Marketing Commons^™

2023-July-01-Why I Teach Karen Brewster, University Marketing And Communication, East Tennessee State University

ETSU News

After a successful career working in professional theater companies across the country, Karen Brewster returned to her alma mater in 2000 to share her love of theater with students.

Now the chair of the ETSU Department of Theatre and Dance, Brewster teaches courses in theater history and theatrical design.

One of the highlights of her almost 25-year teaching career has been the opening of the ETSU Martin Center for the Arts, which also houses the Bert C. Bach Theatre, a black box studio theater. During the 2022-23 season, the Department of Theatre and Dance sold out every performance …

2023-July-01-Etsu's Center For Rural Health Research Releases Rd Annual Report, University Marketing And Communication, East Tennessee State University

ETSU News

Since its founding in 2019, East Tennessee State University’s Center for Rural Health Research in the College of Public Health has secured more than $12 million in funding from national, state and regional partners to research issues that impact our communities.

Over the past year, CRHR has added eight additional funding sources totaling $1.5 million. This is highlighted in the center’s third annual report, which was released this month.

A collaboration between Ballad Health and ETSU, with support from the state, the center was formally announced by Governor Bill Lee in 2019, as part of his efforts to improve the …

Managing The Creative Frontier Of Generative Ai: The Novelty-Usefulness Tradeoff, Anirban. Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

In this paper, drawing inspiration from the human creativity literature, we explore the optimal balance between novelty and usefulness in generative Artificial Intelligence (AI) systems. We posit that overemphasizing either aspect can lead to limitations such as hallucinations and memorization. Hallucinations, characterized by AI responses containing random inaccuracies or falsehoods, emerge when models prioritize novelty over usefulness. Memorization, where AI models reproduce content from their training data, results from an excessive focus on usefulness, potentially limiting creativity. To address these challenges, we propose a framework that includes domain-specific analysis, data and transfer learning, user preferences and customization, custom evaluation metrics, …

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

A Pedagogical Note On Linear Regressions, Andrew Adrian Yu Pua

DLSU Business & Economics Review

No abstract provided.

Language And Economic Behavior Among Filipino Bilinguals: Two Studies In Honor Of Tereso S. Tullao, Jr., Gerardo L. Largoza, Emmanuel M. Garcia

DLSU Business & Economics Review

We report the results of two studies motivated by Tereso S. Tullao, Jr.’s conviction, first articulated nearly four

decades ago, that language matters in economic decision-making. In Study 1, following Chen (2013), we estimate a fixed- effects logit model on Wave 6 of the World Values Survey, and find that speakers of Cebuano (a “tenseless” language that only weakly distinguishes between present and future), are more likely to save than speakers of Tagalog (whose grammar clearly distinguishes between present and future). In Study 2, we conduct a large-scale dictator game experiment among 480 low- income students and find an unusual …

Examining The Inclusiveness Of Philippine Growth From 1991 To 2015: The Role Of Household Human Capital Inequality And Source Of Growth, Geoffrey M. Ducanes

DLSU Business & Economics Review

Defining inclusive growth as growth that has benefited the households who have the lowest human capital levels, this study examines the inclusiveness of economic growth in the Philippines in the past two decades. Combining information from the Labor Force Survey and Family Income and Expenditures Survey for various years, including a panel of 6,500 households from 2003 to 2009, this study classifies households into ordered groups based on human capital level, then compares the performance of the various groups in terms of various employment, income, and expenditure outcomes over time. It finds the evidence to be mixed, although the weight …

The Effects Of Economic Fluctuations On Health Care Expenditures Of Iranian Households Using The Dsge Model, Hamid Reza Izadi

DLSU Business & Economics Review

The health sector is a very important field that has attracted policymakers’ attention due to its high importance. Such importance is more understandable when we know that health improvement results in human capital enhancement through the accumulation of health capital. Given existing economic shocks, the effectiveness of the health and Care services sector has led to changes in household expenditures and consumption patterns, especially those on health and care; and this can cause long-term damage to the household, and the economy in general. Considering that health is both a consumer and an investment commodity, any negative economic shock that leads …

Risk For Thai Children From The Covid-19 Pandemic: Quantitative Analysis, Amornrat Apinunmahakul, Sasatra Sudsawasd, Prasopchoke Mongsawad

