Marketing Orientation: A Longitudinal Study Of Community Banks,
2026
Piedmont University
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image,
2026
Troy University
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
Atlantic Marketing Association Proceedings
No abstract provided.
Politicians, Social Media, And Authenticity?,
2026
The Citadel
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Atlantic Marketing Association Proceedings
No abstract provided.
I Remember When…Business Schools Had Standards,
2026
University of Northern Colorado
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
Atlantic Marketing Association Proceedings
No abstract provided.
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment,
2026
Kennesaw State University
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Body Positivity Movement: Bettering College Women’S Body Image And Health,
2026
Middle Tennessee State University
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Millennials On The Move: Exploring The Importance Of Sustainability,
2026
North Carolina Agricultural and Technical State University
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Accounting And The Green Premium,
2026
North Carolina A & T State University
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Consumers’ Willingness To Pay: The Price Of Brand Personality,
2026
Bloomsburg University of Pennsylvania
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Franchisee Performance: A Signaling Perspective,
2026
University of North Texas
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Atlantic Marketing Association Proceedings
No abstract provided.
To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern.,
2026
North Carolina A&T State University
To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing College Football In The “New Normal”,
2026
University of Southern Mississippi
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: When Free Is Too Much To Pay,
2026
Kennesaw State University
Case: When Free Is Too Much To Pay, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement,
2026
Bloomsburg University of Pennsylvania
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Atlantic Marketing Association Proceedings
No abstract provided.
Keeping It Real With Virtual Reality: A Case Study On Student Performance,
2026
Bloomsburg University of Pennsylvania
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement,
2026
Walsh University
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers,
2026
The Citadel
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Atlantic Marketing Association Proceedings
No abstract provided.
Selling In The Digital Era: The Power Of Artificial Intelligence,
2026
Marshall University
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
Adoption And Diffusion Of At-Home Medical Tests,
2026
Kennesaw State University
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers,
2026
Bloomsburg University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
