The Effectiveness Of Various Green Print Advertising Strategies For Budget And Luxury Hotel Segments,
2013
University of Nevada, Las Vegas
The Effectiveness Of Various Green Print Advertising Strategies For Budget And Luxury Hotel Segments, Safak Sahin
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study aims to broaden knowledge about the effectiveness of the green (environmentally responsible) print advertising in the context of hotel industry. The development of green advertising and relevant studies in general marketing literature is discussed. After the gap of research in hospitality field is highlighted, the current study is introduced. Five by two between subjects experimental design is developed to understand if green advertisements perform better than non-green ones, and whether hotel segment (budget versus luxury) influences the effectiveness. Another goal of the study is to identify the best strategy or medium (text, logos, visual images, or a combination …
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies,
2013
University of Nevada, Las Vegas
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams
UNLV Theses, Dissertations, Professional Papers, and Capstones
Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter,
2013
Honors College, Pace University
Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa
Honors College Theses
Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …
2013 May,
2013
Morehead State University
2013 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2013.
Firms' Intentions To Use Nonownership Services,
2013
Singapore Management University
Firms' Intentions To Use Nonownership Services, Kristina Wittkowski, Sabine Moeller, Jochen Wirtz
Research Collection Lee Kong Chian School Of Business
In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology …
Social Norms Marketing, Social Networks And Alcohol Consumption: A Collegiate Context. Investigating Feasability In Ireland.,
2013
Technological University Dublin
Social Norms Marketing, Social Networks And Alcohol Consumption: A Collegiate Context. Investigating Feasability In Ireland., Sarah Samdani
Doctoral
The current Irish policies have not been adequately effective in reducing alcohol consumption. There is a need to consider alternative strategies, such as the increasingly popular SN marketing campaigns, which have been applied successfully in the US college system. However, the potential of these campaigns has not been evaluated in Ireland. It is also not clear from the literature if descriptive or injunctive norm types will be more likely to induce behaviour change. Further, while SN interventions tend to provide ‘friends’ or ‘typical student’ as referent groups, little is understood about how individuals visualize these groups and how salient these …
Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks,
2013
Singapore Management University
Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks, Lihui Wang, Junyu Choy, Michelle L. F. Cheong
Research Collection School Of Computing and Information Systems
Management of updating and recording campaign leads in data warehouse of any banking environment is complex especially with multiple campaigns are active simultaneously. As a way to avoid overly contacting customers for sales-based marketing contacts, the concept of Recency Frame is introduced to “lock” the customers who are targeted in Sales-based campaign for a specified time period. During this Recency Frame, the customer cannot be targeted by other Sales-based campaign under the same channel. This approach increased the difficulties of managing the customers’ data with proper data updating and storing and procedures have to be placed and made sufficiently robust …
Tonymoly Cosmetic Company,
2013
University of Seoul
Tonymoly Cosmetic Company, Ji Hee Song, Sung Ho Lee
Asia Marketing Journal
Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, ‘one brand-shop’ of cosmetic market since 2008, after overcoming the crisis of ‘going out of business’ in a couple of early years. Within a relatively short period of time, TONYMOLY`s performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and …
2013-April-30-Corazón Latino Festival Will Celebrate Hispanic Heritage At Johnson City’S ‘First
Friday’ In May,
2013
East Tennessee State University
2013-April-30-Corazón Latino Festival Will Celebrate Hispanic Heritage At Johnson City’S ‘First Friday’ In May, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-30-Researcher Builds A Trojan Horse To Battle Cancer,
2013
East Tennessee State University
2013-April-30-Researcher Builds A Trojan Horse To Battle Cancer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Increasing Returns To Information And Its Application To The Korean Movie Market,
2013
Asia Marketing Journal (AMJ)
Increasing Returns To Information And Its Application To The Korean Movie Market, Sang Hoon Kim, You Seok Lee
Asia Marketing Journal
