Marketing Commons^™

Common Grounds Café, Michaela Bolotin, Kristina Campano, Samantha Wagner, Amjad Talib

Public & Community Service Studies Student Scholarship

Students participating in an Alternative Spring Break trip to Nicaragua in 2012 focused their exploration on coffee growing and production; they visited a Fair Trade grower, and became interested in developing a longer-term project. Simultaneously, the College’s School of Business began sponsoring an Entrepreneurship Society, while the Feinstein Institute for Public Service and the Smith Hill Community Development Corporation began convening an economic development incubator group as a project of the newly opened Providence College/Smith Hill Annex. These multiple interests coalesced as students, faculty and community came together to open Common Grounds Café.

2014-April-01-Generation Rx Community Training Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

1-APR-2014

Generation Rx Community Training Award

Congratulations Generation Rx members and leaders!! 1st runner up nationally for the second year in a row what an honor!

2014-April-01-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Etsu, Virginia’S Lancaster Community College Sign Transfer Agreement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Etsu Pharmacy Students Go Global, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Reece Featuring Exhibits Of Appalachian Photography, Civil War History, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-International Rotations Announced, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 1, 2014) Students at East Tennessee State University's Bill Gatton College of Pharmacy now have the opportunity to spend a portion of their training studying in places like Ireland, Scotland and Hungary.

School officials announced today (Tuesday, April 1) that affiliation agreements had been inked with five pharmacy schools in Europe that would allow ETSU pharmacy students to spend one month in an international exchange program.

Leaders of the five schools and other guests are in Johnson City this week for the Nathan L. Yokum International Symposium on Pharmacy Education, hosted by the ETSU Gatton College of …

The Functional Approach To Creating The Self, Obinna O. Obilo

Doctoral Dissertations

Studying consumers is at the heart of the sub-discipline of consumer behavior; to truly understand the core of said consumers however, the marketing literature has focused on studying the self. The extant literature has discussed the self from several conceptual view points. As such, this study provides a rich theoretical review reaching back into the 19th century literature and extending into more recent developments related to cognitive social psychology. James' (1890) global tripartite model of the self is adopted, and the various avenues by which consumers create their `selves' are then explored, with particular focus on James' material self (bodily …

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts Of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton

Marketing Faculty Research and Publications

Two-thirds of adolescent and young adult smokers become lifetime smokers, and one-half of those lifetime smokers will die from this habit. The authors examine alternative persuasive pathways to thoughts of quitting taken by adolescent and young adult smokers when exposed to graphic visual health warnings on cigarette packages. For adolescent smokers, the authors find that graphic warnings and smoking frequency affect fear, and fear influences negative health beliefs about smoking, ultimately increasing thoughts of quitting. They also find that the graphic warning and a graphic warning × smoking frequency interaction have incremental effects on quit thoughts beyond the effects of …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.

Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements include print, outdoor, …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Bullpen Team, Andrew Schori, Madi Maclean, Jeremy Shipe, Alex Wickenkamp, Aron Wehr

College of Journalism and Mass Communications: Student Advertising Projects

For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as …

Consumer Research Needs From The Food And Drug Administration On Front-Of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, Serena Lo

Marketing Faculty Research and Publications

Americans have increasingly busy lifestyles and desire quick and nutritious food choices. To provide consumers with at-a-glance nutrition information, many food manufacturers have introduced front-of-package (FOP) nutritional labeling systems. The purpose of this review is to reach out to the marketing and public policy discipline by identifying research needs on FOP systems not only to aid decision making for federal agencies, but also to help advance research on this important topic. We describe the many FOP systems, the FDA's regulatory background and approach to FOP systems, recent experimental research and gaps in knowledge, and research needs on FOP nutrition labeling.

2014-April-01-Carolina Thur De Koos, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Loren Kirk New Speaker Of The House Apha-Asp, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

1-APR-2014

Loren Kirk new Speaker of the House APhA-ASP

We would like everyone to join us in congratulating Loren Kirk for being elected as 2014-2015 APhA-ASP National Speaker of the House! We are so proud of you and know you will serve the Academy well!

2014-April-01-Etsu’S Sherrod Library Announces Scholarship Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effect Of Online Reviews On Attitude And Purchase Intention: How Consumers Respond To Mixed Reviews, Chatdanai Pongpatipat

Theses and Dissertations in Business Administration

Three studies investigate how consumers respond to mixed reviews under personal and social influences. The first study looks at how individual self-construal influences the way consumers process mixed reviews from professional critics vs. regular consumers. The study finds consumers with an independent (interdependent) self construal to have less favorable attitude and to be less likely to purchase the product when the negative review comes from professional critics (consumers). Study 2 explores how consumption social context determines the way consumers respond to mixed reviews and how consumer knowledge moderates this behavior. For public consumption, the study finds that both attitude and …