Marketing Commons^™

The Integrative Justice Model: Fair, Ethical, And Innovative Marketing To The Poor, Gene R. Laczniak, Nicholas J. C. Santos

Marketing Faculty Research and Publications

No abstract provided.

The Relationship Between Marketing Ethics And Corporate Social Responsibility: Serving Stakeholders And The Common Good, Gene R. Laczniak, Patrick E. Murphy

Marketing Faculty Research and Publications

No abstract provided.

On The Nature Of “Good” Goods And The Ethical Role Of Marketing, Gene R. Laczniak, Nicholas J. C. Santos, Thomas A. Klein

Marketing Faculty Research and Publications

The purpose of this essay is to elaborate on an important section of a document titled, Vocation of the Business Leader, published by the Pontifical Council for Justice and Peace. Subtitled “A Reflection,” this document is an 87 paragraph, 13,000 word (in English) statement about the ideals of business leadership as inspired by Christian values and ethics. It was sponsored by Peter K.A. Cardinal Turkson and Bishop Mario Toso in consultation with assorted educators, theologians, economists, and philosophers. The document developed from reflections and discussions on Pope Benedict XVI’s social encyclical Caritas in Veritate, particularly a seminar organized …

Assessing Perceptions Of The Integrative Justice Model Propositions: A Critical Step Toward Operationalizing A Macro Model, Tina M. Facca-Miess, Nicholas J. C. Santos

Marketing Faculty Research and Publications

Propositions underlying the theoretical tenets of the Integrative Justice Model (IJM), a normative, ethical framework for engaging in impoverished markets, are investigated for reliability in application. Santos and Laczniak provide numerous decision principles to help the marketer to evaluate fairness in the marketplace exchange, yet which are most reflective of the core tenets and most useful in application? Managerial perceptions of the extent to which the propositions reflect the core tenets of the IJM are evaluated in this critical step toward operationalizing the model. Factor analysis is implemented with a relatively small sample, a challenge particularly common in research with …

2016-Alumni Meghan Stuart Earns Fulbright Us Student Program Award, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to University School Alumni Meghan Stuart,Class of 2012, for earning a Fulbright U.S. Student Program Award for Study.

Meghan, a current University of Tennessee Student, who is triple majoring in physics, honors math, and computer science, will be studying math at the Renyi Institute in Hungary. She also plans to pursue research in topology.

So proud of our Bucs!

2016-January-Alum Matthew J. Brown's Photographs Featured In Ain't Bad Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design alum Matthew Jessie's photographs from his recent BFA exhibition, It's Hills and Valleys, are currently being featured in Oxford American's Eyes on the South, The Latent Image, Splash and Grab, Aint-Bad, and Wave Pool online magazines.

For more information on Matthew Jessie's photographs please follow these links:

http://www.oxfordamerican.org/item/735-corrections

http://latentimage.us/2015/12/17/matthew-jessie-mine/

http://splashandgrab.co.uk/post/135045573745/weekly-selection-1-ellen-pearson-2-mona

http://www.aintbadmagazine.com/?s=matthew+jessie&submit=Search

http://wave-pool.net/matthew-jessie/

2016-2016 Designing For Safety.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Commercial Studio 6 students interacted with Larry Christopher, Brasfield & Gorrie Construction.  Mr. Christopher stressed the importance of designing for safety and that it was an important current issue in the built environment. He discussed typical project procedure for risk assessment and safety. He explained that it is a daily activity not just a one-time procedure.  Another topic discussed was acoustics.  Mr. Christopher described techniques for achieving acoustic privacy in con2015-2015 Studio Rome Kick-Offstruction, design and in material and finish specification.  He provided lessons learned from his experiences.  Students asked him questions regarding their children’s clinic and his experiences in …

2016-Gatton College Of Pharmacy Dean Named Outstanding Dean By National Organization, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Larry Calhoun, founding dean of the Bill Gatton College of Pharmacy at East Tennessee State University, is the recipient of a prestigious national honor from the American Pharmacists Association (APhA).

Calhoun has received the 2016 APhA Academy of Student Pharmacists Outstanding Dean Award, which was was established in 2004 by the APhA to recognize a school or college of pharmacy dean who has made significant contributions to the APhA-ASP chapter and promoted the welfare of student pharmacists through various activities.

Loren Kirk, a fourth-year pharmacy student at ETSU and 2014-15 Speaker of the House for the APhA-ASP, …

2016-Etsu Gatton College Of Pharmacy National Champions For Second Time, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY For the second time in school history, the Gatton College of Pharmacy at East Tennessee State University was named the national champion of the American College of Clinical Pharmacy (ACCP)s Clinical Pharmacy Challenge.

The Clinical Pharmacy Challenge is a unique pharmacy student team competition that draws participation from institutions across the country. The online competition gave 112 teams the opportunity to compete in up to four rounds of competition in Hollywood, Florida, where they answered questions about everything from cardiovascular disorders and critical care to immunology and palliative care.

