Marketing Commons^™

2023-June-01-Perfect Pitch, University Marketing And Communication, East Tennessee State University

ETSU News

A voice familiar to patrons of the East Tennessee State University Department of Music’s Choral Programs will be heard in the major leagues this Saturday, June 3, when Hannah Lawson Blanton steps to the mic to sing the National Anthem at the Minnesota Twins vs. Cleveland Guardians baseball game in Minneapolis.

The ETSU alumna, who now works for Delta Airlines as a flight attendant, was selected for this honor after responding to an email from Delta to its Minneapolis-based employees asking for auditions.

The opportunity to sing in public again means a great deal to Blanton, a 2020 ETSU graduate …

2023-June-01-Forging A Road Ahead In Public Health, University Marketing And Communication, East Tennessee State University

ETSU News

Though Kristen Surles began her academic career with a degree in anthropology at East Tennessee State University in 2011, a professor’s suggestion that she consider a career in public health set her on an entirely new path.

And after earning her master’s in public health from the University of South Florida, Surles returned to ETSU in 2020 to pursue a doctorate in health services management and policy within the College of Public Health. Now, after graduating again from ETSU in May, Surles is looking forward to her next chapter as a Presidential Management Fellow, a prestigious national fellowship to develop …

2023-June-01-Bucs On Parade, University Marketing And Communication, East Tennessee State University

ETSU News

Confetti, cheers, and a surprise announcement topped off a historic season for the ETSU Marching Bucs.

On April 6, the campus community was invited to gather in the D.P. Culp Student Center for a “special recognition” of the marching band. With the largest band in ETSU history, it had been a memorable year and one worth celebrating. However, the students, faculty, and staff had no idea that a special guest had flown in to deliver important news.

“It is with great pleasure that I announce today that for the first time in this school’s history, the East Tennessee State …

2023-June-01-Etsu Alum's Nonprofit Raises Over $1.5 Million For Humanitarian Aid, University Marketing And Communication, East Tennessee State University

ETSU News

Imagine coming to a country thousands of miles from your home, leaving your family and loved ones behind – only to one day wake up to find them and millions of others in the middle of a war zone. That is the reality East Tennessee State University alumnus Yaroslav (Yaro) Hnatusko lives every day. Yaroslav (Yaro) Hnatusko

Combined with the love for his homeland and the skills Hnatusko honed at ETSU, he and his brother co-founded Restore Ukraine —a nonprofit organization aimed at providing essential humanitarian aid to those affected by the crisis in Ukraine. When war broke out in …

Maintaining Institutional Memory For Non-Commercial College Radio Fundraising, Samantha K. Riordan

Journalism

This paper outlines how to run a non-commercial, non-profit radio station fundraising program, commonly called a Pledge Drive. Cal Poly’s radio station, KCPR 91.3, hosts an annual Pledge Drive in the spring. KCPR staff, specifically the fundraising manager and marketing director, lead the KCPR team in raising funds that support our operations for the upcoming year. This paper will detail the strengths of past fundraising drives and potential improvements to fundraising drives in the future while addressing the question of: How do college radio stations create continuity in non-commercial radio fundraising to ensure success amid changing economic conditions and the …

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

2023 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2023.

Small Business Marketing In The Sports Industry, Cheyenne L. Abbett

University Honors Theses

This thesis explores how small sports businesses can avoid high failure rates by establishing a strategic marketing plan that makes the most of their constrained resources. The current literature on sports marketing strategy examines social media, relationship, and influencer marketing, but is limited in its application to small businesses. The purpose of this thesis is to address and fill that gap. This thesis consists of a literature review of the previously stated topics, best practices that incorporate the findings of this research, and a brief case study of these recommendations in action. Best practices include establishing a greater purpose for …

2023-May-31-A Stirling Opportunity, University Marketing And Communication, East Tennessee State University

ETSU News

(May 31, 2023) An East Tennessee State University alumna will head to the United Kingdom this fall on a Fulbright Scholarship that allows her to study two of the areas she’s most passionate about – art therapy and sport.

Rachel Harbin Blankenship graduated from ETSU in 2019 with a Bachelor of Fine Arts degree in graphic design and attended Florida State University, where she earned a master’s degree in art therapy and was a graduate assistant in the Department of Art Education.

“ETSU not only prepared me academically as I decided to pursue further education but the faculty and staff …

2023-May-29-Their Memory Lives On, University Marketing And Communication, East Tennessee State University

ETSU News

(May 29, 2023) — Beginning after the American Civil War, Memorial Day has its roots as a day of remembrance for those who have died during United States military service.  

 

In the decades following, communities, cities and states began observing the event.

ETSU pays tribute to veterans

Now a federal holiday, Memorial Day sees scores of Americans visit cemeteries and memorials, usually placing an American flag at gravesites.  

