2015-December-07-Etsu Faculty, Alumnus Included Among Grammy Nominees,
2015
East Tennessee State University
2015-December-07-Etsu Faculty, Alumnus Included Among Grammy Nominees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-02-Dr. Karl Joplin Receives Funding For Study Of Insect Diapause,
2015
East Tennessee State University
2015-December-02-Dr. Karl Joplin Receives Funding For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-02-Etsu To Host First Lego Qualifying Tournament,
2015
East Tennessee State University
2015-December-02-Etsu To Host First Lego Qualifying Tournament, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-02-Class Of 1966 Members Needed To Serve As ‘Agents’ For Upcoming Reunion,
2015
East Tennessee State University
2015-December-02-Class Of 1966 Members Needed To Serve As ‘Agents’ For Upcoming Reunion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Capstone Revival,
2015
Clark University
Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang
School of Professional Studies
The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …
2015 December,
2015
Morehead State University
2015 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2015.
Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation,
2015
University of Texas at Arlington
Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation, Floyd Kristopher
Marketing Dissertations - Archive
Research around donor decision-making has shown the importance of understanding why donors make decisions. However, much less research exists explaining how donors make decisions. Set against the backdrop of online websites and in the context of donation, this dissertation examines how web characteristics, as situational determinants, influence donor decisions. Situational determinants are influences that arise because of a specific situation where a consumer is using the product or brand; these are instances that extend beyond the basic tendencies or traits of the consumer (Belk 1974). This could be a behavioral setting, a space, or a time (Belk 1974); other situational …
Brand Engagement And Consumer Innovativeness,
2015
Florida State University
Brand Engagement And Consumer Innovativeness, Ronald E. Goldsmith, Leisa R. Flynn, Felipe Korzenny
Journal of Applied Marketing Theory
Brand engagement describes the tendency of consumers to make the brands they buy part of their self-concept. This new insight into consumer behavior offers marketers many ways to create relationships with their customers. An unexplored aspect of brand engagement is how it is related to consumer innovativeness, the tendency to be among the first buyers of new products. The present study used survey data from 2399 adult U.S. consumers to show that brand engagement is positively related to consumer innovativeness. This finding suggests that in addition to promoting the features of new products likely to attract innovators, showing how the …
2015-December-01-Gatton College Of Pharmacy Celebrates 10th Anniversary,
2015
East Tennessee State University
2015-December-01-Gatton College Of Pharmacy Celebrates 10th Anniversary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-01-Faculty/Staff Professional Activities,
2015
East Tennessee State University
2015-December-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-01-Etsu Coaches, Students Featured In Anti-Tobacco Campaign,
2015
East Tennessee State University
2015-December-01-Etsu Coaches, Students Featured In Anti-Tobacco Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Beyond Amateurism: The Rebranding Of Major College Athletics,
2015
West Virginia University
Beyond Amateurism: The Rebranding Of Major College Athletics, Dallas D. Branch Jr., Olin L. Adams, Marie Kraska
Journal of Applied Marketing Theory
For decades prior to NCAA v. Board of Regents, the brand of college athletics, even at the highest level, was amateurism. However, the last three decades of surging revenues and costs, as well as the current wave of litigation challenging amateurism, force decision makers in major college athletics to contemplate a future in which amateurism is banished or in retreat. In sum, the brand has outgrown amateurism. Major college athletics can survive a paradigm shift by selling the action in its games, the game day experience, and the traditions of the institutions.
Consumer Trait And Situational Factor Determinants Of Technology Acceptance,
2015
Retired Academician and Professor
Consumer Trait And Situational Factor Determinants Of Technology Acceptance, Jon M. Martin
Journal of Applied Marketing Theory
This study examines the internal relationships of the basic technology acceptance model (TAM) constructs and TAM’s determinant relationships with external predictors from: a) demographics (age, gender, income, education, and ethnicity); b) psychographic tech readiness facets (optimism, innovativeness, discomfort, insecurity); c) situational factors (wait time and crowding). Analysis confirms the basic TAM model and suggests that the relationships of age, wait time, crowding, and optimism with TAM’s latent variables (perceived usefulness and perceived ease-of-use) appear valid and generalizable and have implications for self-service technology (SST) adoption research. Exploratory research that omits TAM’s moderating variables (perceived usefulness and perceived ease-of-use) and that …
Gameday Food And Beverage: The Perspective Of College Football Fans,
2015
University of Cincinnati
Gameday Food And Beverage: The Perspective Of College Football Fans, Brody J. Ruihley, Rob Hardin
Journal of Applied Marketing Theory
This study examines sport spectators’ food and beverage experience through the lens of service quality, targets of quality, and standards of quality in sport-based services. Both qualitative and quantitative data were collected from 1,495 adults attending at least one American college football game. Thematic analysis produced five themes of price, variety, quality, service, and amenities while comparison analysis found several demographic differences. Findings reveal food and beverage to be critical in overall experience at sporting events. The overwhelming majority of comments were negative and findings provide feedback as to how important this aspect of the game experience is.
Student Perception Of Barriers To Study Abroad,
2015
University of Central Florida
Student Perception Of Barriers To Study Abroad, Jessica Walker
HIM 1990-2015
Studying abroad during the collegiate experience is an idea sought by the many high school seniors and college freshmen alike. The social, intellectual, and cultural benefits received from participating makes it a seemingly easy decision. Yet, lack of action plagues the nation as there exists a miniscule number of students who follow through with their desire to study abroad. Prior research exemplifies that students rely on the perceptions of their peers and family when approaching an unfamiliar subject. These perceptions result in concocted barriers that dissuade the student from participating in study abroad before they seek concrete information. There are …
In-Store Use Of Mobile Phones For Point-Of-Purchase Product Information Searches In The Us,
2015
Rowan University
In-Store Use Of Mobile Phones For Point-Of-Purchase Product Information Searches In The Us, Kristine Johnson, Manuel C. Pontes
Journal of Applied Marketing Theory
This research investigates how US consumers use mobile phones in-store to acquire product-related information used to assist with purchase decisions. Data were collected in early January 2013 by a telephone survey of a nationally representative sample of adults in the US. The data collection was sponsored by the Pew Foundation and made available for this research. Younger smartphone owners were significantly more likely to use their cell-phones to ask friends or family for product advice, to read product reviews online, and to engage in online price comparison while shopping. Women were significantly more likely than men to use their cell …
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?,
2015
California Polytechnic State University - San Luis Obispo
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.
2015-December-01-Giant Mastodont Skeleton Discovered At Gray Fossil Site,
2015
East Tennessee State University
2015-December-01-Giant Mastodont Skeleton Discovered At Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-December-01-What Is That Strange Thing In The Parking Garage?,
2015
East Tennessee State University
2015-December-01-What Is That Strange Thing In The Parking Garage?, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Characteristics And Motivations Of Die-Hard Sport Fans,
2015
Kansas City Chiefs
Characteristics And Motivations Of Die-Hard Sport Fans, Ryan Smart, Steve Chen, Kenneth Henderson
Journal of Applied Marketing Theory
Past research has examined the die-hard fans’ characteristics, consumption behaviors, and attending motivation of avid sport fans. The study further evaluated those fans’ characteristics and motivation through a series of qualitative interview questions based on the conceptual frameworks of loyalty, fan motivation, fan identity, and “sport-as-religion.” The participants were 24 season-ticket holders of a Mid-west professional football team who also identified themselves as a fan of football, baseball, basketball, and hockey. Their fanship varied from collegiate to professional level teams of various locations. Results showed die-hard fans’ game-attending motivations were influenced by their family, popularity and performance of players, and …
