The Influence Of Influencers On Brand Trust And Purchase Intentions,
2026
Kennesaw State University
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
Atlantic Marketing Association Proceedings
No abstract provided.
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping,
2026
Middle Tennessee State University
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Atlantic Marketing Association Proceedings
No abstract provided.
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S.,
2026
College of Charleston
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry,
2026
Salem State University
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Weather On The Value Of Home Attributes,
2026
Kennesaw State University
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Pricing And Payment Options Triggering Impulse Buying Behavior Online,
2026
University of Strathclyde
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?,
2026
Northern Kentucky University
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
Atlantic Marketing Association Proceedings
No abstract provided.
Aliterate Consumers' Miscomprehension Of Product Warnings,
2026
Virginia Commonwealth University
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified,
2026
The Citadel
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified,
2026
The Citadel
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Orientation: A Longitudinal Study Of Community Banks,
2026
Piedmont University
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image,
2026
Troy University
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
Atlantic Marketing Association Proceedings
No abstract provided.
Politicians, Social Media, And Authenticity?,
2026
The Citadel
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Atlantic Marketing Association Proceedings
No abstract provided.
I Remember When…Business Schools Had Standards,
2026
University of Northern Colorado
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
Atlantic Marketing Association Proceedings
No abstract provided.
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment,
2026
Kennesaw State University
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Body Positivity Movement: Bettering College Women’S Body Image And Health,
2026
Middle Tennessee State University
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Millennials On The Move: Exploring The Importance Of Sustainability,
2026
North Carolina Agricultural and Technical State University
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Accounting And The Green Premium,
2026
North Carolina A & T State University
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Consumers’ Willingness To Pay: The Price Of Brand Personality,
2026
Bloomsburg University of Pennsylvania
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Franchisee Performance: A Signaling Perspective,
2026
University of North Texas
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Atlantic Marketing Association Proceedings
No abstract provided.
