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Analisis Pengaruh Atribut Religius Dalam Konten Promosi Di Media Sosial Terhadap Behavioural Intention Konsumen Muslim, Rizkia Amalia Primaputri, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

This study investigates the effect of religious-related attributes in social media promotion materials towards Muslim consumers’ behavioural intention, with consumer’s offensiveness mediating. Theories are applied to a case where Hanamasa Indonesia’s promotion materials were treated with skeptical e-WOMs since a customer revealed her experience was contrast to what appears visually and audibly on the restaurant’s social media posts. This quantitative study utilized 204 samples in a SEM (structural equation modelling) analysis and resulted: 1) visual attributes cause negative e-WOM indirectly, 2) consumer’s offensiveness mediates visual attributes on social media promotion materials to cause negative e-WOM, 3) consumer’s responsiveness mediates visual …

Peran Pendidikan Ceo, Keberagaman Gender , Dan Dimensi Keuangan Perusahaan Terhadap Pengungkapan Csr Sektor Manufaktur Di Indonesia, Fanindya Dwimartha, Muthia Pramesti, Liyu Adhi Kasari Sulung, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyze the effect CEO education, board gender diversity, and firm’s financial dimension on CSR disclosure. The sample used in study includes 22 publicly listed manufacturing firms in the Indonesia Stock Exchange that disclosed their ESG scores during the period of 2015 until 2019. This research used panel data which was later run using fixed effects model data. The result explains that both firm size and CEO education positively impact CSR disclosure at manufacturing firms and the impact is significant.

Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica

Journal of Mediterranean Tourism Research

The geographical movement of large human societies is the phenomenal phenomenon of our time. This mobility is also a social event, and the cause-effect relationship has an impact area extending from the individual to the general. Similarly, tourism as a system is complex. Each element constituting this system operates on the axis of different purposes and processes and affects the tourism system. Based on this starting point, this study aims to examine tourism development problems in Adıyaman. In the research, data were collected from eight (8) tourism stakeholders between 05.01.2022 and 15.02.2022 by semi-structured interview method. The data were analyzed …

Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan

Journal of Mediterranean Tourism Research

The aim of this study is to examine academic publications related to tourism and humor by using bibliometric analysis method. Research data were collected using the Elsevier Scopus bibliometric database. In this context, 90 data, including articles, papers and book chapters at international level, were found in the search carried out on Scopus. Maxqda 2022 package program was used to analyze and visualize the obtained data. As a result, it was observed that publications on tourism and humor were relatively few between 1989 and 2007, and an increase in the number of publications between 2019-2022. The majority of publications are …

Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk

Journal of Mediterranean Tourism Research

Space tourism will start to attract more attention in terms of the fact that tourist areas in the world are becoming more ordinary day by day, and in this process, it offers a new experience area to users of Gen-Z. In this context, the existing literature needs to reveal the perspective and intention to use Gen-Z, a newly developing field in parallel with the developments that constitute an important potential user group in this process. This study aims to reveal the factors that affect the intentions of Gen-Z tourists to avoid space tourism within the framework of the push-pull-mooring (PPM) …

Can Salespeople Use Social Media To Enhance Brand Awareness And Sales Performance? The Role Of Manager Empowerment And Creativity, Ashish Kalra, Omar S. Itani, Amin Rostami

Marketing Faculty Publications

Purpose

Although research analyzing the consequences of salesperson social media use in driving sales behaviors and performance outcomes has proliferated in the recent past, there are significant research gaps in the domain. Grounded in task-technology fit theory, this paper aims to propose a conceptual framework that integrates between previously disjointed areas of research and analyzes the relationships between salesperson social media use, brand awareness, creativity, manager empowerment and company performance.

Design/methodology/approach

Survey responses were collected from a multi-industry sample of 158 business-to-business salespeople. Structural relationships were tested using partial least squares structural equation modeling.

Findings

The analysis shows that salesperson …

Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Covid-19 pandemic has altered the paradigm of risk and recovery management but it is just one of many pandemics to have impacted destinations during the last two decades. This study examine how destination officials combated the image crises that followed SARS-2003, H1N1 Swine flu 2009-10, Zika 2016-17 and Covid-19. The literature dealing with combating pandemics has focused on the actual management of either a specific pandemic or regional aspects of a pandemic and less on the recovery marketing and image repair aspect. As a result, tourism academic literature has a shortage of image repair theoretical frameworks addressing multi-case health-related …

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.

Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …

What Drives Satisfaction And Dissatisfaction Of Hotel Guests? An Exploratory Analysis Based On Tripadvisor, Carlos Díaz-Santamaría, Jacques Bulchand-Gidumal Professor, Santiago Melián-González

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. …

2023-June-26-His Work Is Educating The World - And Winning Major Awards, University Marketing And Communication, East Tennessee State University

ETSU News

(June 26, 2023) Even before Anthony Salas crossed the commencement stage in May, the East Tennessee native had earned experiences that seasoned industry experts could envy. 
 
That includes time with ESPN films and HGTV.

Anthony Salas

Now, he can add another line to his already impressive résumé.
 
A film he helped produce won Best Documentary Short at Tribeca, a prestigious annual film festival in New York. The honor means the work automatically qualifies for an Academy Award. 
 
