Precarious Work Undermines Decent Work: The Unionized Hotel Workers’ Experience,
2014
De La Salle University, Manila, Philippines
Precarious Work Undermines Decent Work: The Unionized Hotel Workers’ Experience, Divina M. Edralin
DLSU Business & Economics Review
This paper determined the drivers and impact of precarious work on the hotel workers and their unions. Based on the proposition that precarious work undermines decent work, a descriptive study with the use of the survey method among 93 respondents from 12 unionized hotels was undertaken. Results showed that the main reason that drives the hotel management to resort to precarious work practices is to lower expenses or costs for salaries and benefits and increase profit. Precarious work has also significantly weakened the union as an organization since their membership continues to decline and their source of fund is reduced. …
Linking Property Rights And Capital Accumulation In The Philippines,
2014
Social Development Research Center, De La Salle University, Manila, Philippines
Linking Property Rights And Capital Accumulation In The Philippines, Mark Anthony M. Velasco
DLSU Business & Economics Review
This study investigates the link between property rights and capital accumulation in the context of poverty alleviation in the Philippines. Property rights are represented by the provision of land titles to those informal settlers while capital accumulation is concretely manifested through access to credit. The study focuses on explaining how provisions of land titles to the poor affect their access to credit and therefore improvement in life conditions. A former community of informal settlers in the City of Taguig, Philippines was chosen in the study to shed evidence using a case study design. Remarkably, the results signify notable relationship between …
Converlogical Management Theory: Towards The Development Of The Communicative Competence Of An Organization,
2014
Saint Louis University, Baguio City
Converlogical Management Theory: Towards The Development Of The Communicative Competence Of An Organization, Marife C. Posadas
DLSU Business & Economics Review
Management practice has been evolving from a very rigid and behavioristic practice into something more flexible and humanistic. Critical Management Studies (CMS) is, partly, inspiring such move. In the same vein, I attempted to combine and “mutually animate” Management by Objective (MBO) popularized by great management guru Peter Drucker and the Theory of Communicative Action (TCA) by Jurgen Habermas. The result of which is a novel management theory called “Converlogical” (Conversational/Dialogical) Management Theory. I used concept analysis and deductive approach on various materials to build the theory. The whole MBO process was animated by embedding the validity claims of Habermas’ …
The Mediate Effect Of Employee Engagement On The Relationship Between Perceived Employer Branding And Discretionary Effort,
2014
Rajamangala University of Technology Thanyaburi, Thanyaburi, Pathumthani, Thailand
The Mediate Effect Of Employee Engagement On The Relationship Between Perceived Employer Branding And Discretionary Effort, Burawat Piyachat, Kuntonbutr Chanongkorn, Mechinda Panisa
DLSU Business & Economics Review
The purpose of this study is to test the relationships among employer branding, employee engagement, and discretionary effort via the effect of employee expectation. A survey was conducted with 1,349 current employees working in Thai petroleum industry. The results indicated that there were strong positive relationships between employer branding and employee engagement, employee engagement and discretionary effort, employer branding and discretionary effort, employer branding and employee expectation, and employee expectation and employee engagement. The results further indicated that there was a partial effect of employer branding on employee engagement through employee expectation, while there was also a partial effect of …
Job Satisfaction: The Eventual Smidgeon For Occupational Consummation And Contentment In Profession,
2014
Future Business School, West Bengal University of Technology, Kolkata, India & University of Guelph, Ontario, Canada
Job Satisfaction: The Eventual Smidgeon For Occupational Consummation And Contentment In Profession, Dr. Manodip Ray Chaudhuri, Partha Naskar
DLSU Business & Economics Review
Organizations thrive on people. At the heart of all excellence at work it is the degree and extent of human commitment that matters most. To have a committed workforce it is quite imperative to ensure satisfaction, consummation, and fulfillment in the minds of employees. A satisfied worker is a happy worker and of course can prove to be most productive, prolific, and industrious in his work and in execution of his responsibilities. In this paper, delineation is done as to what are the underlying elements of the subject matter of job satisfaction. With a brief introduction of the concept of …
Modeling Volatility Of Islamic Stock Indexes: Empirical Evidence And Comparative Analysis,
2014
Mohammed V University, Agdal Mohammadia School of Engineering (EMI), Rabat, Morocco
Modeling Volatility Of Islamic Stock Indexes: Empirical Evidence And Comparative Analysis, Mohammed Salah Chiadmi, Fouzia Ghait
DLSU Business & Economics Review
This paper aims to investigate the volatility behavior of Islamic stock indexes compared to their conventional counterparts. Four major Islamic stock indexes have been the subject of our paper namely the Standard and Poor’s Shariah index (S&P Shariah), the Dow Jones Islamic Market (DJIM) index, the FTSE Islamic index, the MSCI Islamic World as well as their conventional counterparts, respectively, the S&P 500, the Dow Jones Industrial Average (DJIA), the FTSE All world, and the MSCI World Indexes. GARCH models (Generalized Autoregressive Conditional Heteroscedastic) are used to estimate the conditional variance, particularly the Exponential GARCH model due to its ability …
Components Of The Brand Equity Of Internet Service Providers (Isps) In Pakistan,
2014
IQRA University, Karachi, Pakistan
Components Of The Brand Equity Of Internet Service Providers (Isps) In Pakistan, Kashif Farhat
Business Review
This study assesses the determinants of customer-based-brand equity of Internet Service Providing brands in Pakistan. A Likert scale questionnaire was served to 251 respondents, selected through convenience sampling, to assess correlational relationship between the dependent variable: brand equity and independent variables: brand loyalty, brand awareness, perceived quality and brand association. Brand loyalty, brand awareness and perceived quality were found to have a positive significant impact on building brand equity. It’s recommended that marketers and brand managers allocate maximum resources to brand loyalty and brand awareness to gain higher brand equity of ISPs brands.
