To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern.,
2026
North Carolina A&T State University
To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing College Football In The “New Normal”,
2026
University of Southern Mississippi
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: When Free Is Too Much To Pay,
2026
Kennesaw State University
Case: When Free Is Too Much To Pay, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement,
2026
Bloomsburg University of Pennsylvania
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Atlantic Marketing Association Proceedings
No abstract provided.
Keeping It Real With Virtual Reality: A Case Study On Student Performance,
2026
Bloomsburg University of Pennsylvania
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement,
2026
Walsh University
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers,
2026
The Citadel
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Atlantic Marketing Association Proceedings
No abstract provided.
Selling In The Digital Era: The Power Of Artificial Intelligence,
2026
Marshall University
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
Adoption And Diffusion Of At-Home Medical Tests,
2026
Kennesaw State University
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers,
2026
Bloomsburg University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries,
2026
Appalachian State University
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Impressionism And Brand Identity,
2026
Kentucky State University
Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall
Atlantic Marketing Association Proceedings
No abstract provided.
The Use Of Music In Retro Branding,
2026
Dalton State College
The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic,
2026
Southeastern Louisiana University
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic,
2026
Southeastern Louisiana University
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior,
2026
Jacksonville State University
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham
Atlantic Marketing Association Proceedings
No abstract provided.
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional,
2026
Tennessee Technological University
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Learning In A Hyflex Model,
2026
The Citadel
Learning In A Hyflex Model, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs,
2026
Valparaiso University
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy
Atlantic Marketing Association Proceedings
No abstract provided.
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster,
2026
University of Wisconsin-Whitewater
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Atlantic Marketing Association Proceedings
No abstract provided.
