Marketing Commons^™

2014-April-17-Etsu To Host Old Crow Medicine Show And Carolina Chocolate Drops, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-17-Etsu Bands To Present 'Symphonic Soundtracks', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove

Professional Agricultural Workers Journal

Ensuring a sustainable future for socially and historically disadvantaged farmers (SHDFs) remains a central mission of many 1890 land grant universities. As major corporations adopt socially responsible and sustainable policies they are exploring new partnerships, including those with the aforementioned farmers and institutions. This article explores the opportunity presented by the partnership between Tuskegee University and Walmart during 2011, 2012, and 2013 that focused on assisting SHDFs to work together to expand their produce marketing opportunities to include large commercial retailers. This article provides perspective for the articles that follow in this issue of the Professional Agricultural Workers Journal (PAWJ). …

A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin

Professional Agricultural Workers Journal

The Sustainable Agriculture Consortium for Historically Disadvantaged Farmers Program (SACH) was designed to carry out an experiment by five 1890 Land-Grant Universities in partnership with five farmer based cooperatives in five states to assess marketing fruits and vegetables to Walmart from a regional perspective. Using the Consortium as a case study, this study assessed the Consortium within the framework of implementation evaluation; data were collected using semi-structured interviews and document analysis. The study answered questions such as, what did the Consortium do, and what were some of the accomplishments of the Consortium? The farmers were able to: negotiate price points; …

Small Farmers Agricultural Cooperative Launched, Miles Robinson, John Brown, Alice Paris, Walter A. Hill, Tasha M. Hargrove, Barrett Vaughan, Raymon Shange, Al Hooks, Demetrius Hooks, Thomas Turner, Bobby England, Audrey Zeigler

Professional Agricultural Workers Journal

The Walmart Initiative was designed to provide technical support to train at least 200 farmers on best practices in marketing produce to larger companies and corporations like Walmart. This support was provided through specialized training, workshops, informational group meetings, and overall awareness of market opportunities. The specialized training included Food Safety Standards and Food Safety Certification requirements, effective production techniques, harvesting, grading, packaging, refrigeration/cold chain requirements, transportation, fiscal responsibility, financial management, record-keeping, and insurance and product liability. As part of a five state initiative, Tuskegee University identified and assisted in the formation of the Small Farmers Agricultural Cooperative comprised of …

Vendor Firm Characteristics And Buyers' Perceptions Of Transaction Costs And Relationship Governance, Imran M. Khan

Dissertations, Theses and Capstone Projects (Full IR Collection)

The utilization of outsourced business services continues to grow as organizations focus on core competencies. Outsourced services span the gamut from financial services to information processing to engagement of third party logistic services by enterprise customers. When outsourcing business services, organizational buyers often have to select from a plethora of small, mid-sized, and large vendors that offer competing services at comparable prices. Given this choice conundrum, what factors influence buyers’ perceptions of vendors and their capacity to deliver expected value?

The current research integrates three distinct, yet related, theoretical streams including transaction cost, vendor selection, and buyer-seller relational exchange in …

2014-April-16-Etsu Applied Social Research Lab Connects To Community, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-16-Multicultural Center Planning Team To Host Focus Groups, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-16-Etsu Women Golfers Earn Second Straight A-Sun Title, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis

Senior Honors Theses

Social media has revolutionized modern business and marketing practices by providing a mass audience of potential stakeholders for all business entities. Nonprofit organizations that learn to utilize social media affectively could benefit in virtually every organizational initiative, including marketing, fundraising, and advocacy, by easily connecting to target audiences through the power of virtual social networking. The specific focus of this work is on Christian ministries and charitable organizations. Case studies of two differing Christian organizations are discussed: the relief organization, Samaritan’s Purse and the young adult ministry, Love and Respect (NOW). The case studies explore the organizations’ background and mission, …

2014-April-15-Devanshu Agrawal, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-15-Etsu Invites The Public To Earth Day Activities On Campus, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-15-Natural History Museum To Host Discussion On Weather, Climate, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-15-Krystian Tkaczewski To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-14-About The Civil War, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Building A Successful Publishing Company, Joshua M. Buechner

Senior Honors Theses

Abstract

In the present book publishing industry, it is becoming increasingly difficult for traditional book publishing companies to compete and adapt due to the changing structure of the industry. By examining the history and industry of book publishing and lessons from Disney, TOMS Shoes, and the film industry, a feasible business strategy will be formulated for a book publishing company. Trends such as the rise in self-publishers and the balance between print books and eBooks are dramatically changing the industry environment, shifting the power towards authors more than ever before. Where once the only way to publish was through a …

2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer

Faculty Research and Creative Activities Award (FRACAA)

Over the last twenty years, political advertising has surpassed news and other traditional political sources as the most important source of voting information. Its role has been increasingly critical to election outcomes, as party-based campaigns have been transformed into media-based ones. Political ads work to set the public agenda for a campaign and help candidates shape the impressions voters have of them. Given the effect on public policies and elected officials that voting decisions have, it is important to understand how campaign advertising influences voter attitudes and behaviors.

As political advertising has grown, a substantial body of research has considered …

2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.