2014 July,
2014
Morehead State University
2014 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2014.
Real Smiles Vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors,
2014
Clayton State University
Real Smiles Vs. Faked Smiles: How Emotional Labor Impacts Service Behaviors, Anita Whiting
Journal of Applied Marketing Theory
This study investigates how emotional labor impacts service behaviors. Unlike previous research which focuses predominantly on the customer’s experience during a service encounter, this paper focuses on service employees and their performance during the service encounter. In particular, this study looks at how the emotional labor strategies of surface acting and deep acting impact customer service, job performance, and job satisfaction. The results from the SEMPLS analyses show that (1) surface acting has a negative impact on customer service and job satisfaction and (2) deep acting has a positive impact on customer service, job performance, and job satisfaction. Overall, the …
An Empirical Examination Of The Moderators Of Direct Versus Indirect Comparative Advertising,
2014
Old Dominion University
An Empirical Examination Of The Moderators Of Direct Versus Indirect Comparative Advertising, Chun-Kai Hsu
Theses and Dissertations in Business Administration
This research examines the relative effectiveness of different kinds of comparative advertising. The effects of direct and indirect advertising are discussed and empirically tested. Extant research focuses on the differential effects of comparative and non-comparative advertising. However, with the growing popularity of comparative advertising in recent years, it becomes crucial to examine different kinds of comparative advertisements more closely to provide guidelines to marketing managers in the application of comparative advertising. In the marketing literature, very little has been known about how advertising-specific moderators may influence the effectiveness of direct and indirect comparative advertising. In this dissertation, different advertising-specific moderators …
A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships,
2014
University of Nebraska-Lincoln
A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes
College of Business: Dissertations, Theses, and Student Research
Franchising is a widely utilized business format that continues to grow in popularity both domestically and abroad. Through the recruitment of franchisees as agents, franchisors are able to access additional resources and rapidly expand their networks. The marketing relationship between franchising partners presents unique opportunities and challenges due to this captive and codependent channel structure. In order to fill a gap in the literature and better understand franchisee-franchisor relationships, the author conceptualizes marketing alignment as being comprised of both agreement and cooperation across the dimensions of strategies, operations, and values. A conceptual model is developed that addresses the following research …
Impact Of Component Supplier Branding On Profitability,
2014
HEC Paris
Impact Of Component Supplier Branding On Profitability, Stefan Worm, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
In recent years, many business-to-business (B2B) component supplier (CS) firms have added branding to their marketing toolbox. By extending the logic of ingredient branding to B2B components, they aim to create “pull” from B2B end customers by building a strong CS brand image among their customers' customers. In contrast with the established “push” approach of building strong relationships with original equipment manufacturers (OEMs), it is unclear whether and under which conditions CS branding is a worthy strategy. On the one hand, anecdotal evidence suggests that suppliers can leverage strong CS brand image in negotiations with increasingly powerful OEMs to enhance …
2014-June-30-Dr. Fred Alsop,
2014
East Tennessee State University
2014-June-30-Dr. Fred Alsop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-30-Kelsey Hammer,
2014
East Tennessee State University
2014-June-30-Kelsey Hammer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-28-Carter Railroad Museum Welcomes Railroad Fans,
2014
East Tennessee State University
2014-June-28-Carter Railroad Museum Welcomes Railroad Fans, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-27-Etsu Nurse-Managed Clinics Ink Agreement With Unitedhealthcare,
2014
East Tennessee State University
2014-June-27-Etsu Nurse-Managed Clinics Ink Agreement With Unitedhealthcare, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-26-Etsu To Host International Mathematics Conference,
2014
East Tennessee State University
2014-June-26-Etsu To Host International Mathematics Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-26-Piano Camp Concerts,
2014
East Tennessee State University
2014-June-26-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?,
2014
University of Tennessee
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
Pursuit - The Journal of Undergraduate Research at The University of Tennessee
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …
2014-June-25-Etsu’S Rotc Continues To Excel, From Southwestern Deserts To Tennessee Mountains,
2014
East Tennessee State University
2014-June-25-Etsu’S Rotc Continues To Excel, From Southwestern Deserts To Tennessee Mountains, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