Since movies are experience goods, consumers are easily influenced by other consumers` behavior. For moviegoers, box office rank is the most credible and easily accessible information. Many studies have found that the relationship between a movie`s box office rank and its revenue departs from the Pareto distribution, and this phenomenon has been named “increasing returns to information.” The primary objective of the current research is to apply the empirical model proposed by De Vany and Walls (1996) to the Korean movie market in order to examine whether the same phenomenon prevails in the Korean movie market. The other purpose of …
A Case Study Of Shanghai Tang,
2013
Asia Marketing Journal (AMJ)
A Case Study Of Shanghai Tang, Klaus Heine, Michel Phan
Asia Marketing Journal
This case focuses on Shanghai Tang, the first truly Chinese luxury brand that appeals to both Westerners and, more recently, to Chinese consumers worldwide. A visionary and wealthy businessman Sir David Tang created this company from scratch in 1994 in Hong Kong. Its story, spanned over almost two decades, has been fascinating. It went from what best a Chinese brand could be in the eyes of Westerners who love the Chinese culture, to a nearly-bankrupted company in 1998, before being acquired by Richemont, the second largest luxury group in the world. Since then, its turnaround has been spectacular with a …
Mixed Products- How Adding Different Attributes Influences Consumer Perceptions And Product Evaluation,
2013
Asia Marketing Journal (AMJ)
Mixed Products- How Adding Different Attributes Influences Consumer Perceptions And Product Evaluation, You Jae Yi, Sun Hee Muhn
Asia Marketing Journal
During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products` growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers` perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then …
Empirical Research On The Influence Of Spatial Competition In The Distribution Industry On Consumer Behaviors In South Korea,
2013
Asia Marketing Journal (AMJ)
Empirical Research On The Influence Of Spatial Competition In The Distribution Industry On Consumer Behaviors In South Korea, Su Dong Lee, Woo Hyoung Kim
Asia Marketing Journal
When Korea`s retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer`s purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer`s purchasing behaviors depending on the changes in the market environment. The purpose of this research is to …
Innovative Marketing Channel In The South Korean Retail Banking Industry,
2013
Asia Marketing Journal (AMJ)
Innovative Marketing Channel In The South Korean Retail Banking Industry, Hwan Chung, Sang Young Kim, Chang Jo Yoo
Asia Marketing Journal
To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate ‘KB Rockstar’ as a strategic channel, particularly designed to target college …
A Comparative Analysis On The Competitiveness Of Korean And Japanese Fashion Industry By Applying Generalized Double Diamond Model,
2013
Asia Marketing Journal (AMJ)
A Comparative Analysis On The Competitiveness Of Korean And Japanese Fashion Industry By Applying Generalized Double Diamond Model, Mi Young Son, Yokoyama Kenji
Asia Marketing Journal
The purpose of this paper is to seek ways to improve the competitiveness of Korea`s fashion industry by utilizing the source of competitiveness of Japan`s fashion industry, which represents the world`s leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry`s competitive edge is; and third, …
An Examination Of The Effectiveness Of Crisis Response Strategies For Repairing Competence And Integrity Violations,
2013
Asia Marketing Journal (AMJ)
An Examination Of The Effectiveness Of Crisis Response Strategies For Repairing Competence And Integrity Violations, Yen Yi Sung, Han Joon Lee, Jong Chul Park
Asia Marketing Journal
Product-harm crises, which are connected to defective or dangerous products, are perceived as the most common threats to a company. Product harm crises can distort long standing favorable equality perceptions, tarnish a company`s reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, the purpose of this study is to investigate how Koreans react to the crisis response in the aftermath of different crises(competence violation vs. integrity violation) and inspire additional …
Movie Choice Under Joint Decision,
2013
Asia Marketing Journal (AMJ)
Movie Choice Under Joint Decision, Young Ju Kim, Jae Hwan Kim
Asia Marketing Journal
This study describes consumers` movie choices in conjunction with other group members and attempts to reassess the effect of the online word of mouth (WOM) source in a joint decision context. The tendency of many people to go to movies in groups has been mentioned in previous literature but there is no modeling research that studies movie choice from the group decision perspective. We found that ignoring the group movie-going perspective can result in a misunderstanding, especially underestimation of genre preference and the impact of the WOM variables. Most of the studies to measure online WOM effects were done at …
2014-April-29-Americas Best Award - 2014,
2013
East Tennessee State University
2014-April-29-Americas Best Award - 2014, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials,
2013
University of Louisiana at Lafayette
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams
Atlantic Marketing Journal
Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.
