Marketing Commons^™

The Coaldrake And Joyce Reviews Into Australia's Tertiary Education Systems, Tony Shannon

International Journal for Business Education

In October 2018 the Commonwealth Minister for Education, the Hon. Dan Tehan MP announced that Australia’s Higher Education Provider Category Standards will be reviewed to ensure the sector has the capacity to meet the evolving needs of students, employers and the wider community.

Group Learning And Tutoring, Tony Shannon

International Journal for Business Education

There are some academic subjects, particularly problem-based units, where group learning is beneficial, particularly as so much professional work is conducted in groups, whether formal or informal. These notes are merely an introductory outline to what can be an important element of some learning and assessment.

Irish Catholic History In Australia's Oldest Secretarial College, David Ryan

International Journal for Business Education

Patrick Careers Academy, founded in 1923 by the Sisters of Mercy as St Patrick’s Commercial College began as a way of helping young working class women gain employment in Sydney’s corporate world with training as personal assistants and legal secretaries.

The Purpose Of Education: Dewey And Maritain Re-Visited, Tony Shannon

International Journal for Business Education

This paper touches on the views of John Dewey and Jacques Maritain on the purpose of the process of formal education, particularly its social dimension in relation to the environment, which for Dewey means “those conditions that promote or hinder, stimulate or inhibit, the characteristic activities of a living being”. Dewey is concerned with communication and the conditions of growth of the child from every point of view. He was very opposed to those who see education as preparation for something else: he focused on what he saw as the existential needs of the student. Some of Dewey’s views are …

2023-August-02-Service To Success- How Etsu Assists Veterans, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU is passionate about serving veterans 

Veterans, you probably have lots of questions.

How does ETSU support me? What community support is available? What financial opportunities are out there? Find those answers here.

You served us. Now, it’s our honor to serve you.

Military Friendly®

After almost 12 years of active duty in the United States Marine Corps, Jake Berens wanted to pursue a career in medicine.

The health sciences major, now the president of the ETSU Student Veterans of America, started classes at ETSU in January 2022.

“The Office of Military and Veteran Services at ETSU consists of an …

2023-August-02-Etsu Health Lactation Consultant Paves The Way For More Equal Access To Breastfeeding Services, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 2, 2023) Expectant mothers and those who have recently delivered a child have better access to medical breastfeeding assistance thanks to new TennCare coverage brought about through the efforts of an ETSU Health provider.  

ETSU Health’s Director of Lactation Services, Gloria Dudney, successfully petitioned the state to cover lactation consultations through TennCare Medicaid, CoverKids and TennCareSelect, effective June 1, 2023. Patients of these programs may now receive medically appropriate outpatient services from in-network providers during pregnancy and through the extended postpartum period.  

“Breastfeeding is one of those things that mothers feel a lot of pressure to do,” Dudney said. …

Dynamic Control Systems, Yi Zheng

Marketing Dissertations - Archive

As a fundamental managerial tool for sales management, sales controls have received researchers’ attention for a long time. However, current research on sales controls has mainly adopted a static perspective to examine the roles of sales controls. To overcome this limitation, I propose a new construct, dynamic sales control systems, to extend the static research on sales controls to a dynamic perspective. This dissertation includes two papers. Paper 1 focuses on dynamic control systems’ antecedents and boundary conditions and their impacts on sales team performance. In Paper 2, I have investigated the mediating mechanisms between dynamic control systems and sales …

2023-August-01-Distinguished Faculty Award In Teaching Dr Jessica Burchette, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Jessica Burchette, a pharmacist and associate professor at East Tennessee State University Bill Gatton College of Pharmacy, has been awarded the university’s Distinguished Faculty Award for Teaching.

The Distinguished Faculty Awards are the highest honors presented to faculty at ETSU for teaching, research and service.

“Dr. Burchette is a standout faculty member in the Department of Pharmacy Practice at the GCOP,” wrote Burchette’s nominator. “She is a gifted teacher, who, despite the number of accolades she has already received, is committed to continuing to improve the learning experience for her students.”