"Black Girls Play: The Story of Hand Games," an 18-minute film that emphasizes the contribution to popular culture that young Black girls have …

Effects Of Electronic Word Of Mouth On The Purchase Intention Of Millennials (Gen Y) Of Pakistan: Mediating Role Of Brand Image And Perceived Quality, Maria Younus, Sarah Anjum

Business Review

Purpose:

The study strives to find out how the purchase intentions (PI) of millennials consumer in Pakistan are affected by electronic word-of-mouth impacts.

Design/methodology/approach

To fulfill that purpose, three EWOM determinants - quantity, quality, and valence are chosen. Whereas Brand image (BI) and perceived Quality (PQ) are taken as mediators. The paper adopts a Quantitative approach to survey 169 Karachi respondents. Inferential analysis of collected data was performed using PLS version 4.0. Structural equation modeling is also performed using Smart PLS version 4.0.

Findings

The results confirmed the proposed hypothesis that the quality, quantity, and valence of EWOM significantly influence …

Neuromarketing: A Bibliometric Perspective Of The Field, Saniya Fayaz, Raja Rub Nawaz

Business Review

With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth. The present reviews in the field of neuromarketing are often limited when it comes to the scope or the discussion of documents and further subjects. This serves as a limitation to the consolidative and theoretical implications in the field. The study addresses this theoretical and methodological gap by charting the bibliometric analysis using the citation, cooccurrence, annual productivity, collaborations and sources approaches by analyzing a total of 390 articles extracted …

2023-June-23-Etsu Spring 2023 Dean's List, University Marketing And Communication, East Tennessee State University

ETSU News

(June 23, 2023) East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for spring 2023. 

To receive this honor, undergraduate students must pass a minimum of 12 credits (excluding audits, incompletes, repeats and pass/fail) with no grade below B- in any course taken, and a grade point average of at least 3.5 on a 4.0 scale. Students from the Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 or above with …

The Communication Methods Of The Receptionists And Their Influence On The Customers’ Retention: An Empirical Study On Private Hospitals In Libya, Yousf Ibrahim Aljoudimi

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

Retention of customers is a focal point of any business, and following a certain retention policy expresses how effective the marketing strategy is. Although the previous studies-especially in the context of the services- focused on how retention is affected by several variables under purchasing behavior theory, they did not address the effect of the communication methods of the receptionists, which play a vital role when communicating directly/indirectly with the customers from the very beginning, during, end served, and retention stages. Therefore, this study is an attempt to bridge this research gap. The main aim of the current study is to …

2023-June-16-Bone-Crushing Excitement Makes For Great Summer Trip, University Marketing And Communication, East Tennessee State University

ETSU News

(June 16, 2023) – Looking for something fun and educational to do this summer? Consider a stop in Gray.  

Overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, the Gray Fossil Site and Museum has been a center of research and teaching for more than two decades, with scientists identifying dozens of extinct animal and plant species. And the last year has been an incredible one, with researchers discovering species ranging from large predators to tiny critters previously unknown to science.

Digging is underway now for the new field season, and staff are currently …

The Influence Of Self-Construal On Consumer Responses To Sizing Discrepancy, Hyeyoon Jung, Peter Magnusson, Yi Peng

Marketing Faculty Publications

Purpose—This study examines how consumers’ self-construal moderates their buying behavior in situations requiring consumers to buy larger-than-expected clothing sizes. We explore the potential effectiveness of two distinct communication strategies - emotional versus informational ad appeals - to mitigate the negative effects of sizing discrepancies.

Design/methodology/approach—A total of three experiments were conducted to examine the proposed framework. Studies 1 and 2 investigate whether self-construal moderates the relationship between sizing discrepancy and purchasing intentions. Study 3 examines the effectiveness of communication strategies in reducing the detrimental effects of sizing discrepancy.

Findings—When encountering sizing discrepancies, we find that consumers with …

2023-June-13-Driven By A Vision For A More Welcoming World, University Marketing And Communication, East Tennessee State University

ETSU News

(June 13, 2023) – Access ETSU, a program that has provided critical support to young adults with intellectual disabilities the past four years, has earned a sizable grant to continue its mission of serving the university and the region. 

The Tennessee Department of Intellectual and Developmental Disabilities awarded East Tennessee State University a $400,000, three-year grant aimed at guiding students into competitive employment and independent living. 

“The term inclusion conveys students with disabilities are a part of a larger social, community and societal system. This is a core value of ETSU. We work so hard to make sure that everyone …

How Review Valence Benefits Umrah Sales Performance: The Moderating Role Of Price, Muhamad Izaidi Ishak, Amran Harun

International Journal of Religious Tourism and Pilgrimage

The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective of this paper is to examine the influence of Umrah online consumer reviews, specifically review valence, on Umrah operator sales performance, with Umrah package price acting as the moderator. 82 Malaysian Umrah operators were involved in this study. The secondary data for Umrah online consumer reviews were collected from Google Maps reviews, which matched …

2023-June-09-Investing In Our Community, University Marketing And Communication, East Tennessee State University

ETSU News

(June 9, 2023) -- East Tennessee State University and Waiting to Hear, a local non-profit that supports children who are deaf, are joining forces to provide local children with an opportunity to attend an auditory verbal camp hosted by ETSU to help them further develop their listening, language and literacy skills.

“We’re grateful to partner with the Waiting to Hear Foundation to provide a transformative summer program for these children later this month,” said Dr. Lynn Williams, interim dean of the College of Clinical and Rehabilitative Health Sciences. “Together we can make a meaningful difference in these children’s lives, and …