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16,748 full-text articles. Page 591 of 709.

Getting Into The Minds Of Consumers, Hannah H. CHANG 2014 Singapore Management University

Getting Into The Minds Of Consumers, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.


A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras 2014 The University of Texas Rio Grande Valley

A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras

Marketing Faculty Publications

Previous research has found evidence of a counter-intuitive positive relationship between psychic distance and performance, which has been labeled the “psychic distance paradox”. However, there is a dearth of literature explaining the causal mechanisms that elucidates such a positive relationship. Studying the effect of team-level psychic distance on the performance of global virtual teams, we build on the input-process-outcome framework of team research, which allows the integration of process variables to provide new insights into the underlying coherences of the psychic distance paradox. These variables include the team members’ expectation of challenges as well as the level of team effort …


Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante 2014 Kennesaw State University

Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante

Dissertations, Theses and Capstone Projects (Full IR Collection)

An increasingly globalized world requires businesses to operate across countries and cultures. Managing a business in international markets adds complexity and challenges that can lead to strategic mistakes in dealing with customers, employees and suppliers. Culture impacts many aspects of business. Proper management of culture can lead to competitive advantages. Companies use sales incentives to motivate their sales force and customers in an effort to optimize sales performance. Despite a growing interest in international sales research, few studies address the impact of culture on sales performance. This research will contribute by exploring the moderating effect of culture on sales incentives …


Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. SCHULDT, Sungjong ROH 2014 Singapore Management University

Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business


Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects may depend on how the issue is framed, given that heat-related concepts are more compatible with “global warming” than “climate change.” Exploring this possibility, we asked campus passersby about their belief in global warming or climate change shortly after a real-life unseasonably cold weather event (i.e., snowfall during Spring; Study 1). A controlled Web experiment …


2014-May-30-Tsbdc Training Classes, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Tsbdc Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-30-Treating Depression, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Treating Depression, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-30-Improving Health, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Improving Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-30-Piano Camp, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Piano Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-30-Peter Cook Concert, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Peter Cook Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-30-Caboose 505 Found In Time For Historical Society’S Convention At Etsu, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-30-Caboose 505 Found In Time For Historical Society’S Convention At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-28-‘Buttermilk And Bible Burgers’: Book Documents Appalachian Foodways, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-28-‘Buttermilk And Bible Burgers’: Book Documents Appalachian Foodways, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-27-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-27-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-23-Museum Heritage Day, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-23-Museum Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-23-Staff Awards 2014, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-23-Staff Awards 2014, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-22-Rhoton Receives Top Award From National Science Teachers Association, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-22-Rhoton Receives Top Award From National Science Teachers Association, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-22-New Play By Etsu Professor To Be Performed At Cincinnati Festival, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-22-New Play By Etsu Professor To Be Performed At Cincinnati Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-22-Blackwelder Named Among 50 Most Influential Health Care Executives, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-22-Blackwelder Named Among 50 Most Influential Health Care Executives, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-21-Book By Etsu’S Hossler A Culmination Of Over Three Decades Of Study, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-21-Book By Etsu’S Hossler A Culmination Of Over Three Decades Of Study, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-20-Stem Conference, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-20-Stem Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-May-20-Will Chesney, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-May-20-Will Chesney, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


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