Burchette, a native of Newport, earned her …

2023-August-01-Etsu Gatton College Of Pharmacy Welcomes Class Of 2027, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University Bill Gatton College of Pharmacy welcomed its Class of 2027 with a White Coat Ceremony on Friday, Aug. 18.

Of the members of ETSU Gatton College of Pharmacy’s Class of 2027, nearly two-thirds are from within 150 miles of campus, and almost a third are from a rural area. More than a third are first-generation college students, and half of the class are Tennesseans.

“Our college was founded in 2005 by a need in the community for highly skilled pharmacists, and subsequently our mission is to train progressive, team-oriented pharmacists who go back to serve rural …

2023-August-01-Ashley Mcbee Promoted To Comptroller, University Marketing And Communication, East Tennessee State University

ETSU News

After nearly 16 years in accounting positions at East Tennessee State University, Ashley McBee has been named comptroller, a position in which she manages all accounting operations at the university.

McBee joined the university in 2007 as an accountant and was later promoted to the positions of assistant director of financial accounting and director of grant accounting.

As comptroller, her responsibilities include directing financial accounting, grant accounting, payroll and accounts payable within Financial Services, as well as managing financial reports, ensuring accuracy and mitigating risk in the university accounting system and monitoring compliance with state and federal regulations related to …

2023-August-01-Distinguished Faculty In Service Award Dr Dottie Greene, University Marketing And Communication, East Tennessee State University

ETSU News

The Distinguished Faculty Award in Service was presented to Dr. Dorothy “Dottie” Greene, whose life has been dedicated to serving those suffering from addiction-related challenges. This associate professor in the ETSU Department of Social Work led the effort to establish the Johnson City Recovery Center (JCRC), the first recovery community center in Northeast Tennessee.

As the JCRC’s executive director, Greene leads a team of certified peer recovery support specialists who identify as people in recovery. She calls the JCRC a “recovery hub” for individuals in recovery from substance use disorders (SUD) that bridges the gap between professional treatment services and …

More Voices Persuade: The Attentional Benefits Of Voice Numerosity, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The authors posit that in an initial exposure to a broadcast video, hearing different voices narrate (in succession) a persuasive message encourages consumers’ attention and processing of the message, thereby facilitating persuasion; this is referred to as “the voice numerosity effect.” Across four studies (plus validation and replication studies)—including two large-scale, real-world datasets (with more than 11,000 crowdfunding videos and over 3.6 million customer transactions, and more than 1,600 video ads) and two controlled experiments (with over 1,800 participants)—the results provide support for the hypothesized effect. The effect (1) has consequential, economic implications in a real-world marketplace, (2) is more …

Yala Designs Marketing Strategy, Anna Buckley

Finance Undergraduate Honors Theses

This paper dives into the complexities of a sustainable pajama company's social media marketing strategy. This paper also analyzes the strategies of competitors and market leaders in an attempt to formulate suggested strategies based off their success.

Exploring The Future Of Market Driving: A Dialogue With Marketing Thought Leaders, Fiona Schweitzer, Stacey L. Malek, Shikhar Sarin

Marketing Faculty Publications and Presentations

Although theory points to the relevance of dynamic capabilities in firms that seek to drive new markets, we lack a clear understanding of how firms can develop and apply such capabilities. In this paper, we draw on a seven-step quasi-Delphi study to discuss how market-driving companies should conduct market-sensing, −seizing, and -transforming activities. We identify important research gaps related to determining needs in market sensing, making “big bets” versus taking small, incremental steps in market seizing, and individual versus collective market-driving activities in transforming markets, and on the role of agility and resources in market-driving activities. We propose an integrated …

2023-August-01-Flo Rida To Headline Etsu Fall Music Festival, University Marketing And Communication, East Tennessee State University

ETSU News

Aug. 1, 2023 – Rapper and electronic pop songwriter Flo Rida, indie-pop duo DOUBLECAMP and rising country singer-songwriter Graham Barham will headline the Student Government Association Fall Music Festival at East Tennessee State University.  

