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16,735 full-text articles. Page 10 of 708.

Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler 2026 The Citadel

Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler

Atlantic Marketing Association Proceedings

No abstract provided.


Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr. 2026 University of Evansville

Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich 2026 University of Lynchburg

Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich

Atlantic Marketing Association Proceedings

No abstract provided.


Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson 2026 Piedmont University

Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk 2026 Walsh University

We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


Contracts Between Universities And Online Program Managers, Timothy C. Johnston 2026 Murray State University

Contracts Between Universities And Online Program Managers, Timothy C. Johnston

Atlantic Marketing Association Proceedings

No abstract provided.


A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee 2026 Xavier University

A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.


Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung 2026 Minnesota State University Moorhead

Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung

Atlantic Marketing Association Proceedings

No abstract provided.


When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang 2026 Marshall University

When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang

Atlantic Marketing Association Proceedings

No abstract provided.


Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman 2026 Kennesaw State University

Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal 2026 Missouri State University

Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana McKnight, Michael Levin 2026 Otterbein University

Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin

Atlantic Marketing Association Proceedings

No abstract provided.


How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol 2026 Kennesaw State University

How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, karen doran, Liz Allen 2026 Morehead State University

Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen

Atlantic Marketing Association Proceedings

No abstract provided.


The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang 2026 Middle Tennessee State University

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim 2026 University of Central Arkansas

Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.


Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith 2026 Kennesaw State University

Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith 2026 Kennesaw State University

Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny McCorkle, James Reardon, Joe F. Alexander 2026 University of Northern Colorado

Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain 2026 Clayton State University

Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain

Atlantic Marketing Association Proceedings

No abstract provided.


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