Demystifying Team Creation,
2026
East Tennessee State University
Demystifying Team Creation, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?,
2026
Kennesa
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Atlantic Marketing Association Proceedings
No abstract provided.
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education,
2026
Missouri State University
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs,
2026
Kennesaw State University
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner
Atlantic Marketing Association Proceedings
No abstract provided.
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns,
2026
Kennesaw State University
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Atlantic Marketing Association Proceedings
No abstract provided.
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks,
2026
Austin Peay State University
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers,
2026
Bloomsburg University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States,
2026
Appalachian State University
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism,
2026
High Point University
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles,
2026
Kennesaw State University
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Influencers On Brand Trust And Purchase Intentions,
2026
Kennesaw State University
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
Atlantic Marketing Association Proceedings
No abstract provided.
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping,
2026
Middle Tennessee State University
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Atlantic Marketing Association Proceedings
No abstract provided.
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S.,
2026
College of Charleston
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry,
2026
Salem State University
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Weather On The Value Of Home Attributes,
2026
Kennesaw State University
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Pricing And Payment Options Triggering Impulse Buying Behavior Online,
2026
University of Strathclyde
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?,
2026
Northern Kentucky University
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
Atlantic Marketing Association Proceedings
No abstract provided.
Aliterate Consumers' Miscomprehension Of Product Warnings,
2026
Virginia Commonwealth University
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified,
2026
The Citadel
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified,
2026
The Citadel
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
