2014-May-07-Commencement Special Services,
2014
East Tennessee State University
2014-May-07-Commencement Special Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-07-Audiology Students' Project,
2014
East Tennessee State University
2014-May-07-Audiology Students' Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-07-Depew New Etsu Dean,
2014
East Tennessee State University
2014-May-07-Depew New Etsu Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Parallel Sessions (Brand Management): Brand Personality Of Pakistan: Comparison Of Perception – Local Versus Foreign,
2014
PAF Karachi Institute of Economics and Technology (PAF-KIET)
Parallel Sessions (Brand Management): Brand Personality Of Pakistan: Comparison Of Perception – Local Versus Foreign, Manzoor Khalidi
International Conference on Marketing
This paper involves a comparative examination of the country brand personality of Pakistan as perceived by the Pakistanis and that perceived by Non-Pakistanis. The objective is to understand: one, whether there exists a divergence between our self-perception and that of NonPakistanis; two, to understand the difference in perception with reference to the 13 subdimensions of country brand personality noted below; three, to ponder about the possible reasons for the divergence. The scale for measuring country personality was developed by combing four scales that had been developed and used in earlier research publications on brand personality. The scale was based on …
2014-May-06-Maggie Colvett Receives Inaugural Etsu Undergraduate Thesis Prize,
2014
East Tennessee State University
2014-May-06-Maggie Colvett Receives Inaugural Etsu Undergraduate Thesis Prize, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Rotc Wins March,
2014
East Tennessee State University
2014-May-05-Rotc Wins March, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Colleen Scott,
2014
East Tennessee State University
2014-May-05-Colleen Scott, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Etsu Green Cup Competition Winners Announced,
2014
East Tennessee State University
2014-May-05-Etsu Green Cup Competition Winners Announced, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Prospective Students Reception,
2014
East Tennessee State University
2014-May-05-Prospective Students Reception, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Alumnus Dr. Joe Moore To Return As Director Of New Etsu Marching Band,
2014
East Tennessee State University
2014-May-05-Alumnus Dr. Joe Moore To Return As Director Of New Etsu Marching Band, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-05-Etsu Students Elect New Student Government Association Officers,
2014
East Tennessee State University
2014-May-05-Etsu Students Elect New Student Government Association Officers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Parallel Sessions (Marketing Paradigm): A Social Marketing Framework For The Development Of Public Awareness Programs - Pakistan’S Perspective,
2014
FAST National University, Islamabad
Parallel Sessions (Marketing Paradigm): A Social Marketing Framework For The Development Of Public Awareness Programs - Pakistan’S Perspective, Sarfraz Ali Kiyani
International Conference on Marketing
Marketing has become the key factor in deciding the success and failure of not only the enterprises but also social causes. The impact of such marketing tactic is eventually determined in the behavior of the target group. This paper is designed to discuss the development of public awareness programs to mitigate risks regarding floods and other natural hazards. Such mitigation can be done by two ways i.e. Structural and Non-structural. Undertaking a good plan covers the steps one should take before, during or after a hazard that will not only minimize risks but also lessen the injuries and Protect people‟s …
Parallel Sessions (Marketing Paradigm): Contemporary Legal And Ethical Issues In Marketing In The Pharmaceutical Industry In Pakistan,
2014
Institute of Business Administration
Parallel Sessions (Marketing Paradigm): Contemporary Legal And Ethical Issues In Marketing In The Pharmaceutical Industry In Pakistan, Mahreen Nazar, Azad Ahmed
International Conference on Marketing
This research paper attempts to explore the contemporary legal and ethical issues prevailing in marketing practices in the pharmaceutical industry in Pakistan. The main focus of this paper is to enumerate legal and ethical issues influence the marketing strategy in pharmaceutical industry and what are different ways for pharmaceutical companies to address those issues effectively. Primary research is the main tool for this research which includes interviews of the practitioners of the industry.In addition to primary research we will also do some secondary research which includes research papers, journals and articles. This research paper would reveal the legal and ethical …
Parallel Sessions (Consumer Behavior & Culture): The Impact Corporate Social Responsibility On Customer Loyalty: Mediating Role Of Customer Satisfaction,
2014
COMSATS Institute of Information Technology, Sahiwal
Parallel Sessions (Consumer Behavior & Culture): The Impact Corporate Social Responsibility On Customer Loyalty: Mediating Role Of Customer Satisfaction, Tahir Islam, Muhammad Imtiaz Haider
International Conference on Marketing
This research examines how corporate social responsibility (CSR) affects customer satisfaction and its outcomes customer loyalty. This study develops and tests conceptual framework, which predicts that customer satisfaction partially mediates the relationship between CSR and customer loyalty. This research also takes important steps of understanding the mediation analysis. Convenience sampling was used. All hypothesized variables were supported by empirical study, correlation and regression analysis were used in this regard. Low CSR, actually reduces customer satisfaction levels and, through the lowered satisfaction, harms customer loyalty and customer trust.