After successfully making its way to Hollywood and defeating …

Flirting Online And The Connection Between The Use Of Dating Websites And Dating Applications, Kristine Johnson, Olguta Vilceanu, Manuel C. Pontes

AMTP Proceedings 2016

For this research, we used data collected by the Pew Foundation's "Internet and American Life Project Tracking Survey," conducted in Spring 2013. The data was adjusted through the use of sampling weights to estimate for general population parameters. The collected data examined online flirting, use of dating websites, and the use of dating apps. Findings suggest women between the ages of 18-34 years are just as likely as men to signal their romantic interest by engaging in online flirtation. In addition, women ages 50 years or older are less likely than men to signal their romantic interest by engaging in …

“Money Worlds” And Well-Being: An Empirical Test Of Tatzel’S Model Of Consumer Styles Based On Money Dispositions And Materialism With Extension To Other Consumer Behavior Variables, Leisa Reinecke Flynn, Ronald E. Goldsmith, Michael Brusco

AMTP Proceedings 2016

Miriam Tatzel (2002) has proposed a comprehensive theory of “money worlds and well-being” comprised of four prototypes of consumer behaviors based on whether consumers are high or low on materialism and simultaneously tight or loose with money. These four prototypes (Value Seekers, Non-Spenders, Big Spenders, and Experiencers) are proposed to differ strikingly along a variety of values, attitudes, and behaviors. Three earlier studies have reported tests or the model, but none specifically tried to confirm empirically the four types of consumers. The present study uses data from 1016 U.S. student consumers to test empirically the proposed typology and the proposed …

A Content Analysis: The Relationship Between Sentiment, Gender And Time Of Day In Ewom, Katie Bass, Laicelis Haro, Xiaotong Liu, Jaejin Liu

AMTP Proceedings 2016

This content analysis looks at several trends regarding electronic Word of Mouth (eWOM) and how consumers engage in eWOM. 304 tweets were analyzed and numerous correlations regarding gender and time-of-day. This research will be beneficial to brands and companies seeking to launch new products or services using social media as a promotional avenue.

Seeking Complex Health Services In The Age Of Self-Referral, Lindsay R.L. Larson, Dora E. Bock

AMTP Proceedings 2016

This study investigates the relationship between consumers’ information search and service satisfaction, specifically focused on the search for mental health professionals. The selection of a mental health provider is of interest because practitioners work from a highly diverse set of theoretical bases, may hold a wide range of different credentials and provide drastically different therapeutic approaches, therefore making the selection complex and difficult for consumers to self-navigate. Data sampling from patients of mental health suggest that consumers selecting a provider based on self-performed searches, rather than receiving external input (referrals from physicians, relatives, or friends), report lower satisfaction with their …

What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, And Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang

AMTP Proceedings 2016

While Chinese supporters represent one of European soccer’s fastest-growing fan bases (Sporting Intelligence, 2011), the high-level of enthusiasm surrounding the European soccer leagues does not seem to be shared with China’s domestic league, the Chinese Super League (CSL). Soccer is in fact the most popular sport in China; however, locals have developed an attitude of resentment toward the product as they appear unhappy and unwilling to attend and watch CSL events, nor consume licensed CSL products. Based on these observations, the purpose of this study was to investigate Chinese soccer fans’ levels of satisfaction and dissatisfaction on the basis of …

Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick

AMTP Proceedings 2016

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa's claim that there would be "the likelihood of confusion" in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of …

Marketing Research For Mission-Based Thrift Suggests Relationship Marketing Strategy, Jon M. Martin

AMTP Proceedings 2016

In order to alleviate the risks associated with a lack of objective marketing research data and to apply marketing research in a unique niche, the author, in collaboration with a local mission-based thrift (“Thrift XYZ”), conducts marketing research regarding the motivations and preferences of shoppers and donators for one primary thrift location in North Carolina as a gratis community service. The findings are that XYZ’s shoppers and donators routinely and regularly shop and donate (respectively) with XYZ and that the nature of this target market is ideal for developing and applying a relationship marketing strategy with each/both groups.

Price Bundling Opportunities For The Savannah, Ga Market, Mark Mitchell, Gregory Turner, Dennis Rauch

AMTP Proceedings 2016

The Savannah area offers an eclectic mix of attractions for visitors. Broadly speaking, the tourism portfolio can be divided into four clusters: Museums, Bus/Trolley Tours, Water Tours, and Ghost Tours. This manuscript examines the possibility of combining the Savannah attractions into a price bundle to offer a lower price to consumers. Doing so may help stimulate demand during off-peak seasons. And, it may further promote greater awareness (and attendance) at attractions during the peak season.

Determining The Influence Of Electronic Messages On Consumer Behavior Based On Perceived Source Trust And Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa

AMTP Proceedings 2016

This research examines how heterosexual consumers react to explicit LGBT images in advertising, specifically pertaining to their personal relationships with LGBT individuals. The methodology used for this study was an online survey containing likert-scale, multiple choice, free response, and demographic questions. The survey was distributed online with the help of several organizations. The findings from this research show that heterosexual consumers generally have positive attitudes toward advertising that used LGBT imagery. Further, having a personal relationship with someone who identifies as LGBT seems to have an effect on overall attitudes toward LGBT imagery in advertising.

The Influence Of Religion On The Marketing Concept: A Case Of Halal Culture, Soleman Mozammel, Perry Haan

AMTP Proceedings 2016

Religion is a major cultural variable that can affect the purchase behavior of consumers. This non-empirical paper examines how the Muslim concept of Halal influences consumers in the Middle East and Muslims all over the world. The paper reviews brief history of the marketing concept and consumer behavior. It then explains the role that cultural generally plays in the consumer decision making and marketing concept. The paper explains the basic concepts behind Halal culture. The paper makes recommendations to marketers for how to reach consumers who seek products that are Halal certified and Shariah-compliant. It also discusses how to compete …

The Generations And Restaurant Types, Dave Mcmahon, Stephen Rapier, Michael Mccall, Carol L. Bruneau

AMTP Proceedings 2016

Previously, research has created several scales for measuring different facets of the dining experience and suggest the need to do more segmentation by age. This research does that by collecting panel data to determine if there are relationships between the generations (Silent, Boomers, Xers, Yers, and Nexters) and the four main types of restaurants (QSR, fast casual, casual, fine dining). This was also conducted in an online environment as most consumers are now researching before they buy using the internet. The results indicate that Casual restaurants are associated with Boomers and Nexters while Fast Casual restaurants are associated with Gen …