2015-November-04-Former Nyc Health Commissioner To Speak Nov. 10,
2015
East Tennessee State University
2015-November-04-Former Nyc Health Commissioner To Speak Nov. 10, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-04-Kwasigroch Receives National Award For Teaching,
2015
East Tennessee State University
2015-November-04-Kwasigroch Receives National Award For Teaching, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-03-Etsu To Live-Stream 24 Hours Of Reality For Climate Change Roundtable,
2015
East Tennessee State University
2015-November-03-Etsu To Live-Stream 24 Hours Of Reality For Climate Change Roundtable, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-03-Langenbrunner, Mcintosh Named 2015 Notable Women Of Etsu,
2015
East Tennessee State University
2015-November-03-Langenbrunner, Mcintosh Named 2015 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Two Repositories, One Strategy: Marketing Digital Collections,
2015
Minnesota State University - Mankato
Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth
Library Services Publications
In the last year, the Library at Minnesota State University, Mankato has launched two repositories for digital content, Cornerstone: A Collection of Scholarly and Creative Works and ARCH: University Archives Digital Collections. An important component of developing these repositories has been our marketing efforts. We will share how we worked together with Integrated Marketing, Printing Services, and the Library Outreach Committee to actively promote and advance the collections.
2015-November-02-Alum Named Director Of Undergraduate Programs In College Of Nursing,
2015
East Tennessee State University
2015-November-02-Alum Named Director Of Undergraduate Programs In College Of Nursing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-02-'Quintessential Brass' Recital To Be Presented By Etsu Faculty Brass,
2015
East Tennessee State University
2015-November-02-'Quintessential Brass' Recital To Be Presented By Etsu Faculty Brass, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Seeking The Real Adam Smith And Milton Friedman,
2015
Whitewater, USA
Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak
Marketing Faculty Research and Publications
In this paper we will analyze the relationship between free market principles and ethics through an exploration of how too many business managers often approach the ideas of Adam Smith and Milton Friedman. In doing so, we aim to provide a thoughtful foundation for future discussions of how we ought to navigate this intersection. We briefly examine questions such as: What is the relationship between the “best” economy in terms of efficiency and the common good for society? Is pursuing one’s individual economic advantage the same as promoting the general interest? As we analyze and discuss these questions, specifically in …
2015-November-01-Etsu Alumna Dr. Sally Mcrorie Named Florida State Provost,
2015
East Tennessee State University
2015-November-01-Etsu Alumna Dr. Sally Mcrorie Named Florida State Provost, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Borderless Markets: A Boon Or Bane For Marketers?,
2015
Singapore Management University
Borderless Markets: A Boon Or Bane For Marketers?, Philip Charles Zerrillo
Asian Management Insights
Economic integration and free trade isnot always a panacea for businesses.
2015-November-01-Asmahan Elayan,
2015
East Tennessee State University
2015-November-01-Asmahan Elayan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-01-Faculty/Staff Professional Activities,
2015
East Tennessee State University
2015-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015 November,
2015
Morehead State University
2015 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2015.
How Kinetic Property Shapes Novelty Perceptions,
2015
Singapore Management University
How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
Research Collection Lee Kong Chian School Of Business
This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, the authors first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests: kinetic property generates impressions of how visually lively an ad is, which leads to inferences of product atypicality and, consequently, higher novelty judgments. Second, they demonstrate boundary conditions by showing that (1) the positive effect for kinetic property is evident with incremental (and not radical) innovations, (2) the effect dissipates …
Asia Marketing Journal 제17권 제3호 목차,
2015
Asia Marketing Journal (AMJ)
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation,
2015
Asia Marketing Journal (AMJ)
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation, Yoonjeun Kim, Kiwan Park, Yaeri Kim, Chung
Asia Marketing Journal
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market – an art gallery’s brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers’ information processing styles, we …
The Roles Of Money’S Pride And Surprise Tag On The Use Of Money,
2015
Asia Marketing Journal (AMJ)
The Roles Of Money’S Pride And Surprise Tag On The Use Of Money, Cong Liu, Nak Hwan Choi
Asia Marketing Journal
The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers’ spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient’s judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient’s consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed …
The Antecedents And Consequences Of Effective Brand Positioning,
2015
Asia Marketing Journal (AMJ)
The Antecedents And Consequences Of Effective Brand Positioning, Changju Kim, Eunji Seo, Junghwa Hong, Kang, Stephen J. Newell
Asia Marketing Journal
This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers’ perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand’s position which, in turn, drives brand loyalty. In addition, …
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention,
2015
Asia Marketing Journal (AMJ)
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention, Tayyaba Noreen, Sang-Lin Han
Asia Marketing Journal
Social media marketing have drawn substantial attention in business and academia. This study examines the impact of social media marketing on purchase intention of consumer in South Korea and Pakistan. The research background rests on literature of social media, social media marketing, electronic word of mouth and social media advertisement. Descriptive research method is adopted for the purpose of this study. The findings indicated that South Korean users have higher intention to purchase products through social media platforms as compared to users in Pakistan. The results also show that electronic word of mouth has greater influence on purchase intention as …
2015-October-31-Victor Shem,
2015
East Tennessee State University
2015-October-31-Victor Shem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