DLSU Business & Economics Review

The impacts of the Covid-19 pandemic on Thai children’s educational outcomes are examined based on a two- step analysis. First, the economic impact of the pandemic on household income is quantified by incorporating simulated

macroeconomic variables from the CGE model into a household-level data set. Next, these microsimulation results, along with the Thailand Multiple Indicator Cluster Survey data, are examined to identify the negative impact on children’s educational outcomes, using a binary logistic model. The result confirms the negative impact of Covid-19 on household incomes in all income classes. Unfortunately, households with children are hit harder than others in the …

Quality Of Growth And Poverty In Low Income Countries: The Role Of Manufacturing, Raul V. Fabella, Sarah Lynne S. Daway-Ducanes, Geoffrey M. Ducanes

DLSU Business & Economics Review

Both the Millennium Development Goals (MDGs) which ended in 2015, and its replacement the Sustainable Development Goals (SDGs) of the United Nations which will end in 2030, target the eradication of poverty. The 2020 Covid pandemic has seriously worsened poverty incidence in many low income countries, and recovering lost ground is paramount. As low income economies try to establish a new normal, they need to aim not only for higher overall economic growth but also for a higher quality of economic growth for improved inclusion outcome. Higher quality means more inclusion per unit growth. We discuss how for the same …

Women’S Empowerment And Gender Equality In Philippine Agriculture: The Role Of Education And Public Policy, Agnes R. Quisumbing, Hazel J. Malapit

DLSU Business & Economics Review

This paper draws on previous work undertaken as part of the Gender, Agriculture, and Assets Project Phase Two (GAAP2), the CGIAR Research Program on Agriculture for Nutrition and Health (A4NH), and the CGIAR Research Program on Policies, Institutions, and Markets (PIM). Funding support for this study was provided by the Millennium Challenge Corporation (MCC) [Grant number: MCC-16-GRA-0007], Bill & Melinda Gates Foundation (BMGF) [Grant number: INY-008977], and A4NH. This work would not be possible without the collaboration of the Philippines Compact Development Team (CDT), led by Josef Yap, who provided helpful comments at various stages of this research project. Celia …

2023 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2023.

Virtual Reality Images As A Tool In Hotel Promotions: Is It Effective And Worth Investment?, Lisa Slevitch, Tilanka Chandrasekera, Luis Mejia Puig

ICHRIE Research Reports

This report examines how traditional photos compare to two different types of virtual reality (VR) images (static and 360°) when used as promotional tools for hotels. An experimental study by Slevitch et al.(2022), which utilized multiple types of measures, served as the foundation for the recommendations. The results showed that static VR images performed the same way as traditional photos, however the 360° VR images had a more positive impact on participants’ emotional responses and were more engaging than other images. This suggests that 360° VR images are better for hotel promotions, especially when initial impressions, such as interest and …

Analisis Pengaruh Risiko Kredit, Risiko Likuiditas, Serta Risiko Operasional Terhadap Kinerja Perbankan: Studi Kasus Pada Bank Umum Konvensional Yang Terdaftar Di Bursa Efek Indonesia Periode 2016-2020, Jihan Yunike, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

Researchers conducted research on banks in Indonesia to assess the effect of credit risk, liquidity risk, and operational risk on banking financial performance. Data is obtained from the IDX website and banks from 38 conventional commercial banks that met the criteria for the 2016-2020 period. Researchers used the fixed-effect model (FEM) to analyze the results of this study.The results of this study indicate that credit and operational risks have a significant effect on the company's financial performance. On the other hand, liquidity risk has an insignificant effect on the company's financial performance. The results can be used by the company's …

Pengaruh Nilai Esg Dengan Kebutuhan Modal Kerja: Analisis Perusahaan Listing Indonesia Periode 2015-2020, Vani Rahmita, Eko Rizkianto, Hendro Prabowo

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyze the effect of ESG score and its pillars (environmental, social, and governance score), as a proxy of sustainable companies, on working capital requirements (WCR) and cash conversion cycle (CCC) of Indonesian listing companies for the period 2015-2020. The ESG and pillar scores are obtained from the Thomson Reuters Refinitiv Eikon terminal. The research covers 29 non-financial listed companies in Indonesia in the six years with a total of 174 observations through the purposive sampling technique. This study finds that on average non-financial companies in Indonesia use a conservative working capital strategy which makes the company's …

2023-June-30-A Familiar Voice Signs Off The News, University Marketing And Communication, East Tennessee State University

ETSU News

Fred Sauceman, news director at WETS-FM, will sign off the news desk for the last time on Friday, June 30, 2023, after a decade of delivering local and regional news at the station.

