Parallel Sessions (Brand Management): Marketing Strategies To Raise Global Economy And Reduce Poverty Through Tourism Development In The Third World Countries- A Case Study Of Sindh,
2014
Sindh Madressatul Islam University
Parallel Sessions (Brand Management): Marketing Strategies To Raise Global Economy And Reduce Poverty Through Tourism Development In The Third World Countries- A Case Study Of Sindh, Munir Moosa Sadruddin
International Conference on Marketing
Tourism industry serves as a ray of hope for many developing countries. It is a source of sociocultural exchange, which not only boosts economy, but also improves the living standard of poor people. The research paper attempts to suggest strategies to reduce poverty in the developing countries through adaptation of pro- poor tourism techniques (Wood, 2005; Jamieson et al., 2004; Jamieson, 2003; Ashley et al., 2001). These techniques can also be used to restore the livelihood of people affected by natural calamities. Case study methodology has been used for this particular research. Single case study of Sindh has been taken …
Title: Parallel Sessions (Brand Management): The Challenge Of Creating And Sustaining Consumer Durables’ Brands In The Bop Segment,
2014
Institute of Business Administration
Title: Parallel Sessions (Brand Management): The Challenge Of Creating And Sustaining Consumer Durables’ Brands In The Bop Segment, Nayyara Rahman
International Conference on Marketing
This research was conducted to identify and discuss challenges in creating and sustaining consumer-durables’ (CD) brands for BOP segments. The study encompassed global and local brands, and included existing branding practices for their product offerings. Digressing slightly from the conventional approach, this study focused on female rather than male buyers in the BOP urban segment. The purpose behind this was to highlight the hidden dependence on female primary-skilled workers as a source of domestic income. This dependence and the role it plays in household purchases is often overlooked; often assumed to be immaterial, and often taken to be directed at …
Parallel Sessions (Consumer Behavior): Impact Of Packaging Elements Of Packaged Milk On Consumer Buying Behaviour,
2014
FAST School of Management Sciences
Parallel Sessions (Consumer Behavior): Impact Of Packaging Elements Of Packaged Milk On Consumer Buying Behaviour, Muhammad Amir Adam, Kamran Ali
International Conference on Marketing
This research paper examines the impact of packaging elements on consumer buying behaviour. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, Linking Packaging to Marketing: how packaging is influencing the marketing strategy, 2013). Therefore it is important for firms, marketers and packaging designers to know how packaging influences consumers’ purchase decision. In …
Parallel Sessions (Consumer Behavior): The Pakistani Consumer: Dumb Or Dumber?,
2014
Max Planck Institute for Intellectual Property and Competition Law, Germany
Parallel Sessions (Consumer Behavior): The Pakistani Consumer: Dumb Or Dumber?, Owais Hassan Shaikh
International Conference on Marketing
The Competition Commission of Pakistan (CCP) has adopted the notion of ordinary consumer for assessing confusion or deception in ‘deceptive marketing practices’ cases under Section 10 of the Competition Act, 2010i . In its first order in this area, the CCP defined ordinary consumer as a person who is ‘the usual, common or foreseeable user or buyer of the product’ (CCPa, p. 30) and differs from the ‘ordinary prudent man’ under contract law. According to the CCP, this conceptualisation of the Pakistani consumer was important for achieving the goal of implementing the Competition Act 2010 in its letter and spirit, …
Parallel Sessions (Consumer Behavior): A Structural Approach On Compulsive Buying Behaviour,
2014
Karachi Institute of Economic and Technology PAF-KIET
Parallel Sessions (Consumer Behavior): A Structural Approach On Compulsive Buying Behaviour, Tariq Jalees, Ume Amen, Qurat -Ul-Ain Kazmi
International Conference on Marketing
he aim of this paper is to measure the effect of materialism, interpersonal influence and compulsive buying behavior through a conceptual framework based on the Theory of Reasoned Action (TRA). The questionnaire was administrated by the appointed enumerators in the selected malls of Karachi. The enumerators visited these malls during different hours and days of the week. The valid sample size for this study is 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting data. The instrument used for collecting data for this study comprised of four constructs which …
Facebook: A Marketing Tool For Small Business,
2014
Bemidji State University
Facebook: A Marketing Tool For Small Business, Michaela Willer
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
Redesigning The Future Walt Disney Worlds Innoventions Pavilion,
2014
Bemidji State University
Redesigning The Future Walt Disney Worlds Innoventions Pavilion, Elizabeth Albers
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
2014-May-02-Buffalo Mountain Workshop,
2014
East Tennessee State University
2014-May-02-Buffalo Mountain Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy,
2014
University of Connecticut - Storrs
The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda
Honors Scholar Theses
At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer …
2014-May-01-Sherrod Library Student Advisory Council Gets Results,
2014
East Tennessee State University
2014-May-01-Sherrod Library Student Advisory Council Gets Results, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-01-Mobile Ipad Lab,
2014
East Tennessee State University
2014-May-01-Mobile Ipad Lab, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Family-Friendly Las Vegas: An Analysis Of Time And Space,
2014
Central Connecticut State University