 

In that spirit, ETSU looks back at former students who gave their lives in service of their country. These veterans are part of the storied history of ROTC at ETSU, now celebrating …

Artificial Intelligence: Interactive Effect Of Google Classroom And Learning Analytics On Academic Engagement Of Business Education Students In Universities In Nigeria, Friday Ekahe Abanyam (Ph.D), Nathaniel Ifeanyi Edeh (Ph.D), Victor Attah Abanyam (Ph.D), Jossica Isioma Obimgbo (M.Ed), Felicia Ogonna Nwokike (Ph.D), Promise Emeka Ugwunwoti (Ph.D), Victoria Obiageli Nnamani (M.Ed), Fabian Ugbe Udida (M.Ed), Anthonia Ngozi Ibelegbu (Ph.D), Joseph Tunga Yaro (M.Ed), Ozioma Patience Nwokedi (M.Ed), Joseph Bonglo Kingsley (M.A), Benuh Adama Idris (Ph.D)

Library Philosophy and Practice (e-journal)

The zeal to determine an interactive digital learning environment that supports students’ academic engagement and improve learning outcome necessitated this study. The study adopted quasi-experimental and non-equivalent control-group research design. We used purposive sampling technique to select the sample for the study. Also, the study draws from longitudinal research survey responses of 422 undergraduate marketing students from four universities in South-South Nigeria to test the study hypotheses. The universities include University of Calabar (UNICAL), Ambrose Alli University, Ekpoma (AAU), University of Uyo (UNIUYO), and Delta State University Abaraka, (DSUA). While students of UNICAL and AAU formed the treatment groups, …

Gauging The Effect Of Buyer Vs. Seller Initiation Of Customer Value Creation On Buyer Loyalty In Large B2b Sales Relationships, George Talbert, Earl D. Honeycutt Jr., Subhashish Samaddar

Engaged Management ReView

This study addresses two central questions: Is it important to determine whether the salesperson or the buyer initiates value creation in large business-to-business (B2B) selling environments? Furthermore, does the mode of initiation – buyer or seller – later influence customer attitudes toward the sales interaction? Value creation is necessary for large B2B sales situations because customized solutions often are required to meet customer needs. This empirical study compares buyer and seller initiators of value creation in B2B dealings and analyzes which actor most positively affects customer perceptions. In a study of 142 senior-level managers at buyer organizations

who participated in …

Calling Their Bluff: Misplaced Loyalty Is A Problem For Gamblers, Jonathan Ross Gilbert, Marla B. Royne Stafford, Leonard Hostetter

International Conference on Gambling & Risk Taking

Abstract

Due to the ubiquity of casinos, both brick and mortar and online, problem gambling has emerged as a significant public health issue. It is estimated that 30% - 50% of all casino revenues are generated from problem gamblers who tend to be disproportionately male, young, and minority group members (Welte et al. 2014). Although prior research has examined the mediating role of gambling behaviors in the relationship between casino marketing strategies and problem gambling, it is not clear what role casino loyalty programs play in predicting problem gambling, particularly in underserved and minority populations. Prentice & Wong (2016) examined …

Social Capital And Gambling Risk Perception 'A Social Marketing Dilemma', Otila Osborne, Maree Thyne, Kirsten Robertson, Janet Davey

International Conference on Gambling & Risk Taking

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Typically, older women are portrayed as being risk averse. However recent studies across several jurisdictions reveal significant shifts in risk perception in the domain of social risk. Yet little is known about how older women perceive gambling risk. This study provides an alternative to …

Exploring The Effects Of Gamblification On Esports Betting, Cecilia Diaz Dr, Violet Justine Mtonga Dr

International Conference on Gambling & Risk Taking

Abstract:

There is a growing trend of gambling/betting organisations attempting to secure a position in the fast-growing and profitable sector of Esports by becoming an inherent part of the sports culture and its community of fans. This alignment is raising concerns due to the community lifestyle and consumption of experience intrinsic in sports/Esports (Gordon, Gurrieri, & Chapman, 2015).

Diffusion of gambling in society is triggered by digital/technological disruption on gambling and changing consumer behaviour and cultural trends. This environment offers innovative opportunities to experience gambling and “gambling-like” experiences online (King et al., 2010) with the extra incentive of ease of …

Analysis Of The Changing Behaviours Of Chinese Genz Towards Casino Tourism: Implications To The Asian Markets, Linqian Huang

International Conference on Gambling & Risk Taking

Abstract

While the Chinese GenX spend largely in gambling activities during their visits to the destinations which are famous for their casino tourism industry, the GenY have shown less enthusiasm to be the high rollers. Regarding the Chinese GenZ, their spending behaviours in casino tourism will continue to exhibit changes and differences comparing to the GenX and GenY, especially for the non-gaming expenditure. Considering the potential purchasing power of GenZ, it is important for integrated resorts operators to understand the changing consumption behaviour of this new generation. For this, online questionnaire survey and analysis of narratives are employed to explore …

2023-May-24-New Carillon Members.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Foundation welcomed 74 new donors – the largest in the Foundation’s history – into the ETSU Distinguished President’s Trust (DPT) Carillon Society during a celebration luncheon May 23.

The Carillon Society recognizes incoming DPT members who have reached a giving level of $10,000 or higher. ETSU students Pate Anglin and Sarah Mohammed, both members of the Roan Scholars Leadership Program, presided over the ceremony. 

“Today, we celebrate the dreams that are being made possible on this campus, the pathways that are being shaped, and the opportunities that are being realized, all because of the generosity and vision of …

Caring Hurts, Otila Osborne

International Conference on Gambling & Risk Taking

‘Caring Hurts’

The Effects of Social Capital on Gambling Risk Perception

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm …

2023-May-22-A Baaa-Rilliant Display Of Art, University Marketing And Communication, East Tennessee State University

ETSU News

(May 22, 2023) – As the saying goes, the grass is greener when goats are around. Kingsport, however, is more colorful thanks to a herd of goats frolicking around town.  

New to Kingsport this year is a herd of uniquely painted goats that have taken the community by storm. The group is made up of 10 life-size fiberglass goats, each given a distinct design by a local artist. The sculptures made their debut at The Greatest of All Time (G.O.A.T.) Festival: A Celebration of the Arts, a three-day festival at the Kingsport Farmers Market earlier this year.  

The festival was …