team on match outcomes. Also, in comparison to drawn matches, home team wins and losses increased when traveling east.

The Use Of Season Ticket Incentives In Major League Baseball, Kaitlin Poe, John Drea

Journal of Applied Sport Management

A study of Major League Baseball season ticket promotional incentives found that the most popular types of incentives provided to season seat holders (SSHs) were exclusive offers, complementary items, discounts, ticket options and services, and payment plans. Offering a payment plan to SSHs was positively associated with higher average game attendance. Payment plans were more commonly associated with teams with higher winning percentages over the past three seasons and with teams that filled a higher percentage of their stadium capacity. Teams that fill more of their stadium capacity were also found to offer fewer categories of season ticket incentives to …

To Serve And Protect: Examining The Relationship Between Selling Alcohol In College Football Venues And Negative Fan Behaviors, Nels Popp, Archer Bane, Steven Howell, Barbara Osborne

Journal of Applied Sport Management

Currently, many university and college athletics administrators are weighing the decision to sell alcoholic beverages at on-campus sporting events. Prior studies have found negative behaviors related to binge drinking spike on college campuses during football gamedays. However, empirical research examining the effect of a policy change regarding the selling of alcoholic beverages in college athletic venues on fan behavior remains somewhat limited. The current study examined longitudinal campus police records at 12 institutions which have recently changed their in-venue alcohol policy. Results from the analysis confirm prior studies suggesting negative behaviors increase on home football game days. The decision to …

Exploring The Essence Of Participation Of The Female Puerto Rican Basketball Athlete, Roberto Medina

Masters Theses

In Puerto Rico, little is known regarding how female collegiate and professional basketball players perceive and experience their playing participation. The population of girls playing basketball has experienced recent increases. However, the culture in Puerto Rico has yet to embrace the participation of female basketball athletes. Attempting to address the void in scholarly literature, this study explored female athlete participation perceptions in competitive basketball within the Puerto Rican sport culture. The investigation implemented a qualitative approach using a phenomenological methodology to form descriptive themes. Data was obtained from 14 female basketball athletes, of which 10 were student-athletes, and four were …

The Impact Of Program Dominance On Student Interest In College Football, George W. Stone, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.

Revamping The Eagle Empire: An Initiative For Improving Services And Social Media Content Of A Collegiate Athletic Program, Steve Chen, Anna Gdovak, Adrienne Hall

Atlantic Marketing Association Proceedings

No abstract provided.

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Adding Insult To Rivalry: Exploring The Discord Communicated Between Rivals, Jennifer L. Harker, Jonathan A. Jensen

Faculty & Staff Scholarship

Purpose – The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they communicate.

Design/methodology/approach – This national survey of US sport consumers used a novel approach to explore whether and with whom rivals discuss National Football League (NFL) game outcomes. The survey captured both uniplex and multiplex data by asking respondents to name rival discussants with whom they had recently interacted, and the fan behaviors they exchanged with those named rival discussants.

Findings – Through use of this novel data collection approach, new …

Ua80/1 Meeting Minutes, W Club

University Organizations

Meeting minutes for the January 2020 meeting of the W Club Board of Directors.

Rebooting Content: Broadcasting Sport And Esports To Homes During Covid-19, Michael M. Goldman, David P. Hedlund

Sport Management

Beginning in early March 2020, sport in the United States entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement, suspension, and cancellation of live sporting events impacted every professional and amateur sport organization, from the National Basketball Association to the National Association for Stock Car Auto Racing, high school sports to college football, and even esports leagues. Although the abrupt cancellation of live sporting events was disruptive, it did create opportunities for the production of new media and consumption opportunities for sport leagues, teams, and their fans through different types of sport media broadcasts. This commentary …

Tactical Branding And Positioning, Michael Goldman, Sean Mccoy

Sport Management

Whether you are in a resource-based commodities business, the manufacturer of a product, or a provider of services, the issue of branding and positioning your offering in a highly competitive market is of critical importance. Where Chapter 2 focused on the corporate brand and its importance to strategic marketing, this chapter considers the tactical branding and positioning efforts that impact the success of brands in the market, whether individual products and services, or as part of a portfolio of brands. Positioning is also one of the key elements of the classical strategic marketing process of segmentation, targeting attractive segments, and …

The Impact Of Mind-Body Exercises On Motor Function, Depressive Symptoms, And Quality Of Life In Parkinson’S Disease: A Systematic Review And Meta-Analysis, Xiaohu Jin, Lin Wang, Shijie Liu, Lin Zhu, Paul Dinneen Loprinzi, Xin Fan

Faculty and Student Publications

© 2019 by the authors. Licensee MDPI, Basel, Switzerland. Purpose: To systematically evaluate the effects of mind-body exercises (Tai Chi, Yoga, and Health Qigong) on motor function (UPDRS, Timed-Up-and-Go, Balance), depressive symptoms, and quality of life (QoL) of Parkinson’s patients (PD). Methods: Through computer system search and manual retrieval, PubMed, Web of Science, The Cochrane Library, CNKI, Wanfang Database, and CQVIP were used. Articles were retrieved up to the published date of June 30, 2019. Following the Cochrane Collaboration System Evaluation Manual (version 5.1.0), two researchers independently evaluated the quality and bias risk of each article, including 22 evaluated articles. …

The Perceived Tightness Scale Does Not Provide Reliable Estimates Of Blood Flow Restriction Pressure, Zachary W. Bell, Scott J. Dankel, Robert W. Spitz, Raksha N. Chatakondi, Takashi Abe, Jeremy P. Loenneke

Faculty and Student Publications

© 2020 Human Kinetics, Inc. Context: The perceived tightness scale is suggested to be an effective method for setting subocclusive pressures with practical blood flow restriction. However, the reliability of this scale is unknown and is important as the reliability will ultimately dictate the usefulness of this method. Objective: To determine the reliability of the perceived tightness scale and investigate if the reliability differs by sex. Design: Within-participant, repeated-measures. Setting: University laboratory. Participants: Twenty-four participants (12 men and 12 women) were tested over 3 days. Main Outcome Measures: Arterial occlusion pressure (AOP) and the pressure at which the participants rated …

Acute Exercise On Memory Function: Open Vs. Closed Skilled Exercise, Justin Cantrelle, Grace Burnett, Paul D. Loprinzi

Faculty and Student Publications

© 2020 The Author(s). Background: Previous studies suggest that acute exercise may improve memory function. Few studies, however, have investigated the differential effect of the acute exercise movement patterns on memory. Such an effect is plausible, as research demonstrates that open-skilled exercise (e.g., racquetball) may have a greater effect on memory-related neurotrophins (e.g., brain-derived neurotrophic factors) when compared to closed-skilled exercise (e.g. treadmill exercise). A key distinction between open- and closed-skilled exercise is that open-skilled exercises are those that require an individual to react in a dynamic way to a changing, unpredictable environment. Our aim in this study was to …