2016-February-08-Tsbdc Classes,
2016
East Tennessee State University
2016-February-08-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-08-Mozart’S “The Magic Flute”,
2016
East Tennessee State University
2016-February-08-Mozart’S “The Magic Flute”, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-07-Jacob Bolen,
2016
East Tennessee State University
2016-February-07-Jacob Bolen, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital,
2016
East Tennessee State University
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05,
2016
East Tennessee State University
2016-February-05, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February--05-Medical Challenges 2016,
2016
East Tennessee State University
2016-February--05-Medical Challenges 2016, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Red For Women,
2016
East Tennessee State University
2016-February-05-Red For Women, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Drew Lynch,
2016
East Tennessee State University
2016-February-05-Drew Lynch, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Darwin Day,
2016
East Tennessee State University
2016-February-05-Darwin Day, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Bse Program,
2016
East Tennessee State University
2016-February-04-Bse Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Block Is Back,
2016
East Tennessee State University
2016-February-04-Block Is Back, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Women On Wednesdays,
2016
East Tennessee State University
2016-February-03-Women On Wednesdays, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Art And Craft,
2016
East Tennessee State University
2016-February-03-Art And Craft, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-02-Professional Hr Certificate,
2016
East Tennessee State University
2016-February-02-Professional Hr Certificate, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics,
2016
George Fox University
Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics, Traci Thomas Pierce
Doctor of Business Administration (DBA)
An emphasis on marketing ethics instruction in higher education may be needed now more than ever. The Ethics Resource Center (ERC) reports that employees of the millennial generation are less cognizant of unethical practices in the workplace than previous generations, and suggests that the millennials' exposure and frequency to social media contributes to their disregard of unethical workplace behavior (―2011 National Business Ethics Survey,‖ 2012). Social media communication is popular among the millennial generation and is a requirement for modern-day businesses; yet, the nature of social media seems to be affecting this new generation of employees negatively. Could social media …
Contagious Effects Of Customer Misbehavior In Access-Based Services,
2016
Singapore Management University
Contagious Effects Of Customer Misbehavior In Access-Based Services, Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, Rosellina Ferraro
Research Collection Lee Kong Chian School Of Business
Customer misbehavior in service settings is problematic for two reasons: (1) because of the direct damage it causes and (2) because of additional negative effects that arise from the contagion of such misbehavior. The authors extend existing theory of customer misbehavior by studying its contagious effect. The investigation focuses on access-based services, defined as transactions in which multiple consumers successively gain temporal, short-term access to a good, while legal ownership remains with the service provider (e.g., car sharing and fashion rentals). Due to the nature of these services, they are especially prone to indirect customer misbehavior, which is directed at …
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life.,
2016
East Tennessee State University
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life., University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-01-Newest Roan Scholars,
2016
East Tennessee State University
2016-February-01-Newest Roan Scholars, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
The Role Of Perceived Control In Customer Value Cocreation And Service Recovery Evaluation,
2016
Old Dominion University
The Role Of Perceived Control In Customer Value Cocreation And Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen
Marketing Faculty Publications
Treating customers as passive recipients of service recovery does not account for their naturally elevated desire for control following a service failure. Focusing on value cocreation by customers in service recovery, this study conceptualizes three types of customer perceived control in service recovery: process control, decision control, and information control. Using both a field study and a controlled experiment to test the conceptual model, this study reveals various ways service firms can engage customers in service recovery to enhance their service experience. The results show that customers are motivated to exert influence on and regain control over service recovery because …
Conceptualisations Of The Consumer In Marketing Thought,
2016
Auckland University of Technology
Conceptualisations Of The Consumer In Marketing Thought, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications
Purpose
This paper seeks to gain an understanding of how different consumer conceptualisations in marketing may lead to negative outcomes. Every profession has its grand vision. The guiding vision for most marketing professionals is customer orientation. Of course, reality is more complex and nuanced than a single unified vision. Organisations tout their consumer-centric marketing decisions, in that they use consumer research to make operational decisions about products, prices, distribution and the like. However, marketers’ treatment of consumers is often far from the customer’s best interests. It is proposed that by understanding the different conceptualisations of the consumer over time, we …