The music festival, embracing three different genres, is set to begin at 7 p.m. on Sunday, Oct. 29, at Freedom Hall Civic Center in Johnson City.  

Flo Rida, this year’s headliner, has dominated the hip-hop and pop charts for over a decade. The artist has sold over 100 million records, including Diamond selling record “Low.”  

Since releasing their debut track “Feel Like Me” in 2019, DOUBLECAMP …

Live Music Venue Marketing In A Post-Covid Northwest Arkansas, Griffen Walden

Graduate Theses and Dissertations

What does a medium sized music venue, nearing its centennial in a college town, do when its doors have closed for the first time since a short 2004 renovation, due to the novel Coronavirus Pandemic? George’s Majestic Lounge, the historic live music venue located in the heart of downtown Fayetteville, Arkansas, ceased operation for 134 days, its longest ever closure, and emerged into a climate massively different from what it had entered the pandemic in (Drury, et al. 2021). This venue has stood the test of time; opened in 1927 by George Pappas, it has remained in its railroad-adjacent position …

2023-August-01-Why I Teach- Dr. Jessica Burchette, University Marketing And Communication, East Tennessee State University

ETSU News

When Dr. Jessica Burchette joined Bill Gatton College of Pharmacy faculty in 2012, she was no stranger to the college or its mission.

Burchette had the distinction of being a member of the college’s inaugural graduating class in 2010.

Returning to the college as a faculty member has been rewarding for Burchette, who enjoys connecting with her students in the classroom and at her practice site at Holston Valley Medical Center, where she works with interdisciplinary inpatient family medicine teams.

“When I’m in my practice site at Holston Valley with the students on their fourth-year rotation, I’m able to reinforce …

2023-August-01-Etsu Announces Significant Growth, New Initiatives, University Marketing And Communication, East Tennessee State University

ETSU News

During a press conference today, East Tennessee State University President Dr. Brian Noland provided updates on ETSU’s enrollment, construction plans, faculty appointments, and strategic initiatives. The university continues to grow, marking record-setting achievements in several areas.

“East Tennessee State University is a place where anyone, regardless of where they came from, can grow, succeed, and compete with the best. Over the next year, you will see us expand our efforts to improve healthcare in rural and underserved communities, increase our support for military-affiliated students and veterans, and intensify our initiatives focused on career readiness and workforce development. Above all, you …

A Desire For Success: Exploring The Roles Of Personal And Job Resources In Determining The Outcomes Of Salesperson Social Media Use, Ashish Kalra, Nawar N. Chaker, Rakesh Singh, Omar S. Itani, Raj Agnihotri

Marketing Faculty Publications

Sales researchers have recognized the importance of salesperson social media use in enhancing job outcomes. However, research that considers the influence of salesperson personal factors and the individual's work environment on the impact of social media use on such outcomes (i.e., job satisfaction and salesperson performance) remains neglected in the literature. Leveraging Job-Demand Resource (JD-R) theory, we develop a model that introduces linkages between salesperson social media use, task adaptivity, technology self-efficacy, manager trust, job autonomy, job satisfaction, and salesperson performance. Utilizing a sample of 214 business-to-business salespeople, we find that salesperson social media use positively influences job satisfaction, which …

Teaching And Assessing With Taxonomies, Tony Shannon

International Journal for Business Education

The development of taxonomies which articulate learning outcomes are necessary to disconnect the silos among educators, employers and learners (Mathews, 2019; Uranis et al.) What are taxonomies? A taxonomy is a systematic classification of objects. Why do they matter? Without systematic classification and coding it is difficult to compare or combine objects. How are they relevant to teaching and learning? In the years after the Second World War, educational psychologists saw the progress made in the biological sciences with taxonomies and started to apply them in education. Among the first to appear in the mid-50s was the work of Bloom.