Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality,
2026
Missouri State University
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia,
2026
Otterbein University
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Compensation Affect New Product Valuation?,
2026
Kennesaw State University
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!,
2026
Morehead State University
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention,
2026
Middle Tennessee State University
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks,
2026
University of Central Arkansas
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals,
2026
Kennesaw State University
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic,
2026
Kennesaw State University
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination,
2026
University of Northern Colorado
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Student Perspectives On Converting Classes To Online Due To Covid-19,
2026
Clayton State University
Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain
Atlantic Marketing Association Proceedings
No abstract provided.
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How,
2026
Kennesaw State University
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry,
2026
Middle Tennessee State University
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment,
2026
University of Nevada, Las Vegas
Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study and various other studies use quantitative models to identify which persuasive features predict persuasiveness. Most studies in the field do not explain why participants responded as they did nor do they focus on studying adult non-native English learners also referred to as second language (L2) English learners. Despite seemingly remarkable progress on research related to how to convey persuasive messages, there has been little work related to persuasive messaging targeted at second language learners or non-native speakers. In addition, despite the increasing reliance on AI technologies and tools in language learning within educational and work settings, there has …
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce,
2026
Western Carolina University
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin
Atlantic Marketing Association Proceedings
No abstract provided.
The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation,
2026
Tarleton State University
The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
How Perceived Movement Influences Consumer Responses To Brand Failures,
2026
Menno Simons College, University of Winnipeg
How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Views On Crypto Art Value, Materialism, And The Environment,
2026
Lynchburg College
Millennial Views On Crypto Art Value, Materialism, And The Environment, Stef Nicovich, Tim Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism,
2026
University of San Diego
The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism, Maren Bronson
Undergraduate Honors Theses
Developing a cultural mindset requires awareness of one’s cultural background and recognizing that culture provides a broader framework for understanding the world around us (e.g. values, behaviors, and expectations). At the same time, tourism continues to expand globally, contributing approximately 10% of global GDP in 2025, serving as a major driver of economic growth for destination countries (WTTC, 2025). As destinations increasingly rely on international visitors, tourism marketing must satisfy the needs and wants of international tourists. This thesis reviews the literature on culture, marketing, and tourism to examine how cultural contexts shape experiential tourism marketing strategies in tourism-dependent countries, …
Financial Outcomes Of Digital Marketing,
2026
Syracuse University
Financial Outcomes Of Digital Marketing, Jaihyun Jeon
Dissertations - ALL
Digital technologies have transformed how information about firms is created, disseminated, and interpreted in the marketplace. In particular, social media and artificial intelligence (AI) have introduced new channels through which marketing-related information reaches financial markets. Consumers increasingly share product experiences and opinions on social media, while firms communicate technological initiatives through corporate disclosures such as press releases. These developments have reshaped the information environment surrounding firms and influence how investors and financial analysts evaluate firm performance. In this dissertation, I examine how digitally mediated information originating from both consumers and firms affects financial market perceptions, contributing to research at the …
Manufacturing Process Of A Wooden Tortilla Press: Idea To Production,
2026
University of Mississippi
Manufacturing Process Of A Wooden Tortilla Press: Idea To Production, Olivia R. Marque
Honors Theses
The purpose of this thesis is to document the design, development, and manufacturing of a wooden tortilla press completed as a capstone project through the Center for Manufacturing Excellence (CME). Following the technical details of this thesis is a personal reflection by one team member, Olivia Marque. The project follows a structured product development process that begins with problem definition and concept development, progresses through design, prototyping, and jig fabrication, and culminates in a full production run on the CME shop floor. A multidisciplinary team, including engineers, a marketer, and an accountant, collaborates throughout the project to support both technical …
