Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,544 Full-Text Articles 12,515 Authors 15,296,354 Downloads 283 Institutions

All Articles in Marketing

Faceted Search

16,544 full-text articles. Page 636 of 699.

2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-25-Nhm Lunchtime Lecture June '13, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-25-Slocumb: At The Moment, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-25-Slocumb: At The Moment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-24-Campus Traffic Change, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-24-Campus Traffic Change, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-21-Fossil Id Night June 2013, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-21-Fossil Id Night June 2013, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing and Communicatins, East Tennessee State University 2013 East Tennessee State University

2013-June-20-Etsu To Host The American Arachnological Society Conference, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.


2013-June-20-Arachnological Society, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-20-Arachnological Society, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-20-Baby Book, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-20-Baby Book, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-20-Carter Railroad Museum Song Of The South, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-20-Carter Railroad Museum Song Of The South, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-20-Small Businesses, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-20-Small Businesses, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul 2013 University of Utah

Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul

American Association for the Advancement of Science Pacific Conference

  1. CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
  2. CM is how companies promote their socially responsible acts.
  3. IF CM's objectives are good, does it mean Gen Y-ers view it positively?


2013-June-17-Now & Then: Summer 2013, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-17-Now & Then: Summer 2013, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder 2013 Brigham Young University

The Impact Of Describing Products In Sensorial Ways On Variety- Seeking Behavior, Lidan Xu, Dr. Ryan Elder

Journal of Undergraduate Research

This project is to examine how describing the sensory attributes (vs. non-sensory) of a product impacts variety-seeking behaviors of consumers. It is important to understand when and why consumers seek variety as companies seek to maintain customer loyalty. Prior studies have showed that variety seeking is increased within sensory domains, such as food (Inman, 2001). This current project seeks to understand variety-seeking behaviors within non-sensory product domain. Sensory characteristics lead to quicker satiety than non-sensory characteristics (Inman, 2001). Using the same product over and over again increases the desire for a change. This desire for change, and consequent variety seeking, …


2013-June-15-Foundation Officers 2013-14, University Marketing and Communicatins, East Tennessee State University 2013 East Tennessee State University

2013-June-15-Foundation Officers 2013-14, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.


2013-June-14-Reece: Reliquaries, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-14-Reece: Reliquaries, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-13-Nhm Volunteers, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-13-Reece: Lincoln, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-13-Reece: Lincoln, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-13-Nhm Volunteers, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-13-Nhm Volunteers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-12-Reece: 'Lincoln' Lectures, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-12-Reece: 'Lincoln' Lectures, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-11-Dr. Donald Samples As Interim Dean, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2013-June-03-Eight Point Something, University Marketing and Communications, East Tennessee State University 2013 East Tennessee State University

2013-June-03-Eight Point Something, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress