Marketing Commons^™

Market Analysis For Small And Mid-Size Commercial Turboprop Aircraft, Vitaly S. Guzhva, Tamilla Curtis, Vladislav Borodulin

Publications

Recent fuel price volatility and growing concerns about the efficiency of regional jets have led to a revival of large turboprop aircraft as efficient passenger carriers on short-haul regional routes. However, the overall market for smaller turboprops is much less defined as it is characterized by a plethora of small commuter and niche operators in addition to regional carriers. Since most small and mid-size turboprop manufacturers have gone bankrupt or discontinued production due to some other reasons, current operators of this aircraft class are left with aging fleets that would need to be replaced by 2020-2030. This paper assesses the …

The Novelty And Nostalgia Effects Of A New Major League Baseball Stadium As Measured By Its Impact On Attendance, The Corresponding Costs Of Attending, And Ticket Revenue, Sam Fullerton, Carol Bruneau

Journal of Applied Marketing Theory

Using secondary data, the novelty effect of the opening of 15 new Major League Baseball stadiums was determined. Using a seven-year period looking both before and after each stadium’s inaugural season, a meaningful novelty effect was documented. There were significant increases in attendance and the average ticket price for each of the 15 teams under scrutiny. As a consequence, there was a significant increase in the revenue generated through ticket sales. While the anticipated spike was in evidence for the year a new stadium opened, meaningful increases were also documented for the years subsequent to the opening of the new …

Gift Cards And Gift Giving, Melek Meral Anitsal, Ismet Anitsal, Amanda Brown

Journal of Applied Marketing Theory

Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards. However, this emerging phenomenon of consumers’ preference of gift cards has not been explored thoroughly yet. The objective of the current study is to understand consumer reactions to gift cards in terms of their impact in gift giving and gift receiving relationships. Specifically, this qualitative research seeks to investigate the following research objectives: (1) How gift givers and receivers perceive gift cards; (2) What …

Carving A Wheel Or Assembling A Widget? Insights Into The Management Of Advanced Analytics, Michael Mccrary

Journal of Applied Marketing Theory

Medieval guilds and assembly plants are unlikely metaphors in an information-based economy. My experience with advanced analytics suggests that such descriptions are nevertheless apt. This paper explores two distinct situations within a single firm. In one department, predictive models were generated through adopting a craft style approach. In another department, a production type of approach was deployed. The reasons for their adoption are explored, followed by their consequences for job satisfaction, performance, staffing, change-management, and more. Craft and production approaches have implications not just for modeling analysts and their managers but also for senior leaders, business partners, and human resources …

Analysis Of Low-Cost Carriers In The Post-Soviet States, Tamilla Curtis, Dawna L. Rhoades

Publications

The research paper provides an overview of low-cost carrier (LCC) development in the post- Soviet states with the analysis of the largest aviation market in Russia. The LCC model seeks to achieve a competitive advantage through the reduction of operating costs below the traditional airline model. Since the post-Soviet states are emerging economies, airlines face a high level of uncertainty and experience a number of unique problems. While the global community enjoys the benefits offered by LCCs, the question remains why this model has not been successful in the 15 newly formed countries, with the exception of the Hungarian low-cost …

Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and full-text scans for Manuscripts Small Collection 1015. Promotional letter written by Park City Hotel owner, W. G. Thomas, related to the hotel and a listing of hotel guests for 1940.

2013-May-30-Etsu To Join Socon, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-30-Watson: Gen X Professors, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-30-Music: New Opportunities, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-29-Hagemeier Paper, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-28-Governor's School Tn Heritage, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-28-Tipqc Conference, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-28-Tsbdc June Classes, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

Principles And Practices Of Bar And Beverage Management - The Drinks Handbook, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management - The Drinks Handbook, Goodfellows Publishing Ltd, Oxford, England.

The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is an authoritative resource and comprehensive training guide, essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Written and configured in an accessible and user-friendly style, packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management, Goodfellows Publishing Ltd, Oxford, England.

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.

2013-May-24-Nhm Blue Star Museum, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-22-Carter Railroad Museum, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-22-Etsu Renaissance Camps, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-21-Etsu Workshop, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-21-Etsu's Don Davis, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.