Marketing Commons^™

Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson

Journalism

Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.

This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …

Targeting The Weak: A Content Analysis Of Violence In Advergames, Arshak Papazyan

Undergraduate Honors Capstone Projects

With a rising trend of targeting children using various means of advertisement, the popularity of advergames has significantly increased. Although previous research suggests that negative content in advergames result in less favorable attitudes toward the game (Waiguny, et al., 2013), the presence of violence in advergames targeted to children aged three to ten years is significantly high. Despite the growing concern regarding violence in advergames and other means of advertisement targeted to children, research has not yet investigated the actual amount of violence in advergames. To shed light on this important issue, the present research discusses results of a descriptive …

Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi

Creative Studies Graduate Student Master's Theses

This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …

The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk

Undergraduate Honors Capstone Projects

With product differentiation low in the retail industry, businesses need to create strong brand images and increase customer loyalty in order to remain competitive. Visual merchandising is one tool that businesses have to communicate their message in a compelling and strategic manner. Within the scope of visual merchandising there are a number of atmospherics, or cues, which include visual, tactile, and auditory, that can be used in conjunction with one another to influence consumer behavior. Service encounters also have a strong influence on the consumer retail experience and must be managed effectively to make sure their influence is positive. All …

Black And White Advertising In Fashion Magazines, Lauren E. Necaise

Honors Theses

This thesis consists of a quantitative analysis with respect to black and white advertising in select women’s fashion magazines. There were five research questions outlined.

A code sheet was created to obtain data with regard to factors including: number of black and white and total advertisements, product/service category, setting, advertisement size, percent of black and white of the ad, position, product/user, black and white visual and verbal (words/ information), emotional/intellectual appeal. This allowed the research questions to be answered. A qualitative analysis was also performed on repeat advertisements for products that used both color and black and white advertising with …

Private Labels Related To Time & Risk Preferences, Darryn Taylor

Honors Theses

Purpose: This paper explores the linkages between demographics, time preferences, and risk preferences of private label food products.

Design/methodology/approach: More than 600 adults were surveyed on their perceptions of private labels, hedonic traits, and impulsive consumption along with their time and risk preferences.

Findings: Time preference and hedonic trait are relevant to consumer’s private label preferences.

Originality/Value: By developing measures on time and risk preferences relating to demographics, this thesis provides more detailed explanations of the consumer’s willingness to use private label brands. The scales that were developed for measuring time and risk preferences have not been previously used in …

Assessment Of Orthodontic Patients' Preferences Regarding Treatment From General Dentists Or Orthodontists, Brian Robert Wilde

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study evaluated how parents of prospective orthodontic patients choose between taking their child to a general dentist or an orthodontist for orthodontic treatment. It also looked at which factors influence patients’ satisfaction with the progress of treatment and likelihood to refer other patients to the practice. This study included two phases. The first phase was a qualitative assessment of the decision making process through conducting and analyzing focus groups. The second phase was the development and administration of a nationwide online survey regarding the topics covered in the focus groups. Influential factors in the decision making process fell into …

How To Market Things That Are Harmful: An Exploration Of Destructive Consumption And Consumer Behavior, Jaylon Hines

University Honors Program

This study focuses on why consumers choose to engage in destructive and harmful consumption and how it can possibly aid businesses that engage in the selling of products that align with this category of goods, ideas, and services. Desired outcomes from this information are for these organizations to have more precise target market strategies, be able to practice advertising more efficiently, and to understand what types of products and industries have a higher competitive advantage. In order to explore and provide this information, the four P’s of marketing, the marketing environment, and cognitive processes were examined along with a quantitative …

2015-November-26-Etsu Faculty Member To Appear On 'Jeopardy!', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-25-Brown And Holder To Speak At Fall Commencement Exercises, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-25-William L. Jenkins Forensic Center Earns Reaccreditation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-25-'Banjo Romantika' To Screen Nationally On Pbs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek

Marvin and Virginia Schmid Law Library: Faculty Publications

“Marketing” is a ubiquitous term applied to almost anything. Market your brand. Market your name. Market your product. Market your library. “Market your library” sounds a bit odd – maybe because in academia we don’t think we need to market our library. We’re a firmly established part of the institution. We may change over time, but it’s unlikely we’ll disappear, and any “marketing” we do probably will not result in more funding from our parent institution. But marketing, even in academia, is important because it helps advertise the value we bring to our institutions. We’ve been talking about Marketing a …

2015-November-24-Pharmacy Students To Talk With Community About Natural, Otc Medicines, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-24-Etsu Starts New Internship Program At Animal Shelter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-24-Documentary On One Man’S Experience With Mental Illness To Be Screened, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-11-23-Brown, Holder To Speak At Fall Commencement Ceremonies, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-11-23-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-11-23-Nursing Receives Funding For New Day Center, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-11-23-Thanksgiving 'Jeopardy!', University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.