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Occasional Papers
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
Relationship Versus Transactional Marketing In The Service Industry,
2014
University of Southern Mississippi
Relationship Versus Transactional Marketing In The Service Industry, Anna-Claire White
Honors Theses
Undergraduate research varies from major to major, offering valuable insight toward understanding more about what one is studying. This study focused on relationship versus transactional marketing in the service industry and the impact that building relationships has on making a sale. The aim of this study was to conduct qualitative and quantitative analyses in order to identify patterns regarding the correlation between building relationships and closing a sale. This objective was accomplished in this study. A sample population of consumers was obtained from a proprietary database from a collection of research obtained during my internship with Company X. The data …
An Oreo With Chinese Characteristics,
2014
Singapore Management University
An Oreo With Chinese Characteristics, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
In late 2005, Shawn Warren, head of biscuits, Asia Pacific for Kraft, was in desperate need of a quick turnaround strategy. Oreo, after nearly 10 years in the China market was facing the imminent disaster of being completely pulled from the shelves. Local retail channels, along with company headquarters near Chicago, had finally grown impatient of the iconic product's lacklustre sales. When Warren described the turnaround in March 2012, he said, "The first step to solving a problem is to admit you have one. We are committed to have this brand and put resources behind it."
Is Perception Reality? Evaluating The Country-Of-Origin Effect And Its Implications For New Business Ventures In Costa Rica,
2014
University of Arkansas, Fayetteville
Is Perception Reality? Evaluating The Country-Of-Origin Effect And Its Implications For New Business Ventures In Costa Rica, Alexandra Michelle Somborn
Marketing Undergraduate Honors Theses
“As travelers, business leaders, employees, parents and consumers, we make decisions related to countries every day: how we describe our identity, where we choose to live, who and where we buy our products from, where we educate our children, where we set up our companies and where we go on holiday…Every time we make a decision informed by an association with a place, it creates the future†(Country Brand Index). For the past eight years, FutureBrand has released a Country Brand Index Report that polls thousands of people worldwide to gather their perceptions of countries and rank the countries according …
Social Media Public Relations Practices Of Community Non-Profit Organizations,
2014
Clemson University
Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen
All Theses
This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …
Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement,
2014
University of Central Florida
Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King
HIM 1990-2015
Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective …
The Affordable Care Act And Its Impact On The Professional Tax Preparation Market In Kingsport, Tennessee,
2014
East Tennessee State University
The Affordable Care Act And Its Impact On The Professional Tax Preparation Market In Kingsport, Tennessee, Robert S. Forney Jr.
Undergraduate Honors Theses
The objective of this study is to test whether the Affordable Care Act will have an effect on the professional tax preparation industry of Kingsport, Tennessee. To accomplish this objective, the researcher collected surveys concerning taxpayers’ initial reaction to the realization that the law affects their 1040. A two proportion test for equality was performed and failed to reject the idea that the ACA will have an effect on the tax preparation industry of Kingsport. Because this study failed to prove that the change in legislation causes a jump in clientele for the professional tax preparation market, the fight for …
The Johnson City Community Health Center: A Qualitative Analysis Of The Center's Strengths, Weaknesses, Opportunities, And Threats In Johnson City, Tennessee,
2014
East Tennessee State University
The Johnson City Community Health Center: A Qualitative Analysis Of The Center's Strengths, Weaknesses, Opportunities, And Threats In Johnson City, Tennessee, Enrique A. Cruz Enriquez
Undergraduate Honors Theses
The Johnson City Community Health Center is one of over 1200 community health centers serving over 22 million patients across the United States. Community health centers primarily serve patients with low income or without health insurance, but most serve all the members of their communities. These centers provide many services and treat health problems in a holistic manner in order to improve the health of their communities and also allow the members of those communities to progress. The Johnson City Community Health Center is compared to successful CHCs from across the nation to determine if it has characteristics to be …
Stir,
2014
Syracuse University
Stir, Alyssa Di Rienzo
Renée Crown University Honors Thesis Projects - All
The Syracuse University student body is overflowing with brilliance. Over the course of their four years on campus, many Syracuse students engage in truly amazing academic initiatives. Currently, there is no single resource that captures the stories and accomplishments of the university’s most talented students. I have set out to address this opportunity, by creating a website that celebrates and shares the stories of the Syracuse University students. ! I have created STIR, an online resource featuring video testimonials from outstanding Syracuse University students. The website has four main missions. First, to share the stories of Syracuse University talent with …
