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2013-August-13-Polysomnography Certificate, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-13-Polysomnography Certificate, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-12-Fast Pass, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-12-Fast Pass, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-10-Spotlight: Kempton, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-10-Spotlight: Kempton, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-01-New Signs, New Street Names Etsu Main, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-01-New Signs, New Street Names Etsu Main, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-09-Basler Visits Etsu, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-09-Basler Visits Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-08-Stewardship Award, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-08-Stewardship Award, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-08-Small Business Classes, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-08-Small Business Classes, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-08-Cotrel Wins Award Cotrel, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-08-Cotrel Wins Award Cotrel, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-08-Wilsie Bishop Honor, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-08-Wilsie Bishop Honor, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-08-Shakespeare Controversy, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-08-Shakespeare Controversy, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-07-Reecewolf, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-07-Reecewolf, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-06-Reverse Transfer, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-06-Reverse Transfer, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2013-August-02-Foreign Language Instruction, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-02-Foreign Language Instruction, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen 2013 Utah State University

Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen

Marketing and Strategy Faculty Publications

The Asilomar Declaration and Call to Action (Declaration) was first published in 2013 by attendees of the International Leadership Association’s (ILA) Women and Leadership Affinity Group (WLAG) inaugural conference held June 9-12, 2013. The conference, held at the Asilomar Conference Grounds in Pacific Grove, California, USA, had the theme “Building, Bridging, and Blazing Pathways for Women and Leadership: Celebrating the Past, Present, and Future.” After the second conference “Advancing Women in Leadership: Waves of Possibilities” was held in June 2015, we updated and refined the Declaration, resulting in this edition. The purpose of the Declaration is to capture and disseminate …


2013-August-01-Etsu/Umoja, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-01-Etsu/Umoja, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


Moving Mission Into Action Through Strategy, Lauren Davenport 2013 University of Arkansas, Fayetteville

Moving Mission Into Action Through Strategy, Lauren Davenport

Marketing Undergraduate Honors Theses

Non-profit organizations across the globe are continuing to increase in numbers. There is a need for these non-profits to develop and utilize strategy in order to thrive in a growing and competitive environment. Although some research exists on non-profit strategy, the research presented here further develops and classifies non-profit strategic typologies through the examination of environmental and human trafficking non-profit organizations. This research focuses on the missions of non-profits organizations and how these respective organizations can see their mission come to fruition through successful strategic implementation. While business strategy centers on profit accumulation, non-profit mission is fixated on the re-installment …


The Legitimation Of Novel Technologies: The Case Of Nanotechnology, Anastasia E. Thyroff 2013 University of Arkansas, Fayetteville

The Legitimation Of Novel Technologies: The Case Of Nanotechnology, Anastasia E. Thyroff

Graduate Theses and Dissertations

Nanotechnology is the control, manipulation, and application of matter on an atomic and molecular level. The technology is complex and confusing to consumers, and its long-term safety and effect on the human body, as well as the environment, are unknown. However, for the past decade, nanotechnology has been used to develop consumer products and food with novel and attractive attributes.

Since nanotechnology is still not well known, it is not legitimized; that is, it has not been deemed safe and accepted by society. However, the market for nanotechnology is in the legitimation process. It will take an entire network of …


A Roadmap To Mindful Consumption Through Informative Labeling Practices: The Effects Of Sustainability Disclosure Formats On Consumer Product Evaluations, Yoon-Na Cho 2013 University of Arkansas, Fayetteville

A Roadmap To Mindful Consumption Through Informative Labeling Practices: The Effects Of Sustainability Disclosure Formats On Consumer Product Evaluations, Yoon-Na Cho

Graduate Theses and Dissertations

Despite the interest of consumers in sustainable and environmentally friendly products, only a limited number of studies have focused on sustainability level disclosures for consumer packaged goods. The general overarching purpose of this dissertation is to extend the internal reference point and information processing literatures to better understand how consumers will process sustainability disclosures. Applying the theoretical lens of assimilation bias in conjunction with self-enhancement offers an important extension to prior work. Across two retail lab studies and four online experiments, I demonstrate that the perceived sustainability utility (i.e., the difference between a specific brand's level of sustainability and category-level …


Understanding Collaborative Dynamics: A Critical Review And Inductive Investigation, Amydee Mackley Fawcett 2013 University of Arkansas, Fayetteville

Understanding Collaborative Dynamics: A Critical Review And Inductive Investigation, Amydee Mackley Fawcett

Graduate Theses and Dissertations

Collaboration has been a topic of discussion for over 20 years. Managers are consistently calling for better collaboration and researchers have argued that managing tightly coupled relationships creates a co-mingling of complementary competencies that establishes distinctive advantages for firms. Even though there have been a few exemplar companies that have been capable of truly developing these complementary competencies, few companies truly understand the dynamics of a collaborative capability. This dissertation reviews the theoretical conceptualization and operationalization of tightly coupled relationships and through an interpretive analysis, begins to provide clarity to the following questions:

* Under what conditions are tightly coupled …


2013-August-01-Psychology Continuing Education, University Marketing and Communication, East Tennessee State University 2013 East Tennessee State University

2013-August-01-Psychology Continuing Education, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


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