Marketing Commons^™

Engaging And Expanding Communities: Widening The Circle Of Stakeholders, Lisa Deangelis, Maureen A. Scully, Andrea Wight

Emerging Leaders Program Team Projects

The 32 fellows in the 2013 Emerging Leaders Program (ELP) worked with community partners to investigate the theme, “Engaging and Expanding Communities".

They worked with six community partners, and identified ways to help them expand beyond their core stakeholders to a wider circle of stakeholders and broader potential impact. The fellows gave their time and professional skills to understand how to reach new business partners, new participants, new advisors, and new donors. They conducted surveys, interviews, and focus groups; explored social media options; examined best practices; and considered ways to tell powerful stories about the vitally important work of the …

2013-June-06-2013 Staff Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-June-06-Reece Volunteers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-June-06-Breast Cancer Talk, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-June-03-'(Un)Finished' Exhibit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-June-03-Summer Camps At Nave, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

When The Brands Fail, Singapore Management University

Perspectives@SMU

Good branding can help companies, but it can inflict serious damage when things go wrong

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Cache County, Utah, Austin Coover, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Cache County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Cache County. Findings detail how a Cache County wind power plant could …

Women And Their "Food Time" An Investigation Into Food Purchases, Preparation, And Consumption Atmosphere Using Smartphone Survey Technology, Garland Jaeger

Master's Theses

Women’s food purchasing and eating habits have been studied in detail, but are still not entirely understood. Prior research has sought to segment the female food shopper market, but typically use only demographic characteristics. In this study, fifty females were recruited in San Luis Obispo, CA from March 2012 to May 2012 to keep an electronic food-time diary for one week. By collecting information through surveys distributed using a smartphone application, SurveySwipe, the study investigated the amount of time expended for each meal, as well as the manner in which the meal was prepared or purchased, and the context surrounding …

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Wayne County, Utah, Jeffrey Parker, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Wayne County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Wayne County. Findings detail how a Wayne County wind power plant could …

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Box Elder County, Utah, Jeffrey Parker, Cathy Hartman, Edwin R. Stafford

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Box Elder County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Box Elder County. Findings detail how a Box Elder County wind …

Comments From The Editors, Rick Mathisen, Michael Mccall, Mike Musante

Journal of Applied Marketing Theory

Welcome to Volume 4 Issue 1 of the Journal of Applied Marketing Theory. With this edition we present some interesting articles that we think offer research in the true spirit of the Journal of Applied Marketing Theory. We are particularly pleased to present to you a practitioner driven article. As we move forward, we see the opportunity to present to you, research that is academically rigorous and practically relevant. Our goal is to present articles that have actionable managerial relevance and we encourage you to submit your best work to the Journal. We present to you the following articles and …

The Marketing And Economic Implications Of Select Bankruptcies In North American Professional Sports Since The Start Of The Global Economic Crisis, Eric C. Schwarz, Patrick Ryan Murphy, Barbara Caldwell

Journal of Applied Marketing Theory

The purpose of this paper is to look at the effects of the global economic crisis on the North American professional sports industry, and more specifically some of the examples of how the significant change in the global economic landscape has had a direct effect on the sport business industry. The most interesting of these effects is the increase in the number of bankruptcies that have occurred over the past five years. An analysis of these bankruptcies in professional sports over the recent past will be described, including their causes and results. Specific analysis will focus on the marketing implications …

Marketing In A Multimedia Era, Jamie Armstrong

Music

No abstract provided.

Passion Transfer In Sports Advertising: Sports Passion And Attitude Toward Advertising, Brandon Brown, Larry Degaris

Journal of Applied Marketing Theory

In order to retain advertising clients, media companies are in search of viable strategies that can justify the high costs of advertising fees within the sports setting. In acknowledging the significance of advertising during sport programs, the current study seeks to investigate the value of sports advertising by introducing the concept of ‘passion transfer’ (i.e., the transference of high likability levels of sport programs to the sport programs’ advertisements). We examine this concept by analyzing the relationship between viewer passion towards programming and advertising effectiveness. In doing so, the study also lends support to the notion of incorporating emotional measures …

Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research, Hannah Endres

Journalism

The following research is dedicated to working with the clothing brand Shreddz to analyze marketing data and create a marketing strategy. Using scholarly findings as a literature source this campaign will help develop a direction to relaunch the Shreddz brand. Analyzing the diffusion theory will determine how people process and accept new information. Different forms of marketing including branding, social media and guerilla marketing will be used in trial form to gather data to present to the clothing company. The effectiveness of each trial will be measured in order to supply Shreddz with a new strategy. All of the trials …

We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.

2013 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2013.

Affect As A Decision-Making System Of The Present, Hannah H. Chang, Michel Tuan Pham

Research Collection Lee Kong Chian School Of Business

We review a variety of empirical findings consistent with the general thesis that the affective system of judgment and decision making is inherently anchored in the present. Building on this thesis, we advance the specific hypothesis that affective feelings are relied upon more (weighted more heavily) in judgments whose outcomes and targets are closer to the present than in those whose outcomes and targets are temporally more distant. Consistent with this hypothesis, results from five experiments show that temporal proximity (a) amplifies the relative preference for options that are affectively superior, and (b) increases the effects of incidental affect on …

Ancillary Revenue And Price Fairness: An Exploratory Study Pre & Post Flight, Blaise P. Waguespack, Tamilla Curtis

Publications

The growing impact of Ancillary Revenue on consumer choice and shopping behavior continues to be a highly debated issue. In the US, the Department of Transportation (DOT) has stepped into the debate and is investigating the possibility of new rules on how airlines must report and display such ancillary offerings. While the DOT collects data, reports on the amount of ancillary revenue earned by the airlines continue to rise. Examining past research on price fairness from the marketing literature and the impact of revenue management on price fairness from the aviation literature, this article joins new research appearing on the …