Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process,
2026
Kansas State University
Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Ai Disclosure On Donation Intentions,
2026
University of Central Arkansas
The Effect Of Ai Disclosure On Donation Intentions, Jihoon Jhang, Da'mya Brittian
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian.,
2026
Kennesaw State University
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian., Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil,
2026
Old Dominion University
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil, Michelle C. Carpenter Mba, Jay O’Toole Ph.D., Brendan O’Hallarn Ph.D., Craig A. Morehead Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans,
2026
Northern Kentucky University
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs
Atlantic Marketing Association Proceedings
No abstract provided.
Can Social Media Be Used To Influence The Choice Of College Major?,
2026
Tennessee Technological University
Can Social Media Be Used To Influence The Choice Of College Major?, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Using A Digital Marketing Simulation For Immersive Learning,
2026
University of Northern Colorado
Using A Digital Marketing Simulation For Immersive Learning, Denny Mccorkle, Joe Alexander, Memo Diriker
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Job Embeddedness On Voluntary Salesforce Turnover,
2026
Western Carolina University
The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Andrew Carnes, Marybeth Deconinck
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Relationships In The Post-Pandemic Era,
2026
Piedmont University
Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales
Atlantic Marketing Association Proceedings
No abstract provided.
A Psychometric Evaluation Of The Derailment Scale,
2026
University of North Carolina - Wilmington
A Psychometric Evaluation Of The Derailment Scale, Brian R. Kinard, Subhra Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
Demystifying Team Creation,
2026
East Tennessee State University
Demystifying Team Creation, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?,
2026
Kennesa
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Atlantic Marketing Association Proceedings
No abstract provided.
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education,
2026
Missouri State University
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs,
2026
Kennesaw State University
Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner
Atlantic Marketing Association Proceedings
No abstract provided.
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns,
2026
Kennesaw State University
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Atlantic Marketing Association Proceedings
No abstract provided.
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks,
2026
Austin Peay State University
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers,
2026
Bloomsburg University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States,
2026
Appalachian State University
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism,
2026
High Point University
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles,
2026
Kennesaw State University
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