Parallel Sessions (Marketing Paradigm): Services Marketing And Crm – Perceptions Of Academicians And Practitioners Based On Common Activities,
2014
SZABIST, Karachi
Parallel Sessions (Marketing Paradigm): Services Marketing And Crm – Perceptions Of Academicians And Practitioners Based On Common Activities, Salma Rahman, Sarwar Azhar
International Conference on Marketing
Services marketing and CRM have generated a lot of interest within practicing managers as well as academicians. This paper aims to determine the commonalities in the two paradigms from the viewpoint of academicians as well as practitioners as previous studies indicated a gap regarding the importance being given to CRM as a new paradigm on one hand and its unsuccessful implementation status on the other hand. In order to achieve the above mentioned objectives, research was carried out in two phases. In phase one systematic review of eight Services Marketing and 9 CRM research papers was carried out in order …
Parallel Sessions (Marketing Paradigm): Entrepreneurship Plus: The Impact Of Spiritual Orientation On Market Orientation And Marketing Capabilities,
2014
University of Karachi
Parallel Sessions (Marketing Paradigm): Entrepreneurship Plus: The Impact Of Spiritual Orientation On Market Orientation And Marketing Capabilities, Muhammad Shahid Qureshi
International Conference on Marketing
This paper suggests that Islamic entrepreneurship or entrepreneurship plus is driven by spiritual orientation and manifests itself in the form of Islamic values and practices leading to a different form of output measure called Hayat Tayyiba (A clean and pure life). The frame work posited in this paper argues that the spiritual orientation is instrumental in transforming the utilitarian, resource grabbing and a fiercely competitive mindset in to a mindset that seeks the pleasure the Almighty, has a belief in more from less (Barakat) and that of cooperation and service. Based on original Islamic literature and contemporary management literature, the …
Parallel Sessions (Consumer Behavior & Culture): Online Shopping Behavior In Pakistan,
2014
Institute of Business Administration
Parallel Sessions (Consumer Behavior & Culture): Online Shopping Behavior In Pakistan, Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib Ul Hassan, Syed Abbas Zia
International Conference on Marketing
The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had …
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network,
2014
University of Connecticut - Storrs
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.
Honors Scholar Theses
This project looks at the social media-selling environment and how a “healthy” digital image can assist a firm in identifying itself to create value for new customers. This project will explore whether the B2B sales lead generation process can be conducted as part of a social media strategy and how a digital image affects its performance. The sales landscape has changed: buyers have more power, relationships are based on two-way communication, and customer-centric technologies have enabled users to create, share, and converse about content over the Internet. A “healthy” digital image is based on the attributes of a LinkedIn company …
Parallel Sessions (Advertising): Tv Ads Impact On Consumer Purchase Intention,
2014
Air University Multan
Parallel Sessions (Advertising): Tv Ads Impact On Consumer Purchase Intention, Ahmed Nabeel Siddiqui
International Conference on Marketing
The purpose of this paper is to highlight the influence of different contents of advertisements on the consumer purchase intention in UHT Milk.The research is conducted in five major cities of Pakistan with the sample size of 400 respondents selected by the systematic probability sampling technique and responses were collected with the help of structured questionnaires Result of the study shows that, due to quality features shown in TV advertisements of product, consumer purchase intention can be increased. While it was also found that the entertaining celebrity association, content credibility of product shown in TV advertisements, effective advertisement repetition and …
Parallel Sessions (Brand Management): Customers’ Evaluation Of Brand Extension: An Empirical Study Of Skin Care Products,
2014
IQRA University
Parallel Sessions (Brand Management): Customers’ Evaluation Of Brand Extension: An Empirical Study Of Skin Care Products, Amber Thanwarani, Adil Virani, Munir Thanwarani
International Conference on Marketing
Brand extension can dilute the single mindedness and can create confusions in the mind of customers but on the other hand, its success can result in more profits and trustworthiness. Sometimes it is difficult for companies to decide whether to introduce a sub-brand or not. As business is a game of risk, companies try to play it well. At times their decision worth millions of dollars and at times it results in negative cash flows. Different companies have launched number of skin care products under the Parent brand with an aim to capture the larger market share but some of …