In 2013, WETS-FM introduced its first news department in its 40-year history, with Sauceman at the helm to add local news content during National Public Radio’s newsmagazines “Morning Edition” and “All Things Considered.” For the last 10 years, Sauceman has focused on stories and issues that affect listeners in the region, such as education, the environment, the economy and local and state government.

“Fred Sauceman has …

An Indispensable Spice In Multicultural Hatay Cuisine: Sumac, Ibrahim Cekic

Journal of Mediterranean Tourism Research

Hatay is an ancient city that has hosted dozens of civilizations in the history. Today, this city, which includes different ethnic groups, has a rich culinary culture shaped by cultural interactions. Spices are among the basic components of this cuisine. Locust powder, nutmeg, mahaleb, fennel, dried basil, cajun, Samandag’s red chili powder, zahtar, and sumac are among the most used spices in Hatay cuisine. This study was carried out to determine the traditional consumption patterns and uses of sumac, which is one of the spices identified with the gastronomic identity of Hatay. In this context, a semi-structured interview form consisting …

The Role Of Hedonic Motivation As The Mediator In The Effect Of Social Media Endorsement Short Video Toward Impulsive Repurchase Intention On Generation Z, Anandita Nurasti, Nurdin Sobari

ASEAN Marketing Journal

Manuscript Type: Research Paper Research Aims: To analyze how demand, convenience, interactivity, and playfulness in short videos influence perceived enjoyment, which in turn affects hedonic motivation and impulsive repurchase intentions, both directly and indirectly.
Design/Methodology/Approach: This study used quantitative research with 278 respondents, analyzed using structural equation modeling (SEM). Research Findings: Demand, convenience, and playfulness significantly enhance perceived enjoyment, while interactivity does not. Perceived enjoyment positively influences hedonic motivation, which partially mediates its effect on impulsive repurchase intention.
Theoritical Contribution/Originality: This study reveals that stimuli in short video endorsements, including demand, convenience, and playfulness, significantly boost perceived …

Fandom Power: Examining Customer Engagement, Attitudes, And Purchase Intentions In K-Pop Fandom-Brand Collaborations, Raffi Fairuza Tertiano, Imam Salehudin

ASEAN Marketing Journal

Manuscript type: Empirical paper

Research Aims: This study examines the impact of the Korean Wave (Hallyu) fandom in Indonesia, focusing on collaborations between Indonesian companies and K-Pop idols. It aims to understand how fan interactions influence purchasing behavior toward celebrity-endorsed products.

Design/methodology/approach: The research employs Structural Equation Modeling (SEM) to analyze data from 1,016 respondents familiar with collaboration campaigns between Indonesian companies and K-Pop idols. It examines customer-to-customer identification (CCI), customer-to-community identification (CMI), attitudinal engagement, behavioral engagement, attitude toward brand, and attitude toward celebrity.

Research Findings: The findings reveal that CCI is positively linked to CMI and enhances customer attitudinal …

Engagement And Customer Satisfaction Behaviour Model Increasing Repurchase Intention In The Health Services Industry In Jakarta, Jatmiko Jatmiko, Sugiyanto Sugiyanto, Adrie Putra, Fachmi Tamzil

ASEAN Marketing Journal

Manuscript Type: Research Article.

Research Aims: Testing the influence of E-Service Quality, Customer Engagement and Perceived Quality on Repurchase Intention through Customer Satisfaction in the health services industry in Jakarta, in order to develop a marketing strategy based on customer satisfaction.

Design/Methodology/Approach: Data was collected through an online survey from 150 outpatients who were at least 17 years old and had undergone inpatient treatment once a year in 2023, or underwent outpatient treatment once in the last 6 months. Data was analyzed via PET Analysis.

Research Findings: E-service quality, customer involvement, and perceived quality positively influence repurchase intention by …