Marketing Commons^™

2015-12-18-Ethnomusicologist To Serve As Basler Chairholder In Spring 2016, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-12-18-Etsu Researcher Funded For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-12-18-Professor Visits Nation’S Capital To Discuss Rural Public Health, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-12-18-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-December-17-Carter Railroad Museum "Home For Christmas" On December Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-17-Two Faculty Members Co-Author Textbook Chapter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Preparing And Executing An Effective Sales Call, Mackenzie Wright

Honors Theses

This thesis is written in a business document format. It will have four main sections: Introduction, Preparation, Execution, and Conclusion. Each section will include subsections. I will be discussing my involvement in the International Collegiate Sales Competition (ICSC), which was my thesis project. I will be comparing my participation in the ICSC to the knowledge I gained during my tenure as a Sales and Business Marketing student in the Haworth College of Business.

Any data or information was taken from WMU’s website, the ICSC website, and my knowledge from WMU sales classes.

2015-December-15-Jcchc Offering Free Assistance During Aca Open Enrollment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-15-Women’S Health Topic Of Wednesday Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-15-Dr. Norman Moore To Speak At Alzheimer's Association Luncheon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-15-Spring 2016 Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Image Of Insurance, Nathalie Dail

Senior Theses

This paper discusses the concept of brand management. The purpose is to give a brief introductory understanding of brand management and how it relates to the insurance industry. The benefits associated with brand management are detailed and analyzed in order to produce a variation of a SWOT analysis and a lean canvas. Meanwhile, Generation Y is explored as a market segment, along with challenges insurers face. This thesis seeks to explore the effects of branding on the insurance industry, with this market in mind. Consumer base fluctuations and revenue are factors considered when evaluating the effects of branding. Two well …

Competing In The International Collegiate Sales Competition, Christina Cook

Honors Theses

The following report aims to analyze the process that is involved in competing in the International Collegiate Sales Competition. There will be an overview of the selection process and the competition itself and an analysis of the overall performance at the competition. In addition, there will also be an overview of lessons learned by competing along with general suggestions to future competitors and competition coordinators.

Before examining the details of the competition, this thesis will address the Sales and Business Marketing program at Western Michigan University. In addition, there will be models referenced within Western Michigan University’s sales program that …

Does Social Media Help Create Brand Loyalty?, Ali Russo

Honors Theses

Throughout my time at Haworth College of Business, Social Media has been a big topic of discussion. The issue has not been if companies should use it as a tool to reach consumers but how do companies effectively utilize Social Media sites. Companies have two important ways to utilize these sites: the first is to collect data from users, and the second is to create a platform where they can interact and influence purchasing decisions. I wanted to create a thesis that focused on the interaction side of Social Media. Initially, I wanted to see if Social Media would create …

2015-December-09-Chamber Of Commerce Honors Etsu's Office Of Professional Development, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-09-Students Present Research At Appalachian Teaching Project Symposium, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-08-Etsu Offers Pharmacy Technician Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-08-Gray Fossil Site To Host Paleontology Activity For Children, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-08-Dr. Merry Noel Miller Writes Women's Emotional Balance Guide, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-December-07-Student-Led Bluegrass, Country Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.