Marketing Commons^™

2015-November-12-Etsu Partners With Community For Buchunger Challenge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-12-Dr. Larry White Serves As Rma Forum Moderator, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell

The ITB Journal

The marketing literature has provided little guidance in relation to creating market driven organisations. It has traditionally provided pieces of the puzzle i.e. the product life cycle, segmentation etc, but it has fallen short of demonstrating how to put the pieces together to complete the picture i.e. creating a market oriented organisation. As a result marketing has largely been confined to ‘overseeing and co-ordinating activities directly involved with the outside - such as sales, promotion and delivery’ (Witcher B J, 1990). This has led to a situation where many organisations have reservations about the success achieved with the implementation of …

2015-November-11-Quillen Staffer Takes First Place For Paper, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-11-Planetarium Show To Focus On 'Forensic Astronomy', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-11-‘Childlike’ Is Theme Of November Story And Poetry Slam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-11-Etsu Named "Military Friendly" For A Seventh Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-10-Arts In Education Conference Registration Continues, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-10-Etsu Trio Wins State Championship, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-09-Etsu To Screen Film "Frame By Frame", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-07-Pushpa Reddyvari, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Because It Makes Me Feel Good: Moderation And Mediation Effects In Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca

WCBT Faculty Publications

Based on a 2x2 factorial design, advertisements for a consumer product generated higher purchase intentions when a cause-related marketing (CRM) message was present than when no such message was included in the ad. This effect was statistically significant, regardless of the type of the product (luxury versus non-luxury). However, for the specific cause used in this study (fight against breast cancer), gender moderated the relationship between the presence/absence of a cause in the ad and purchase intentions. Further, in order to shed more light on the underlying process of cause related marketing messages, two alternative mediation hypotheses were tested using …

2015-November-07-Evin Mcquistion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-06-Bailey Hired As Associate Dean At Medical School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-06-Etsu Galleries Hosting Two Photography Exhibits, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Garvin, David Berry, 1943-2014 (Mss 547), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 547. Limited correspondence, calendars, photos, news clippings, and reports that document the life of Warren County, Kentucky, businessman David Berry Garvin. Includes information about Beech Bench Park, Camping World, Sugar Maple Square and an unrealized land development project near Franklin, Kentucky. Includes several memorial books from Garvin’s funeral

as well as a large number of sympathy cards.

2015-November-05-College Of Nursing Awarded $1m To Build New Day Center, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-November-04-Pharmacy Students To Talk With Community About Natural, Otc Medicines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 24, 2015) Students from the Bill Gatton College of Pharmacy at East Tennessee State University will host an event at the D.P. Culp University Center on the main campus to provide the community with valuable information about natural medicines and over-the-counter (OTC) medications.

The students will present on Thursday, Dec. 3, from 1-3 p.m. in the Culp Centers third-floor ballroom.

The presentations will provide information about more than two dozen natural medicine and OTC topics that are useful to the consumer. Pharmacy students will be available to answer questions and talk about research methods.

The event is …

2015-November-04-Natural History Museum To Host East Tennessee Gem And Mineral Show, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.