We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction,
2026
Walsh University
We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Contracts Between Universities And Online Program Managers,
2026
Murray State University
Contracts Between Universities And Online Program Managers, Timothy C. Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy,
2026
Xavier University
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
Atlantic Marketing Association Proceedings
No abstract provided.
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand,
2026
Minnesota State University Moorhead
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides,
2026
Marshall University
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
Atlantic Marketing Association Proceedings
No abstract provided.
Efforts Toward Employee Inclusion To Increase Customer Loyalty,
2026
Kennesaw State University
Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality,
2026
Missouri State University
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia,
2026
Otterbein University
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Compensation Affect New Product Valuation?,
2026
Kennesaw State University
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!,
2026
Morehead State University
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention,
2026
Middle Tennessee State University
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks,
2026
University of Central Arkansas
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals,
2026
Kennesaw State University
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic,
2026
Kennesaw State University
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination,
2026
University of Northern Colorado
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Student Perspectives On Converting Classes To Online Due To Covid-19,
2026
Clayton State University
Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain
Atlantic Marketing Association Proceedings
No abstract provided.
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How,
2026
Kennesaw State University
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry,
2026
Middle Tennessee State University
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment,
2026
University of Nevada, Las Vegas
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study and various other studies use quantitative models to identify which persuasive features predict persuasiveness. Most studies in the field do not explain why participants responded as they did nor do they focus on studying adult non-native English learners also referred to as second language (L2) English learners. Despite seemingly remarkable progress on research related to how to convey persuasive messages, there has been little work related to persuasive messaging targeted at second language learners or non-native speakers. In addition, despite the increasing reliance on AI technologies and tools in language learning within educational and work settings, there has …
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce,
2026
Western Carolina University
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin
Atlantic Marketing Association Proceedings
No abstract provided.
