Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study,
2013
Slippery Rock University of Pennsylvania
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Faculty Articles
AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
2013-August-010challenge Quilts,
2013
East Tennessee State University
2013-August-010challenge Quilts, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Perceived Creative Partnership: A Consequence Of Music's Social Use,
2013
University of Texas-Pan American
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Theses and Dissertations - UTB/UTPA
As contemporary consumers interact with one another and the market in a more symbolic manner, the ways music and other products are used are changing. Scholarly research has investigated the use of music in a social manner, mostly in terms of self-identity, and practitioners have explored the sharing of music, particularly with regard to the use of technology. The present research takes a closer look at the social use of music and proposes a consequence that is termed Perceived Creative Partnership; people use music in a social manner in order to achieve a state of being where they feel as …
Toward Understanding The Subcultural Mosaic: Fragmentation Of The Culture And The Symbiotic Interplay Of The Market And Subcultures,
2013
University of Texas-Pan American
Toward Understanding The Subcultural Mosaic: Fragmentation Of The Culture And The Symbiotic Interplay Of The Market And Subcultures, Emre Ulusoy
Theses and Dissertations - UTB/UTPA
This study brought to light the need for a more nuanced analysis and approach for understanding the observed tendency toward eclectic, fragmented, and paradoxical subcultures in contemporary society. It was critical to explore the impact of market hegemony and the response of subcultures to this hegemony leading to the development of contemporary subcultural sensibilities. The central purpose of this research was to develop a theory of subculture that accounted for the fragmentation observed in contemporary culture, and how this fragmentation influences subcultures leading to fragmentation within subcultures. To this end, using in-depth interviewing, netnography, and participant observation, I investigated the …
2013 August,
2013
Morehead State University
2013 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2013.
Sustainable Business Models: The Contribution Of Network Organization And Governance Modes,
2013
Singapore Management University
Sustainable Business Models: The Contribution Of Network Organization And Governance Modes, Sudhi Seshadri, Michael Ehret
Research Collection Lee Kong Chian School Of Business
We provide a framework for the design of sustainable business models. While extant literature on business models focuses on unlocking positive externalities, we propose a business model framework that effectively addresses negative externalities. A taxonomy-based on transorganizational models and governance modes - classifies instruments that counsel behaviour patterns. Sustainability strategies that deal with externalities often merge instruments to manage multi-stakeholder responsibilities and exchanges. The framework draws upon three established research themes - network organizational models, governance modes, and instrumental stakeholder theory - to distinguish between six instrument classes. To illustrate its potential for analysis the paper compiles instruments within these …
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968,
2013
University of Nevada, Las Vegas
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.
Consumer Behavior In “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice,
2013
Brigham Young University - Provo
Consumer Behavior In “Equilibrium”: How Experiencing Physical Balance Increases Compromise Choice, Jeff Larson, Darron M. Billeter
Faculty Publications
The authors propose that the physical sensation of balance can affect consumer judgments and decisions. A series of six experiments demonstrates that certain consumer behaviors, such as leaning back in a chair while shopping online, can activate the concept of balance and thereby affect the consumer decision-making process. Specifically, consumers experiencing a heightened sense of balance are more likely to choose compromise options. The authors propose and show evidence for the mechanism underlying these effects: that the concept of balance is metaphorically linked in the mind to the concept of parity and that activating balance increases the accessibility of the …
2013-July-31-Intopform Director,
2013
East Tennessee State University
2013-July-31-Intopform Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effect Of P-O Fit On The Frontline Employee`S Boundary Spanning Behaviors,
2013
Asia Marketing Journal (AMJ)
The Effect Of P-O Fit On The Frontline Employee`S Boundary Spanning Behaviors, Jae Won Yoo
Asia Marketing Journal
In this study, the author develops and tests a model that incorporates the mediating effects of two frontline employee psychological variables (emotional exhaustion and intrinsic motivation) based on job demand and resource model. As a form of environmental resource, person-organization fit was proposed as a leading factor of frontline employee boundary spanning behavior through emotional exhaustion and intrinsic motivation. All measures were adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of retail bank employees in South Korea. Questionnaires were distributed to 500 frontline employees across several banks. Of these, 322 …
2013-July-30-Etsu Pediatrics Conference,
2013
East Tennessee State University
2013-July-30-Etsu Pediatrics Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Indian Medical Clinics,
2013
East Tennessee State University
2013-July-30-Indian Medical Clinics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-International Friendship Program Creates Lastingfriendships,
2013
East Tennessee State University
2013-July-30-International Friendship Program Creates Lastingfriendships, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Success Factors Of Paris Baguette`S Bakery Franchise Business,
2013
Asia Marketing Journal (AMJ)
Success Factors Of Paris Baguette`S Bakery Franchise Business, Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, Hyoung Goo Kang
Asia Marketing Journal
The main goal of this study is to examine the competition intensity in the Korean bakery franchise industry and to identify the core competencies of the industry`s leading company, Paris Baguette. The frameworks of PEST analysis, Cross Impact analysis, a Five Forces Model, a Value Chain, and VRIO analysis. PEST and Cross Impact analysis were employed to investigate the industry`s external environment, and the results indicated that ‘increased attention on corporate`s Creating Shared Value (CSV) activities’ is the most influential factor among others. The analysis using the Five Forces Model found industry rivalry and substitutes were the greatest threats. Finally, …
Development Of A New Direct Marketing Channel In The Chinese Rural Market,
2013
Asia Marketing Journal (AMJ)
Development Of A New Direct Marketing Channel In The Chinese Rural Market, Dao Sheng Li, Jin Hwan Hong
Asia Marketing Journal
Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer …
Differences In Reactions To Sales Promotions,
2013
Asia Marketing Journal (AMJ)
Differences In Reactions To Sales Promotions, Chang Soo Kim, Myung Soo Jo
Asia Marketing Journal
This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people …
2013-July-30-M.A. Appalachian Studies,
2013
East Tennessee State University
2013-July-30-M.A. Appalachian Studies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Tipton: 'Loving Someone',
2013
East Tennessee State University
2013-July-30-Tipton: 'Loving Someone', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Do Good Return Policies Work Across Cultures? Effect Of Lenient Return Policies On Online Shopper Perceptions In Eastern Culture,
2013
Asia Marketing Journal (AMJ)
Do Good Return Policies Work Across Cultures? Effect Of Lenient Return Policies On Online Shopper Perceptions In Eastern Culture, Su Jin Yang, Yun Jung Choi
Asia Marketing Journal
While good return policies are suggested as one of the critical services for e-commerce, ambivalence between the burden of the cost and shoppers` satisfaction may prevent e-tailers from increasing their level of leniency. Based on the S-O-R model, this study has attempted to develop a grounded theory to explain how lenient return policies shape online shoppers` perceptions and responses, with a focus on cultural influences in the relationship. In order to check the cultural effects of the lenient return policy, thirty two female and eleven male undergraduate students in South Korean shoppers, who are accustomed to strict return policies, participated …
From Thinking To Action,
2013
Asia Marketing Journal (AMJ)
From Thinking To Action, Dong Won Min, Hyun Mo Kang
Asia Marketing Journal
Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that …
